*Need help with your Etsy business? Book in for your free Etsy discovery call with me, and I will tell you how we can work together to solve your problems, link is below to book in:* etsy-consultant.com/services/discovery-call/ *Like what I do? You can buy me a coffee here:* buymeacoffee.com/etsyconsultant
This video and numerous others of yours confirms what I've been seeing. My experience is Etsy ads deliver clicks to spend your budget, but those clicks aren't buyers, and because they don't spend your conversion rate drops, reducing your relevancy to Etsy. When you turn off the ads, which you will eventually will do when you realize they are just an expense, then your clicks and sales will bottom out because of the drop in relevancy, and it will take months for your shop to recover, and it will only recover if you work hard every day on your listings (that would be a useful video: What To Do When You Discontinue Etsy Advertising).
About two months ago I read a comment that said the person turned off ads and their store was doing better. I turned off my ads and what do you know, I started getting more sales. Not crazy more, but more. Also, now I have almost $0 advertising budget so I am keeping more money now. This was a much-needed video Nick.
I’ve been throwing spaghetti at the wall, thanks so much, I now plan to remove 80% of my advertised items, concentrate on video listings and retake a bunch of photos. I feel good about this!
Thank you Nick for all your advice. Now I have completed 50 days of daily listings for 100 day. Now I got 4 sales in one week. That is amazing because my store was a dead store.All because of your help. Thank you again
Thank you so much for this video.I started focusing on my etsy store in Feb this year 8 sales in 7 months lucky it's only a passion,i had a 2$ a day spend on ads, so only breaking even.Yes all the other etsy guru's advise to discount your handmades and up your ad spend at the same time,it's very discouraging, so i now have turned the ads off see how that goes 🤗 Cheers to all
I have to thank you for this video, I realize now the gurus who insist you should 'invest in yourself' by advertising everything as soon as you upload it are giving bad advice. This week I spent nearly $30 on ads, and sold $10. That's nuts. So, I have followed your advice and turned off all the ads. I will focus on uploading one thing a day and ensuring the photographs and videos are top notch.
I have 500 organic sales and my shop is 1 year old. I have never run ads before, and planned on never doing it, but I decided to advertize 5 of my bestsellers and see what happens. I'm very ready to turn them off again if nothing profitable happens. But this video inpsired me to try it the right way and see what happens.
@@etsyconsultant I ran it for a complete day, no sales from the ads, but surprisngly one of my other listings that I was not advertizing sold multiple times in a row which was unexpected. I turned the ads off and my sales picked up and have been steady since. I have no idea if that was related to the ads since it did not appear to be. However, I did set up the bundling feature that Etsy just introduced yesterday and that may have increased the views to my shop.
Great video as always! I dont use Etsy ads cause it will expose my best product to competitor. There's competitor take my work and just change a bit, she even got the Bestseller before me 😢
What helped me was only putting ads on my listings with high conversion rates. Saw quite a boost in sales and the majority of them are through ads. Also went through and deleted keywords that weren’t very specific for my items.
thanks Nick for the eye-openers!! I am established on Etsy, but stagnant. Should I continue using etsy ads? Nevertheless, I am getting organic traffic in the thousands, yet no-sales, over the past few months!!
Hi there thanks for your comment. If you do not have organic sales then Etsy ads more likely to be doing more harm than good. Please book a call if you would like me to ignite your store: etsy-consultant.com/services/discovery-call/
Thanks for the video! Could you make another one with a list of who should consider using ads? From this video, I got the impression that Etsy ads aren't really worth it at all. Or are there specific situations where it makes sense to turn them on? Also, how can I boost my sales if ads aren’t effective? Should I focus on expanding my product range? But that just increases unsold inventory for physical items and wasted time for POD and digital products. So it feels like the same costs, just not in money.
Hi nick do you think listing order counts ~ should I re order my products (as in drag and drop relevant items to first page) ? To match what’s in demand ?
