Industry of LIES - Last War

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  • เผยแพร่เมื่อ 18 พ.ค. 2024
  • Thank you to Keeps for sponsoring the video! Head to keeps.com/UEG to get a special offer.
    Last War is a rising TH-cam advertising plague, that deliberately alters their marketing material in deceptive ways, for what seems to be no discernable reason. In an industry determined to lie, inexplicable skirting all accountability, this hilarious example of false advertising has probably shown up multiple times in your feed.
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ความคิดเห็น • 702

  • @UpperEchelon
    @UpperEchelon  3 หลายเดือนก่อน +60

    Thank you to Keeps for sponsoring the video! Head to keeps.com/UEG to get a special offer.

    • @t3hSpAdEs
      @t3hSpAdEs 3 หลายเดือนก่อน +2

      I have been using keeps for maybe 6-8 months, I get the pills and foam. I feel like it’s stopped my bald spot from getting bigger, not sure about regrowth tho. Also my junk still works

    • @nordicfrost
      @nordicfrost 3 หลายเดือนก่อน +3

      I had to sit through an ad for a fake game to watch this video.😅

    • @jayl5032
      @jayl5032 3 หลายเดือนก่อน

      Congrats, you've learned about the bot/scum mobile game industry. Many man MANY fake companies have been making these virus shovelware "games" since the earlier 2010's.

    • @elijahwilson780
      @elijahwilson780 3 หลายเดือนก่อน +1

      Thanks for being a fucking reasonable voice among all this crazyness. I appreciate it man.

    • @9liveslie-cat-lie129
      @9liveslie-cat-lie129 2 หลายเดือนก่อน +1

      Thank you for bring this up these adds were driving me nuts

  • @jesterofdimensionz
    @jesterofdimensionz 3 หลายเดือนก่อน +869

    i think youtube allowes those scams to exist, to incentivise people to buy premium to avoid the malware ads

    • @dwavenminer
      @dwavenminer 3 หลายเดือนก่อน +109

      Problem is: it also reminds people about blockers too...

    • @mattjohnson8585
      @mattjohnson8585 3 หลายเดือนก่อน +84

      Plus they get paid to run the ad, so they get money either way

    • @CameronB773
      @CameronB773 3 หลายเดือนก่อน +28

      While I get that, what baffles me is that it's hosted on the playstore

    • @DaBlaccGhost
      @DaBlaccGhost 3 หลายเดือนก่อน

      ​@@CameronB773 Chinese investment in alphabet what else do you expect?

    • @Oi1Suzy
      @Oi1Suzy 3 หลายเดือนก่อน +47

      ​@@CameronB773 Why does that baffle you? They're owned by the same parent company, same unethical principles.

  • @monkyyy0
    @monkyyy0 3 หลายเดือนก่อน +373

    at some point someone should just make a "I made the fake game real" database for ethical devs

    • @mastermage23
      @mastermage23 3 หลายเดือนก่อน +61

      There was a recent release of a game which made a series of minigames based on many of the "popular" fake game ads

    • @sandakureva
      @sandakureva 3 หลายเดือนก่อน +13

      FatDino here on youtube does this from time to time.

    • @randomaccount53793
      @randomaccount53793 3 หลายเดือนก่อน +9

      I forgot who it was, but several months ago I did see someone make a real game with that kind of gameplay using more complex equations (to actually add difficulty).
      That was awhile ago, yet I still see these fake ads smh

    • @superhyrulean
      @superhyrulean 3 หลายเดือนก่อน +5

      They did that already. There was a "pull the pin" ad popping up everywhere and someone made a game that was the real thing....for a while,then he started advertising on his app too.

    • @randomcrandoface2363
      @randomcrandoface2363 3 หลายเดือนก่อน +2

      Gamergate 2.0

  • @rainbowcoloredsoapdispenser
    @rainbowcoloredsoapdispenser 3 หลายเดือนก่อน +164

    The cringiest version of those ads is where they get a person (or hell ai generayed person, who knows at this point) to pretend like they're enjoying "the game" narrating everything thats happening on screen.

    • @washboardman7435
      @washboardman7435 3 หลายเดือนก่อน +14

      I remember seeing a game called Royal Match doing that a lot on mobile ads. It's like a slimy, natural evolution of the maxim of mobile game ads are all purposely played terribly to annoy you into wanting to "show them how it's done."

    • @Styles_Breez
      @Styles_Breez 3 หลายเดือนก่อน +2

      Did you watch the vid...? That's kinda what he covered exactly.

    • @rainbowcoloredsoapdispenser
      @rainbowcoloredsoapdispenser 3 หลายเดือนก่อน +1

      @Styles_Breez well there's multiple versions of these ads, that one is the most cringe inducing to me. Some don't talk at all, some have clearly ai made vocals with that distinctive robotic intonation "you won't be able to stop playing this game" stuff like that.

    • @supersham4548
      @supersham4548 หลายเดือนก่อน

      Is there any similar game like this?

  • @Krhys1
    @Krhys1 3 หลายเดือนก่อน +169

    You know it's fake when there's 5000 ads telling you it's not fake.

    • @TheGahta
      @TheGahta 3 หลายเดือนก่อน +6

      And double that if the person infront of the camera wont say who he is 😂

    • @grease_monkey6078
      @grease_monkey6078 3 หลายเดือนก่อน

      thats the most annoying thing about this. those shill youtubers know its fake but gaslight the viewers for a paycheck, frauds!

