Friendly Space Ninja in their review of Damsel sums up the netflix problem to one thing. Netflix isn't about making movies, it is about making movie trailers. The movies are average, but all the exciting scenes and funny lines are put in the trailer, and the reason is to draw subscriptions. They don't actually care if people watch or not, as long as they pay money to watch.
It's the gym model: "I don't care if you don't actually use your subscription. In fact, our overhead is lower if you don't. We just need to provide enough justification for you to not cancel." Maybe you'll watch it next weekend. You'll definitely get to the gym next week. Just keep paying that $20/month.
5:20 a movie that tanked at the box office reaching the Netflix's top10 is the modern equivalent of those movies in the 80s and 90s that failed at the box office but everybody rented in Blockbuster... except that _for what I've heard_ Blockbuster (and later, DVD sales) gave the creators of those old movies more residuals than what Netflix gives
Netflix doesn't technically have residuals. When a movie gets sold to Netflix, everyone gets a payday, but an individual stream, or even a billion streams, isn't worth anything.
this story makes Ted Sarandos' claim this week that Barbie and Oppenheimer would've been just as popular if they were Netflix movies even more preposterous - if a movie can be one of your most popular movies and everyone who watched it did so by accident because it had a similar name to something else, that's a sign that no one is really engaging with what they watch beyond the most passive level. meanwhile, Barbie was so popular that people were putting together specific themed outfits just to go to the movie together in groups. at this point, I'm not holding out hope for even the one week theatrical release for Wake Up Dead Man that Glass Onion got - Ted Sarandos doesn't want any of us to see the movie; he just wants us to be in the room while it happens to be on.
Everything popular on Netflix is exactly the same as what used to be popular in video rental stores, this being the mockbuster type. So I don't see anything hard to understand here, Netflix is what it has always been, a video rental chain that makes movies and shows.
@@Paradox-es3bl Pretty sure the meme going off was organic and not planned. But both would have been fine still with a nolan movie, and a barbie live action movie, through it boosted definitly on that weekend
@@imacg5 some things are different: second screen viewing, no urgency to finish anything, and passive “selection” because you don’t pay per movie. Overall people don’t watch Netflix; it’s just background noise. You pay for video rentals. You have to go, pick, pay, and return the VHS/DVD. It’s an investment, so at least you want to pay attention.
Yeah, they really don't get how second screen works. I enjoy throwing something on while I get my animal crossing fix, then eventually become engrossed in the second screen show and wish I would have seriously watched it, leading to appointment viewing for subsequent seasons
It's really infuriating to me considering my TV is my first screen. I don't have any social media or game apps on my phone. I use it for texting, phone calls, and taking pics, so if a screen has my attention it'd be nice if it was worth it.
Dwayne Johnson is Afro-American/Samoan, not Hawaiian, but he learned to craft a better received Hawaiian persona for himself from briefly living in Honolulu as a child, when his blackness became an issue for him in his early Wrestling career. It's an easy mistake to make when you only go by how he presents his personal brand now.
wait wait wait youre telling me giant muscle man who tells people he eats 6k calories a day and is all natty ...would lie for financial gain, what are you a stone-cold fan jajajajajaj. jk jk that guys is like the worst imo.
@@Mastermind4lifelying about that type of stuff doesn’t make you “the worst” tf are you on?💀it’s your fault in the first place for randomly caring about what another man eats and does
That math of equating a single Netflix view as two tickets is insane. It forgets the convenience factor of Netflix and all of these other streaming services. It seems nowadays, people don't want to go to another place to watch a movie and spend a lot more than the $20/month.
It's often not just the $20 per month. That's just one streaming service; often, people will subscribe to multiple services, so their sunk cost feels even higher compared to going to the movies. Makes it even less likely to going out compared to staying in.
Exactly. There is an attitude nowadays- mainly conditioned to us BY these streamers- to wait until a movie is on streaming instead of seeing it in theaters. You hear it all the time. "Oh the new Fast and Furious movie? I'll wait for it to be on streaming." Super common. This argument that these movies would have done as well in cinemas is absolutely ludicrous when the streamers are the ones encouraging us to watch it on their platform instead. There are a few notable exceptions on both sides, the theatrical and the straight-to-streaming, but very few. The pandemic worsened this, especially WB who decided to release everything in theaters AND on HBO Max same day (there's more to it than that, I know, but it certainly didn't help the attitude to the cinematic experience), but aside from a few examples, most audiences are content waiting for streaming options. Glass Onion is an interesting case study on this. It was released theatrically for 2 weeks, mainly so it could be in contention for awards season, and did alright box office-wise. If it had a longer theatrical run, it probably could have made a decent little chunk of change, but that was hampered by the knowledge that it would be on streaming in about a month. Would Rebel Moon have made 1.6 billion theatrically? Maybe, but probably not. Would SAS: Red Notice have made as much as they claim with the faulty math? Definitely not.
It's also a very limited, us-centric point of view. Tickets in other countries tend to cost a lot less. As a student in Brazil, I pay 3.05 USD for one.
*Me that was a assiduous movie goer, watching 2 movies a week or even 3 if I have the time, it would cost me 7$ the ticket, 4$ the traveling cost to the theater, and then the snacks would cost me 8-10$, making the amount of cost per week 44$, when I can pay the same amount to watch 2 hours of movies and series everyday, the math is simple, now I still like to go to theaters but the reality is that streaming is cheaper*
It’s weird inflation. Just because my little cousin watches Sing 2 literally every other day, doesn’t mean that movie is making hundreds of dollars in ticket sales. Makes absolutely no sense
I’m kind of glad that I managed to find time in my “Red Notice” watching to view this video. Great work, Nando. And now I’ll get back to seeing “Red Notice” on two screens at once.
I think another thing about theatrical flops hitting the top 10 is that most people just weren't willing to pay money to see a film, but they're paying for Netflix anyway so why not watch it?