Question. So, often people will click an ad for one of my items. The ad will lead them to a different product with the “more from this shop” etc. they will then buy the second item. Etsy counts the sale as an ad click even though its a different item. Some of my products are 0 ROAS because the ad leads them to an item which has like 40+ ROAS. So do I leave both the ads running? Or only leave the one running that lead to the sale?
Hi Nick, just wondering if all of your insight takes into consideration Etsy‘s new algorithm. It seems they’ve changed up a lot of their ranking logic. For instance, they consider feedback response times and clearer titles and tagsa factor.
Hi Brian, I will be the only one telling you this, the "changes" that Etsy have made to search and discovery really won't make much difference at all, and the simple reason for this is that the number 1 ranking factor on Etsy is sales velocity, and always will be. I have done a video on this recently, if you haven't seen it I suggest you have a look, link is below: th-cam.com/video/t5vaA-s9q6o/w-d-xo.html
You commented, don't start Etsy ads until you reach 50 sales. Is it valid for high ticket items? For example I am selling furnitures between 200-300 $. Is it still true for every industry?
Halo Nick, hope u doing well ! I am ready for my first new listing image and video to open my first etsy shop on this friday .. so based on your videos that said, i have to spent an hour / day to figuring out my store or i just leave it for a few days first to let etsy system checking my shop instead ? Also am from Indonesia, is that will be a big deal if am targeting us & global market while my store location will need to be showing in outside us ? Or i dont have to show my location instead ? Am doing POD fyi, Ur answer will means a lot for my journey, thankyou and appreciated for all of valuable information 🙏🏻
Hi there, its absolutely fine to list one item a day from day 1. Most buyers on Etsy are based in the US, so stores based outside will be find it harder to start with, that being said you are selling POD so won't make a huge difference. Good luck and keep me posted with your results!
In my experience, offsite ads perform much better than Etsy ads. I average about $9-11 return on ad spend but those sales are limited since we have no control. If you have the option to do so I would give them a shot. 🙂
Hi Nick, I want to open a new shop and I have ready around 300 listings. With how many should i start with so and how many I should add on a daily basis in order to be ready for the busy Christmas period?
Hi, its 1 listing per day, otherwise you will list too quickly and crater your conversion rate. 1 per day until you are making a sale per day for at least 30 days, then you can move up to 2 listings per day. Don't fall into the trap of "it's christmas so I have to list faster", you will likely run into significant problems.
@@DieCleanWMFT That's fine, by the time you get there you will be into mid November, and will know if what you have listed is working or not. Prepare for more listings, but heed the results coming in.
Too late, I can kick myself! All these supposedly gurus told me it was the only way. Every time one of my listings got clicked on, I got annoyed because I can see that I was losing money without gaining any sales. I finally got irritated enough to shut it off. I felt like I was giving up on myself if I turned it off. Lesson learned.
Hi Nick, have you noticed the app thumbnails are now portrait?? I’m hoping this is a test they don’t keep it after Etsy having made us fit the 4:3 crop on mobile until now… having square everywhere else for a while, now gone the complete opposite direction just for the app! Crazy… nothing is optimised for this at all, check any search…
Dear Nick, what is your advice on BOI reporting for Europe based companies? Without US address, doing POD on Etsy- impossible to fill out. /on page 3 they ask for a currect US based address- but europian POD sellers do not have that.../ I think it would be super helpful for many of your subscribers to make a video on the topic as there are so many misconceptions in connection with this. Deadline is 01 January 2025 and fines are gonna be pretty hefty.
For a shop in Europe, it’s better to set the shipping address from Europe to avoid double VAT charges, and there won’t be any priority in search results even if you set the shipping from the US since POD is already oversaturated.
@@elenasinitsina5797 I do not get your answer...My question was about BOI Reporting. It is a beneficial ownership information for the US government. Nothing to do with oversaturation or shipping address on marketplaces.
