The Most Successful Pitch In Dragons’ Den History | Dragons’ Den

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  • เผยแพร่เมื่อ 21 พ.ย. 2024

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  • @DragonsDenGlobal
    @DragonsDenGlobal  3 ปีที่แล้ว +173

    Subscribe so you don't miss out on the newest clips from Dragons’ Den! 🐲 th-cam.com/users/DragonsDenGlobal

    • @muzammil9494
      @muzammil9494 3 ปีที่แล้ว

      Hi

    • @MetaITurtle
      @MetaITurtle 3 ปีที่แล้ว +2

      How come the guy from the UK Office was there? Lol he shows up at the end

    • @abzinhoo
      @abzinhoo 3 ปีที่แล้ว

      Yes

    • @Gabe94dotcom
      @Gabe94dotcom 2 ปีที่แล้ว

      nice

  • @ui9448
    @ui9448 4 ปีที่แล้ว +10981

    Gone from this to £45 million net worth, a truly inspiring man

    • @followmearound123
      @followmearound123 4 ปีที่แล้ว +96

      whaaaat?

    • @bcfc1822
      @bcfc1822 4 ปีที่แล้ว +81

      Is that the true true?

    • @Abedeuss
      @Abedeuss 4 ปีที่แล้ว +344

      @@bcfc1822 He has a Wikipedia article. He was worth 30 mln in 2010 and it grew to 45 mln in 2019-ish.

    • @grandmastarflash
      @grandmastarflash 4 ปีที่แล้ว +412

      its true I googled it, man went in with a guitar and some sauce, now hes worth £45 million. God dam im jealous!

    • @ui9448
      @ui9448 4 ปีที่แล้ว +306

      @@grandmastarflash don't be jealous, be self criticising, that's what i follow. Instead of spending time envying someone's footsteps, make your own trails and marks, and hopefully one day it will be such an amazing path you've taken that others would look to your imprints as part of history, and take inspiration from it. (Metaphor)

  • @brianburnett7181
    @brianburnett7181 4 ปีที่แล้ว +5113

    It still blows my mind that he got his numbers so wrong, yet still secured a mass investment and is still one of the most successful candidates to date. This was a dream come true for Levi. So good on him.

    • @thedappercook
      @thedappercook 4 ปีที่แล้ว +207

      Confidence and beliveing in your product helps. So too does a dragon who says the potential. He deserves every bit of success that comes his way.

    • @another_day4783
      @another_day4783 4 ปีที่แล้ว +71

      @@thedappercook also he was only asking fo £50k for 25%

    • @smolgok384
      @smolgok384 4 ปีที่แล้ว +1

      @Falcon Heavy Explain that. Do you even know what virtue signaling is?

    • @anazbin.m8939
      @anazbin.m8939 4 ปีที่แล้ว

      Bruh

    • @smolgok384
      @smolgok384 4 ปีที่แล้ว +1

      @Falcon Heavy Why say it if you dont know what it means? Looking silly.

  • @hamzaqaffaf7433
    @hamzaqaffaf7433 4 ปีที่แล้ว +3423

    "To have a smaller percentage of a business that's going somewhere Or to have everything of a business that's not going anywhere"
    ~Levi (aka. Keith)

    • @heisenburg8608
      @heisenburg8608 4 ปีที่แล้ว +9

      Profound.

    • @richanater99
      @richanater99 4 ปีที่แล้ว +62

      @@MsMaryPatricia they did ask too much on this one. they practically robbed him. 50k to these people is pocket change, and they only offered him half that.

    • @JSmellerM
      @JSmellerM 4 ปีที่แล้ว +113

      @@richanater99 Well, yes and no. Yes, it is pocket change for them but it isn't for him. They only show the end result but apparently they negotiated that he can buy them out at a specific time for a specific amount which he did with Richard's share. So he now owns 80% of a 45 million dollar company and all because he was robbed at the start of it?

    • @jayb6002
      @jayb6002 4 ปีที่แล้ว +4

      JSmellerM he already bought one out for 250k before drinks line

    • @richanater99
      @richanater99 4 ปีที่แล้ว +12

      @@JSmellerM that sounds better, but i can only go off what was shown. if they allowed a buy-back that's a different story.

  • @sullivandeffinger4970
    @sullivandeffinger4970 3 ปีที่แล้ว +579

    Its so hard not to feel happy for him. He really deserved all the success he's gotten. Congrats man!

    • @simonmaverick9201
      @simonmaverick9201 2 ปีที่แล้ว

      He has inspired so many people with a dream that came true.

    • @TheSuperBoyProject
      @TheSuperBoyProject 2 ปีที่แล้ว +5

      I'm not happy for him

    • @D-D-DAKI
      @D-D-DAKI ปีที่แล้ว

      @@TheSuperBoyProject why?

    • @Gematrinator
      @Gematrinator ปีที่แล้ว +2

      Do u know him personally then? Melt

    • @myrealnameisharry49
      @myrealnameisharry49 ปีที่แล้ว +1

      @@Gematrinator Calm down, Kyle. 💀

  • @juanmanu9652
    @juanmanu9652 3 ปีที่แล้ว +641

    I'm so happy for Levi Roots. A humble guy who became a multi millionaire because of his passion, and the sauce tastes amazing too !!!

    • @cct7558
      @cct7558 ปีที่แล้ว +4

      It’s crap

    • @FormulaOneFan98
      @FormulaOneFan98 ปีที่แล้ว +24

      @@cct7558 clearly have zero taste

    • @juanmanu9652
      @juanmanu9652 ปีที่แล้ว +13

      @@cct7558 lol taste is all relative to each consumer.

