@@EcomHannah do you offer 1-2-1 consultations? I’d like to cut to the chase with my shop and after watching your videos I’d like someone to take a look at my shop and pick their brain about it 🙏🏼
@@AdventuresWithGeg Man I used to but I have been so crazy busy and my 1-1s tend to run up to 3 hours! I am launching a community, if you are on my list for my free course I will email when it goes live. This will have the option for group sessions! I am just spread super thin atm
Hey Hannah! This is amazing - you're always giving the best advice! Question: do you list a new item and immediately set that item to advertise? Or would that mess with organic SEO?
If your listing has achieved best seller status, do you keep the ads on? It would be nice to be able to turn off any keyword that was getting organic and only keep the keywords that were not getting organic. Not possible?
@@EcomHannah thanks a lot!! I’ve been following you for a while, learning a lot. I wonder, do you happen to have any video on ads strategy for digital downloads specifically that I may have missed? I’ve been struggling a bit with that. Relatively new shop, I’m a star seller and products have been going out, but competition has raised so much I’ve had to lower prices a lot. Now every time I increase my ad budget I end up with higher sales but considerably lower profit margin. I’m feeling lost haha I know it’s hard to tell without seeing the specific shop but I know I’m not the only one dealing with this. My profit was a lot higher when my ad budget was lower and it just doesn’t make sense.
I think I've watched your ads vids 100 times now!! I've had etsy stores (4 total) for going on 5 years now and have around 2K listings in our main store. I'm in the POD clothing space. My SEO is strong. And I've always run $50 a day ads. At the end of March I changed the threshhold to $1k and had a bit of a shock (like you predicted) when my ads (for about 5 weeks) started spending about as much as I was selling. This is our primary store, so I PROBABLY should have experimented with a different one. lol. This last week, I focused on turning off a few ads that were over spending and few keywords that also over spending. And finally, four days ago, we started getting a drastic uptick in all of the stats graphs. Our spending is going down, but our sales are going up. Today we've done close to $400 in the store and spent about $59 so far in adspend. Yesterday we did $250 and the day before we did a little over $300. I THINK we are still in the beginning of the successful ads journey...so I'm excited to see what these numbers look like next month!! :D I think I went about it the scary way (which is why I wanted to type all of this)...and if I could go back, I would have set the cap to $1K, but ONLY on things that have sold. I plan to advertise new listings and deactivate/cull listings and keywords once a month if they have enough stats behind them. Thank you SO much for all of your information Hannah!! And I'm LOVING ProfitTree!! (Although last months stats in their were a little scary. lol.)
WOW thank you so so much for this feedback and I think it was pretty brave to pull off the bandaid like you did!! This seriously made my day :] Keep tweaking the dials and working on getting that ad % down month over month, you are doing all the right things!
Hi! From my experience with Etsy, it seems that customers are primarily purchasing the listings that are advertised at any given time. In 90 percent of cases, they don’t explore the rest of my store. I’ve checked this multiple times. I typically advertise 2-3 listings at a time, and those are the ones that get purchased. Items that aren’t advertised don’t get bought. After a week or two, I advertise different listings, and then those get purchased. The issue is that my profits are completely consumed by advertising costs. However, if I don’t advertise, my listings don’t get seen at all. I’m unsure what to do about this. Any thoughts?
I would need more info on what your doing, how much your spending, margins, etc but overall I would say the video tackles a lot of this make sure to watch :] Time is not a variable to worry about because of how the PPC method works, it is in the video :]
Hi. I have 12 digital product on ads and my budget is about 10$ but Problem is that i noticed all my budget almost goes on only 1 product. The other don't have enough view or click. How can i distribute that budget on all my listings?
This is a normal occurrence, etsy picks its favorite listings to spend on, so its not about tryin to get non spending listings to spend its about filtering in new listings etsy picks up and likes, the algorithm does not lie so you have to keep launching consistently for it to pick up more ones to spend on
Thank you for the info! How many listings do you aim for is that relevant? I have a physical candle shop on etsy I just opened about 3 weeks ago and im also doing a digital shop for more passive. Do you do multiple shops? My main focus is on the phsyical.
If you’re brand new, I would only focus on starting one engine at a time and streamlining that whole process before moving onto another business model it’s not that you can’t do both. It’s just in the beginning. One thing requires your full attention at the start.
Hannah your videos have been really helpful for me, as I have started Etsy ads. I have an established shop and a new round of products that have been running for 3 weeks. Etsy ads have been running on 70 items for 2-3 weeks at $3 / day with orders. It's going well! I just bumped to $25 day. I sell $4-$10 digital products. How long should I let a $25 budget run on 70 digital products to then learn about what to leave on and turn off? I am watching the ROAS, but would love any general advice. Best, Meagan
So you’re gonna want to analyze each listing individually, I would say you would want to invest at least the sale price or in your case double or triple because it’s so low ticket maybe to have gathered enough clicks to make a decision. Time is also a big variable because sometimes if the listing is young, it just needs more time for those conversions to roll in and start that snowball effect
But there’s also many other variables like how fast does it spend? Is it easily pulling out winners where you have the opportunity to put more winners in fast and turn off ones that don’t perform immediately right away. You create these thresholds for yourself as to what a performing listing means to you, maybe you’re OK with break even on the ad level or maybe you want to clear at least X percent profit compared to top line, you know what I mean
Hello, love from Turkey. For 3 days, views in ads have been going down. Only 50 views today. I have 16 products and I opened an ad with a max budget of 200$. However, the views that were 1800 on the first day are now 50. Could it be a problem with my store? What do you think? Your information is very valuable thank you.
Thank you so much for watching! I would try to stay away from getting caught up in analyzing from the day today. You need to look in a bigger time window month over month and see the holistic view of how your account is performing. There’s ebs and flows, high days and low days and this is normal but it’s important to look in bigger time. To pull out real data on how it’s performing.
I’m starting up again and I only have one body butter and one hair butter that I make handmade… can I still successfully sell with just two products listing ?
Hi Hannah, thanks for the great video... I sell low ticket digital goods priced between 1-3 dollars. I started my shop at end of June and have around 60 sales so far... i turned on my etsy ads on my best selling goods and some new products to test them out. So far it's been a week and my stats are 10.4K VIEWS, 114 CLICKS and 8 ORDERS... I know you mentioned that we should see monthly stats and conversion rate of 3% and above which is super good but considering my margins are not that great with low price digital products should I keep on running ads for my products as avg CPC I'm paying is around 25 cents?
Hi...Conversion rate is not a one-size-fits-all metric. A 3% rate could be good for one person but bad for another. I may have mentioned that a 3% overall rate is not bad in the grand scheme of things, but it is only meaningful in your specific use case. I made that comment to illustrate that many people get upset, thinking they're completely failing, when in reality, it could actually be good for them. For you specifically, in these low-margin spaces, the only thing that actually matters is spend versus top-line sales. You need to calculate those marketing cost percentages and see if the listing makes sense. Go to your top listing and compare spend versus top-line sales over the same period. What is that marketing cost percentage costing you? Remember, it's not the revenue from the ad but the top-line sales for the same time as you analyze your spend.
@@EcomHannah Thanks Hannah for the response... i'll calculate my marketing cost percentage and will see if the ads on the listings are making any sense.
Looking forward to playing with ProfitTree. Etsy doesn’t half go in swings at to what it likes on the ad front. One thing I have started to learn is you just have to ignore the lows, ride them out and look at the data over a longer term. I started to drill down on our listings we advertised to try and concentrate the budget. But I’m not sure we’ve given the others enough opportunity for the algorithms to do their thing and get that data. I’ve now gone back to adding everything bar seasonal products that have no relevance for the next two quarters. What you say about the short term/long term gain - once we’d drilled down to only 60 products with a $60 limit, we were making money with Etsy usually spending about $35 with not much drop in sales. Gone back up to just over 300 products with nearly 3x the spend and no longer in profit. But just accept we have to do it to raise awareness and gather the data we need.