Why do you think you need to fill out the BOI report? From what I know, it's mostly required for US-based businesses or companies that have a significant presence in the US. If you're just doing POD on Etsy and based in Europe without a US address or entity, you likely don't need to worry about it. I'd suggest double-checking with a legal or tax professional, but it seems like this might not apply to you
@@elenasinitsina5797 All videos (not too many out there though) in this topic say that everyone doing business in the US must fill out. But it is not logical, I absolutely think what you think- we do not have US address. It would be good to hear a professional opinion, this is why I commented to Nick. The accountants here - including mine- unfortunately don"t know the answer, here pretty much nobody knows a thing about overseas trading or POD in general. Thank you for your answer anyway, I hope it doesn't apply to sellers like me.
Hi Nicole, Thanks for your comment, I am not entirely sure what you mean? You do not need a US address to do POD. Feel free to email me to see if I can help you further.
Hi there, thanks for your comment, I have a video dedicated for you, please see link below. I worked with a few vintage sellers, and made their stores a success. th-cam.com/video/vkAR0L0Dzlc/w-d-xo.htmlsi=XbHiPq1UJAaMxTv0
I opened at the end of july and up unitl now ive had a total of 2,477 vues and 1,343 visits. I have only had 5 sales and 2 5 star reviews. I got the sales in mid August. It was starting to build fast, then suddenly, I'm hardly getting any views and visits. Ive received plenty of likes, but im now in that place of, I dont know what to do. I think it was luck at the begining. I feel your pain, im close to giving up, but my wifes says i shouldn't, but i dont see any light at the end of the tunnel. I don't have patience. Thats part of my problem. I used ETSY adds and spent well over £100, so my money is wasted. All these videos on line keep confusing me. After watching this, I have turned off ads and will now wait. Fingers crossed. I have only 83 listings but uploading everyday. I know this hasn't helped, but I needed to rant to someone who also feels down on the dumps so far with this. I hope your shop picks up for you.
Hi there, thanks for your comment. Please follow my advice for what you should be doing in the first 3 months of opening an Etsy store, link below: th-cam.com/video/4GrTnCReu2c/w-d-xo.htmlsi=0n4p3hB8AYXNZWmD
I would suggest not running Etsy ads before you get organic sales. If you're not getting sales naturally, you won't get any with ads and just end up wasting money. Work on your shop first, learn, give it time and you'll start to figure out what works and what doesn't work. Then you can work on more advanced strategies such as ads. Nothing worse than not getting sales and not getting sales and spending money. 🙂
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*Need help with your Etsy business? Book in for your free Etsy discovery call with me, and I will tell you how we can work together to solve your problems, link is below to book in:*
etsy-consultant.com/services/discovery-call/
*Like what I do? You can buy me a coffee here:*
buymeacoffee.com/etsyconsultant
This video and numerous others of yours confirms what I've been seeing. My experience is Etsy ads deliver clicks to spend your budget, but those clicks aren't buyers, and because they don't spend your conversion rate drops, reducing your relevancy to Etsy. When you turn off the ads, which you will eventually will do when you realize they are just an expense, then your clicks and sales will bottom out because of the drop in relevancy, and it will take months for your shop to recover, and it will only recover if you work hard every day on your listings (that would be a useful video: What To Do When You Discontinue Etsy Advertising).
yes.. I have had that experience too.
About two months ago I read a comment that said the person turned off ads and their store was doing better. I turned off my ads and what do you know, I started getting more sales. Not crazy more, but more. Also, now I have almost $0 advertising budget so I am keeping more money now. This was a much-needed video Nick.
Ahh that's great to hear, thanks for sharing!
Same for me... this September I drastically reduced my ads, and I am 49% higher in revenue compared to last years Month.@etsyconsultant
I’ve been throwing spaghetti at the wall, thanks so much, I now plan to remove 80% of my advertised items, concentrate on video listings and retake a bunch of photos. I feel good about this!