  • @Bruce4lmighty
    @Bruce4lmighty 3 หลายเดือนก่อน +581

    What do you mean you don’t blame to TH-camrs because they need the money? We all need money and the difference is 99% of us won’t take money for participating in fraud. Consider this; if the ‘influencers’ refused, the fraud would be severely limited. So yes, the TH-camrs are 100% culpable. Great video exposing them 👍🏻

    • @FuckingChrisKupina
      @FuckingChrisKupina 3 หลายเดือนก่อน +26

      Good call.

    • @Bruce4lmighty
      @Bruce4lmighty 3 หลายเดือนก่อน +4

      @@FuckingChrisKupina Awesome username 😂😂😂 👍🏻 😎

    • @EarthboundX
      @EarthboundX 3 หลายเดือนก่อน +84

      Yeah, I've seen this culture of "respect the hustle", or "get that bag" nonsense in the last few years. As if someone making money is all that matters, so it doesn't matter if they are being dishonest, outright lying, even literally stealing or committing fraud.
      I don't understand this thought process at all. If someone is willing to lie for money, that makes it even worse that they then take the money and do that. We should 100% call out and blame people for that. Not call them out, but try to soften that by saying we "respect the hustle". We shouldn't respect them at all.

    • @Historyfan476AD
      @Historyfan476AD 3 หลายเดือนก่อน +40

      Your right, these TH-camrs choose to willing get in bed with a scam Ad, they ain't innocent.

    • @Bruce4lmighty
      @Bruce4lmighty 3 หลายเดือนก่อน +6

      @@EarthboundX I can’t agree more 👍🏻

  • @palamedes4740
    @palamedes4740 3 หลายเดือนก่อน +100

    "Hello friend" is giving "Hello fellow kids" vibes

    • @idontlikerome2744
      @idontlikerome2744 3 หลายเดือนก่อน +10

      It sounds like its google translated

    • @charalamposkallimanis9609
      @charalamposkallimanis9609 3 หลายเดือนก่อน +1

      AhAhAhhAhahAH!!! Oh my man.... You hit a spot there :)

  • @JhanSeverin
    @JhanSeverin 3 หลายเดือนก่อน +94

    I have two theories for this phenomenon:
    1. This is the Potemkin village of video games. It's there to look like a game and get installs to fulfill their metrics so they can be paid by Tencent or other investors. They won't be commercially successful, but they will get a paycheck in the mean time.
    2. Moving the Overton Window. When we're numb to these strategies, we'll accept any game that isn't so bad. This makes people ignore the "Fake Game" accusation because it's impossible to tell without installing and playing for yourself. Future games get more installs for less work.

    • @MDNQ-ud1ty
      @MDNQ-ud1ty 3 หลายเดือนก่อน +13

      Also likely lots of metrics being collect on the users to track them, get buying habits, install malware, etc.

    • @daemoniaque6640
      @daemoniaque6640 3 หลายเดือนก่อน

      @@MDNQ-ud1ty Install malware ? Nah, you'd risk getting heat, it's much more profitable to just gather email adresses and phone numbers and sell them to whoever.

    • @TrialoftheMonkeys
      @TrialoftheMonkeys หลายเดือนก่อน

      Cool comment, highly underrated

  • @CallumUpton
    @CallumUpton 3 หลายเดือนก่อน +96

    the bit that has always truly baffled me, is that 9 times out of 10, the developers had to make the game function in the way they advertise, just to make the AD... if thats something that they know will sell... WHY NOT USE THAT AS THE ACTUAL GAME???

    • @Underskore
      @Underskore 3 หลายเดือนก่อน +10

      The worst part is that seems like it'd be a good game to play on break or lunch at work, or rather the first one shown did.

    • @pvshka
      @pvshka 3 หลายเดือนก่อน +21

      I'm guessing because they cannot target whales with that core gameplay as much as they can with the actual game.

    • @laser__unicorn
      @laser__unicorn 3 หลายเดือนก่อน +17

      I actually played this game this week and uninstalled 4 days later, and it baffled me the absolute stupidity of it. The game is a bait and switch, it starts just like the ad I got, with shooting zombies and math puzzles in a street, but the the game starts to slowly become a base builder/defender and starts getting very grindy to force you to spend money, if you're smart you can do everything without wasting a cent...then it become as pvp with other players attacking you base all the time and you having to form alliances with other players to survive, but there is no level balance so high level players starts cannibalizing starter players that keep losing their resources trying to recover from the attack...unless they pay to get stronger. The game is a mess, the gameplay is all over and everything in it is made to make you want to spend money on it, entertainment be dammed.
      If you go to the the app reviews, a lot of people were voicing their discontent with the game changing direction suddenly. I think they would have made more money if they managed to keep the player base playing for longer periods, but it seems people drop the game as soon as they realise the game became something else.

    • @wulfar422
      @wulfar422 3 หลายเดือนก่อน

      You see, they pick your attention by the fake add, and with that you might install the game from there they give you a level like in ads to play so you say invested and after the ad you understand that the games was a fraud.
      How do they operate in such situation, they don't care about the normal people, they only hope that they somehow will hook a whale to the game, and he/she will through thousands dollars or any other currency every week. Don't ask me how does it work, there is a video:
      /watch?v=xNjI03CGkb4
      I don't know the link policy so just in the main page just copy what's above. and maybe you'll get an understanding.

    • @feelsgoodman2171
      @feelsgoodman2171 3 หลายเดือนก่อน

      New video when

  • @minimaleffortlive
    @minimaleffortlive 3 หลายเดือนก่อน +546

    Mobile gaming is cancer.

    • @FuckingChrisKupina
      @FuckingChrisKupina 3 หลายเดือนก่อน +23

      Cannot stress this enough.