Exactly upping and lowering the budget is also not great practice, people see a slow week get scared and turn it off and inhibits getting month over month data which is what you need to make decisions. Overall great value and thank you for commenting ths!
I have been following lots of your advertising suggestions, and my sales have been improving. I do have one product that seems to be consuming most of my daily budget with a ROAS OF 2.2. This product gets lots of views and clicks. I am wondering if I should take it off the list of advertised products to distribute the budget more evenly.?
Hey Hannah! I love your videos. Question: Have you ever noticed that your Etsy Ads are not spent during a holiday sales event but picked up immediately after? For example, our ad spend was low for the Mother's Day shopping sale/event, but the spend picked up immediately the day after the sale ended. We still did okay without the major spend but I took significant notice.
@@EcomHannah For pretty much the duration of the Mother’s Day promotion (which started in April) our ad spend was down. We still did okay because Etsy pushed one of our products for Mother’s Day. I noticed that my ads were not spending much at all. Then the Monday after Mother’s Day it picked up. I was wondering if there is ever a case where Etsy won’t prioritize ads especially when they are heavily promoting their own curated gift guides and picks. I hope that makes sense.
@@cathywilliams9075 yes it makes sense, its more likely that it was just a slow mothers day this year since the success of PPC is contingent on the amount of traffic actually hitting etsy, how indexed were you mothers day specific listings? brand new / first mothers day being live?
If you're getting a ton of sales but the ROAS (Return on Ad Spend) is 0, I wouldn’t immediately turn off what's already working in terms of generating sales. However, it’s important to dig deeper and analyze the situation further as there are several factors to consider
Hi Hannah, thank you for your work. I have a question- when should you start promoting a listing before christmas or easter for example. a month before? Thank you
generally you would base this off your historical trends of when you see the up tick of holiday sales happening for your specific store but if it is your first year I would do yea like a mont or 2 before
Thank you for your helpful content! My Etsy listing was performing well for a month but suddenly stopped selling this week. Although I'm still getting a similar number of clicks as last month, I haven't made any sales recently, and I'm losing money every day. Should I turn off the ad for this listing to stop the loss?"
its normal for things to go up and down but 1 week is not enough data to say its gone forever you need month over month sales data, unless it is a holiday trending product where it has a defined date of dying off
Would you just let the listings that aren't working with ads just sit in your shop or is it aldo a sign to get rid of the listing completely. I have so many listings that arent selling and I don't want it to effect my seo for the listings that are selling.
Hey! So for me, if a listing has made sales before, I usually keep it live because why mess with something that’s worked, right? But if a listing’s been totally dead for like 3-6 months with zero sales history, I’m all for deactivating it.
Hey! I'm starting my shop soon selling low ticket digital items from $3-$20. I'll only have 15 listings - what would you suggest in terms of ad budget in those first few weeks of launching to get the initial exposure to my shop? Thank you
Hi Hannah - this is great! I have been running ads as a newer store for my listings and seeing a less than 1 ROAS (.87 for example). I have only been running for a few days but does this mean I should stop running ads there or should I keep running to collect more data on a $2/day spend? Also, it seems like if I am running multiple listings in ads for all of my products that the budget gets swallowed up by the first 1-2 products and doesn't make it to the rest. Any help here would be great!
Yes these are all normal occurrences :] this is a super loaded question hard to answer in a comment I recommend watching this training to get all your questions answered th-cam.com/video/ph_LXY7JZW0/w-d-xo.htmlsi=7_rKZbSRt0hnSdOi
I had a listing which had really high view and click stats.. However sale numbers of that item has been low as the item has a large volume and I adjusted a high shipping cost for that.. For the last 3-4 days, the views & click stats of that item has decreased from 500-600 to 5-6 views/clicks.. How can that sudden decrease be possible ?
These are the ebs and flows of etsy that they will never tell you, its likely it will come back and to not stress too much, I know its hard. Try to stay away from analyzing small time periods on views and clicks like this and analyze month over month. There could be a million things etsy could have been doing with that listing we will never know but its not in your best interest to get caught up in small time frame stats like that and continue analyzing the big picture. Its also important to note that listings do have life spans and can die over time so its important to keep your engine healthy by consistently testing new listings and products month over month
Hi Hannah! I have a question about Etsy ads. When I try to turn off certain keywords, I see a note saying, "This is just a test for now, but your feedback will help us improve Etsy Ads." Does this mean that even if I turn off keywords I don’t want to use for ads, Etsy is still using my ad budget for those keywords while collecting feedback? It seems like some keywords are still showing up in ads, even after I turned them off.
Good question! That message means Etsy is testing the feature to allow keyword control, but during the test, Etsy may still be using your budget for those keywords even if you turn them off. Etsy is likely collecting data and feedback to improve the ads system. If certain keywords are still showing up in ads, it’s probably part of the test. Keep an eye on it, and you can always share feedback with Etsy if it’s not working as expected.
Wow, I hadn’t noticed that before! If it were me, I’ might have tried turning those keywords off again to see if it makes any difference... but I'm not sure.. I’m planning to reach out to them myself to get more information on this as well. Let me know if you find anything out, and I’ll do the same!
Hello Hannah - I hope you are well today. I have my products maxed out on Etsy Ads & have done so for a while now. The thing that really annoys me is that when I go to the detailed stats of of my listings it is showing as many as 2150 searches words on one single product that led people to click on my advert - mixed amongst these search words are many that have absolutely nothing to do with my product so these are costing me click money for nothing. I understand that you can go through the list & turn off the words / phrases that are irrelevant right but the time that it takes to go through these 2150 words / phrases on one listing out of the 600 listings that I advertise makes it non sensical, I just dont have the time. Do you have any advice on how to get rid of the bad wood from the good wood within the Etsy Ads detailed stats? Best wishes Dave in the UK
Hey, thanks so much for the thoughtful comment! Sadly, no but you’re really only turning off anomaly words like words that clearly do not describe what you’re selling. I’m not sure what niche your in but for instance, if you’re selling pillows that are 18 inches and you got a click for 16 inch pillows, obviously that’s an anomaly cause you don’t sell that.
Out of all your listings that your advertising you really wanna focus on the top 10% since those are the ones spending the most of your money and it’s likely that you’ll turn off a lot of listings completely. That are not profitable after ads.
if i have low digital download and making organic sale but I have bundle for more high price but not so much organic sale should I advertise bundle ? thank you
common practice for low ticket DD stores is only running ads on higher ticket items or bundles since more margin to play with but I would not overlook some of your top performing low ticket ones you should test with ads and see if it adds fuel to the fire before determining it does not work and compare to top line rev or profit NOT what the ad generated you
New subscriber here. I just have an etsy shop ans i am selling digital products. How much should I spend a day to run etsy ads? I have 100 products. Thank you so much
totally up to you and what you are comfortable with :] the more you spend the fast you will collect the data you need, the slower less you spend the longer it will take
Hey Hannah, such an insightful video I am inspired to turn on ads! Would you recommend waiting until a listing in say 2 weeks old to turn on ads or is it best to leave it longer or switch them on straight away?
you need to compare to top line, its likely that only a small % are actually profitable with ads on but do not over look pulling out the marketing cost % compared to top line, your roas will always look bad on low ticket but thats why its important to see how they are doing with organic as well
@@EcomHannah thank you so much for responding and so quickly. I have a winning product that is not profitable yet but makes all the sales (about 90%). Does this mean I should keep ads on it focusing on the organic traffic it is building? How long should I do that for? When I lower the price sales increase but there’s even less profit and when I increase the price sales slow down. Open to your ideas on a sweet spot with this too. Ps I love your videos, so detailed and helpful! Do you have any more information on working out the topline?