Good luck with it, thanks for watching.
Thank you Nick for all your advice. Now I have completed 50 days of daily listings for 100 day. Now I got 4 sales in one week. That is amazing because my store was a dead store.All because of your help. Thank you again
Hey, I am really happy to hear that!
You are absolutely right. I have experienced it. Not getting any Revenue from ads
Thanks for taking the time to comment your experience.
I listened to your advice about this months ago. Never pay for ads, building 'organically' and give the best customer service I can = winner :)
Thanks for sharing, well done!
Thank you so much for this video.I started focusing on my etsy store in Feb this year 8 sales in 7 months lucky it's only a passion,i had a 2$ a day spend on ads, so only breaking even.Yes all the other etsy guru's advise to discount your handmades and up your ad spend at the same time,it's very discouraging, so i now have turned the ads off see how that goes 🤗 Cheers to all
I know I am not the only one who would love to hear an update from you.
Best of luck!
I have to thank you for this video, I realize now the gurus who insist you should 'invest in yourself' by advertising everything as soon as you upload it are giving bad advice. This week I spent nearly $30 on ads, and sold $10. That's nuts. So, I have followed your advice and turned off all the ads. I will focus on uploading one thing a day and ensuring the photographs and videos are top notch.
Thank you for your kind feedback and good luck with your store!
Thank you! Very helpful video
You're welcome!
I have 500 organic sales and my shop is 1 year old. I have never run ads before, and planned on never doing it, but I decided to advertize 5 of my bestsellers and see what happens. I'm very ready to turn them off again if nothing profitable happens. But this video inpsired me to try it the right way and see what happens.
Hi there, thanks for sharing. Please let us know what happens
@@etsyconsultant I ran it for a complete day, no sales from the ads, but surprisngly one of my other listings that I was not advertizing sold multiple times in a row which was unexpected. I turned the ads off and my sales picked up and have been steady since. I have no idea if that was related to the ads since it did not appear to be. However, I did set up the bundling feature that Etsy just introduced yesterday and that may have increased the views to my shop.
yes appreciate him.takimg the time to.say this
Thanks!
Great video as always! I dont use Etsy ads cause it will expose my best product to competitor. There's competitor take my work and just change a bit, she even got the Bestseller before me 😢
Hi there, thanks for sharing, and I'm sorry to hear that.
Nick, thanks for the video! I have one question. If you turn on ads too early, will turning them off kill the store?
What helped me was only putting ads on my listings with high conversion rates. Saw quite a boost in sales and the majority of them are through ads. Also went through and deleted keywords that weren’t very specific for my items.
Thanks for sharing!
thanks Nick for the eye-openers!! I am established on Etsy, but stagnant. Should I continue using etsy ads? Nevertheless, I am getting organic traffic in the thousands, yet no-sales, over the past few months!!
Hi there thanks for your comment. If you do not have organic sales then Etsy ads more likely to be doing more harm than good. Please book a call if you would like me to ignite your store:
etsy-consultant.com/services/discovery-call/
Great video thankyou
Very welcome
Great video as usual. Content on spot.
Much appreciated!
Thanks for the video! Could you make another one with a list of who should consider using ads? From this video, I got the impression that Etsy ads aren't really worth it at all. Or are there specific situations where it makes sense to turn them on?
Also, how can I boost my sales if ads aren’t effective? Should I focus on expanding my product range? But that just increases unsold inventory for physical items and wasted time for POD and digital products. So it feels like the same costs, just not in money.
Hi nick
do you think listing order counts ~ should I re order my products (as in drag and drop relevant items to first page) ? To match what’s in demand ?
Hi there, short term no, long term yes in terms of 'how your store looks',
Which sells more, canva templates or digital cliparts? I am stuck in deciding between the two.
Hi Nik! What do you mean by negative keywords!
Great video as always! Thank you
Greetings from Philippines! Anyways, I was stuck in choosing between Canva templates or digital clipart. Which one do you think sells better?