'Focus on high-concept quality instead of something designed to appeal to everyone.' If the games industry has taught me anything, corps will literally do *anything* but that, and then fire all the creatives when it somehow doesn't work out.
The thing is you can do harmless mainstrean , but still very much try to have any engaging stiff you want to push. Be dull is so counterproductive what makes any movie popular, a movire can be anything but dull
Hey Nando, it's really hard to hear what you're saying over the movie "Red Notice" which I constantly loop in the background, can you fix your mixing to accommodate that?
At this point you should have “Red Notice” memorized and it’s like white noise. Maybe try streaming it on multiple devices at different start times? That way you can really immerse yourself in it without being constrained by sanity, lol.
My wife and I have used the term "laundry movies" to describe turning on TNT on a Saturday afternoon (kind of) watching, I don't know... The Matrix Reloaded, for example, while folding laundry and vacuuming. This is Netflix for us, most of the time. I like the term "visual muzak" more.
This is a fun lil divergence of your typical content and I'm here for it lol, this was a very well made video on a niche topic which was right up my alley
Zack Snyder realising he just said FU to the studios, and then realised thats actual where directors make a career, and then back peddling is *chefs kiss*
Considering how WB treated the JL cast and how they kept trying to paint him as the bad guy during his mourning period, he has about every reason to say F U to them(the old regime at least) I agree that he's a mixed bag in terms of quality but I fail to see how this warrants a chefs kiss
Please do more of these. Interesting analysis and meta-commentary videos like this are the "appointment viewing" that holds your attention and have some worth, compared to the "easter eggs" and "things you may have missed" videos that are youtube Muzak.
I'd call that SAS a _"dad who used to watch a lot of TV"_ movie, because that's precisely the kind of stuff my dad watches. lol It also falls under _"content"_ as does the original Red Notice, movies made to be not be watched as much as consumed and quickly forgotten, so the streaming service can pad its numbers.
The amount of pretentious wannabe film critics youtube has created thru channels like this or RLM is honestly hilarious. Red notice is a whatever forgettable movie but like pretending that these types of movies are a new phenomenon in the era of streaming is hilarious. The 80s and 90s are chalk full of forgettable action movies starring some big name star(s).
These Hulu movies (except for Palm Springs, I think) were from 20th Century (Fox) studios and meant to go to cinemas, but if Disney released those in cinemas, HBO Max would have the rights to stream those movies. So, Disney threw those movies on Hulu to prevent that they went to HBO. So, not technically made for streaming. Sorry for being so pedantic.
I do remember watching Rise of the black swans just out of curiosity, because Netflix kept promoting it in their 'upcoming' tab (same for movies like The gray man). Your description of cheap but low budget is spot on
I get Jim Carrey gets rightfully gassed up a lot, but I have to wonder if it's zoomers who watched the Sonic movies or their parents introduced them to The Mask lol
@@haydenfisher1387I mean gen z grew up watching Jim Carey movies same as the generation before us. Most people I know watched Bruce almighty or liar liar or the Truman show. Everyone I know saw the grinch when they were a kid
Netflix is uniquely positioned to swoop into that low budget art house cinema that A24 seems to be leaving behind. With their current lineup, I don't know if they'd be able to lure more auteur-minded production teams, but Netflix does have a lot of respectable originals. Uncut Gem and The Irishman come to mind. As well as the most consistently well performing horror writer/director under contract, Mike Flanagan. To be sure, these are neither "second screen", "content", nor "four quadrant", but there's a constant audience for this kind of movies and mini series.
The idea that anyone who may have accidentally clicked on Rebel Moon would have ever considered paying a single dollar to see it is the funniest thing I've heard all year 😊
23:17 Speaking of quality movies that deserve a theatrical release, Barb and Star Go To Vista Del Mar is an amazing comedy that has been Loved by everyone I show it to, so if anyone reading this hasn't seen it, go find it now, watch the whole thing. Yes it gets weird. Then mundane, then weird, then really weird, then the drug trip to My Heart Will Go On (Remix) happens and you are either strapped in or your heart is dead inside, cold and hard and petrified.
Unfortunately, it was a victim of the pandemic. Its trailer was in the cinema rotation for, like, a year and was expected to release in theaters. But lockdown happened, and the studio had nowhere to put the movie.
A few thoughts about this video. 1. They need to stop trying to make Ruby Rose a thing. 2. Nando that shade of green looks great on you. Excellent choice. 3. I had the exact same feeling about Red Notice. If it didn't star The Rock, Ryan Reynolds, and Gal Gadot, it would've been extremely forgettable. Maybe if it starred some fun character actors it would've been a cult hit, but not $200 million worth of a cult hit.
1. Makes you wonder what favours she's giving that the executives kept pushing her. We know it isn't talent, perhaps she has a hidden talent behind the scene
To be fair I don't think they're still trying to make her a thing. This is the B movie type of movie where she belongs. If she belongs anywhere; I don't know, I don't like her. They were trying to make her a thing with bigger movies like John Wick and MEG.
You say "finish Glow" as if they didn't have it already almost completely finished, and even started some of the marketing campaign. They were within spitting distance of releasing the final season. I'm still salty about it
Aiming for "second screen" content presumably means Netflix found out a lot of its customers use it for that purpose, and may cancel subscription if there's not enough second screen content. I wonder if those customers also desire "first screen" content from time to time. If there's a lot of people who use streaming services for second screen consumption it sounds like an unattended market niche. A streaming service churning out disposable content, and not much else. Old sitcoms, new ones that are cheap to produce, reality TV drama stuff, low effort true crime documentaries. Maybe pull it off for like $5/month or less
Everytime you get to the “I’m mostly nitpicking not unlike my podcast ‘mostly nitpicking’” it’s like those Stan Lee cameos in the marvel movies like we knew it would be somewhere but we’re all “there it is!” When it happens
@@ofmiceandben I wouldn't call a video from "friend of the show Nando V Movies" (to quote Maso) necessarily "the wild" but YES. Also I love your username. Fun Stuff.