    • @monkeytennis8861
      @monkeytennis8861 ปีที่แล้ว

      @@cct7558 correct

    • @rayfinkle2805
      @rayfinkle2805 ปีที่แล้ว +6

      But it’s not his sauce though is it

  • @jnicholls21
    @jnicholls21 4 ปีที่แล้ว +5084

    Peter Jones: 'Oh, we loved him as soon as he walked in.'
    Also Peter Jones: Looks impatient and exasperated by the song.

    • @bikinibandit2398
      @bikinibandit2398 4 ปีที่แล้ว +171

      Virtue-signaling like his businesses relied upon it.

    • @abdihassan7208
      @abdihassan7208 4 ปีที่แล้ว +27

      First thing I realised.

    • @mksmike
      @mksmike 4 ปีที่แล้ว +88

      Oh, I bet a lot of music managers love the money-making potential of music they can't stand.

    • @LC-vg8dl
      @LC-vg8dl 4 ปีที่แล้ว +56

      @King's Food Gallery buy the sauce then.

    • @aminulh3328
      @aminulh3328 3 ปีที่แล้ว +10

      All hypocrites

  • @WittyMick03
    @WittyMick03 4 ปีที่แล้ว +7540

    The most successful pitch in Dragon's Den history and Jenny would still be out.

    • @sandrajovic9304
      @sandrajovic9304 4 ปีที่แล้ว +22

      Lol but I seriously doubt that

    • @minku1712
      @minku1712 4 ปีที่แล้ว +42

      100% agree with you. 🤣🤣🤣🤣

    • @the90sfattyfromtakethat
      @the90sfattyfromtakethat 4 ปีที่แล้ว +7

      It’s not the most successful

    • @topnotchadvice3375
      @topnotchadvice3375 4 ปีที่แล้ว +7

      These jennybcommments are boring Jenny has invested more then piers linny

    • @the90sfattyfromtakethat
      @the90sfattyfromtakethat 4 ปีที่แล้ว +58

      TopNotchAdvice u banging Jenny

  • @AK-841
    @AK-841 4 ปีที่แล้ว +2060

    They should have done a proper update. Shown why they called it the most successful, give us an idea of how much it’s selling, how big the factory is now etc. This was basically a recap with some z list celebrities.

    • @mrbitcoin23
      @mrbitcoin23 4 ปีที่แล้ว +152

      The year this was on tv he made £38 million. And his net worth is $45 million

    • @KHETTIUS
      @KHETTIUS 4 ปีที่แล้ว +230

      @@mrbitcoin23 yeah the guy is a huge success story, you see his products in every supermarket, for once it's a nice guy who made millions.

    • @youunculturedswine264
      @youunculturedswine264 4 ปีที่แล้ว +26

      Lord a Sugar is a z-list?

    • @SleepySeel
      @SleepySeel 4 ปีที่แล้ว +66

      I have two jars of it in my kitchen cupboard bought from Tesco which if your not from the UK is a big supermarket chain here so I would say he made it. Oh yes and the stuff rocks really good sauce so long as you like it spicy.

    • @mattie3349
      @mattie3349 4 ปีที่แล้ว +5

      How bugs the factory... this man needs no factory he bought a bigger kitchen!

  • @joshthorndike1277
    @joshthorndike1277 ปีที่แล้ว +93

    When you think about what Peter and Richard invested in, there is no doubt they added value but what’s remarkable about this deal is that the brand is what everyone talks about because Levi is so charismatic! A great deal for all 3 involved!

  • @neilburns8869
    @neilburns8869 3 ปีที่แล้ว +176

    I think the huge thing that Levi (Keith) had going for him is that he's totally unpretentious, a very genuine man and this obviously something that helps endear him to the Dragons and most other people.

    • @Tateygb
      @Tateygb ปีที่แล้ว +2

      Genuine thief

  • @alexisnevrose2420
    @alexisnevrose2420 4 ปีที่แล้ว +2008

    I literally have this mans product in my fridge , had no clue he was so dope , glad I’m supporting him 😂

    • @jhesky
      @jhesky 4 ปีที่แล้ว +4

      @Michael Walton well that's a nice thing to say

    • @alexisnevrose2420
      @alexisnevrose2420 4 ปีที่แล้ว +9

      Michael Walton to ur despair I have not choked yet :|

    • @Ozhys
      @Ozhys 4 ปีที่แล้ว +24

      Michael Walton what a sad life you must live. Some sad, lonely, depressed virgin you must be. I hope your life remains sad and unsuccessful. Horrible lmfao

    • @warriorharj79
      @warriorharj79 4 ปีที่แล้ว

      @@alexisnevrose2420 yeh what he said?

    • @jameswest4692
      @jameswest4692 4 ปีที่แล้ว +1

      He probably made some comment about dope i guess. Perhaps he mentioned the fact kind old uncle Levi was sentenced to 9 years in prison.

  • @DragonsDenGlobal
    @DragonsDenGlobal  4 ปีที่แล้ว +4605

    Happy Birthday, Levi! ♥️🇯🇲

    • @Toby761
      @Toby761 4 ปีที่แล้ว +10

      🍾🥂🍰

    • @syed.jah1d
      @syed.jah1d 4 ปีที่แล้ว +7

      Happy Birthday!