    • @dickyboi4956
      @dickyboi4956 3 หลายเดือนก่อน +27

      Its sad because theres so much potential with the power of modern devices.
      The android port of open morrowind is an unofficial project that i would put in my top 5 favorite games on any system.
      Star traders frontiers is a great sandbox trading/turn based combat rpg game that ive sunk a ton of time into with no microtransactions after the purchase of 7 dollars.
      unciv is a free open spurce copy of civ5 that plays almost identically.
      cataclysm dda which is FREE with no microtransactions at all and is fucking massive and probably one of the deepest games of all time which i had on pc and android and prefer the portability of the android version

    • @Boomslayer19
      @Boomslayer19 3 หลายเดือนก่อน +6

      Depends premium ports are fun touch playing the entire ace attorney series on my phone is fun so is deadcells minus the touch controller and half a dozen other ones I have
      Mobile games like all other form of games is just your better of buying it then dealing with freemium garbage

    • @artemiusz69
      @artemiusz69 3 หลายเดือนก่อน +18

      Mobile "games" aren't games

    • @zappy7393
      @zappy7393 3 หลายเดือนก่อน +6

      Mobile gaming is not a cancer, the people who make them so, are.

  • @mattjohnson8585
    @mattjohnson8585 3 หลายเดือนก่อน +67

    I actually noticed and chuckled at the timing of those 'not fake' ads. It was a couple weeks maybe after your vid lol.
    Sounds like they're doing more work attempting to avoid work than they would if they just made an actual game.

    • @InvisiblePon3
      @InvisiblePon3 3 หลายเดือนก่อน +3

      Well, in bigger studios ad department is probably bigger than dev department (especially if you count all the freelancers) and gets about the same budget (if not bigger, depends on the project and it's life cycle stage).

    • @humrH2360
      @humrH2360 27 วันที่ผ่านมา

      About 2 months since this video, and it's only getting worse. They're really doubling down on the "Gais, eet nawt fayk!" BS, all while being unaware of how even more insufferable they've become.

  • @TheInnocentRabbitofCaerbannog
    @TheInnocentRabbitofCaerbannog 3 หลายเดือนก่อน +190

    Wow, shocker
    a scam from that country

    • @slicedtopieces
      @slicedtopieces 3 หลายเดือนก่อน +40

      Exactly. This is _what_ they do. Gaming is not the first industry to deal with their scamming and lack of creativity.

    • @FuckingChrisKupina
      @FuckingChrisKupina 3 หลายเดือนก่อน +16

      @@slicedtopieces CHEEAI NAH

    • @sgtn00dle
      @sgtn00dle 3 หลายเดือนก่อน +13

      More people should be calling out what you’re calling out. It’s an undeniable trend at this point, and to not talk about it is to be complicit

    • @MDNQ-ud1ty
      @MDNQ-ud1ty 3 หลายเดือนก่อน

      Um, US also scams.. E.g., Fraud market, government war scams, big pharma scams, etc.

    • @buckrodgers1162
      @buckrodgers1162 3 หลายเดือนก่อน

      Yeah, and they call the West "corrupt". Hypocrites! The lot of 'em.

  • @InvisiblePon3
    @InvisiblePon3 3 หลายเดือนก่อน +57

    It works like this:
    1. Game company starts with advertising actual gameplay
    2. They exhaust the pool of people who can be hooked by that
    3. They deviate further and further from actual gameplay in ads to cover as many demographics as possible
    Mobile games don't operate like PC games - a few hundred thousand installs brings you in top 1% on PC, but is chump change on mobile. Biggest mobile game companies are in the "whale hunting" business, not "appeasing the wider audience" business. So ads are made in bulk (at least 10+ different ones each month for proper A/B testing), they need to be varied to sift through different target audiences and they usually need to fall into current "ad trends". If you scoff at this type of ad model you are probably not the type of player, who would spend thousands of USD on microtransactions, so the company wouldn't want you as a player regardless (your retention will probably be low and you might write a bad review on the store - no one needs that if you don't plan to pay).
    Wrote some of this under previous video on the topic, but as someone, who worked both in mobile game analytics as well as ad creation, always happy to share my 5 cents.

    • @luipaardprint
      @luipaardprint 3 หลายเดือนก่อน +2

      This comment is more insightful than the video.

    • @volisderg9463
      @volisderg9463 3 หลายเดือนก่อน +3

      Nah.
      1. I want to make money.
      2. O, there is no punishment for scam.
      3. SCAM!!!
      4. ...
      5. Profit?

    • @EmmaEquinox
      @EmmaEquinox 6 วันที่ผ่านมา

      Would you say you're maybe even sharing your.. Tencent?

  • @philipsalama8083
    @philipsalama8083 2 หลายเดือนก่อน +8

    Has anyone seen the most recent Last War ad where it's a girl sitting in her bathtub without any water in it, pretending to play the game on a TV she's balanced on her lap?
    It's so utterly bizarre that I'm wondering if it's malicious compliance.

  • @Holek2
    @Holek2 3 หลายเดือนก่อน +28

    I get exactly that same ad from 1:30 all the time in Google Play games, but without voiceover and cropped vertically. it's shot for shot the same and I hate it.

  • @bgl11
    @bgl11 3 หลายเดือนก่อน +12

    It warms my heart to see you cover this. Got all of these ads for weeks and was annoyed every single time. It's one thing to sell a fake game with falsified ads, but selling mobile trash by having faux-content-creator guys specifically pretend the fake game isn't fake is an extra level of meta-slime. I'm sure we could all just ignore it (and I'm sure within this community everyone did), but it's worth calling out how beyond morally-bankrupt these companies are. I can only imagine what the next meta level of fake mobile advertisement will be...