The large viewership and watch time numbers on SAS is probably more related to people familiar with Outlander seeing Sam Heugen prominently on the thumbnail and saying “Hey, the guy that plays Jamie Fraser is in this let’s give it a watch”. That literally happened in my house and my wife was the one that said it. We watched it and it wasn’t great but it wasn’t bad enough to cut it off.
TBH, I watched the one with the blue people hopping it was somehow linked to the animation and my mum baught the Twilight blueray thinking it was somehow linked to the original twilight TV show she watched when she was young
I really wish creators would stop pretending we're NOT still in the middle of a global pandemic. We absolutely are. It's just that most of you stopped caring because it affects disabled people more than it does you. Every time I hear some youtuber refer to covid as in the past I'm reminded, "Oh, this person might not THINK they don't care if I die, but they're not willing to think critically even a little about whether what they're doing contributes to a deadly world for me to exist in." If you read this, Nando, this is why I stopped watching this video at 19:06 and didn't go back to it and every time I think, "Do I want to watch another of his videos?" I'm going to remember this and it's going to make me have to weigh whether I can make myself not think about it right then or not the same way, for example, I have to think about whether to watch a Gal Gadot movie during the Palestinian genocide.
Visual Muzak is why I end up cancelling so many subscriptions. I want appointment viewing. I will set aside a large part of my day to get through a 4 hour video essay, but I struggle to keep my eyes on so many streaming projects for even twenty minutes. I love watching movies, and talking about movies, and if I can't get through the movies and they leave me with nothing to say... What is the point?
I wonder if the algorithm just put SAS Whatever in as next in the autoplay because in the back end of Netflix system it’s still has Red Notice in the title and enough people fell asleep or walked off or just let it play after watching the Rock, RR, GG movie.
You can blame covid anymore 18:44 people are packing at concerts and other events all the time now … I think it’s the cost 💲 and this generation’s attention span as well as conditioning of what use to matter about the movie going experience.
Great analysis. I hate to admit that i have access to about 5 streaming services (some included with other plans) and Netflix has become the last stop on my browsing journey to find something to watch. Honestly the main reason we have it right now is my teenage son is way into anime and is binging everything on there (before we break down and get Crunchyroll). But your last point is the best, they are cancelling great shows to make forgettable, boring movies. The reason i keep many of these services is the original series, but when the cancel them to be able to give snyder money to make Rebel Moot (mistake intended) i just feel like its time to walk away
Ryan Reynolds plays Ryan Reynolds in EVERY f-ing movie. And he has been for what feels like two decades. Why anyone still watches him at all, I'll never know.
Oh yeah, had Netflix for couple of years and I was turning to get exhausted about how many films were Netflix originals that sounded like the titles of all of those direct to video movies that clogged up the video store shelves
big yes on another season of Glow, Girls5eva and Santa Clarita Diet. Also making sure Girls5eva is on Netflix for new seasons. I think I heard of it on Peacock, but couldn't afford it. But when it hit Netflix, i watched a bunch of the episodes and really liked it, it felt funny and familiar. I think part of that might be due to Tina Fey having a hand in this and maybe having 30 Rock infrastructure in my brain or something.
If I look up and get confused, I put the phone down, rewind and watch even longer. If I need my phone just to make it bearable, it's not worth my attention in the first place. Compete with my phone!!!! I had to put it down for this video, pause to contemplate points you made and arrive at conclusions before resuming. THAT is media. Humans want to think!!!! We are not sheep. Or should not be.
This was a really interesting video with a smart analysis of a major streaming issue. I think movies that bomb doing well on streaming makes sense in that idea of people being a little pickier about what they want to pay money to go and see, but I know I was morbidly curious about Morbius, so being able to see it on a streaming service I'm already paying for makes sense to do, even if I do second screen it (I do admittedly do that with some things, others I try to focus or I am willing to be pulled away from the primary thing if the movie/show is interesting enough). Studios certainly shouldn't bank on those numbers for what they should invest in, though, nor do I think a single show or movie is enough of a draw for most people to add a streaming service. Maybe keep it (requiring little to no action), but not add - that requires a larger bundle of things to justify.
Chris is genuinely such a sweet person and a fantastically professional actor. I hope his role in Red Notice shone enough through all the boring garbage that he can convince casting directors to get him into bigger roles, bc he deserves it.
'One of those movies' is pretty much every Steven Seagal and Bruce Willis film in the last 10-20 years, cheap dull grey b-movie action films, low-budget, entirely just clickbait with the movie star on the thumbnail, pretty much made for no one except in the hope it might trick viewers into clicking on it
I watched SAS: rise of the black swans. It wasn't because of red notice. It came out during a time where I was just on a binge of various movies and shows on Netflix. I didn't even know it was called SAS: red notice at one point. I've also never seen Red notice.
Dropped Netflix a year plus back and they still have nothing interesting... Can't watch an unfinished show and the movies are boring. SANTA CLARITA DIET!!!!!!!!!!!!! I'll give my left arm for a 4th season 😭
That quote about "2nd screen content" just irks me. Maybe this is a hot take, but what sane person would put on a movie just to ignore it? If I'm choosing to watch a movie or show, I wanna give it my full attention. If I want background noise, there's plenty of options for me to listen to music, I don't need to waste electricity turning my TV on if I'm not gonna engage with what's on screen.
My sister is one of those people, and it confounds me. She pops a movie, or an episode of law and order on (which she hasn't seen before!) And then immediately pulls her phone out and starts scrolling instagram or tiktok. I don't understand it
I am so tempted to say it's a generational thing. I can't abide not being able to square away enough time to watch a movie in full, let alone be distracted by other devices while watching.
2nd screen on my pc is 10w, Most the time i listen to the YT vid and read the comments, listen to a film/tv while reading the news/comments/forums, i don't tiktok, but i can multi task, If its interesting i stop and give full attention.
Idk what it is but i could listen to Nando speak for hours (and between his videos and podcast... I do..) You explain things in a really succinct but entertaining way. You do your research and present it nicely but pepper in humor and your helpful opinions.