    • @martron2k11
      @martron2k11 4 ปีที่แล้ว +4

      Happy birthday

    • @gamriii
      @gamriii 4 ปีที่แล้ว +5

      Happy birthday to the Rastafarian legend himself 😂🎊🎉✌🏻

    • @doctorpanigrahi9975
      @doctorpanigrahi9975 4 ปีที่แล้ว +1

      Boris Johnson Should overthrow the system and declare himself as the Dictator of the UK

  • @MarFutbolero
    @MarFutbolero 4 ปีที่แล้ว +8872

    Now Levi Roots have a net worth of over $45 Million
    , my man is richer than jenny

    • @business9024
      @business9024 4 ปีที่แล้ว +922

      Maybe she should just try an "Im in" every once in a while.

    • @BigHalfSteps
      @BigHalfSteps 4 ปีที่แล้ว +635

      And for that reason I'm out.

    • @Qipy
      @Qipy 4 ปีที่แล้ว +64

      But, I think you’re very credible!

    • @GhettoHits
      @GhettoHits 4 ปีที่แล้ว +8

      that's my man

    • @leeboocock8013
      @leeboocock8013 4 ปีที่แล้ว +69

      I don't find this story credible and for that reason......i'm out.

  • @superpantman
    @superpantman ปีที่แล้ว +90

    Peter Jones is such a great businessman. He smelt the potential first out of all the dragons. It's easy to look back and say its a great investment but at the time it was quite risky.

    • @doctorpanigrahi9975
      @doctorpanigrahi9975 ปีที่แล้ว +2

      All investments are risky, except something we call a "fixed deposit" in India which gives a guaranteed 6-7 percent return per year and compound interest.

  • @preyankaridevidevyani9429
    @preyankaridevidevyani9429 4 ปีที่แล้ว +109

    His success story is so amazing it was put in our A Level Economics textbooks!

    • @entanglednerves
      @entanglednerves 5 หลายเดือนก่อน

      Really? Just curious - could you help with the name of that Economics book pls.

  • @dazzaMusic
    @dazzaMusic 4 ปีที่แล้ว +1856

    This is why Peter is the most successful dragon he was the only one that knew this would be a success

    • @JSmellerM
      @JSmellerM 4 ปีที่แล้ว +103

      Well, yes and no. Peter is a successful dragon because he knows when a business shows promise but he wasn't the only one on this. Although he believed in the success Peter took a very small risk. He saw the order and how much money it would make and made an investment where he would've at least made his money back with this investment.

    • @jakecooper5855
      @jakecooper5855 3 ปีที่แล้ว +26

      Yes Peter was the only Dragon that saw it and invested. I didn't watch the clip either!

    • @PointNemo9
      @PointNemo9 3 ปีที่แล้ว +15

      Richard Farleigh invested as well

    • @J_MAC.93
      @J_MAC.93 3 ปีที่แล้ว +9

      Ey??? 2 of them ended up investing 😂 did you watch the video?

    • @vika0194
      @vika0194 3 ปีที่แล้ว +3

      Watch the video next time

  • @_B.M_
    @_B.M_ 4 ปีที่แล้ว +831

    So glad Peter and Richard saw past the fact that he wasn't that good with the numbers and wasn't so business minded .... it was clearly the person that was the business and now he's a household name and very rich man! Well done Levi!

    • @nottherightone2
      @nottherightone2 4 ปีที่แล้ว +47

      This. Some great people like this guy sometimes have great ideas and products but not just the number brain to do quantum maths in 2s. Such a humble person that worked in his kitchen with his kids and now has much to be proud of

    • @gravyboat2370
      @gravyboat2370 4 ปีที่แล้ว +9

      dumb Deborah doesn't Do busines with people who arnt top business minded people and fails to see beyond that into the product

    • @alphaslootari3126
      @alphaslootari3126 3 ปีที่แล้ว +5

      @UJMX Except Arlene Dickinson from the Canadian Dragon's Den; she took gambles on personality quite a few times.

    • @souljaunt
      @souljaunt 3 ปีที่แล้ว

      I'm gladddd

    • @souljaunt
      @souljaunt 3 ปีที่แล้ว

      I'm gladddd

  • @19ryuusei
    @19ryuusei 4 ปีที่แล้ว +1310

    I lost it when he said his name was Keith, it was just so unexpected lol.

  • @Nka893
    @Nka893 3 ปีที่แล้ว +90

    Oh my gawd this man's a genius "it tastes so nice, I had to name it twice" bars and truth

    • @souljaunt
      @souljaunt 3 ปีที่แล้ว +1

      That's very catchy

  • @mwelb5251
    @mwelb5251 ปีที่แล้ว +63

    Now look at him. Reggae reggae sauce, cooking spots on TV shows, crisps, newspaper articles...all from one appearance on Dragon's Den and two people who believed in him and his product. That sauce is everything. Like he said, 60% of something is worth more than 100% of nothing.

    • @Aaronsteel94
      @Aaronsteel94 ปีที่แล้ว +2

      Caribbean crush fuzzy juice too!

  • @ilyasali4249
    @ilyasali4249 4 ปีที่แล้ว +2530

    He bought richard out of his 20% investment for £250 000 and kept peter.