Maybe you can add some insight but I feel like this strategy doesn't apply to truly handmade goods. For example, in my shop everything is completely handmade. So everything has a /per hour cost. If I'm spending half of my total revenue on Etsy ads my /per hour cost gets cut in half and now I'm going to be creating for a way less hourly rate that wont be sustainable or feasible. MY products sell well at a very certain price point, and moving in either way from that price point very negatively impacts my sales. In fact it's what I believe is the reason my shop outsales my competition. So if I need to increase my price point to account for spending such a high percentage on Etsy ads I feel like my overall sales will drop drastically. If you've got some thoughts on this I'd really like to hear them :) Great video and thanks for all the free content you put out!
Check out the free ads master class.. We pay flat rate to sew our goods in house which helps us control our numbers but for ads it would be great to focus on new product opportunities where the sale price makes sense when you factor in marketing not all your products will make sense with ads on, this is normal for all people :]
I have run an advertisement and every day 3-5 customers add ads but till now not a single order has come, what should I do, it has been 15 days, what should I do?
hi! i found you today and watch a lot of videos from your channel. Firstly, thanks for all the tips they are great and help me a lot. Today i start my etsy adds because of your videos and i am very excited! But i have a concern. my ad budget is 1 dolar for now because i am a student and in my country currency 30 dolar in a month is a lot for me for now. i have 80 listings i made a few sales(70 sales) 6 months ago. i had a break because of school and now starting making new listings everyday for the last 15 days and i get no sales. do you think this break from etsy damage my etsy shop and my sales. what should i do in this situation? Again, Thank you for your videos!
Hey thank you so much for the love and support and congrats. In the big picture no just keep going and keep building off what is there, its okay to not run ads the safe play is get some organic rev first and then reinvest!
@@EcomHannah thank you so much! i do ads for 5 days now and there was no sales. But today I get 2 sales from ads. thank you for your reply and everything
Everything else being equal, I do not think that using Etsy ads will cause you to rank higher … you’r listing would likely rank the same and appear next to other person’s listing. The difference is that you’ll have an extra appearance on the page. So you’d have your listing appear on the page just as it would without the ad, but you’d have a second appearance on the page which is your ad. So the benefit there is you’d be SHOWN TWICE on the same page.
Mmm not exactly so you can actually prove this to yourself in your Etsy stats. If you put ad money behind a listing that ends up performing well. You will see Etsy ads take up the majority of your traffic in your pie chart but as you get more reviews as you get more sales and social proof you’ll organically start being shown more and more and you will see your Etsy ads pie chart shrink and your organic blowup. In addition, you will see something called your cost per acquisition decline because as you gain more organic rank and more social proof, it becomes cheaper to acquire a customer so this cost percentage declines over time. The speed of which this will all occur will be at minimum at least 3 times faster of organic ranking. If you have such a competitive listing that you’re listing is actually being shown twice on the page that is just the icing on the cake, but even with ads that’s hard to do. If you are searching for your own product yourself remember it’s showing you based off your own search history so you’re always gonna see your own listing on the first page because you’re looking for your own listing. That is not what other people see.
@@EcomHannah - When you get more reviews due to more sales, you begin to rank higher because you have more sales, and it is the sales that cause you to rank higher, not merely because you have an ad. My earlier point was, if EVERYTHING ELSE IS EQUAL, same conversion rate, same number of sales, etc, I would expect both listings to ranked in the results the same. I do not believe the listing with the ad would be ranked higher than the one without any ads. Just merely having an ad would not cause you to rank higher organically just simply because you have an ad. But as the ads cause more sales, then Etsy will rank you higher because of the sales (not because of the ads … ads being an indirect cause of ranking higher and the sales themselves being the direct cause in ranking higher.) The reviews themselves would not be a direct cause of ranking higher, but would give buyers more confidence in you so they would be more likely to buy from you, thus raising your conversion rate, meaning more sales and those sales , not the reviews, would cause you to rank higher organically.
Love this content! You are the first person to make this make sense for me in a very easy to understand way - THANK YOU!! Funny side note, your pronunciation of ROAS as “row-oss” would mean pronouncing Ads like “Odds” 😜 I have only heard ROAS pronounced “row-azz” because Ads is pronounced like, well, Ads 😅 Anyway, made me giggle and re-watch that whole section many times because I was distracted by the pronunciation. Good for the YT algorithm LOL! New sub 👊🏼
haha thank you for this, it could be I have been saying it wrong for 5 years would not surprise me! I was saying chat GBT instead GPT for the last year too lol
Hannah! get that elevator pitch down for profit tree then reach out to Etsy and try to bundle with them... 💡 Or link up with pod companies to offer to sellers
ooo you are hired haha! That would be the dream, definitely rubbing elbows with all potential partners I can, sadly unless you got in 5 years ago etsy does not take 2 looks at your saas, we are still always trying though
@@EcomHannah you're awesome 😂 talk with GenAI to devise a game plan. Let it know your goals and what you want your next 2 years to look like. Ask it to be a project manager and devise a timeline and overview to your goals..then from what it outputs you continue the convo getting the goals to a plan 🤪
@@EcomHannah would it be better to pick 10 or so until they receive views and clicks/sales, then move on to 10 others? I have 208 listings and list about 2-3 new listings each day on average. Thank you for your time and expertise!
I'm only skeptical about ads because I fear once I use that route then Etsy might "throttle" my organic sales to keep me spending money for ads. I'm not saying that's what happens but i think it's a possibility. Does anyone have experience with turning off ads? How did your listings behave after it?
In my experience, it contributes to the organic as well so you will see the expansion on both ends since you’re getting ranked organically as well the more sales and reviews you get. This has been my experience with my brands and my clients brands.
I've commented before but it seems like every time I increase my ad budget or turn on more listings to advertise (no matter by how much) my sales drop from hundreds of $ a day to nothing, even after 30 days. I try my best not to get emotional but it's hard to seemingly lose thousands a month when trying to make more by upping the ante
This is super interesting, can you give me your ad cost % in Feb and approx daily spend vs March June and July?What marketing cost do you need to still clear a happy profit? Lets start there.
The same thing just happened to me. I was getting momentum in my shop at $500 per day, so I increased to $1000 and overnight I lost almost all sales. I went from 7-10 sales per day to none or maybe 1 or 2. It seemed like it couldn't be a coincidence because my whole shop died, not just one design or niche. I went back to $500/day and sales came back. I think it must have something to do with the algo because many other sellers notice this. I have about 350 listings and am still working on filling out my shop. Perhaps if you don't have enough listings/demand to support the higher ad budget, you get demoted in the algo somehow? I just don't think it's a coincidence as so many have noticed it. I don't think I'll increase my budget again until my store is more filled out and has more sales.
I have heard when you do a drastic shock like that the algo does not really know want to do, try hedging up in smaller amounts, but even if you did not put back to 500 in a week or so it would come back for sure, Dave from ATC says the same thing on this
@@EcomHannah I increase by $5/$10 increments, but I also frequently add new SKUS and turn the ads on for them as I list them so I'm advertising more listings. Happened last week - turned my ads up another $10, sales drastically decreased. I've had the same budget for 2 weeks and sales are terrible. Makes me want to go back to the old budget. When you launch a completely new SKU - do you turn your ad budget up? Or are you already at max ads budget? If I'm not, should I be turning the budget up as I add new SKUS?
@@sheli4795 It's crazy! I'm glad I'm not the only one, but it is upsetting as I am trying to increase sales. You'd think turning the ad budget up would = increased sales but apparently they don't want our money haha
The biggest issue I have with ETSY ads is that I set my budget to 5 dollars a day and within 15 mins the budget is depleted. So I set it to $15 or $20 and within an hour is gone. I have resorted to adding 1 dollar every few mins to make it last longer. Somehow I am beginning to think ETSY just eats up my budget and takes it. I should mention I am not getting any sales and these products for many months sold very well. One day they stopped selling and it has been dead ever since for the past 3 weeks or so.
That’s actually a really good sign. That means that your listings are really clickable meaning you optimized them really well if you’re actually earning the click. Etsy doesn’t waste your budget. It’s called pay per click so you had to actually earn the click in order to get it in the first place.