  • @bryanrickard7712
    @bryanrickard7712 3 หลายเดือนก่อน +51

    “Can you believe these streamers are promoting a video game based on lies”
    *promotes hair restoration based on lies*

    • @darksu6947
      @darksu6947 3 หลายเดือนก่อน +7

      But it's called Keeps! So obviously it takes your money from you and keeps your hair too

    • @fluffycolt5608
      @fluffycolt5608 3 หลายเดือนก่อน +3

      Oh the irony

    • @yoursilly2106
      @yoursilly2106 2 หลายเดือนก่อน +4

      Keeps is legit backed by FDA. I assume you know what the FDA is

    • @bryanrickard7712
      @bryanrickard7712 2 หลายเดือนก่อน

      @@yoursilly2106of course, it’s that corrupt government agency that gives approval to tons of drugs and medical devices that later get recalled for killing and maiming people

    • @bryanrickard7712
      @bryanrickard7712 หลายเดือนก่อน

      @@yoursilly2106 yeah it’s that government agency that keeps approving Big Pharma products and medical devices that maim and kill people
      “If you or someone you know has been injured by transvaginal mesh, you may be entitled to compensation--“

  • @Fridgeman99
    @Fridgeman99 3 หลายเดือนก่อน +17

    "playing games people say are fake part 5" near-singlehandedly got me to download Revanced, thanks TH-cam!

  • @SergioLeonardoCornejo
    @SergioLeonardoCornejo 3 หลายเดือนก่อน +17

    These fake gameplay ads were bad enough without influencers.

  • @wilbo_baggins
    @wilbo_baggins 3 หลายเดือนก่อน +24

    The constant mobile game ads i get are a joke. They all have the same or similar gameplay. And Google wants people to stop using ad block.
    There is even evony crap (remember the old ads) that is showing pretty generic and clearly faked gameplay.

    • @Roxor128
      @Roxor128 15 วันที่ผ่านมา

      Ah, Evony. I tried that once. A case of "the ad only shows the mini-game, not the main game". The puzzles to get treasure are technically in there, but they're just bonuses to supplement the base-building main game. I left a rather unfavourable review.

  • @kanden12
    @kanden12 3 หลายเดือนก่อน +12

    Really missed an opportunity to make an "Elf" reference with this video.
    (whispers) "You sit on a throne of LIES"

  • @MrMctuck
    @MrMctuck 3 หลายเดือนก่อน +43

    The funny thing is, the ads don't look any better than the games they're promoting. Shooting barrels, about as fun as having the shits 😂.

    • @randomaccount53793
      @randomaccount53793 3 หลายเดือนก่อน +13

      ..but, but the +10 and -5 options really add a lot of challenge for the average mobile game user

    • @Bacteriophagebs
      @Bacteriophagebs 3 หลายเดือนก่อน

      Yeah, the other gameplay footage looked way better (though I still wouldn't play it). Up until the base building part, anyway.

  • @discountdisco2273
    @discountdisco2273 3 หลายเดือนก่อน +6

    The problem is TH-cam themselves never do background checks on potential ads. I remember there was a guy rick rolling with an ad just because TH-cam was dumb enough to allow it. YT only sees money and no context.

  • @BentusiProgenitors
    @BentusiProgenitors 3 หลายเดือนก่อน +6

    Times are tough.
    But you don't take the payday when you can.
    Something you're at least SUPPOSED to learn as you get older is that nothing is worth your integrity.
    If you take the short-term gain at the cost of your long-term integrity, then your times WILL get tougher.

    • @thereseemstobeenanerror1219
      @thereseemstobeenanerror1219 3 หลายเดือนก่อน

      Life has a bad habit of just beating morals out of people.

    • @kevinseraphin5456
      @kevinseraphin5456 13 วันที่ผ่านมา

      ​@@thereseemstobeenanerror1219 do you picture the assholes that try to "pay artists in visibility", guess what, just like landlords usualy don't accept payment in exposure, they don't accept moral and intergrity as a payment method either.
      All you're saying is that you're life's easy enough you don't have to care about comprometing your moral, wich is good for you I guess, but not everyone's have it as easy.

  • @jimshaul2784
    @jimshaul2784 3 หลายเดือนก่อน +12

    Calling scammers creators is a stretch....

  • @2cold2touch17
    @2cold2touch17 3 หลายเดือนก่อน +4

    I got an ad for this directly after your vid, simply astounding lol.

    • @Ghostwolf82
      @Ghostwolf82 2 หลายเดือนก่อน +1

      I got the ad for the game right after he finished the segment regarding Keeps. There is some irony for you.
      Edit: as a result of clicking to not see the ad again (which never seems to work but it is my attempt to give TH-cam the finger), I learned that the game is from Hong Kong before EU even mentioned Beijing.
      2nd Edit: Oh look, Tencent is involved. I should of known. 😂😂

  • @dookone7279
    @dookone7279 3 หลายเดือนก่อน +4

    When I got my first iPhone it was very exciting. The App Store was full of amazing concepts. What year was that…um….right around 2007. I was 53 years of age at that point. A mature adult being provided with ground breaking entertainment. Now, almost 17 years later I browse the App Store for games infrequently as it’s all gone to shit. It didn’t have to be this way as the technology now could do incredible things. But it rarely does. What the hell happened?

  • @dsagent
    @dsagent 3 หลายเดือนก่อน +6

    I haven't seen ads in like 10 years. I'm happy I never touch mobile.

  • @epicmagikarp1
    @epicmagikarp1 3 หลายเดือนก่อน +16

    I sure hope UE doesn’t get CCP’d because of this video!