    • @gabedunks1433
      @gabedunks1433 4 ปีที่แล้ว +135

      Nice I’m happy for him

    • @SaiyanGeneral
      @SaiyanGeneral 4 ปีที่แล้ว +288

      gid his sauce is sold at almost every store

    • @micha2761
      @micha2761 4 ปีที่แล้ว +256

      @gid and they have branched out into drinks and pre seasoning packets aswell

    • @m.a3945
      @m.a3945 4 ปีที่แล้ว +97

      @@micha2761 45 million + net worth of the man

    • @closethedoornow7538
      @closethedoornow7538 4 ปีที่แล้ว +40

      gid very well, there is a whole range of reggae reggae products now

  • @ScotiaGabagoo
    @ScotiaGabagoo 4 ปีที่แล้ว +1398

    To anyone wondering why it's considered so successful; Levi is now worth 45million pounds! Awesome.

    • @Plague_Doc22
      @Plague_Doc22 4 ปีที่แล้ว +18

      From just the sauce?

    • @MotoSloth_9
      @MotoSloth_9 4 ปีที่แล้ว +131

      @@Plague_Doc22 they have expanded. Crisps, drinks seasoning. All are amazing

    • @vika0194
      @vika0194 3 ปีที่แล้ว +4

      You didn’t even explain why.

    • @OS-yg9fr
      @OS-yg9fr 3 ปีที่แล้ว

      @@vika0194 lol i thought that too. the guy had us in the first half but ended up nowhere.

    • @thereisnosuchthingasacoinc7207
      @thereisnosuchthingasacoinc7207 3 ปีที่แล้ว +8

      @@OS-yg9fr what are you talking about? It was explained fine. He's successful because he's become rich.

  • @JakeGPotts
    @JakeGPotts 4 ปีที่แล้ว +450

    Levi Roots set a standard that can never be topped in Dragons' Den. Charming, hilarious and memorable.

    • @ayoutubesubscriberhore9285
      @ayoutubesubscriberhore9285 4 ปีที่แล้ว +1

      Not true

    • @killler240
      @killler240 4 ปีที่แล้ว +3

      @@anjalisanjayify He likely did it to make sure he got on to TV. Remember this is a TV show and a normal story just doesn't get you there.
      Hell look at X factor not one normal person get on it... you have to have some sob story

    • @rufdymond
      @rufdymond 4 ปีที่แล้ว +11

      anjalisanjayify The amount of jealousy and bad vibes directed at this man is incredible....so he lied about the grandmother thing, does that make him a bad person. As some who worked in retail for 14 years you wouldn’t believe the amount of bullshit/half truths marketing companies come out with to move clients products. For every entrepreneur out there, there is someone claiming the idea was stollen from them.

    • @brettharter143
      @brettharter143 4 ปีที่แล้ว

      @@rufdymond no but the selling guns and drugs thing does..m

    • @dapperat8933
      @dapperat8933 3 ปีที่แล้ว +1

      @@brettharter143 got any proof of that?

  • @GreenBananaz
    @GreenBananaz 3 ปีที่แล้ว +15

    Nearly 50 million net worth, successful restaurant In Manchester & so many products on supermarket shelfs 🙏🏻 What a guy

  • @abiola33
    @abiola33 2 ปีที่แล้ว +13

    Levi is a cool dude for sure. I met him six years ago when I interviewed him for a small regional paper for a local health project he was doing in south London at the time. Very nice and friendly.

  • @Figureight
    @Figureight 4 ปีที่แล้ว +4037

    He suggested himself that Keith was not a very "reggae" name. Clearly forgetting the existence of Keith Hudson.

    • @ethanbrasso6092
      @ethanbrasso6092 4 ปีที่แล้ว +9

      I see u ever were 😂😂

    • @MAXgiz2011
      @MAXgiz2011 4 ปีที่แล้ว +4

      Figureight not seen you in ages dude used to be subbed still am long time ago

    • @SunOnMyStubble
      @SunOnMyStubble 4 ปีที่แล้ว +11

      Figureight Not to mention Keith Chegwin!

    • @RockyFluffyWhiskas
      @RockyFluffyWhiskas 4 ปีที่แล้ว +2

      What about Keith and tex th-cam.com/video/JnQTGNcNpI4/w-d-xo.html I prefer the Clint Eastwood and general smiley version myself

    • @girobuster
      @girobuster 4 ปีที่แล้ว +12

      Why be another Keith. When you can be the original Levi roots.
      Now that makes sense it's called marketing

  • @coolerkin
    @coolerkin 4 ปีที่แล้ว +2248

    Someone who realised that 60% of something is better than 100% of nothing...

    • @MsIndigo74
      @MsIndigo74 3 ปีที่แล้ว +33

      Wisdom right there!

    • @olukayodeayangbile3392
      @olukayodeayangbile3392 3 ปีที่แล้ว +29

      If only, Punters understand this simple logic all the bookmakers in the world will be out of business.

    • @nathanthesuper
      @nathanthesuper 3 ปีที่แล้ว +10

      I believe he 80% now

    • @dennisddt1146
      @dennisddt1146 3 ปีที่แล้ว

      @@nathanthesuper Did the other dude let the others buy him out of the company?

    • @nathanthesuper
      @nathanthesuper 3 ปีที่แล้ว +7

      @@dennisddt1146 not sure i know he got most of the shares back if not all

  • @PirateDogAMV
    @PirateDogAMV 4 ปีที่แล้ว +2532

    Why I still haven't tried it, going to buy some later.

    • @s6383
      @s6383 4 ปีที่แล้ว +51

      It's nice tho

    • @ruerue1153
      @ruerue1153 4 ปีที่แล้ว +6

      So how does it taste?