Yeah sadly it seems more new movies than not are passive movies that are so bland and dull that you can play them in the background but it's made me go from someone who loved movies and TV to someone that scrolls through a lot but hardly ever finds something I actually want to watch. Ugh
My wife and I love to see movies in the theater, but after 2 tickets, 2 popcorns, & 2 sodas, we're spending $50+ for any movie we see, so we don't just go see anything. For instance, with 100% of the reviews saying it was garbage, Madame Web wasn't even considered as something we'd see in the theater. But I still watched it on Netflix just to see if any movie could possibly live up to such horrible reviews (surprise: It somehow managed to be even worse). I also watched both parts of Rebel Moon, even though I knew it would be the same as any other Zac Snyder movie from the past decade or so: Copious amounts of pointless slo-mo, exposition in lieu of story telling, and overly dramatic music to try and stir emotional impact that was wholly unearned. So, trying to equate every Netflix view to anything beyond sheer convenience is just ludicrous.
Just an observation. Disregard if it's over the top. You tend to gesticulate with your (from our PoV) right arm, but you zoomed onto your face. So all we see is your shoulder hopping up and down, while your other shoulder stays completely calm. Maybe you want to show your arm and hand more while you gesticulate? Or gesticulate less?
Nando, I have a video suggestion for you. While it’s definitely not the usual type of pitch you’d make, a prewrite, it is in that genre. I would like to see what you would’ve done with a Justice League 2 in the DCEU. I really liked your Justice League rewrite and I think others share that sentiment. Just an idea though.
I don't think anything sums up red notice's vibes better than 'every major character has very deliberate chemistry with every other major character and yet no one cared enough to ship them'
By the end you convinced me(especially with the avatar comparison) that people weren’t watching SAS:RotBS on accident and that it was watched more than things like fear street because people chose to watch it. I watched it on the same day i watched red notice
Idk, I feel like most people watched that movie because Outlander had been doing so well on Netflix and everyone that had a crush on Sam Heughan just tuned into SAS. 🤷🏻♂️
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This is something I didn't know I needed but happy u advertised it
Friendly Space Ninja in their review of Damsel sums up the netflix problem to one thing. Netflix isn't about making movies, it is about making movie trailers. The movies are average, but all the exciting scenes and funny lines are put in the trailer, and the reason is to draw subscriptions. They don't actually care if people watch or not, as long as they pay money to watch.
And that's a big reason, i stopped paying for Netflix. I never felt like there was anything on there truly worth subscribing for.
It's the gym model: "I don't care if you don't actually use your subscription. In fact, our overhead is lower if you don't. We just need to provide enough justification for you to not cancel." Maybe you'll watch it next weekend. You'll definitely get to the gym next week. Just keep paying that $20/month.
Friendly Space Ninja is one of my favorite TH-camrs. Glad to see someone else enjoys his videos.
But then why cancel shows based on watch times or completion rates? At some point people are gonna stop getting invested.
@@mhawang8204 he was specifically talking about movies and movie trailers. I don't think FSN has any videos about shows
5:20 a movie that tanked at the box office reaching the Netflix's top10 is the modern equivalent of those movies in the 80s and 90s that failed at the box office but everybody rented in Blockbuster... except that _for what I've heard_ Blockbuster (and later, DVD sales) gave the creators of those old movies more residuals than what Netflix gives
Netflix doesn't technically have residuals. When a movie gets sold to Netflix, everyone gets a payday, but an individual stream, or even a billion streams, isn't worth anything.
no it isnt
@@bluerobin7051 things are even worse than what I thought
this story makes Ted Sarandos' claim this week that Barbie and Oppenheimer would've been just as popular if they were Netflix movies even more preposterous - if a movie can be one of your most popular movies and everyone who watched it did so by accident because it had a similar name to something else, that's a sign that no one is really engaging with what they watch beyond the most passive level. meanwhile, Barbie was so popular that people were putting together specific themed outfits just to go to the movie together in groups.
at this point, I'm not holding out hope for even the one week theatrical release for Wake Up Dead Man that Glass Onion got - Ted Sarandos doesn't want any of us to see the movie; he just wants us to be in the room while it happens to be on.
To be fair, I think both movies got boosted by each other with how many seemed to have done the Barbenheimer double feature, too.
Everything popular on Netflix is exactly the same as what used to be popular in video rental stores, this being the mockbuster type. So I don't see anything hard to understand here, Netflix is what it has always been, a video rental chain that makes movies and shows.
@@Paradox-es3bl Pretty sure the meme going off was organic and not planned.
But both would have been fine still with a nolan movie, and a barbie live action movie, through it boosted definitly on that weekend
@@imacg5 some things are different: second screen viewing, no urgency to finish anything, and passive “selection” because you don’t pay per movie. Overall people don’t watch Netflix; it’s just background noise. You pay for video rentals. You have to go, pick, pay, and return the VHS/DVD. It’s an investment, so at least you want to pay attention.
The idea that an entertainment company is telling its creatives to _aim_ for disposable mediocrity absolutely infuriates me.
Yeah, they really don't get how second screen works. I enjoy throwing something on while I get my animal crossing fix, then eventually become engrossed in the second screen show and wish I would have seriously watched it, leading to appointment viewing for subsequent seasons
It's really infuriating to me considering my TV is my first screen. I don't have any social media or game apps on my phone. I use it for texting, phone calls, and taking pics, so if a screen has my attention it'd be nice if it was worth it.
I don't know, I think there's always been stuff like that. There's always been different types of projects. Light entertainment has always existed.
“It’s psychotic. They keep creating new ways to celebrate mediocrity, but when something/someone is genuinely exceptional….”
Nothing new. That's how it's been for over a century.
Dwayne Johnson is Afro-American/Samoan, not Hawaiian, but he learned to craft a better received Hawaiian persona for himself from briefly living in Honolulu as a child, when his blackness became an issue for him in his early Wrestling career. It's an easy mistake to make when you only go by how he presents his personal brand now.