    • @randomaccount53793
      @randomaccount53793 3 หลายเดือนก่อน +9

      Hello friend,
      Your promotion of the CCP has been noted and we have added +10 points to your social credit. Thank you for your ongoing support for the regime.
      Regards,
      Winnie the Xi

    • @FuckingChrisKupina
      @FuckingChrisKupina 3 หลายเดือนก่อน +4

      UE is not and never was and never will be suicidal.

    • @toainsully
      @toainsully หลายเดือนก่อน

      Chinese Government?

    • @toainsully
      @toainsully หลายเดือนก่อน

      @@randomaccount53793I’m gonna have to see your social license

  • @JustinTotino
    @JustinTotino 13 วันที่ผ่านมา +2

    “I’m not trying to rip on the actual individual creators that signed up here and did this”
    You are more generous than I am, in that regard. I’d call them just as bad as the industry by helping it be as bad as it is. That being said, excellent video!

  • @21Malkavian
    @21Malkavian 3 หลายเดือนก่อน +8

    Why are certain foreign mobile gaming industries trying to screw with us? I get Tencent because of PUBG, but deceptive advertising is nothing short of a blatant scam. Are we sure someone at Google's AdSense department isn't taking kickbacks for these kinds of advertisements? I know I don't have proof, but it would make sense.
    Stay safe, Echelon.

    • @Slipknotyk06
      @Slipknotyk06 3 หลายเดือนก่อน +1

      TH-cam staff doesn't need to be on the take in order to become badly biased in favor of the advertisers that pay Alphabet's bills. It's clear TenCent pays millions in advertising to YT and its parent company. While losing Last War as an advertiser alone wouldn't harm YT, losing all of TenCent absolutely would.

    • @21Malkavian
      @21Malkavian 3 หลายเดือนก่อน

      @@Slipknotyk06 Yeah, but here's the thing. Most of Google's AdSense is extremely harmful to the point I just want to pay for adblock in order to avoid clicking on scams or unsecured websites by accident. What I mean by that is when I look up "crypto scams" on my search engine for either TH-cam or Google, I get various results that eventually let me here. What I also get is crypto advertisements that are blatant scams that I just want to skip. Example? When I was trying to watch one of Echelon's videos on false advertising I got an a crypto ad that was sponsored by none other than Mario Nawfal himself (I still have the screenshot to prove it). I'm not trying to blow smoke anywhere, but this is just revoltingly disgusting. It's why I keep going on a tangent about kickbacks because they may be drops in the bucket, but there shouldn't be any buckets in the first place if they're potentially dangerous.
      Sorry for the rant. I just wanted to say my piece for multiple reasons.

  • @bificommander7472
    @bificommander7472 3 หลายเดือนก่อน +3

    Yeah, when I got those ads I noticed how they fucked up with the bike barrel too. It was so dumb when they then took that clip and rereleased it with the voiceover telling you how real it is. It's the mobile gaming equivalent of the badly spelled email from a Nigerian prince.

  • @washboardman7435
    @washboardman7435 3 หลายเดือนก่อน +4

    Hearing him actually read out that email calling it "video materials" repeatedly like that's a natural and human term to use reminds me of those old garfielf videos where everything was deliberately bad.

  • @brandonn161
    @brandonn161 3 หลายเดือนก่อน +13

    I mean, is anyone surprised by this type of behavior from the mobile gaming scene? I just assume that all these mobile games add that I see as either fake or some cash garb trash mill

    • @magma_fire_bagwan
      @magma_fire_bagwan 3 หลายเดือนก่อน

      Yeah. I'm either getting Trailers for movies I don't want to see, Temu ads, or some form of fake game. It's fucking wild

  • @SuperDarknut
    @SuperDarknut 3 หลายเดือนก่อน +2

    This is something I see in a lot of Chinese industries.
    Far, far more effort expended to seem legitimate than actually developing a product to an insane degree where you have to wonder if it wouldn't be cheaper to actually make what they're trying to sell under false pretenses

    • @tempestvenator9809
      @tempestvenator9809 หลายเดือนก่อน

      Yeah, it seems like Chinese corpos really love to keep the stereotype of "Made in China = Crap" alive.

  • @fluffywhitebudgie6376
    @fluffywhitebudgie6376 3 หลายเดือนก่อน +6

    My favorite ads are tile win cash or casino ones where they "pay" you thousands just for downloading or finishing a level. Seeing "Mr. beast will pay you money!" Always makes me laugh. But somehow people actually fall for it and end up spending money... That makes me laugh even harder!

  • @MonkeySimius
    @MonkeySimius 3 หลายเดือนก่อน +8

    The weird thing is those fake games look like they could be fun and they certainly wouldn't be too hard to program and good knows you could add a ton of micro transactions to them. Not sure why they are all fake.
    I guess because the time gated management games make more money.

  • @nebula0024
    @nebula0024 3 หลายเดือนก่อน +6

    Thank you for making this video! I've been watching the mobile gaming industry and associated products for MANY years now, and I am absolutely not surprised where we've ended up today. Just take nearly every mobile game's "screenshots" for example. The vast majority of games out there plaster bogus artwork and distractions around their screenshots, so you have to painstakingly peer through all the nonsense to see what the game actually looks like. As for the "games" themselves, the bulk of available titles are just vehicles for advertising, with gameplay elements being recycled across multiple titles and companies (which in many cases are closely associated). What you said later in the video about the available computing power of your average smartphone hits pretty hard. These companies could absolutely make stellar, AAA titles but they're choosing not to. They're all just feeding into this never-ending cycle of advertising revenue and microtransactions; it's revolting gluttony at its worst. Sadly, there ARE some incredible titles out there, but they're absolutely buried in the landslide of garbage being pumped out every single day. Gross.