If you sell a lot of low ticket items, this is very common, but you’re safe play here is only put on ads for ones that organically do really well. Also, five dollars of spend is really virtually nothing because that could only yield you a handful of clicks and you really need hundreds of clicks to be able to make a decision.
What’s more concerning is if someone has their budget set and it does not spend it all, that’s usually a result of a product problem but in your case, you just really have to be strict on dictating where that money is going so you only want the money to go to listings that yield you a good return, but you’re probably gonna need to spend more than five dollars on a listing to make that decision depending on your sale price
@@EcomHannah Thank you so much for the reply, my strategy today is to figure this out according to your video. So I have set a $20 budget to start and see which ads are getting clicked. I only have 127 items and yes they are low ticket items with an average of $15 net profit x item.
@@EcomHannah hi, I want to ask you that, can I use same wifi and same laptop for my second shop, my first shop is closed by etsy last month. Thats the concern I am facing now. It will be a great help for me if you assist me.
Hi Hannah, I love your videos and the way you look at Etsy as a business, encouraging people to make decisions based on data and logic instead of just putting their art on Etsy and hoping for the best. Thank you so much for what you're doing! ❤ I've been on Etsy for 3 years now. I always have ads on, but just for a few dollars because every time I try to increase my ads, I see sales, add to cart, favorites, and all good things go down. Normally, after a few days, I just lower them again. After watching you, I decided to give it a try again, and again everything stops. Is it normal after you make changes to ads? Is it the algorithm? Will it get better with time? I would love the ads to work, but for now, my experience was always disappointing. I only turn on ads for my best products and products that sell organically. I also see other sellers experiencing the same and trying to have it on for a month, and everything goes normally once they turn ads off. Sorry for the long message and thanks again! 🙌❤️
Hey, thank you for the love and commenting seriously, it means a lot! It’s unlikely that turning on the ads is the correlated variable that’s causing the views to go down. It’s normal for shops to have ebbs and flows one day having a really good sales day the next day it sucks but you wanna look at a big time period, Month over month, quarter over quarter, year over year, etc. To only have them on for a few days you can’t really draw any conclusions about what happened in that time. Toggling them on and off also gives unreliable data to make any decisions since they have to re-begin optimizing every time you turn them on again, Especially if the budget is only a few dollars.
Only having listings on that takeoff organically first is a really good safe play for this but again you want to analyze in big enough time period to be able to make a decision.
I increased my ads spend from 25 a day to 40 and overnight my views drastically tanked. I mean drastically to like when I first started. What happened.
Theres one thing i dont hear people talk about much and i guess thats because most of you are American but those of outsixe of the US, for example in the EU, have to pay VAT on every dollar put on adspend. So for example I live in Poland where the VAT is 23%, so if I spend $100 on ads, I pay $23 in VAT as well. It makes it hard to be worth it for us. I've spent more money than I'm willing to admit on ads and because of the added VAT, it ended up with me basically breaking even or, in the beginning, losing money
I am just now starting to understand this and I like that you brought this up, so your saying you have to pay VAT on marketing NOT just on the sale amount?
@@EcomHannah i pay VAT on all Etsy service fees and not on the sale. So for example, let's round the Etsy fees to 10% of each sale. Let's say i have a sale for $100. I pay $10 to Etsy in fees, then I pay an additional $2.30 in VAT (23% of my Etsy fees). Now if I spend $100 on Etsy ads, this counts as a service provided to me by Etsy. Therefore I pay 23% VAT on this as well, so an additional $23. Does that make sense?
wow that is so crazy thank you for sharing this, what is the reasoning for charging VAT on fees instead of your sale price? do you know why they do this?
@@EcomHannah honestly it's so complicated i don't even fully understand. But my understanding is that my customers that are in Europe will pay the VAT respective to their country (23% in Poland, I think 20% in UK, etc, and Quebec has 15% GST + QST charges... Various states have different tax rules also). I only pay VAT on things I purchase myself, so for example the Etsy fees & ads. Printify doesn't charge it fortunately, so I don't worry about it. From my understanding, the only reason i pay VAT on Etsy fees is because of my IP address
Etsy ads are totally broken. Until 2 years ago I had 8-10 people per day clicking and one day something happened and since 2 years I have 1 click per few days. Many days nobody clicks. I didn't change anything when it happened. It is the way it is. It became totally useless. Almost nobody comes to my shop now and I have maybe 2-4 sales per year. Which of course never coves the cost of advertising. I pay usually 10 times more for ads than I get profit. So telling us to invest the money we earn doesn't make any sense
Like I mention with this low of traffic and amount of time that has gone by this is a result of a product issue meaning, your not building competitive listings or chasing product types no one wants to buy, I would go through my free starter course so you can validate your product ideas to see if you can pin point the issue for your product line. Hopefully this helps. www.ecomhannah.com/
That there is way to much competition in pod, people making too many listings and then doing the same research and using the same keywords it can be too hard to be seen at all
Thank you Hannah. I just created my first store, excited about starting to use ads 👏🏼
hey thank you for watching
@@EcomHannah do you offer 1-2-1 consultations? I’d like to cut to the chase with my shop and after watching your videos I’d like someone to take a look at my shop and pick their brain about it 🙏🏼
@@AdventuresWithGeg Man I used to but I have been so crazy busy and my 1-1s tend to run up to 3 hours! I am launching a community, if you are on my list for my free course I will email when it goes live. This will have the option for group sessions! I am just spread super thin atm
You are almost at 100K subs ! So exciting!!
I’m trying!
Hey Hannah! This is amazing - you're always giving the best advice! Question: do you list a new item and immediately set that item to advertise? Or would that mess with organic SEO?
Thank you so much. I personally advertise everything right away, but the more conservative approach is to do what you’re saying.
If your listing has achieved best seller status, do you keep the ads on? It would be nice to be able to turn off any keyword that was getting organic and only keep the keywords that were not getting organic. Not possible?
If your listing has achieved Best Seller status, it’s crucial to maintain the organic keywords that helped you get there as well.
That ROAS data in invaluable!
glad you think so :]
Does it matter what you set your Ads goal to? And does it truly change anything if you change it to one thing to another?
Historically, when your media buying you always want to optimize for more sales, so I always put increased conversions
@@EcomHannah thanks a lot!! I’ve been following you for a while, learning a lot. I wonder, do you happen to have any video on ads strategy for digital downloads specifically that I may have missed? I’ve been struggling a bit with that. Relatively new shop, I’m a star seller and products have been going out, but competition has raised so much I’ve had to lower prices a lot. Now every time I increase my ad budget I end up with higher sales but considerably lower profit margin. I’m feeling lost haha I know it’s hard to tell without seeing the specific shop but I know I’m not the only one dealing with this. My profit was a lot higher when my ad budget was lower and it just doesn’t make sense.
I think I've watched your ads vids 100 times now!! I've had etsy stores (4 total) for going on 5 years now and have around 2K listings in our main store. I'm in the POD clothing space. My SEO is strong. And I've always run $50 a day ads. At the end of March I changed the threshhold to $1k and had a bit of a shock (like you predicted) when my ads (for about 5 weeks) started spending about as much as I was selling. This is our primary store, so I PROBABLY should have experimented with a different one. lol.
This last week, I focused on turning off a few ads that were over spending and few keywords that also over spending. And finally, four days ago, we started getting a drastic uptick in all of the stats graphs. Our spending is going down, but our sales are going up. Today we've done close to $400 in the store and spent about $59 so far in adspend. Yesterday we did $250 and the day before we did a little over $300.
I THINK we are still in the beginning of the successful ads journey...so I'm excited to see what these numbers look like next month!! :D
I think I went about it the scary way (which is why I wanted to type all of this)...and if I could go back, I would have set the cap to $1K, but ONLY on things that have sold. I plan to advertise new listings and deactivate/cull listings and keywords once a month if they have enough stats behind them.