    • @gravyboat2370
      @gravyboat2370 4 ปีที่แล้ว +42

      Great on steak

    • @missy.x.6918
      @missy.x.6918 4 ปีที่แล้ว +49

      Rue Rue great with chicken

    • @garnhamr
      @garnhamr 4 ปีที่แล้ว +66

      i have it with my sausages in the morning. so nice i have to taste it twice

  • @rathakseeart3399
    @rathakseeart3399 3 ปีที่แล้ว +23

    Once did a Business project where we had to make a mock-up of how we'd market this. After watching this episode, the whole idea was meant to be that despite having no plan, the fact that Levi was so invested in his own product and refused to back down showed how serious he was about it.

  • @gaygranola
    @gaygranola ปีที่แล้ว +7

    Saw this guy cook live at a food festival. Absolute gem of a guy, really down to earth and captivating to listen to

  • @kob6912
    @kob6912 4 ปีที่แล้ว +460

    Levi: Hello, my name is Levi-
    Jenny: And for that reason, I’m out

  • @tbotkak5832
    @tbotkak5832 4 ปีที่แล้ว +141

    "It was SOOO nice that I had to name it twice, I called it Reggae Reggae sauce oh reggae reggae sauce"
    - Levi Roots

  • @seansavva2275
    @seansavva2275 4 ปีที่แล้ว +38

    I actually met Levi Roots at my school, we shook hands and had a chat. Really nice man!

  • @MATCHLESS789
    @MATCHLESS789 4 ปีที่แล้ว +39

    "I thought, you know Levi, you gotta be honest with yourself. You gotta go as you." - Keith

    • @MyselfTheThird
      @MyselfTheThird 3 ปีที่แล้ว +1

      Levi Roots is his real name, even if his birth certificate disagrees 🤙

  • @tekkytekkers647
    @tekkytekkers647 3 ปีที่แล้ว +18

    This is a prefect combination. The Dragon's handle the business side and Levi would make sure the products is on point. People go on the dragons den for more than just the money, the expertise is just as valuable.

  • @Jim-so3zm
    @Jim-so3zm 4 ปีที่แล้ว +430

    Would be cool to bring him back as one of the Dragons next time there's a vacancy.

    • @ShadowLynx777
      @ShadowLynx777 4 ปีที่แล้ว +88

      That could be legit legendary.
      Now he's worth as much as some of the lower end dragons.

    • @TheIkaraCult
      @TheIkaraCult 4 ปีที่แล้ว +16

      I wonder how much he was involved in managing the business on the way up or if they just told him to get the sauce right and then get out there and promote it whilst they took care of the nuts and bolts. He's done a bloody good job in either case.

    • @V-O-V
      @V-O-V 4 ปีที่แล้ว +34

      TBH I don't think this bloke is that business minded, seems like a creator and marketer more than a financial man. Guy is happy to live his life with his many many millions.

    • @user-he2ly4up2g
      @user-he2ly4up2g 4 ปีที่แล้ว +12

      It's not all about having lots of money but having a business mind. Just because he created a reggae reggae sauce and has a $45 million net worth doesn't mean he would be a good fit for Dragons Den. The dragons that invested into the business were the ones that brought him up to the level that he is at now. The guy is just the creator and a voice behind the product otherwise he would have bought out both of the dragons by now.

    • @ShadowLynx777
      @ShadowLynx777 4 ปีที่แล้ว +1

      @@user-he2ly4up2g
      Damn, didn't know you were a fan of dragon's den.
      But I agree, you have to have connections and be able to set up the appropriate ones to each business. Would still be awesome though.

  • @Dreamlink91
    @Dreamlink91 4 ปีที่แล้ว +236

    It is so satisfying when he gives you easy and clear answers.

    • @da14a49
      @da14a49 4 ปีที่แล้ว +19

      It's like finding a shiny pokemon at this point

    • @Dreamlink91
      @Dreamlink91 4 ปีที่แล้ว

      @@da14a49 yess dood

    • @jrdn3246
      @jrdn3246 4 ปีที่แล้ว

      lmao

  • @pennypillow4445
    @pennypillow4445 4 ปีที่แล้ว +315

    most people struggle to even present their idea, imagine starting off WITH A SONG

    • @ondrazposukie
      @ondrazposukie 4 ปีที่แล้ว +4

      singing but confusing numbers, he was really lucky to get the deal... I think the investors would appreciate honesty with numbers more than singing 😅

  • @randothol9003
    @randothol9003 3 ปีที่แล้ว +14

    Levi seems like such a down to earth and likeable guy. Good for you buddy!!

  • @bilbobaggins4654
    @bilbobaggins4654 ปีที่แล้ว +11

    It's still one of my favourite sauces! Amazing guy deserved all the success he's got!

  • @saelaird
    @saelaird 4 ปีที่แล้ว +171

    Duncan was a funking boss. "Can you pass that letter to Theo for him to read, so I can ask you some more questions" haha legend.

  • @jonisuominen7836
    @jonisuominen7836 4 ปีที่แล้ว +492

    Reggae Reggae Sauce is such a catchy name

    • @thedunyadoneya2628
      @thedunyadoneya2628 4 ปีที่แล้ว +37

      Certainly more catchy than keiths sauce!