The fakest man in the world
wait wait wait youre telling me
giant muscle man who tells people he eats 6k calories a day and is all natty ...would lie for financial gain, what are you a stone-cold fan jajajajajaj.
jk jk that guys is like the worst imo.
@@Mastermind4lifelying about that type of stuff doesn’t make you “the worst” tf are you on?💀it’s your fault in the first place for randomly caring about what another man eats and does
@@Angel-Otk
That was pathetic, waste someone else time, stop randomly caring about what another man does on the internet.
@@Mastermind4lifemf are you dumb?? Based of your comments you’re doing exactly what you just said ☠️
That math of equating a single Netflix view as two tickets is insane. It forgets the convenience factor of Netflix and all of these other streaming services. It seems nowadays, people don't want to go to another place to watch a movie and spend a lot more than the $20/month.
It's often not just the $20 per month. That's just one streaming service; often, people will subscribe to multiple services, so their sunk cost feels even higher compared to going to the movies. Makes it even less likely to going out compared to staying in.
Exactly. There is an attitude nowadays- mainly conditioned to us BY these streamers- to wait until a movie is on streaming instead of seeing it in theaters. You hear it all the time. "Oh the new Fast and Furious movie? I'll wait for it to be on streaming." Super common. This argument that these movies would have done as well in cinemas is absolutely ludicrous when the streamers are the ones encouraging us to watch it on their platform instead. There are a few notable exceptions on both sides, the theatrical and the straight-to-streaming, but very few. The pandemic worsened this, especially WB who decided to release everything in theaters AND on HBO Max same day (there's more to it than that, I know, but it certainly didn't help the attitude to the cinematic experience), but aside from a few examples, most audiences are content waiting for streaming options. Glass Onion is an interesting case study on this. It was released theatrically for 2 weeks, mainly so it could be in contention for awards season, and did alright box office-wise. If it had a longer theatrical run, it probably could have made a decent little chunk of change, but that was hampered by the knowledge that it would be on streaming in about a month.
Would Rebel Moon have made 1.6 billion theatrically? Maybe, but probably not. Would SAS: Red Notice have made as much as they claim with the faulty math? Definitely not.
It's also a very limited, us-centric point of view. Tickets in other countries tend to cost a lot less. As a student in Brazil, I pay 3.05 USD for one.
*Me that was a assiduous movie goer, watching 2 movies a week or even 3 if I have the time, it would cost me 7$ the ticket, 4$ the traveling cost to the theater, and then the snacks would cost me 8-10$, making the amount of cost per week 44$, when I can pay the same amount to watch 2 hours of movies and series everyday, the math is simple, now I still like to go to theaters but the reality is that streaming is cheaper*
It’s weird inflation. Just because my little cousin watches Sing 2 literally every other day, doesn’t mean that movie is making hundreds of dollars in ticket sales. Makes absolutely no sense
that "second screen" quote is honestly absolutely disgusting. "just make your show as dull as possible"
I’m kind of glad that I managed to find time in my “Red Notice” watching to view this video. Great work, Nando. And now I’ll get back to seeing “Red Notice” on two screens at once.
I think another thing about theatrical flops hitting the top 10 is that most people just weren't willing to pay money to see a film, but they're paying for Netflix anyway so why not watch it?
Exactly. Like there was no way I was buying a ticket for Madame Web, but I had enough morbid curiosity to throw it on while I was cleaning.
Yes, would be a typical thing to do in this household. Sometimes you just want to check if it's as bad as you think it is.
'Focus on high-concept quality instead of something designed to appeal to everyone.'
If the games industry has taught me anything, corps will literally do *anything* but that, and then fire all the creatives when it somehow doesn't work out.
The thing is you can do harmless mainstrean , but still very much try to have any engaging stiff you want to push.
Be dull is so counterproductive what makes any movie popular, a movire can be anything but dull
Hey Nando, it's really hard to hear what you're saying over the movie "Red Notice" which I constantly loop in the background, can you fix your mixing to accommodate that?
At this point you should have “Red Notice” memorized and it’s like white noise.
Maybe try streaming it on multiple devices at different start times? That way you can really immerse yourself in it without being constrained by sanity, lol.
@acgeewhiz no no no, it's time to learn a new language! 😅
My wife and I have used the term "laundry movies" to describe turning on TNT on a Saturday afternoon (kind of) watching, I don't know... The Matrix Reloaded, for example, while folding laundry and vacuuming. This is Netflix for us, most of the time. I like the term "visual muzak" more.
This isnt even Ruby Rose’s first Die Hard rip off
Wasn’t she in an actual Die Hard movie? 🤣
This is a fun lil divergence of your typical content and I'm here for it lol, this was a very well made video on a niche topic which was right up my alley
Zack Snyder realising he just said FU to the studios, and then realised thats actual where directors make a career, and then back peddling is *chefs kiss*
How did he back pedal for Netflix his back pedal actually acknowledged the theater still holds the power
And now he is returning to WB to direct a 300 series.
When did snyder say FU to the studios lol
Considering how WB treated the JL cast and how they kept trying to paint him as the bad guy during his mourning period, he has about every reason to say F U to them(the old regime at least)
I agree that he's a mixed bag in terms of quality but I fail to see how this warrants a chefs kiss
“Jim Carrey but instead of maxing out humor, split those stats between humor and abs” absolutely destroyed me lol
Jim Carey in KickAss 2 has entered the chat
Please do more of these. Interesting analysis and meta-commentary videos like this are the "appointment viewing" that holds your attention and have some worth, compared to the "easter eggs" and "things you may have missed" videos that are youtube Muzak.
Ironically, this video was second screen for me, but then Nando pulled me in
@@Billionth_Kevindude same. I don’t even know where my phone is now lol
I'd call that SAS a _"dad who used to watch a lot of TV"_ movie, because that's precisely the kind of stuff my dad watches. lol
It also falls under _"content"_ as does the original Red Notice, movies made to be not be watched as much as consumed and quickly forgotten, so the streaming service can pad its numbers.