Thank you SO much for all of your information Hannah!! And I'm LOVING ProfitTree!! (Although last months stats in their were a little scary. lol.)
WOW thank you so so much for this feedback and I think it was pretty brave to pull off the bandaid like you did!! This seriously made my day :] Keep tweaking the dials and working on getting that ad % down month over month, you are doing all the right things!
What do you mean by overspend keywords? Thanks
@@danimotherofchickens479 Can. you clarify on this one, did I say this in the video ?
Any updates on your store's performance running ads?
Hi! From my experience with Etsy, it seems that customers are primarily purchasing the listings that are advertised at any given time. In 90 percent of cases, they don’t explore the rest of my store. I’ve checked this multiple times. I typically advertise 2-3 listings at a time, and those are the ones that get purchased. Items that aren’t advertised don’t get bought. After a week or two, I advertise different listings, and then those get purchased.
The issue is that my profits are completely consumed by advertising costs. However, if I don’t advertise, my listings don’t get seen at all. I’m unsure what to do about this. Any thoughts?
I would need more info on what your doing, how much your spending, margins, etc but overall I would say the video tackles a lot of this make sure to watch :] Time is not a variable to worry about because of how the PPC method works, it is in the video :]
Hi. I have 12 digital product on ads and my budget is about 10$ but Problem is that i noticed all my budget almost goes on only 1 product. The other don't have enough view or click. How can i distribute that budget on all my listings?
This is a normal occurrence, etsy picks its favorite listings to spend on, so its not about tryin to get non spending listings to spend its about filtering in new listings etsy picks up and likes, the algorithm does not lie so you have to keep launching consistently for it to pick up more ones to spend on
Thank you for the info! How many listings do you aim for is that relevant? I have a physical candle shop on etsy I just opened about 3 weeks ago and im also doing a digital shop for more passive. Do you do multiple shops? My main focus is on the phsyical.
If you’re brand new, I would only focus on starting one engine at a time and streamlining that whole process before moving onto another business model it’s not that you can’t do both. It’s just in the beginning. One thing requires your full attention at the start.
Amount of listings that you should aim for is based off your competitor analysis
I Would go find 3 to 5 of your top competitors pushing good sales volume that are relatively young shops and analyze what listing amount they have
Hannah your videos have been really helpful for me, as I have started Etsy ads. I have an established shop and a new round of products that have been running for 3 weeks. Etsy ads have been running on 70 items for 2-3 weeks at $3 / day with orders. It's going well! I just bumped to $25 day. I sell $4-$10 digital products. How long should I let a $25 budget run on 70 digital products to then learn about what to leave on and turn off? I am watching the ROAS, but would love any general advice. Best, Meagan
So you’re gonna want to analyze each listing individually, I would say you would want to invest at least the sale price or in your case double or triple because it’s so low ticket maybe to have gathered enough clicks to make a decision. Time is also a big variable because sometimes if the listing is young, it just needs more time for those conversions to roll in and start that snowball effect
But there’s also many other variables like how fast does it spend? Is it easily pulling out winners where you have the opportunity to put more winners in fast and turn off ones that don’t perform immediately right away. You create these thresholds for yourself as to what a performing listing means to you, maybe you’re OK with break even on the ad level or maybe you want to clear at least X percent profit compared to top line, you know what I mean
Hello, love from Turkey. For 3 days, views in ads have been going down. Only 50 views today. I have 16 products and I opened an ad with a max budget of 200$. However, the views that were 1800 on the first day are now 50. Could it be a problem with my store? What do you think? Your information is very valuable thank you.
Thank you so much for watching! I would try to stay away from getting caught up in analyzing from the day today. You need to look in a bigger time window month over month and see the holistic view of how your account is performing. There’s ebs and flows, high days and low days and this is normal but it’s important to look in bigger time. To pull out real data on how it’s performing.
I’m starting up again and I only have one body butter and one hair butter that I make handmade… can I still successfully sell with just two products listing ?
Ofcourse!
Hi Hannah, thanks for the great video... I sell low ticket digital goods priced between 1-3 dollars. I started my shop at end of June and have around 60 sales so far... i turned on my etsy ads on my best selling goods and some new products to test them out. So far it's been a week and my stats are 10.4K VIEWS, 114 CLICKS and 8 ORDERS... I know you mentioned that we should see monthly stats and conversion rate of 3% and above which is super good but considering my margins are not that great with low price digital products should I keep on running ads for my products as avg CPC I'm paying is around 25 cents?
Hi...Conversion rate is not a one-size-fits-all metric. A 3% rate could be good for one person but bad for another. I may have mentioned that a 3% overall rate is not bad in the grand scheme of things, but it is only meaningful in your specific use case. I made that comment to illustrate that many people get upset, thinking they're completely failing, when in reality, it could actually be good for them.
For you specifically, in these low-margin spaces, the only thing that actually matters is spend versus top-line sales. You need to calculate those marketing cost percentages and see if the listing makes sense. Go to your top listing and compare spend versus top-line sales over the same period. What is that marketing cost percentage costing you? Remember, it's not the revenue from the ad but the top-line sales for the same time as you analyze your spend.
@@EcomHannah Thanks Hannah for the response... i'll calculate my marketing cost percentage and will see if the ads on the listings are making any sense.
Sounds great! I wish you all the best and success :]
Looking forward to playing with ProfitTree. Etsy doesn’t half go in swings at to what it likes on the ad front. One thing I have started to learn is you just have to ignore the lows, ride them out and look at the data over a longer term. I started to drill down on our listings we advertised to try and concentrate the budget. But I’m not sure we’ve given the others enough opportunity for the algorithms to do their thing and get that data. I’ve now gone back to adding everything bar seasonal products that have no relevance for the next two quarters. What you say about the short term/long term gain - once we’d drilled down to only 60 products with a $60 limit, we were making money with Etsy usually spending about $35 with not much drop in sales. Gone back up to just over 300 products with nearly 3x the spend and no longer in profit. But just accept we have to do it to raise awareness and gather the data we need.
Exactly upping and lowering the budget is also not great practice, people see a slow week get scared and turn it off and inhibits getting month over month data which is what you need to make decisions. Overall great value and thank you for commenting ths!
I have been following lots of your advertising suggestions, and my sales have been improving. I do have one product that seems to be consuming most of my daily budget with a ROAS OF 2.2. This product gets lots of views and clicks. I am wondering if I should take it off the list of advertised products to distribute the budget more evenly.?
What is the roas compared to top line sales? And what is your break even?
Hey Hannah! I love your videos. Question: Have you ever noticed that your Etsy Ads are not spent during a holiday sales event but picked up immediately after? For example, our ad spend was low for the Mother's Day shopping sale/event, but the spend picked up immediately the day after the sale ended. We still did okay without the major spend but I took significant notice.
Was it on the exact day of mothers day? usually traffic slows on the actual holiday and all the build up is before the date.
@@EcomHannah For pretty much the duration of the Mother’s Day promotion (which started in April) our ad spend was down. We still did okay because Etsy pushed one of our products for Mother’s Day. I noticed that my ads were not spending much at all. Then the Monday after Mother’s Day it picked up. I was wondering if there is ever a case where Etsy won’t prioritize ads especially when they are heavily promoting their own curated gift guides and picks. I hope that makes sense.
@@cathywilliams9075 yes it makes sense, its more likely that it was just a slow mothers day this year since the success of PPC is contingent on the amount of traffic actually hitting etsy, how indexed were you mothers day specific listings? brand new / first mothers day being live?
Hey Hannah! If you are getting a ton of sales on a few items, but the ROAs is 0 for those items, would you recommend turning the ads off?
If you're getting a ton of sales but the ROAS (Return on Ad Spend) is 0, I wouldn’t immediately turn off what's already working in terms of generating sales. However, it’s important to dig deeper and analyze the situation further as there are several factors to consider
What about if you dont have enough data on what is bringing the viewers in? Like when i click stats so many of my listings have no search term data
What are you trying to do?