  • @discountdisco2273
    @discountdisco2273 3 หลายเดือนก่อน +2

    Good example is the Girls Evo Ad that actually used Palworld trailer footage to advertise their game. Crazy.

  • @98765432123456781000
    @98765432123456781000 3 หลายเดือนก่อน +5

    Bugmen being honest.
    Challenge level: impossible.

  • @locussolus9997
    @locussolus9997 3 หลายเดือนก่อน +6

    Rumor going around right now that Tencent is making a mobile Elden Ring game with micro transaction. Tencent own a 16% stake in From Software parent company.

    • @chelsthegameruiner8669
      @chelsthegameruiner8669 3 หลายเดือนก่อน +2

      Yeah but I doubt it'll survive. Let's be honest, they'll get a few gambling addicts but actual fans of those games will skip it for Shadow of the Erdtree

    • @BeansLive567
      @BeansLive567 25 วันที่ผ่านมา

      Well its a rumor. So imma take it with a grain of salt. But I wouldn't be surprised if they do that

  • @MrQwertyman111
    @MrQwertyman111 3 หลายเดือนก่อน +5

    I'm sorry, but that's how mobile games operate and it brings in trucks full of money for both publishers and companies hosting adverts for them games. It's been like this for years now and it won't change anytime soon, given mobile games as a market are larger than console and pc gaming together.

    • @tarektechmarine8209
      @tarektechmarine8209 3 หลายเดือนก่อน

      Sadly, and people will pay all the shinny microtransactions.

  • @Greenhead24
    @Greenhead24 3 หลายเดือนก่อน +3

    I hate scammers and how youtube allows it

  • @SaltpeterTaffy
    @SaltpeterTaffy 3 หลายเดือนก่อน +2

    This is the industrial scaling of minimal effort. Even this scam must have significant overhead in the absolute.

  • @chadp363
    @chadp363 3 หลายเดือนก่อน +3

    The majority of the ads for this video were of that game.....

  • @PALIGames
    @PALIGames 3 หลายเดือนก่อน +3

    Thanks for making this. I long suspected those videos were fake now I know I am not crazy.

  • @Tosmo
    @Tosmo 3 หลายเดือนก่อน +2

    Dude you should see the arcade cabinets in shanghai and chengdu, there are so many light gun games made with stolen assets from games like plants vs zombies and splatoon with asset store downloads to fill in the holes. It’s was honestly hilarious.

  • @LordBathtub
    @LordBathtub 3 หลายเดือนก่อน +1

    I haven't seen an ad on TH-cam in like 3 years, buying premium is so worth it for the amount of content I watch/listen to

    • @odinisking3458
      @odinisking3458 หลายเดือนก่อน

      *cough* revanced *cough*

    • @Roxor128
      @Roxor128 15 วันที่ผ่านมา

      I have no idea how long for me. I went back to blocking ads when they started putting them at the start of the video. One at the end was fine, as I was busy reading comments, but at the start, that's just intrusive. Nope! Not standing for that crap! Ad-blockers it is.

  • @el33ment
    @el33ment 3 หลายเดือนก่อน +19

    First! This "adverts" are making me crazy, they're fake as hell and kids are easily swayed by them. I can't count how many times I had to explain my son in after his limited screen time that these are bs.

    • @ClittyAFacelessGod
      @ClittyAFacelessGod 3 หลายเดือนก่อน +1

      damn thought I had it

    • @ttpechon2535
      @ttpechon2535 3 หลายเดือนก่อน

      @@ClittyAFacelessGod The only way to tell if your first is from the likes, the views counter is unreliable and comments takes forever to update.

    • @BleachDemon707
      @BleachDemon707 3 หลายเดือนก่อน +1

      FiRsT 🙄🙄

    • @morganpauls1873
      @morganpauls1873 3 หลายเดือนก่อน

      @@ttpechon2535 right except now theres places where we can see the likes and places where we can not

  • @dentka8474
    @dentka8474 3 หลายเดือนก่อน +1

    Got an ad for the "playing game that people say doesnt exist", i reported it as misleading, got an email from google same day saying that they won't remove it , that it doesnt break any guidelines

    • @sokar_rostau
      @sokar_rostau 2 หลายเดือนก่อน

      "This ad for vaping/tobacco products is completely illegal in your country bu... BET WITH MATES NOW (skip in 5... )t it's perfectly within our guidelines so it's fine. Ple... PLEASE YOUR FAMILY WITH A LUXURY HOLIDAY TO DUBAI (skip in 5... )ase kiss our multinational ass... AS SOON AS YOU GET HOME, YOU DESERVE A GOOD COLD BEER (skip in 5... ).

  • @billyhatcher643
    @billyhatcher643 3 หลายเดือนก่อน +1

    this is why adblocking is needed to block scam ads like this

  • @geauxracerx
    @geauxracerx 3 หลายเดือนก่อน +1

    I love how I got an ad for the exact game in the video about the game. The algo knows

  • @alistair981
    @alistair981 3 หลายเดือนก่อน

    The last time i saw ads in my mobile was the first few hours after i bought it (3 yrs ago), until now every ads were blocked.

  • @NyteMyre
    @NyteMyre 3 หลายเดือนก่อน

    Funny thing is, that i got the exact same Last War ad before this video shown at 1:33, but with a different voice-over.