    • @thomascameron2612
      @thomascameron2612 4 ปีที่แล้ว +6

      It is infact, a catchy catchy name. xD

    • @chalkyman90
      @chalkyman90 4 ปีที่แล้ว +7

      So nice they named it twice

    • @azizabrown
      @azizabrown 4 ปีที่แล้ว +1

      @@thedunyadoneya2628 Keith’s sauce 😂

  • @craigsmith9843
    @craigsmith9843 4 ปีที่แล้ว +21

    this man is a marketing genious.he feels so passinate about his product.he deserves his success.

  • @paulsz6194
    @paulsz6194 3 ปีที่แล้ว +3

    What a lovely gentleman, -came on with the right attitude, admits his faults and has the willingness to work with businessmen who can lead him on the path to success.

  • @Mr-ye1vu
    @Mr-ye1vu 3 ปีที่แล้ว +9

    Absolute legend. Incredible what that man achieved just by being a good man with belief in himself.

  • @rizwaanansari5318
    @rizwaanansari5318 4 ปีที่แล้ว +66

    "What we are selling is not the sauce but Levi Roots...
    As long as my integrity remains Intact and we come up with some very good product..i think the British public will say 'We'll have a piece of that.'" That was very powerful statement!

    • @gravyboat2370
      @gravyboat2370 4 ปีที่แล้ว

      Did his integrity remain intact ??

    • @CAZMO410
      @CAZMO410 4 ปีที่แล้ว

      @@gravyboat2370 packed full of sugar and GMOs. So no...

    • @rizwaanansari5318
      @rizwaanansari5318 4 ปีที่แล้ว

      I believe, Integrity in this context is delivering the quality as promised, nothing more and nothing else. It has nothing to do with his personal life choices.

    • @rizwaanansari5318
      @rizwaanansari5318 4 ปีที่แล้ว +2

      @Dirk Diggler I dont get the point. I dont know much about his personal life and i dont care. But if 7 women have found him agreeable and he has proudly fathered 8 kids and owned them, and working hard to take care of them whats the problem here. It might be part of his culture, i dont know. In fact it says more about his integrity.

  • @matthewhampshire1088
    @matthewhampshire1088 4 ปีที่แล้ว +383

    DRAGONS DEN.
    Please send a film crew out to document “where are they now.”
    That’s much more interesting to know the success of participants and how it’s developed to what it is now.
    Cmon. Do it.

    • @krimzonkamikaze8524
      @krimzonkamikaze8524 4 ปีที่แล้ว +7

      Better even for the ones that were rejected

    • @jp2650
      @jp2650 4 ปีที่แล้ว +1

      @Matthew Hampshire the man is now worth Millions.

    • @madabbafan
      @madabbafan 4 ปีที่แล้ว

      They have done that a number of times, including some they rejected one being Trunki (a ride on children's suitcase) which has gone on to be very successful.

    • @jim191185
      @jim191185 4 ปีที่แล้ว

      I'm sure that already exists. i saw him in his kitchen with his family in something, possibly one of their follow-up bits.

    • @johnfindlaymcgettigan9693
      @johnfindlaymcgettigan9693 4 ปีที่แล้ว +1

      He's worth 45 million pound, and his products are in like all UK shops

  • @januarybaby1063
    @januarybaby1063 4 ปีที่แล้ว +75

    This man was more than a dragons den pitch, he lights up a room and makes you forget about your problems

    • @AHV415
      @AHV415 4 ปีที่แล้ว +1

      @@anjalisanjayify Something thats near enough a decade old and you're posting it everywhere here. Get a life

    • @black2.017
      @black2.017 4 ปีที่แล้ว

      @@anjalisanjayify his worth millions you salty person get off ur foot and make some you troll

  • @PaulWalker-tx8qq
    @PaulWalker-tx8qq 3 ปีที่แล้ว +13

    This guy is a legend and deserves all the wealth and success he has earned with the help of the dragons as his jerk sauces really are super tasty, especially the extra extra hot one that is my favourite. If I remember correctly I think it was his grans recipe. Either way, they have created an amazing product which is loved by the masses. Well done dragons and Mr Roots on your great success.

  • @unknowngamerfrombirmingham9846
    @unknowngamerfrombirmingham9846 4 ปีที่แล้ว +30

    The product is amazing, Levi is an amazing guy. I’m proud of what he become, truly inspiring 💯

  • @MrBooBeeDoo
    @MrBooBeeDoo 4 ปีที่แล้ว +74

    The pitch that has reached legendary status.

  • @cheetang9494
    @cheetang9494 4 ปีที่แล้ว +100

    And even if we went back to 2007 and Jenny was in the seat knowing it's worth $45 million to date, she would still be out.

  • @joshdolby1961
    @joshdolby1961 4 ปีที่แล้ว +10

    I got a photo with him when he came to Cleethorpes, he also signed a cooking book which I bought, I gave it to my nana for her birthday (she loves cooking) she tells me how much she loves that present to this day (gave her 6 years ago)
    Love u Levi

  • @ukdavepianoman
    @ukdavepianoman 3 ปีที่แล้ว +6

    What was so amazing about this pitch was Levi Roots was the brand (he even had a song!). And the creator with a terrific product and backstory.

  • @kdobaggins3410
    @kdobaggins3410 2 ปีที่แล้ว +9

    Great story, I remember watching that episode and thinking "Yes my man"..
    The sauce is one thing but levi is something else.. He is the sauce and the product..
    I wish him all the best, I know he is doing well now and it's 100% deserved..

  • @juliecooly3
    @juliecooly3 4 ปีที่แล้ว +22

    Reggae reggae sauce is one of my favorite sauces ever. I physically can’t have a barbecue without it.