@@EcomHannah make my ads worth it 😂
Hi Hannah, thank you for your work. I have a question- when should you start promoting a listing before christmas or easter for example. a month before? Thank you
I would say so a month to 2 months before
generally you would base this off your historical trends of when you see the up tick of holiday sales happening for your specific store but if it is your first year I would do yea like a mont or 2 before
@@EcomHannah thank you so much!
Thank you for watching
I have a question - I have 500 listings, how do I decide which I should promote?
The conservative play is to only put ad money behind the ones that have made sales
Thank you for your helpful content! My Etsy listing was performing well for a month but suddenly stopped selling this week. Although I'm still getting a similar number of clicks as last month, I haven't made any sales recently, and I'm losing money every day. Should I turn off the ad for this listing to stop the loss?"
its normal for things to go up and down but 1 week is not enough data to say its gone forever you need month over month sales data, unless it is a holiday trending product where it has a defined date of dying off
thank you for watching :]
Would you just let the listings that aren't working with ads just sit in your shop or is it aldo a sign to get rid of the listing completely. I have so many listings that arent selling and I don't want it to effect my seo for the listings that are selling.
Hey! So for me, if a listing has made sales before, I usually keep it live because why mess with something that’s worked, right? But if a listing’s been totally dead for like 3-6 months with zero sales history, I’m all for deactivating it.
Hey! I'm starting my shop soon selling low ticket digital items from $3-$20. I'll only have 15 listings - what would you suggest in terms of ad budget in those first few weeks of launching to get the initial exposure to my shop? Thank you
Something is better than nothing, whatever you are comfortable with in terms of finances! You can start as low as $5 per day
Hi Hannah - this is great! I have been running ads as a newer store for my listings and seeing a less than 1 ROAS (.87 for example). I have only been running for a few days but does this mean I should stop running ads there or should I keep running to collect more data on a $2/day spend? Also, it seems like if I am running multiple listings in ads for all of my products that the budget gets swallowed up by the first 1-2 products and doesn't make it to the rest. Any help here would be great!
Yes these are all normal occurrences :] this is a super loaded question hard to answer in a comment I recommend watching this training to get all your questions answered th-cam.com/video/ph_LXY7JZW0/w-d-xo.htmlsi=7_rKZbSRt0hnSdOi
In the shopper stats section it shows how many cities your listing has reached. Do you know the contributing factor to increase those stats?
Increased budget, super competitive listing earning majority clicks over comp!
@EcomHannah oh ok. Then higher budget means they'll also push your listing further
@@Bebevegetto yes because you are saying you are willing to outbid your comp
@@Bebevegetto EVEN if it does not spend the daily budget still important to have it higher
@EcomHannah that totally make sense. I noticed when I lowered my budget, the visibility decreased as well
If I renew my ad after editing my listing, will SEO and ranking reconfigure? Thanks for your videos, they are so helpful.
yes it will over time
Can ads be profitable if it's a low cost digital product under $4?
yes you need to analyze a metric called TACOS
I had a listing which had really high view and click stats.. However sale numbers of that item has been low as the item has a large volume and I adjusted a high shipping cost for that..
For the last 3-4 days, the views & click stats of that item has decreased from 500-600 to 5-6 views/clicks..
How can that sudden decrease be possible ?
These are the ebs and flows of etsy that they will never tell you, its likely it will come back and to not stress too much, I know its hard. Try to stay away from analyzing small time periods on views and clicks like this and analyze month over month. There could be a million things etsy could have been doing with that listing we will never know but its not in your best interest to get caught up in small time frame stats like that and continue analyzing the big picture. Its also important to note that listings do have life spans and can die over time so its important to keep your engine healthy by consistently testing new listings and products month over month
Hi Hannah! I have a question about Etsy ads. When I try to turn off certain keywords, I see a note saying, "This is just a test for now, but your feedback will help us improve Etsy Ads." Does this mean that even if I turn off keywords I don’t want to use for ads, Etsy is still using my ad budget for those keywords while collecting feedback? It seems like some keywords are still showing up in ads, even after I turned them off.
Good question! That message means Etsy is testing the feature to allow keyword control, but during the test, Etsy may still be using your budget for those keywords even if you turn them off. Etsy is likely collecting data and feedback to improve the ads system. If certain keywords are still showing up in ads, it’s probably part of the test. Keep an eye on it, and you can always share feedback with Etsy if it’s not working as expected.
Wow, I hadn’t noticed that before! If it were me, I’ might have tried turning those keywords off again to see if it makes any difference... but I'm not sure.. I’m planning to reach out to them myself to get more information on this as well. Let me know if you find anything out, and I’ll do the same!
Hello Hannah - I hope you are well today. I have my products maxed out on Etsy Ads & have done so for a while now. The thing that really annoys me is that when I go to the detailed stats of of my listings it is showing as many as 2150 searches words on one single product that led people to click on my advert - mixed amongst these search words are many that have absolutely nothing to do with my product so these are costing me click money for nothing. I understand that you can go through the list & turn off the words / phrases that are irrelevant right but the time that it takes to go through these 2150 words / phrases on one listing out of the 600 listings that I advertise makes it non sensical, I just dont have the time. Do you have any advice on how to get rid of the bad wood from the good wood within the Etsy Ads detailed stats? Best wishes Dave in the UK
Hey, thanks so much for the thoughtful comment! Sadly, no but you’re really only turning off anomaly words like words that clearly do not describe what you’re selling. I’m not sure what niche your in but for instance, if you’re selling pillows that are 18 inches and you got a click for 16 inch pillows, obviously that’s an anomaly cause you don’t sell that.
Out of all your listings that your advertising you really wanna focus on the top 10% since those are the ones spending the most of your money and it’s likely that you’ll turn off a lot of listings completely. That are not profitable after ads.
@@EcomHannah - thankyou Hannah for your sound advice, greatly appreciated.
This success is so amazing! Thank you so much for helping us achieve our dreams^^
Hey, thank you so much for the love and commenting!
@@EcomHannah You're welcome! Always great info! :)
if i have low digital download and making organic sale but I have bundle for more high price but not so much organic sale should I advertise bundle ?
thank you
common practice for low ticket DD stores is only running ads on higher ticket items or bundles since more margin to play with but I would not overlook some of your top performing low ticket ones you should test with ads and see if it adds fuel to the fire before determining it does not work and compare to top line rev or profit NOT what the ad generated you
New subscriber here. I just have an etsy shop ans i am selling digital products. How much should I spend a day to run etsy ads? I have 100 products. Thank you so much
totally up to you and what you are comfortable with :] the more you spend the fast you will collect the data you need, the slower less you spend the longer it will take
@@EcomHannah Thanks for the reply. I set it up for $25/day coz that's the maximum they allow me to do. Hope things go well 🙏
Hey Hannah, such an insightful video I am inspired to turn on ads! Would you recommend waiting until a listing in say 2 weeks old to turn on ads or is it best to leave it longer or switch them on straight away?
I personally turn on right away but its up to you and how aggressive you want to be :]
conservative play is to only turn ads on for ones that take off organically first
How do you make low ticket items profitable?
Thanks in advance.
you need to compare to top line, its likely that only a small % are actually profitable with ads on but do not over look pulling out the marketing cost % compared to top line, your roas will always look bad on low ticket but thats why its important to see how they are doing with organic as well
also focus on new product opportunities that are higher ticket
@@EcomHannah thank you so much for responding and so quickly. I have a winning product that is not profitable yet but makes all the sales (about 90%). Does this mean I should keep ads on it focusing on the organic traffic it is building? How long should I do that for?
When I lower the price sales increase but there’s even less profit and when I increase the price sales slow down. Open to your ideas on a sweet spot with this too.
Ps I love your videos, so detailed and helpful!
Do you have any more information on working out the topline?