  • @Glibzer
    @Glibzer 3 หลายเดือนก่อน +3

    I figured they all were apps designed to farm data,

  • @mesikoura3091
    @mesikoura3091 3 หลายเดือนก่อน +6

    Hahhah, i hate those fucking ads. Love your content, thanks for making this video! 🤙🏼

  • @TheHijabiGamer
    @TheHijabiGamer 3 หลายเดือนก่อน

    Ive seen those ads. I immediately thought of your video. 😺

  • @Marinealver
    @Marinealver 3 หลายเดือนก่อน +2

    I just assume all ads are lies.

  • @goremall4330
    @goremall4330 3 หลายเดือนก่อน

    I’m so glad you did a video on this. I see that goddamn “game” and add easily 20 times a day

  • @nachashiesu-sophia
    @nachashiesu-sophia 3 หลายเดือนก่อน +7

    You giving the creators a pass for taking money from corporations to mislead their viewers reflects horribly on you, a creator yourself. They're completely complicit, and their role is significant.

  • @micc98
    @micc98 3 หลายเดือนก่อน

    Seeing a YT ad for Last War while watching this video is classic

  • @loraxak
    @loraxak 3 หลายเดือนก่อน +1

    I got an ad for an xcom mobile game. I downloaded it to see what it was like and it was raid shadow legends with an xcom skin. I deleted that so fast.

  • @Willzinator
    @Willzinator 3 หลายเดือนก่อน +1

    Oh you're getting those ads. I recommended your last video to some hosts of a local radio station and got these ads on your video as I was getting the date when it was posted.
    This ad also appeared to me in a different language, same dude at the start. I think it was also him talking in the other language but he'd dubbed himself in the intro clip.

  • @methany8788
    @methany8788 3 หลายเดือนก่อน +1

    Seen all those ads multiple times, as have probably most people here, I'd guess. Thanks for continuing to put a spotlight on them.
    It's a shame Google can't do anything about this. It's not like they have control over both the advertising platform AND the app store...
    My new favorite thing about youtube ads, by the way: I can't find the "why this ad?" button, so I click the "..." menu icons - only to be directed to the advertised link! Turns out that symbol is fake and just serves to get more clicks for the advertiser. Yay! Thanks, youtube, for fight ad... wait, blockers? Nevermind, screw you.

  • @VforVictorYT
    @VforVictorYT 3 หลายเดือนก่อน

    Literally got the Last Wars commercial at the start of this video, even after blocking it 3 times😢

  • @Thelostrune
    @Thelostrune 3 หลายเดือนก่อน +1

    How we went from Infinity Blade to this bunk is beyond me.

  • @drakologarnus7248
    @drakologarnus7248 3 หลายเดือนก่อน +1

    i noticed these ads crop up too "its tottaly real dude!"

  • @LoveBbyJay
    @LoveBbyJay 3 หลายเดือนก่อน

    I have seen the same game play you first show used in over 15 different ads, varying in who is talking over the game play as well as the "theme" such as Halloween skins etc. another ad campaign you may want to look into is MistPlay, and the cash payout slots/solitaire etc.

  • @DaHALOSHOCK
    @DaHALOSHOCK 3 หลายเดือนก่อน +1

    Literally never seen a last war advert then in the middle of the keeps advert I get a last war ad…

  • @0xA9F
    @0xA9F 3 หลายเดือนก่อน

    when you get a heroes rise ad while watching this video; good stuff.

  • @DaBlaccGhost
    @DaBlaccGhost 3 หลายเดือนก่อน +1

    There's so many of these ads but it's from a MULTITUDE of different advertising companies.

  • @magetsalive5162
    @magetsalive5162 3 หลายเดือนก่อน +1

    Is it any surprise it's Tencent? I think we're past the surprise portion at this point.

  • @err0rc0degames
    @err0rc0degames 3 หลายเดือนก่อน

    I've been getting these ads non-stop lately

  • @OrionTheta1
    @OrionTheta1 3 หลายเดือนก่อน

    Given the old saying. "There is one is born every minute!" And this type of stuff just adds more truth to that adage. :)

  • @AlanGChenery
    @AlanGChenery 3 หลายเดือนก่อน +2

    You can play Baldurs Gate 1&2 on a phone. The interface is flawed becaus its a straight port without a new interface for phones, but it is playable.
    Thats not just a real game its a genuinely phenomenal game. Like regularly making "top 10 rpgs of all time" lists.
    Mobile games have absolutely ZERO excuses when modern tech is capable of that. Its just greed and corruption, from the devs and platforms alike.
    I actually keep hoping that Valve or GOG will launch an android and iphone game store and police it enough that the other stores try to be competitive rather than each just having a monopoly.

  • @SentientMeatloaf1
    @SentientMeatloaf1 3 หลายเดือนก่อน

    I love how they don’t even bother to change the gameplay sometimes. It’s like they don’t realize I’ve seen the previous iteration of these ads, and I can recognize the fact that this “gameplay” is the exact same “gameplay” that was included in the last ad. It’s like they are trying…but in the most ass backwards way possible where so many corners are cut that it ends up being a sphere

  • @VOLT8678
    @VOLT8678 3 หลายเดือนก่อน

    Nice vid man

  • @0ShadowArcher0
    @0ShadowArcher0 3 หลายเดือนก่อน +1

    Who else read the titel and was instandly:
    The Last war? The War that ENDS ALL WARS?!!!!
    *Guitar shreddering in the distance* Sabaton! *Heavy maschinery sounds*

    • @sigmaramen
      @sigmaramen 3 หลายเดือนก่อน

      Sabaton ist mid

  • @youbetterdoit971
    @youbetterdoit971 3 หลายเดือนก่อน

    Hey echelon if you go to 9:34 and look on the left side of the flag pole it looks like they took the team fortress pyro

  • @JohnMezzo
    @JohnMezzo 18 วันที่ผ่านมา

    Your Keeps ad read was immediately followed by a last war ad

  • @jovante21
    @jovante21 2 หลายเดือนก่อน

    Not me watching this video about fake ads and then getting that same ad during video LOL!