Question. So, often people will click an ad for one of my items. The ad will lead them to a different product with the “more from this shop” etc. they will then buy the second item. Etsy counts the sale as an ad click even though its a different item. Some of my products are 0 ROAS because the ad leads them to an item which has like 40+ ROAS. So do I leave both the ads running? Or only leave the one running that lead to the sale?
Hi Nick, just wondering if all of your insight takes into consideration Etsy‘s new algorithm. It seems they’ve changed up a lot of their ranking logic. For instance, they consider feedback response times and clearer titles and tagsa factor.
Hi Brian, I will be the only one telling you this, the "changes" that Etsy have made to search and discovery really won't make much difference at all, and the simple reason for this is that the number 1 ranking factor on Etsy is sales velocity, and always will be. I have done a video on this recently, if you haven't seen it I suggest you have a look, link is below:
th-cam.com/video/t5vaA-s9q6o/w-d-xo.html
You commented, don't start Etsy ads until you reach 50 sales. Is it valid for high ticket items? For example I am selling furnitures between 200-300 $. Is it still true for every industry?
Halo Nick, hope u doing well ! I am ready for my first new listing image and video to open my first etsy shop on this friday ..
so based on your videos that said, i have to spent an hour / day to figuring out my store or i just leave it for a few days first to let etsy system checking my shop instead ?
Also am from Indonesia, is that will be a big deal if am targeting us & global market while my store location will need to be showing in outside us ?
Or i dont have to show my location instead ?
Am doing POD fyi,
Ur answer will means a lot for my journey, thankyou and appreciated for all of valuable information 🙏🏻
Good question !
Hi there, its absolutely fine to list one item a day from day 1. Most buyers on Etsy are based in the US, so stores based outside will be find it harder to start with, that being said you are selling POD so won't make a huge difference. Good luck and keep me posted with your results!
Hi Nick, what do you think about etsy offside adds?
In my experience, offsite ads perform much better than Etsy ads. I average about $9-11 return on ad spend but those sales are limited since we have no control. If you have the option to do so I would give them a shot. 🙂
Hi Nick, I want to open a new shop and I have ready around 300 listings. With how many should i start with so and how many I should add on a daily basis in order to be ready for the busy Christmas period?
Hi, its 1 listing per day, otherwise you will list too quickly and crater your conversion rate. 1 per day until you are making a sale per day for at least 30 days, then you can move up to 2 listings per day. Don't fall into the trap of "it's christmas so I have to list faster", you will likely run into significant problems.
@@etsyconsultant Thanks Nick I appreciate it. Is 50 listings a good start or do I need less/more?
@@DieCleanWMFT That's fine, by the time you get there you will be into mid November, and will know if what you have listed is working or not. Prepare for more listings, but heed the results coming in.
Too late, I can kick myself! All these supposedly gurus told me it was the only way. Every time one of my listings got clicked on, I got annoyed because I can see that I was losing money without gaining any sales. I finally got irritated enough to shut it off. I felt like I was giving up on myself if I turned it off. Lesson learned.
Hi there, thanks for your comment. Ouch!
Do Shopify templates sell well on Etsy?
Yes, if they are good.
Hi, what would you do if you got an order but it won't let you ship to their address?
Use an external courier and copy paste and tracking number to the order and then press complete. You are still covered by the Etsy Seller protection
@@DieCleanWMFT Thanks.
Hi Nick, have you noticed the app thumbnails are now portrait?? I’m hoping this is a test they don’t keep it after Etsy having made us fit the 4:3 crop on mobile until now… having square everywhere else for a while, now gone the complete opposite direction just for the app! Crazy… nothing is optimised for this at all, check any search…
Dear Nick, what is your advice on BOI reporting for Europe based companies? Without US address, doing POD on Etsy- impossible to fill out. /on page 3 they ask for a currect US based address- but europian POD sellers do not have that.../ I think it would be super helpful for many of your subscribers to make a video on the topic as there are so many misconceptions in connection with this. Deadline is 01 January 2025 and fines are gonna be pretty hefty.