The amount of pretentious wannabe film critics youtube has created thru channels like this or RLM is honestly hilarious. Red notice is a whatever forgettable movie but like pretending that these types of movies are a new phenomenon in the era of streaming is hilarious. The 80s and 90s are chalk full of forgettable action movies starring some big name star(s).
These Hulu movies (except for Palm Springs, I think) were from 20th Century (Fox) studios and meant to go to cinemas, but if Disney released those in cinemas, HBO Max would have the rights to stream those movies. So, Disney threw those movies on Hulu to prevent that they went to HBO. So, not technically made for streaming. Sorry for being so pedantic.
I do remember watching Rise of the black swans just out of curiosity, because Netflix kept promoting it in their 'upcoming' tab (same for movies like The gray man). Your description of cheap but low budget is spot on
Ryan Reynolds is Jim Carry but with less funny and more abs has got to be the most accurate description known to man.
I get Jim Carrey gets rightfully gassed up a lot, but I have to wonder if it's zoomers who watched the Sonic movies or their parents introduced them to The Mask lol
@@haydenfisher1387I mean gen z grew up watching Jim Carey movies same as the generation before us. Most people I know watched Bruce almighty or liar liar or the Truman show. Everyone I know saw the grinch when they were a kid
Nando listens to The Weekly Planet confirmed. Also yes we NEEED a final season of GLOW.
Ah another Weekly Wackadoo. Lovely. But does he know about Blue Harvest?
How are you both commenting on this and watching Red Notice as well? Wait how am I?
Netflix is uniquely positioned to swoop into that low budget art house cinema that A24 seems to be leaving behind. With their current lineup, I don't know if they'd be able to lure more auteur-minded production teams, but Netflix does have a lot of respectable originals. Uncut Gem and The Irishman come to mind. As well as the most consistently well performing horror writer/director under contract, Mike Flanagan.
To be sure, these are neither "second screen", "content", nor "four quadrant", but there's a constant audience for this kind of movies and mini series.
Not to mention, these are the kind of prestige projects that bring in those awards that seem to consecrate any alternative movie delivery system.
This video remind me of when my friends ask me about an extremely niche topic that I have for some reason extremely in-depth knowledge on
The idea that anyone who may have accidentally clicked on Rebel Moon would have ever considered paying a single dollar to see it is the funniest thing I've heard all year 😊
I’m someone who’s aware of a lot of movies, but even SAS was something I never heard of until this video.
Parents will put on the same movies for kids over and over, I think that's why kids movies stay on the top 10 for so long. Go Super Mario Bros.!
The midnight nando drop is a rare occasion but we must come together and celebrate it 🙏😭
Fr cheers 🥂
💯
23:17 Speaking of quality movies that deserve a theatrical release, Barb and Star Go To Vista Del Mar is an amazing comedy that has been Loved by everyone I show it to, so if anyone reading this hasn't seen it, go find it now, watch the whole thing. Yes it gets weird. Then mundane, then weird, then really weird, then the drug trip to My Heart Will Go On (Remix) happens and you are either strapped in or your heart is dead inside, cold and hard and petrified.
Unfortunately, it was a victim of the pandemic. Its trailer was in the cinema rotation for, like, a year and was expected to release in theaters. But lockdown happened, and the studio had nowhere to put the movie.
Watched it for the first time recently and loved it! Was pleasantly surprised by Jamie Dornan's work in a comedy.
A few thoughts about this video.
1. They need to stop trying to make Ruby Rose a thing.
2. Nando that shade of green looks great on you. Excellent choice.
3. I had the exact same feeling about Red Notice. If it didn't star The Rock, Ryan Reynolds, and Gal Gadot, it would've been extremely forgettable. Maybe if it starred some fun character actors it would've been a cult hit, but not $200 million worth of a cult hit.
The only reason I saw this SAS movie was because a friend and I were torturing each other by binging Ruby Rose movies. She is laughably bad at acting.
1. Makes you wonder what favours she's giving that the executives kept pushing her. We know it isn't talent, perhaps she has a hidden talent behind the scene
She looks nice though lol but yeah.
To be fair I don't think they're still trying to make her a thing. This is the B movie type of movie where she belongs. If she belongs anywhere; I don't know, I don't like her.
They were trying to make her a thing with bigger movies like John Wick and MEG.
You say "finish Glow" as if they didn't have it already almost completely finished, and even started some of the marketing campaign. They were within spitting distance of releasing the final season. I'm still salty about it
Aiming for "second screen" content presumably means Netflix found out a lot of its customers use it for that purpose, and may cancel subscription if there's not enough second screen content. I wonder if those customers also desire "first screen" content from time to time.
If there's a lot of people who use streaming services for second screen consumption it sounds like an unattended market niche. A streaming service churning out disposable content, and not much else. Old sitcoms, new ones that are cheap to produce, reality TV drama stuff, low effort true crime documentaries. Maybe pull it off for like $5/month or less
Everytime you get to the “I’m mostly nitpicking not unlike my podcast ‘mostly nitpicking’” it’s like those Stan Lee cameos in the marvel movies like we knew it would be somewhere but we’re all “there it is!” When it happens
I think Netflix not having a brand is the point: there is always something for someone
9:18
Is that a Weekly Planet Podcast reference?
A fellow Weekly Wakadoo in the wild?
@@ofmiceandben I wouldn't call a video from "friend of the show Nando V Movies" (to quote Maso) necessarily "the wild"
but YES. Also I love your username. Fun Stuff.
I mean, there's been plenty of Mr Sunday Movies and Nando V Movies crossover, so it's basically guaranteed to be a reference.
Yeah I had to look up (from watching Red Notice) to make sure I heard the reference right
I Leo pointed at that moment
Absolutely love this video. Caught it on Nebula, and I was speechless at the reveal of SAS' original title. Great timing on that twist.