  • @milkyway8353
    @milkyway8353 3 หลายเดือนก่อน

    yup, getting same ad in Duolingo

  • @drditup
    @drditup 3 หลายเดือนก่อน

    I'm just sad because the existence of scams usually indicate that it pays off.

  • @MBS-HomuZombie
    @MBS-HomuZombie 3 หลายเดือนก่อน

    I think the funniest thing with these fake ads is that there was at least one game i remember where seeing an ad for the actual game/gameplay would of been more appealing than the weird fake ads they had. At least in this case, I only saw the ads after i started playing and i think it was limited to the play store/in-game and not YT.

  • @kenshn22828
    @kenshn22828 3 หลายเดือนก่อน

    This is a result of the attention economy, all press is good press, and clout is currency.

  • @ThePrestoPrestissimo
    @ThePrestoPrestissimo 3 หลายเดือนก่อน +1

    6:21 " I'm not your friend, Buddy"

  • @Xsqllr
    @Xsqllr 3 หลายเดือนก่อน

    I love what you do Mr Echelon

  • @Redtail45044
    @Redtail45044 3 หลายเดือนก่อน

    Ironically they showed me one of those ads the moment I clicked on your video.

  • @firedingo5
    @firedingo5 3 หลายเดือนก่อน

    Hey Upper Echelon, i know I'm in the minority as a female viewer of your content but thanks for the shout out acknowledgement in the sponsored segment. The occasional acknowledgement is greatly appreciated! And I freaking love your content. I love the throughness of the way you investigate and present issues. I always learn something and deepen my knowledge. And this allows me to share this knowledge with my less informed friends and family. I count youtubers like yourself in the number of people who've helped me keep my friends and family safe and informed. So thanks heaps from a minority viewer but majority vocal supporter! ❤

  • @worm1533
    @worm1533 3 หลายเดือนก่อน +10

    What I don't understand is why don't these companies actually make the games they're advertising? How is it profitable to spend so much money on advertisements rather than actually making the game fun or enjoyable, then advertise it properly? I feel like this trend will die out within a few years because I can't fathom how this is profitable.

    • @Bacteriophagebs
      @Bacteriophagebs 3 หลายเดือนก่อน +8

      Probably because the ads work just as well either way. People still pre-order AAA games despite being shown time and again how foolish that is, and mobile gamers have even less investment, savvy, and (let's face it) intelligence than console and PC gamers.

    • @Roxor128
      @Roxor128 15 วันที่ผ่านมา

      @@Bacteriophagebs Nearly fell for a pre-order the other day. Remaster of Braid showed up on Steam at 50% off. Went to go and buy it, but noticed it was actually a pre-order just after hitting Add to Cart. Nope. Not encouraging that. Removed it and wishlisted it for when it gets its Linux version the forums say is coming later.

  • @AFrickingCasual
    @AFrickingCasual 3 หลายเดือนก่อน +1

    It's hilarious to me how I got two slop mobile game ads while watching through this video criticizing them. Advertising is such a mess.

  • @paulomr445
    @paulomr445 3 หลายเดือนก่อน +2

    If you want more examples there's a pretty good arcade flight shooter on mobile called skyforce reloaded. 2016 game if I'm not mistaken.
    Last year I was looking for something similar to get into on the playstore as I'd beaten most of that game and got recommended something called Wing fighter by Minigame Entertainment Limited. It was blatant plagiarism and asset theft of skyforce. A lot of enemies and effects were straight up copied. They didn't even bother changing the loading screen icon to their poster fighter plane so it just has skyforce's. What's more is that skyforce does have micro transactions and the like but it's pretty accessible to play for free. Wing fighter was clearly much more aggressive.
    How this much shovel ware and plagiarism is allowed on the google playstore is beyond me. The issue with mobile gaming is that there's currently no steam equivalent store that's better curated and promotes quality games, so cheap shovelware just floods the market uncontested.

  • @lehamsterhollandais9908
    @lehamsterhollandais9908 3 หลายเดือนก่อน

    sick of those ads saying its not fake , getting a solitaire game ad , I'm relieved ❤

  • @t-yoonit
    @t-yoonit 6 วันที่ผ่านมา

    Getting a Last War ad rolled at the start of this video is just hilarious.
    Any game that advertises this hard, I ignore and assume is a net negative to download, or use.

  • @MrSomethingred
    @MrSomethingred 3 หลายเดือนก่อน +1

    "Playing games people think are fake part 1"

  • @Aircooledcorey
    @Aircooledcorey 3 หลายเดือนก่อน

    I found myself trying to hit the skip button on those ads in the video forgetting that is was part of the video haha. These are the worst.

  • @bensimons4417
    @bensimons4417 2 หลายเดือนก่อน

    Remember, the mobile gaming industry is bigger than consul, AND pc COMBINED! It really gives new meaning to the phrase "more money, more problems"

  • @jideyusuf
    @jideyusuf 3 หลายเดือนก่อน

    Galaxy on Fire 2 was a GEM from its time, with the limited computing power they made one of the greatest mobile space game in the history of mobile space gaming

  • @TheLizardKing752
    @TheLizardKing752 3 หลายเดือนก่อน

    TH-cam has for some reason stopped showing UE videos on the main page. I have to click the channel manually in the sidebar to see new uploads.

  • @Nacticide
    @Nacticide 26 วันที่ผ่านมา +1

    Bruh, i got the exact game add you were talking about...