@@ReadyForDreams What is the price and how much has that one spent so far ? Thank you for watching :]
@@ReadyForDreams Top line is how much total rev it did for the time period, find it in your stats
Very nice vidéo Hannah! I would like to know if in the profit tracker, gelato will be in soon ? Thanks!😊
Hopefully soon! :-)
I love your reinvest strategy! Great video. ;-)
thank you soooo much for this comment :]
I feel like my ads are not working..idk how to find out but I seen a woman on a video that her's were not working. Is there a way to find out?
There are so many variables that could be causing this. I would need more information to know why.
Maybe you can add some insight but I feel like this strategy doesn't apply to truly handmade goods. For example, in my shop everything is completely handmade. So everything has a /per hour cost. If I'm spending half of my total revenue on Etsy ads my /per hour cost gets cut in half and now I'm going to be creating for a way less hourly rate that wont be sustainable or feasible. MY products sell well at a very certain price point, and moving in either way from that price point very negatively impacts my sales. In fact it's what I believe is the reason my shop outsales my competition. So if I need to increase my price point to account for spending such a high percentage on Etsy ads I feel like my overall sales will drop drastically. If you've got some thoughts on this I'd really like to hear them :) Great video and thanks for all the free content you put out!
Check out the free ads master class.. We pay flat rate to sew our goods in house which helps us control our numbers but for ads it would be great to focus on new product opportunities where the sale price makes sense when you factor in marketing not all your products will make sense with ads on, this is normal for all people :]
I have run an advertisement and every day 3-5 customers add ads but till now not a single order has come, what should I do, it has been 15 days, what should I do?
that is still not a lot of time especially if you budget is low what is your shop name? ill look
@@EcomHannah shop name is shivanjaliplusgems please check and tell me 🙏🙏
Shivanjaliplusgems please check and tell me
How do I signed up for profit tree?
Please check the description for sign up link.
profittree.io/ :]
hi! i found you today and watch a lot of videos from your channel. Firstly, thanks for all the tips they are great and help me a lot. Today i start my etsy adds because of your videos and i am very excited! But i have a concern. my ad budget is 1 dolar for now because i am a student and in my country currency 30 dolar in a month is a lot for me for now. i have 80 listings i made a few sales(70 sales) 6 months ago. i had a break because of school and now starting making new listings everyday for the last 15 days and i get no sales. do you think this break from etsy damage my etsy shop and my sales. what should i do in this situation? Again, Thank you for your videos!
Hey thank you so much for the love and support and congrats. In the big picture no just keep going and keep building off what is there, its okay to not run ads the safe play is get some organic rev first and then reinvest!
@@EcomHannah thank you so much! i do ads for 5 days now and there was no sales. But today I get 2 sales from ads. thank you for your reply and everything
Everything else being equal, I do not think that using Etsy ads will cause you to rank higher … you’r listing would likely rank the same and appear next to other person’s listing.
The difference is that you’ll have an extra appearance on the page. So you’d have your listing appear on the page just as it would without the ad, but you’d have a second appearance on the page which is your ad.
So the benefit there is you’d be SHOWN TWICE on the same page.
Mmm not exactly so you can actually prove this to yourself in your Etsy stats. If you put ad money behind a listing that ends up performing well. You will see Etsy ads take up the majority of your traffic in your pie chart but as you get more reviews as you get more sales and social proof you’ll organically start being shown more and more and you will see your Etsy ads pie chart shrink and your organic blowup. In addition, you will see something called your cost per acquisition decline because as you gain more organic rank and more social proof, it becomes cheaper to acquire a customer so this cost percentage declines over time. The speed of which this will all occur will be at minimum at least 3 times faster of organic ranking. If you have such a competitive listing that you’re listing is actually being shown twice on the page that is just the icing on the cake, but even with ads that’s hard to do. If you are searching for your own product yourself remember it’s showing you based off your own search history so you’re always gonna see your own listing on the first page because you’re looking for your own listing. That is not what other people see.
@@EcomHannah - When you get more reviews due to more sales, you begin to rank higher because you have more sales, and it is the sales that cause you to rank higher, not merely because you have an ad.
My earlier point was, if EVERYTHING ELSE IS EQUAL, same conversion rate, same number of sales, etc, I would expect both listings to ranked in the results the same. I do not believe the listing with the ad would be ranked higher than the one without any ads. Just merely having an ad would not cause you to rank higher organically just simply because you have an ad. But as the ads cause more sales, then Etsy will rank you higher because of the sales (not because of the ads … ads being an indirect cause of ranking higher and the sales themselves being the direct cause in ranking higher.) The reviews themselves would not be a direct cause of ranking higher, but would give buyers more confidence in you so they would be more likely to buy from you, thus raising your conversion rate, meaning more sales and those sales , not the reviews, would cause you to rank higher organically.
Wow Hannah! So great to see your SaaS App-Congratulations! Looking forward to your new channel SaaSQueenHannah :)
Hey thank you !! 🙏🏽 we are trying!!
Love this content! You are the first person to make this make sense for me in a very easy to understand way - THANK YOU!! Funny side note, your pronunciation of ROAS as “row-oss” would mean pronouncing Ads like “Odds” 😜 I have only heard ROAS pronounced “row-azz” because Ads is pronounced like, well, Ads 😅 Anyway, made me giggle and re-watch that whole section many times because I was distracted by the pronunciation. Good for the YT algorithm LOL! New sub 👊🏼
haha thank you for this, it could be I have been saying it wrong for 5 years would not surprise me! I was saying chat GBT instead GPT for the last year too lol
Hannah! get that elevator pitch down for profit tree then reach out to Etsy and try to bundle with them... 💡 Or link up with pod companies to offer to sellers
ooo you are hired haha! That would be the dream, definitely rubbing elbows with all potential partners I can, sadly unless you got in 5 years ago etsy does not take 2 looks at your saas, we are still always trying though
@@EcomHannah you're awesome 😂 talk with GenAI to devise a game plan. Let it know your goals and what you want your next 2 years to look like. Ask it to be a project manager and devise a timeline and overview to your goals..then from what it outputs you continue the convo getting the goals to a plan 🤪
I’m advertising 25 listings at $15 per day! That’s really expensive for me at this point. Thanks for your insight!
That’s OK something is better than nothing. It’s just about making small hedges going upward over long periods of time.
@@EcomHannah would it be better to pick 10 or so until they receive views and clicks/sales, then move on to 10 others? I have 208 listings and list about 2-3 new listings each day on average. Thank you for your time and expertise!
The safest play you can do is just pick the 10 that have made organic sales first
I'm only skeptical about ads because I fear once I use that route then Etsy might "throttle" my organic sales to keep me spending money for ads. I'm not saying that's what happens but i think it's a possibility. Does anyone have experience with turning off ads? How did your listings behave after it?
In my experience, it contributes to the organic as well so you will see the expansion on both ends since you’re getting ranked organically as well the more sales and reviews you get. This has been my experience with my brands and my clients brands.
I've commented before but it seems like every time I increase my ad budget or turn on more listings to advertise (no matter by how much) my sales drop from hundreds of $ a day to nothing, even after 30 days. I try my best not to get emotional but it's hard to seemingly lose thousands a month when trying to make more by upping the ante
This is super interesting, can you give me your ad cost % in Feb and approx daily spend vs March June and July?What marketing cost do you need to still clear a happy profit? Lets start there.
The same thing just happened to me. I was getting momentum in my shop at $500 per day, so I increased to $1000 and overnight I lost almost all sales. I went from 7-10 sales per day to none or maybe 1 or 2. It seemed like it couldn't be a coincidence because my whole shop died, not just one design or niche. I went back to $500/day and sales came back. I think it must have something to do with the algo because many other sellers notice this. I have about 350 listings and am still working on filling out my shop. Perhaps if you don't have enough listings/demand to support the higher ad budget, you get demoted in the algo somehow? I just don't think it's a coincidence as so many have noticed it. I don't think I'll increase my budget again until my store is more filled out and has more sales.
