PRECISION | Cinematic corporate video | Sony A7sIII

I made a corporate video for PM. A company that makes precision guides and linear systems for products like brain surgery robots, turbine engines, cell manipulation machines, microscopes and many more.
Crew
Concept, director, camera and edit: Ignace Ekkelkamp
Set assistent Day 1: Erwin Nijland (@erwinnijlandvideoproductie5055)
Set assistent Day 2: Lars Goosselink (@lars_nl)
Racedrone: Jelmer Poelsma (@JelmerFPV)
Camera: Sony A7sIII
Lenses: Canon 28mm F1.8, Canon 50mm F1.2 en Canon 100mm F2.8, Laowa 24mm f/14 2X Macro Probe Lens, Sony 20mm F1.8, Sony 50mm F2.5 and Sony 85mm F1.8
Lighting: Aputure 120D and Aputure 300D, Pavotube 30C
Grip: DJI Ronin SC2, Sachtler tripod and Manfrotto slider
Edited with FCPX
@SonyEuro
@ImagingbySony

[@woningzoektkoning2096]

Awesome!

[@ignace_nl]

Thank you!

[@sexypig2006gd]

That's gorgeous video, transitions are so smooth (especially for a hardcore manufacture/tech company who wants cool visuals lol )

[@ignace_nl]

Haha awesome comment, thanks George!

[@eprohoda]

breathtaking dji! talk to you soon- ))

[@ignace_nl]

Thanks!

[@be_a_pro]

I love how the colour is on point but what I love the most is while you kept everything what we can expect from the camera, you made sure sfx are on point too.

[@ignace_nl]

Thanks Rajdeep, love to hear that!

[@lokadome5763]

All of your videos inspire me! These are great company promotional videos! thank you!

[@ignace_nl]

Thanks lokadome, that really means a lot!

[@JonathanLov]

Duuude that macro shot of the eye was insane!!

[@ignace_nl]

Thanks man, glad you liked it!

[@filipgrzincic]

I watched your videos, very nice work, keep it rolling!! Some scenes have fenomenal lighting (the car restaurer guy etc..) and audio placement is spot on!

[@ignace_nl]

Thanks Filip, that's amazing to hear! And really nice that you noticed the audio placement 💪

[@BogdanValko]

the colors are amazing!

[@ignace_nl]

Thanks man!

[@Giovanni-Giorgio]

Looks absolutely fantastic man. Bought a a7iv last year and hope to get back in the business again after 7 years of inactivity on a semi-pro level. Great inspiration this is.

[@ignace_nl]

Thanks Gio! Congrats with the purchase, great camera. I wish you the best of luck!

[@TLTechLife]

Underrated Channel. *Lovely* work mate.

[@ignace_nl]

Really appreciate it, thanks!

[@jonathonfriedl1766]

This is amazing.

[@ignace_nl]

Thanks Jonathon!

[@adrianvanos43]

Quality work!

[@ignace_nl]

Thanks Adrian!

[@dbumagin]

Very pleasant to watch! Well done)

[@ignace_nl]

Cheers Dima, very nice to hear!

[@HeyQuinton]

Greatr shots here my man - not sure if the noise was a film look added in post or if it was just dual ISO mixup - but I dont find it off putting. However, I think it may not have been intentional because of the sharpness of the other shots - may just want to check out about the dual iso optimization!
Everything is amazing otherwise - I love the energy, multiple lens selections, and the ey shot is awesome - looks like a beautiful macro lens!
Well done - I am sure they are happy!

[@ignace_nl]

Thanks for the compliment and feedback Quinton! That's correct, I shot this project when I just purchased the Sony a7sIII, so it was a learning curve for me coming from the Sony a7sII.

[@nuryerzhann]

Wow bro! Found your video through recommendation. It’s awesome 👏

[@ignace_nl]

Cheers Yerzhan, love to hear that!

[@jofasho2kool]

Nice work!

[@ignace_nl]

Thanks man!

[@DanCThorpe]

Only a couple of you shot that in 2 days? Thats impressive.

[@ignace_nl]

Thanks Dan, awesome you notice that! It indeed were two very busy days with tight schedules :)

[@MichalOlender]

Looks great! The details like sfx, transitions and macro shots are perfect. Which drone did you use, a Mini?

[@ignace_nl]

Thanks Olender! No, Jelmer (@jelmerFPV) builded the drone himself, but he said that it’s similar to a Betafpv 95X V2. He attached a GoPro Hero 8 on it.

[@gustavomurawczik]

Good Takes!

[@ignace_nl]

Thanks Gustavo!

[@thymeparzival]

TH-cam’s suggested videos popped up before the video ended, so I missed the finale. Could probably be remedied in the future by adding 10 seconds of black screen to the end of the video for the suggested videos to show up without detracting from the current video.
Other than that, great work on the advertisement! Would love to see a behind the scenes on a project like this.

[@ignace_nl]

Thanks for the tip Thyme, i will look in to that. Glad you liked it!

[@donnybristol]

Stunning video! Well done. If you don't mind, how did you achieve the blurred effect of the drone when you did the speed ramp?