The "Netflix original" badge is very helpful because it helps me know which movies not to watch
11:37 is that the Salty’s Century Egg from Smiling Friends?
Salty's Iconic Century Egg
The large viewership and watch time numbers on SAS is probably more related to people familiar with Outlander seeing Sam Heugen prominently on the thumbnail and saying “Hey, the guy that plays Jamie Fraser is in this let’s give it a watch”. That literally happened in my house and my wife was the one that said it. We watched it and it wasn’t great but it wasn’t bad enough to cut it off.
Remember when Netflix had a “find a show/movie” feature where you answered a couple of questions and Netflix gave you something new to watch?
I have nothing to say yet, I'm just fascinated by the title
Love the extension of the Weekly Planet bit about everyone always watching Red Notice all the time is out there in the broader community.
What joke? I always try to have it on two or more screens at once.
@@acgeewhiz Sorry, I was distracted by Red Notice playing on my phone, TV, laptop and microwave.
I’ve been saving up for one of those fancy refrigerators with a screen on it so I can keep watching on at least two screens in the kitchen.
Sorry what did you say? I couldn't hear you over watching Red Notice
No way those numbers aren't cooked. Absolutely nobody is watching Glass.
TBH, I watched the one with the blue people hopping it was somehow linked to the animation and my mum baught the Twilight blueray thinking it was somehow linked to the original twilight TV show she watched when she was young
I really wish creators would stop pretending we're NOT still in the middle of a global pandemic. We absolutely are. It's just that most of you stopped caring because it affects disabled people more than it does you. Every time I hear some youtuber refer to covid as in the past I'm reminded, "Oh, this person might not THINK they don't care if I die, but they're not willing to think critically even a little about whether what they're doing contributes to a deadly world for me to exist in." If you read this, Nando, this is why I stopped watching this video at 19:06 and didn't go back to it and every time I think, "Do I want to watch another of his videos?" I'm going to remember this and it's going to make me have to weigh whether I can make myself not think about it right then or not the same way, for example, I have to think about whether to watch a Gal Gadot movie during the Palestinian genocide.
Visual Muzak is why I end up cancelling so many subscriptions. I want appointment viewing. I will set aside a large part of my day to get through a 4 hour video essay, but I struggle to keep my eyes on so many streaming projects for even twenty minutes. I love watching movies, and talking about movies, and if I can't get through the movies and they leave me with nothing to say... What is the point?
23:29 SANTA CLARITA DIET SHOUTOUT!!
Love that show, they just need to wrap it up neatly with one more season and I'll be chuffed.
Nando, I'll finish this video as soon as I'm done rewatching Red Notice
That's only fair
Thanks Nando, now i have a video to second screen while i rewatch red notice :-)
No. You're supposed to watch both "Red Notices" at the same time with your two monitors. That will really confuse Netflix.
What you should do is just get a second Netflix account to try and watch “Red Notice” on other devices as well.
I actually turned off Red Notice (a movie I’m always watching) to watch this video
Cool that you’re experimenting more
Great video! I also think of Justine as Nellie (you forgot to say away) Bluth.
I wonder if the algorithm just put SAS Whatever in as next in the autoplay because in the back end of Netflix system it’s still has Red Notice in the title and enough people fell asleep or walked off or just let it play after watching the Rock, RR, GG movie.
I love this type of video that's nominally about something but cracks open an entirely different problem
Very well put together script and editing in this one Nando, great job!
You can blame covid anymore 18:44 people are packing at concerts and other events all the time now … I think it’s the cost 💲 and this generation’s attention span as well as conditioning of what use to matter about the movie going experience.
You mentioned the second screen thing as if that is new. As if we have not always turned on the TV while cooking dinner
Apple TV+ has some great shows though....Severance, Silo and Shrinking(to name a few)
love how you keep changing the title and thumbnail of this video
I think They Cloned Tyrone is the only example of a Netflix movie that I wish I could have enjoyed in theaters
1:35 pm right now where I'm from, what a random time to find a new nando vid in my feed
Nando vid at midnight
Great analysis. I hate to admit that i have access to about 5 streaming services (some included with other plans) and Netflix has become the last stop on my browsing journey to find something to watch. Honestly the main reason we have it right now is my teenage son is way into anime and is binging everything on there (before we break down and get Crunchyroll). But your last point is the best, they are cancelling great shows to make forgettable, boring movies. The reason i keep many of these services is the original series, but when the cancel them to be able to give snyder money to make Rebel Moot (mistake intended) i just feel like its time to walk away
inside job :(
And snyder would not be an issue, if they actually gave him only bmovie budget
Ryan Reynolds plays Ryan Reynolds in EVERY f-ing movie. And he has been for what feels like two decades. Why anyone still watches him at all, I'll never know.
Oh yeah, had Netflix for couple of years and I was turning to get exhausted about how many films were Netflix originals that sounded like the titles of all of those direct to video movies that clogged up the video store shelves
0:34 Netflix’s what’s?’
big yes on another season of Glow, Girls5eva and Santa Clarita Diet.
Also making sure Girls5eva is on Netflix for new seasons. I think I heard of it on Peacock, but couldn't afford it. But when it hit Netflix, i watched a bunch of the episodes and really liked it, it felt funny and familiar. I think part of that might be due to Tina Fey having a hand in this and maybe having 30 Rock infrastructure in my brain or something.
If I look up and get confused, I put the phone down, rewind and watch even longer. If I need my phone just to make it bearable, it's not worth my attention in the first place. Compete with my phone!!!! I had to put it down for this video, pause to contemplate points you made and arrive at conclusions before resuming. THAT is media. Humans want to think!!!! We are not sheep. Or should not be.
It's fun to listen to your throw shade at my father's favorite subgenre of film.
**this movie was a fkn scam**
**They stole a lot of money here**
It's fun to listen to your throw softballs at all my dad's favorite movies.