I have heard when you do a drastic shock like that the algo does not really know want to do, try hedging up in smaller amounts, but even if you did not put back to 500 in a week or so it would come back for sure, Dave from ATC says the same thing on this
@@EcomHannah I increase by $5/$10 increments, but I also frequently add new SKUS and turn the ads on for them as I list them so I'm advertising more listings. Happened last week - turned my ads up another $10, sales drastically decreased. I've had the same budget for 2 weeks and sales are terrible. Makes me want to go back to the old budget.
When you launch a completely new SKU - do you turn your ad budget up? Or are you already at max ads budget? If I'm not, should I be turning the budget up as I add new SKUS?
@@sheli4795 It's crazy! I'm glad I'm not the only one, but it is upsetting as I am trying to increase sales. You'd think turning the ad budget up would = increased sales but apparently they don't want our money haha
The biggest issue I have with ETSY ads is that I set my budget to 5 dollars a day and within 15 mins the budget is depleted. So I set it to $15 or $20 and within an hour is gone. I have resorted to adding 1 dollar every few mins to make it last longer. Somehow I am beginning to think ETSY just eats up my budget and takes it. I should mention I am not getting any sales and these products for many months sold very well. One day they stopped selling and it has been dead ever since for the past 3 weeks or so.
That’s actually a really good sign. That means that your listings are really clickable meaning you optimized them really well if you’re actually earning the click. Etsy doesn’t waste your budget. It’s called pay per click so you had to actually earn the click in order to get it in the first place.
If you sell a lot of low ticket items, this is very common, but you’re safe play here is only put on ads for ones that organically do really well. Also, five dollars of spend is really virtually nothing because that could only yield you a handful of clicks and you really need hundreds of clicks to be able to make a decision.
What’s more concerning is if someone has their budget set and it does not spend it all, that’s usually a result of a product problem but in your case, you just really have to be strict on dictating where that money is going so you only want the money to go to listings that yield you a good return, but you’re probably gonna need to spend more than five dollars on a listing to make that decision depending on your sale price
@@EcomHannah Thank you so much for the reply, my strategy today is to figure this out according to your video. So I have set a $20 budget to start and see which ads are getting clicked. I only have 127 items and yes they are low ticket items with an average of $15 net profit x item.
@@EcomHannah hi, I want to ask you that, can I use same wifi and same laptop for my second shop, my first shop is closed by etsy last month. Thats the concern I am facing now. It will be a great help for me if you assist me.
Hi Hannah, I love your videos and the way you look at Etsy as a business, encouraging people to make decisions based on data and logic instead of just putting their art on Etsy and hoping for the best. Thank you so much for what you're doing! ❤ I've been on Etsy for 3 years now. I always have ads on, but just for a few dollars because every time I try to increase my ads, I see sales, add to cart, favorites, and all good things go down. Normally, after a few days, I just lower them again. After watching you, I decided to give it a try again, and again everything stops. Is it normal after you make changes to ads? Is it the algorithm? Will it get better with time? I would love the ads to work, but for now, my experience was always disappointing. I only turn on ads for my best products and products that sell organically. I also see other sellers experiencing the same and trying to have it on for a month, and everything goes normally once they turn ads off. Sorry for the long message and thanks again! 🙌❤️
Hey, thank you for the love and commenting seriously, it means a lot! It’s unlikely that turning on the ads is the correlated variable that’s causing the views to go down. It’s normal for shops to have ebbs and flows one day having a really good sales day the next day it sucks but you wanna look at a big time period, Month over month, quarter over quarter, year over year, etc. To only have them on for a few days you can’t really draw any conclusions about what happened in that time. Toggling them on and off also gives unreliable data to make any decisions since they have to re-begin optimizing every time you turn them on again, Especially if the budget is only a few dollars.
Only having listings on that takeoff organically first is a really good safe play for this but again you want to analyze in big enough time period to be able to make a decision.
What’s promising is if your shop already does really well organically then it will for sure Just put fuel under the fire if done correctly.
I don't need Profit Tree right now because my daily profit is zero. 😂 But it sounds like a good idea and something I would want.
haha yes def more worth it ones you get the ball rolling :] but hopefully you got some ads strategy value
@@EcomHannah Etsy won't let me have a budget of more than $25 day.
I increased my ads spend from 25 a day to 40 and overnight my views drastically tanked. I mean drastically to like when I first started. What happened.
this is normal try not to get to scared, it will need 2-3 weeks to optimize
personally I'm just waiting to get 30 perfect listings and get 10 sells atleast than launch ads forever
Hey, that works!
LOVE THIS no hate but how much time are you saving crunching your numbers with this now?🎉
A lot of time :) thanks for the love ❤️
What Etsy ads goal do you use?
I always choose more sales
Theres one thing i dont hear people talk about much and i guess thats because most of you are American but those of outsixe of the US, for example in the EU, have to pay VAT on every dollar put on adspend. So for example I live in Poland where the VAT is 23%, so if I spend $100 on ads, I pay $23 in VAT as well. It makes it hard to be worth it for us. I've spent more money than I'm willing to admit on ads and because of the added VAT, it ended up with me basically breaking even or, in the beginning, losing money
I am just now starting to understand this and I like that you brought this up, so your saying you have to pay VAT on marketing NOT just on the sale amount?
@@EcomHannah i pay VAT on all Etsy service fees and not on the sale. So for example, let's round the Etsy fees to 10% of each sale. Let's say i have a sale for $100. I pay $10 to Etsy in fees, then I pay an additional $2.30 in VAT (23% of my Etsy fees).
Now if I spend $100 on Etsy ads, this counts as a service provided to me by Etsy. Therefore I pay 23% VAT on this as well, so an additional $23. Does that make sense?
wow that is so crazy thank you for sharing this, what is the reasoning for charging VAT on fees instead of your sale price? do you know why they do this?
@@EcomHannah honestly it's so complicated i don't even fully understand. But my understanding is that my customers that are in Europe will pay the VAT respective to their country (23% in Poland, I think 20% in UK, etc, and Quebec has 15% GST + QST charges... Various states have different tax rules also). I only pay VAT on things I purchase myself, so for example the Etsy fees & ads. Printify doesn't charge it fortunately, so I don't worry about it. From my understanding, the only reason i pay VAT on Etsy fees is because of my IP address
mmm super interesting thank you so much for takin the time to respond
I think my problem is not having a solid etsy strategy
It’s not one size fits all you know it’s very much on what you are selling
Have you made a course yet 😂❤
nooo not yet haha need more than 24 hours in a day !! haha
30 minutes video :OOO
Hahah full training, lol
Etsy ads are totally broken. Until 2 years ago I had 8-10 people per day clicking and one day something happened and since 2 years I have 1 click per few days. Many days nobody clicks. I didn't change anything when it happened. It is the way it is. It became totally useless. Almost nobody comes to my shop now and I have maybe 2-4 sales per year. Which of course never coves the cost of advertising. I pay usually 10 times more for ads than I get profit. So telling us to invest the money we earn doesn't make any sense
Like I mention with this low of traffic and amount of time that has gone by this is a result of a product issue meaning, your not building competitive listings or chasing product types no one wants to buy, I would go through my free starter course so you can validate your product ideas to see if you can pin point the issue for your product line. Hopefully this helps. www.ecomhannah.com/
Plz 😭 reply
there are so many variables that could be causing this I need your shop name and age and ad spend amount
@@EcomHannah my shop name is shivanjaliplusgems , age 1 year approx , ad spend ammount 5$ par day , please check and tell me 🙏🙏
My shop name is shivanjaliplusgems please check and tell me 🙏 0:38
OR no one should seeing your ad bc there is too much competition to get to the first pages
I am not sure what point you are trying to make here
That there is way to much competition in pod, people making too many listings and then doing the same research and using the same keywords it can be too hard to be seen at all
Will you marry me🎉
haha I do