  • @lucaparker1084
    @lucaparker1084 4 ปีที่แล้ว +113

    "Peter it's a complete punt" now worth millions.

    • @dutchdykefinger
      @dutchdykefinger 4 ปีที่แล้ว +7

      well high risk and high returns aren't anything new now are they?
      not that it would apply to sauce, but yeah he made it :D

  • @kung-fuhustle5755
    @kung-fuhustle5755 4 ปีที่แล้ว +708

    I use this sauce for virtually everything. Man the sauce speaks for itself.

    • @jim191185
      @jim191185 4 ปีที่แล้ว +17

      virtually everything?... even washing?

    • @hijislay3618
      @hijislay3618 4 ปีที่แล้ว +118

      @@jim191185 Yup, I add it to my laundry wash every time. Works like a charm.

    • @justyourfriendlypebble8943
      @justyourfriendlypebble8943 3 ปีที่แล้ว +10

      @@hijislay3618 legendary 🤣

    • @hijislay3618
      @hijislay3618 3 ปีที่แล้ว +11

      @@justyourfriendlypebble8943 Like you, my dear pebble. 💕

    • @justyourfriendlypebble8943
      @justyourfriendlypebble8943 3 ปีที่แล้ว +3

      @@hijislay3618 Merci mon ami : )

  • @AwesomeMetalBands
    @AwesomeMetalBands 3 ปีที่แล้ว +13

    Although Levi did not have the correct figures he had the business acumen and mentality to make the right decision. So many so-called entrepreneurs turn down higher percentages. Levi understood the wealth of business knowledge and finances the dragons were providing.

  • @stayconsistent7824
    @stayconsistent7824 4 ปีที่แล้ว +9

    That’s why you’ve got to believe in your sauce . Literally

  • @e46_ggg
    @e46_ggg 4 ปีที่แล้ว +16

    So good seeing someone coming from nothing from a humble background and making it big. RESPECT LEVI

  • @tokeson8642
    @tokeson8642 4 ปีที่แล้ว +32

    Now his net worth is higher than one of the Dragon's. Deborah Net Worth - 40 million
    Levi Net Worth - 45 million

  • @RawBerserker
    @RawBerserker 4 ปีที่แล้ว +15

    I remember EVERYONE singing that song. What a magical moment.

  • @tahmedurrahman666
    @tahmedurrahman666 4 ปีที่แล้ว +11

    Extremely inspirational and motivational. Someone for everyone to look upto! Huge congratulations to him and now if I'm correct he has a near £50 million net worth! He is amazing and I absolutely love Levi Roots! And Reggae Reggae Sauce is delicious!

  • @1974alancampbell
    @1974alancampbell 3 ปีที่แล้ว +3

    He seems like a top, amiable and humble dude with no ego.

  • @Britalex
    @Britalex 4 ปีที่แล้ว +33

    What a man!!! So glad to regularly see his products across stores in 2020.

  • @jimpaea5473
    @jimpaea5473 4 ปีที่แล้ว +240

    We finally have it in NZ and I use it every time on the barbie it’s fantastic and flavourful. Hope another Kiwi reads this comment and gets one themselves from Cracker Jacks it’s really worth it

    • @OscarGarcia-jc4dj
      @OscarGarcia-jc4dj 4 ปีที่แล้ว +13

      You've convinced me

    • @MrMctuck
      @MrMctuck 4 ปีที่แล้ว +13

      I highly recommend it on a bacon and egg sandwich, the spices and the egg compliment each other nicely 👌

    • @tylerbarnes209
      @tylerbarnes209 4 ปีที่แล้ว +5

      Hey bro apart from cracker jack can you get it anywhere else

    • @troxloop8591
      @troxloop8591 4 ปีที่แล้ว +3

      From Auckland M8 i'll have a go

    • @Lizardbrainzzz
      @Lizardbrainzzz 4 ปีที่แล้ว +2

      Chur tha bro

  • @AnotherSale
    @AnotherSale 4 ปีที่แล้ว +243

    Guy is worth $45million. All three had a good day..

    • @briandora
      @briandora 4 ปีที่แล้ว +39

      Actually the other guy sold his share a while ago he should have held on because it really took off

    • @abdrizakmohamud6164
      @abdrizakmohamud6164 4 ปีที่แล้ว

      @@briandora peter or the other dude

    • @rafibellamyplaice1767
      @rafibellamyplaice1767 4 ปีที่แล้ว +8

      @@abdrizakmohamud6164 it was Richard who sold off, Peter kept his share

  • @daudahussaini7629
    @daudahussaini7629 2 ปีที่แล้ว +2

    I have a said it a million times. A billion multiply by zero is still zero. His essence took over the place. He was humble. And honest. Even when the numbers didn't match he kept his cool. Am glad it turned out to be a success.

  • @brettymike
    @brettymike 3 ปีที่แล้ว +25

    I wish there were more people in the world like Levi. A fantastic guy & presentation.

    • @nissan_skyline
      @nissan_skyline ปีที่แล้ว

      There are a ton. You just don't know who they are. Not everyone has an opportunity to get on TV and many don't care about going mainstream.

  • @mksingh79
    @mksingh79 4 ปีที่แล้ว +84

    I work at Tesco and while doing my daily routine yesterday, saw his sauce and rub and now, surprisingly, TH-cam recommended this video. Amazing journey and an inspiration.