For a shop in Europe, it’s better to set the shipping address from Europe to avoid double VAT charges, and there won’t be any priority in search results even if you set the shipping from the US since POD is already oversaturated.
@@elenasinitsina5797 I do not get your answer...My question was about BOI Reporting. It is a beneficial ownership information for the US government. Nothing to do with oversaturation or shipping address on marketplaces.
Why do you think you need to fill out the BOI report? From what I know, it's mostly required for US-based businesses or companies that have a significant presence in the US. If you're just doing POD on Etsy and based in Europe without a US address or entity, you likely don't need to worry about it. I'd suggest double-checking with a legal or tax professional, but it seems like this might not apply to you
@@elenasinitsina5797 All videos (not too many out there though) in this topic say that everyone doing business in the US must fill out. But it is not logical, I absolutely think what you think- we do not have US address. It would be good to hear a professional opinion, this is why I commented to Nick. The accountants here - including mine- unfortunately don"t know the answer, here pretty much nobody knows a thing about overseas trading or POD in general. Thank you for your answer anyway, I hope it doesn't apply to sellers like me.
Hi Nicole, Thanks for your comment, I am not entirely sure what you mean? You do not need a US address to do POD. Feel free to email me to see if I can help you further.
as a vintage seller, I feel pretty defeated. none of this applies. any tips for us?
Hi there, thanks for your comment, I have a video dedicated for you, please see link below. I worked with a few vintage sellers, and made their stores a success.
th-cam.com/video/vkAR0L0Dzlc/w-d-xo.htmlsi=XbHiPq1UJAaMxTv0
@@etsyconsultant does not apply to ads and that video has so pretty bad advices like reusing the listings.... :(
I opened a store about 3 weeks ago ans no visites no vues. I was thinking about trying ads. How can i deal with this ? Thank you.
I opened at the end of july and up unitl now ive had a total of 2,477 vues and 1,343 visits. I have only had 5 sales and 2 5 star reviews. I got the sales in mid August. It was starting to build fast, then suddenly, I'm hardly getting any views and visits. Ive received plenty of likes, but im now in that place of, I dont know what to do. I think it was luck at the begining. I feel your pain, im close to giving up, but my wifes says i shouldn't, but i dont see any light at the end of the tunnel. I don't have patience. Thats part of my problem. I used ETSY adds and spent well over £100, so my money is wasted. All these videos on line keep confusing me. After watching this, I have turned off ads and will now wait. Fingers crossed. I have only 83 listings but uploading everyday. I know this hasn't helped, but I needed to rant to someone who also feels down on the dumps so far with this. I hope your shop picks up for you.
Hi there, thanks for your comment. Please follow my advice for what you should be doing in the first 3 months of opening an Etsy store, link below:
th-cam.com/video/4GrTnCReu2c/w-d-xo.htmlsi=0n4p3hB8AYXNZWmD
I would suggest not running Etsy ads before you get organic sales. If you're not getting sales naturally, you won't get any with ads and just end up wasting money. Work on your shop first, learn, give it time and you'll start to figure out what works and what doesn't work. Then you can work on more advanced strategies such as ads. Nothing worse than not getting sales and not getting sales and spending money. 🙂
I don’t see how videos work well for art prints. Am I wrong? I’m using them on some of my listings but see no benefit.
what about that guru who claims she spends $1 k per day on ads .dont believe her but not sure whats her reason for lying
Who knows?
there are videos out there saying the opposite of everything you said
Hi Rachel, yes there are, you have to decide who to listen to based on what you see and hear.
@rachelwrites I work in marketing and some of the advice sounds very sound around ROAS. I’m betting all of this advice is legit
I don’t use Etsy ads and I have more sales and make more money .😂
Great to hear!