Took really long for me to realize this wasn't that Kevin Hart art thief movie
This was a really interesting video with a smart analysis of a major streaming issue. I think movies that bomb doing well on streaming makes sense in that idea of people being a little pickier about what they want to pay money to go and see, but I know I was morbidly curious about Morbius, so being able to see it on a streaming service I'm already paying for makes sense to do, even if I do second screen it (I do admittedly do that with some things, others I try to focus or I am willing to be pulled away from the primary thing if the movie/show is interesting enough). Studios certainly shouldn't bank on those numbers for what they should invest in, though, nor do I think a single show or movie is enough of a draw for most people to add a streaming service. Maybe keep it (requiring little to no action), but not add - that requires a larger bundle of things to justify.
Awesome, another piece of visual muzak that I can put on while making/eating dinner!
excellent in-depth look at the nitty-gritty here. would love to see more of this type of video!
Chris is genuinely such a sweet person and a fantastically professional actor. I hope his role in Red Notice shone enough through all the boring garbage that he can convince casting directors to get him into bigger roles, bc he deserves it.
'One of those movies' is pretty much every Steven Seagal and Bruce Willis film in the last 10-20 years, cheap dull grey b-movie action films, low-budget, entirely just clickbait with the movie star on the thumbnail, pretty much made for no one except in the hope it might trick viewers into clicking on it
There are rumors that a lot of steven sseagals are involved in money laundering , why they were kept made?!
And bruce willis movies are fun.
I watched SAS: rise of the black swans. It wasn't because of red notice. It came out during a time where I was just on a binge of various movies and shows on Netflix.
I didn't even know it was called SAS: red notice at one point.
I've also never seen Red notice.
Dropped Netflix a year plus back and they still have nothing interesting... Can't watch an unfinished show and the movies are boring. SANTA CLARITA DIET!!!!!!!!!!!!! I'll give my left arm for a 4th season 😭
That quote about "2nd screen content" just irks me.
Maybe this is a hot take, but what sane person would put on a movie just to ignore it? If I'm choosing to watch a movie or show, I wanna give it my full attention. If I want background noise, there's plenty of options for me to listen to music, I don't need to waste electricity turning my TV on if I'm not gonna engage with what's on screen.
My sister is one of those people, and it confounds me. She pops a movie, or an episode of law and order on (which she hasn't seen before!) And then immediately pulls her phone out and starts scrolling instagram or tiktok. I don't understand it
I am so tempted to say it's a generational thing. I can't abide not being able to square away enough time to watch a movie in full, let alone be distracted by other devices while watching.
@@RickReasonnz I was born in 97 so I'm not sure where you'd put the cut off point for the generation below me.
2nd screen on my pc is 10w, Most the time i listen to the YT vid and read the comments, listen to a film/tv while reading the news/comments/forums, i don't tiktok, but i can multi task, If its interesting i stop and give full attention.
Well it's very helpful for me, I can have Red Notice on in the background while I'm watching Red Notice on my phone
Idk what it is but i could listen to Nando speak for hours (and between his videos and podcast... I do..) You explain things in a really succinct but entertaining way. You do your research and present it nicely but pepper in humor and your helpful opinions.
Visual muzak is such a depressing phrase.
23:29 TEENAGE BOUNTY HUNTERS 😭 I will never forgive Netflix for canceling that show
Yeah sadly it seems more new movies than not are passive movies that are so bland and dull that you can play them in the background but it's made me go from someone who loved movies and TV to someone that scrolls through a lot but hardly ever finds something I actually want to watch. Ugh
not to engage in any way is the worst a movie can be :(
My wife and I love to see movies in the theater, but after 2 tickets, 2 popcorns, & 2 sodas, we're spending $50+ for any movie we see, so we don't just go see anything. For instance, with 100% of the reviews saying it was garbage, Madame Web wasn't even considered as something we'd see in the theater. But I still watched it on Netflix just to see if any movie could possibly live up to such horrible reviews (surprise: It somehow managed to be even worse). I also watched both parts of Rebel Moon, even though I knew it would be the same as any other Zac Snyder movie from the past decade or so: Copious amounts of pointless slo-mo, exposition in lieu of story telling, and overly dramatic music to try and stir emotional impact that was wholly unearned.
So, trying to equate every Netflix view to anything beyond sheer convenience is just ludicrous.
Was that a reference to The Weekly Planet when you said we are all watching Red Notice all the time?! One of my favorite recurring bits on their show
Taking a break from watching Red Notice again to watch a video about Red Notice, great vid Nando! Can’t wait to watch Red Notice again after this!
Just an observation. Disregard if it's over the top.
You tend to gesticulate with your (from our PoV) right arm, but you zoomed onto your face.
So all we see is your shoulder hopping up and down, while your other shoulder stays completely calm.
Maybe you want to show your arm and hand more while you gesticulate? Or gesticulate less?
This may be your best written yet Nando 👌
Wow! Thoughtful. Excellent commentary
Nando, I have a video suggestion for you. While it’s definitely not the usual type of pitch you’d make, a prewrite, it is in that genre. I would like to see what you would’ve done with a Justice League 2 in the DCEU. I really liked your Justice League rewrite and I think others share that sentiment. Just an idea though.
11:29 he was also in the show Arrested Development as Marky Bark. That’s what I recognize him from. Great show by the way, check it out.
I don't think anything sums up red notice's vibes better than 'every major character has very deliberate chemistry with every other major character and yet no one cared enough to ship them'
i’m impressed with your ability to mispronounce last names lol
By the end you convinced me(especially with the avatar comparison) that people weren’t watching SAS:RotBS on accident and that it was watched more than things like fear street because people chose to watch it. I watched it on the same day i watched red notice
11:02 tell me you’re not a gal gadot fan without saying you’re not a gal gadot fan 😂
Idk, I feel like most people watched that movie because Outlander had been doing so well on Netflix and everyone that had a crush on Sam Heughan just tuned into SAS. 🤷🏻♂️
I don't know about yall, but kdrama is carrying netflix for me
I wonder if IMDB ratings correlate to appointment viewing, say 7.2 and above, and "visual muzak" 6.7 & below?