[@ignace_nl]

Thanks DB Productions, glad you liked it! I duplicated the clip and put it on top of each other. Then i added a shape mask and an directional blur. I tweaked the feather of the mask to make it more subtle. It was all done in FCPX.

[@laszlocsikos189]

@@ignace_nl Great great idea! I will try it out!

[@elitefamilyparkour]

Good job! What lens did you use for the eye closeups? Was it handheld?

[@ignace_nl]

Thanks! I used the Canon EF 100mm/F2.8L Macro IS USM and put the camera on a slider (Manfrotto MVS060A).

[@Sjaubi-qf6wd]

Awesome. Which drone did you use?

[@ignace_nl]

Thanks! Jelmer builded the drone himself, but he said that it’s similar to a Betafpv 95X V2. He attached a GoPro Hero 8 on it.

[@cancreate_pl]

film żyleta, na najwyższym poziomie !! jakim szkiełkiem nagrane ujęcia na oko ?

[@ignace_nl]

Thanks man! The eye shot was filmed with a Canon 100mm F2.8 Macro on a Kipon ND adapter.

[@vrenli7224]

nice vid ! did you scripted/storyboard the video ?

[@ignace_nl]

Thanks! Yes, i writed a complete storyline and shared it with the client. When they approved it I made a shotlist of every single shot. I didn't share the list with the client, because it consisted of to many technical (camera) gibberish haha :p

[@vrenli7224]

@@ignace_nl wooo thx for the answer man

[@thomastuorto9929]

Nice work. No drones used without the A7S3?

[@ignace_nl]

Thanks Thomas! Jelmer (@JelmerFPV) builded the drone himself, but he said that it’s similar to a Betafpv 95X V2. He attached a GoPro Hero 8 on it. I hope I answered you question!

[@engageprodutora]

nice job bro! which camera did you use in the fpv, and which fpv do you use?

[@engageprodutora]

your videos have helped me as a color grading reference!

[@ignace_nl]

Thanks! Jelmer builded the drone himself, but he said that it’s similar to a Betafpv 95X V2. He attached a GoPro Hero 8 to it.

[@ignace_nl]

That's awesome to hear, good luck!

[@cooperclelan9761]

nice video the shots were really good and colors too, just wanted to ask if the noise was intentional ?

[@ignace_nl]

Thanks Cooper! I shot this project when I just purchased the Sony a7sIII, so it was a learning curve for me coming from the Sony a7sII. So some shots do have a bit noise.

[@hectorcespedes3465]

@@ignace_nl Anyway is excellent.

[@JustMicahFilms]

i think the noise adds some character to the video

[@PetrBauercz]

Amazing work!! Can you tell me the name of the song please?

[@ignace_nl]

Thanks man! The song is called 'That Epic Electronic' by Prigida. It's available on AudioJungle.

[@GameRun]

great video and editing but looks like slog3 is not properly exposed and many frames has a digital noise

[@ignace_nl]

Thanks Man! I shot this project when I just purchased my Sony a7sIII, so it was a learning curve for me coming from the Sony a7sII. So some shots do have a bit noise.

[@FLAVIOCREATES]

what kind of drone did you use? :)

[@ignace_nl]

Jelmer (@JelmerFPV) builded the drone himself, but he said that it’s similar to a Betafpv 95X V2. He attached a GoPro Hero 8 on it.

[@therajj07]

Which lens you use for this Video

[@ignace_nl]

I used the following lenses: Canon 28mm F2.8, Canon 50mm F1.2 en Canon 100mm F2.8, Laowa 24mm f/14 2X Macro Probe Lens, Sony 20mm F1.8, Sony 50mm F2.5 and Sony 85mm F1.8

[@Teluric2]

I have the same camera , I cant get the same effects.

[@ignace_nl]

Love the creative comment, thanks!

[@zfsproductionofficial1349]

lens ?

[@ignace_nl]

I used the Canon 28mm F2.8, Canon 50mm F1.2, Canon 100mm F2.8, Laowa 24mm f/14 2X Macro Probe Lens, Sony 20mm F1.8, Sony 50mm F2.5 and Sony 85mm F1.8. You can find all the gear I used in the description box.

[@iDealMedley]

So what does the company do?

[@ignace_nl]

They make high precision linear guideways, linear slides, rotary table bearings and more.

[@lokadome5763]

0:41 eye shot , what's use lens ?

[@ignace_nl]

I used the Canon 100mm F2.8 for the close-up of the eye.

[@phuongluu578]

@@ignace_nl God dam! Can i make this shot with my 50mm F 1.2 GM sony ?!

[@ignace_nl]

@@phuongluu578 Unfortunately not, because it has to be a macro lens for focussing this close to your subject. However, you can use diopter filters on your Sony 50mm F1.2 GM to increase the minimal focus distance. Sony also does have a couple of great macro lenses, like the FE 50mm F/2.8 Macro and the FE 90mm F/2.8G Macro.

[@lokadome5763]

fpv = sony a7sIII ???

[@ignace_nl]

No, the fpv drone had a GoPro Hero 8 on it.