  • @ChilliChump
    @ChilliChump 4 ปีที่แล้ว +936

    Truly an inspiration!

    • @johnnyrats7083
      @johnnyrats7083 3 ปีที่แล้ว

      Thanks

    • @MontageVisionHD
      @MontageVisionHD 3 ปีที่แล้ว +1

      Now it's your turn Mr. Chillichump ! The blazing Buffalo ?

    • @juangabrieltan752
      @juangabrieltan752 3 ปีที่แล้ว +1

      its truly an inspiration if he didn't lied about the secret recipe :)

    • @Gabe94dotcom
      @Gabe94dotcom 2 ปีที่แล้ว

      true!

  • @AbsSamaan1
    @AbsSamaan1 4 ปีที่แล้ว +239

    This guy is apparently worth about 35 million pounds now. What a story, good for him!

    • @nickydavies4
      @nickydavies4 4 ปีที่แล้ว +8

      @Serial Killa 45 million dollars about 40 million pounds

    • @pacman9635
      @pacman9635 4 ปีที่แล้ว +4

      Net worth doesn't mean u have that money he owns 50million it's just his net worth is 45mill

    • @CripTikRaZe
      @CripTikRaZe 4 ปีที่แล้ว +3

      @@pacman9635 okay but thats what he said...

    • @knewmereal
      @knewmereal 4 ปีที่แล้ว

      @Dirk Diggler not really other than the idiots, anyway what's going on with the situation with your cops in america?

    • @poprobbob3856
      @poprobbob3856 3 ปีที่แล้ว

      I just saw this reply and I don’t get it but okay maybe the reply got deleted

  • @LordTommyB
    @LordTommyB 3 ปีที่แล้ว +74

    I still remember watching this episode when it first aired, and seeing what's come out of it is still incredible. Not only is Reggae Reggae Sauce a household name... but the Levi Roots brand is absolutely massive with all sorts of products! (Highly recommend grabbing a bottle of Caribbean Crush next time you see it!)

  • @nervesconcord
    @nervesconcord 3 ปีที่แล้ว +7

    Not a fan of the sauce myself but the soft drinks the company makes are the bomb, that watermelon one is sweet and refreshing as hell on a hot day.

  • @happyguy2k
    @happyguy2k 4 ปีที่แล้ว +221

    I don't remember watching this episode when it came out but what I know is that his sauce with chicken tastes good 👌🏿👌🏿

    • @DisemboweII
      @DisemboweII 4 ปีที่แล้ว +11

      Reggae Reggae Sauce is the tits, I use it all the time

    • @iranicus
      @iranicus 4 ปีที่แล้ว +1

      Have not tried it with chicken yet, will get on that the next time I shop ✌️

    • @Tom135
      @Tom135 4 ปีที่แล้ว

      i bought it once and really wasnt impressed with the taste!

    • @fleshtaffy
      @fleshtaffy 4 ปีที่แล้ว +8

      @@iranicus what do you use it on, beef? Ya damn psycho

    • @happyguy2k
      @happyguy2k 4 ปีที่แล้ว +3

      @@iranicus what do you use it on?

  • @conmayn
    @conmayn 4 ปีที่แล้ว +21

    knew the story... heard everything about this episode but never saw it untill now.. thanks for the upload

  • @Josho922
    @Josho922 4 ปีที่แล้ว +59

    i love the fact i can go to a tesco see a bottle and know how it become to get there from this vid

  • @palkeys
    @palkeys 3 ปีที่แล้ว +4

    Levi should be on the panel now. Would be a great example to those pitching.

  • @leon3ev
    @leon3ev 3 ปีที่แล้ว +5

    His pitch was so nice, I had to watch it twice

  • @GOD-fg7rk
    @GOD-fg7rk 4 ปีที่แล้ว +6

    I met him at Reading Costco he even signed a book for me to give to my dad for his birthday. He’s a really nice guy

  • @goldentouchhaircosmetics5994
    @goldentouchhaircosmetics5994 4 ปีที่แล้ว +51

    Now Levi Roots is a millionaire!
    What a great success story 😀

  • @S7EVE_P
    @S7EVE_P 4 ปีที่แล้ว +17

    This is my go to sauce to liven things up. I’ve added it to tuna and rice, peas and rice, sausage and rice, burgers....it’s so lovely

    • @S7EVE_P
      @S7EVE_P 4 ปีที่แล้ว +2

      @@holly8358 Thanks for the tip -- I shall try it...salmon certainly needs it (imo😅)

  • @cybernautadventurer
    @cybernautadventurer 3 ปีที่แล้ว +7

    I honestly think it was Levi's charisma that made Peter say ''I like impossible challenges'' rather than say ''It's too big of a risk. I'm out''.

  • @ibrahimabdulahi1564
    @ibrahimabdulahi1564 2 ปีที่แล้ว +123

    لا أحد يصبح مليونيرا أو مليارديرا من خلال العمل للآخرين واعتمادا عليهم ، والاستثمار الجيد يجلب الملايين من الدولارات ، والاتساق يجلب المليارات ، والسوق هو كل شيء عن BTC في الوقت الحالي....

    • @jamesbaothanh9534
      @jamesbaothanh9534 2 ปีที่แล้ว

      I'm interested in this stock market but I don't know how to come about it, I tried on my own but ended up making losses. Any advice??

    • @jamesbaothanh9534
      @jamesbaothanh9534 2 ปีที่แล้ว

      @Emmanuel Ransom How does one know a legit broker?

    • @jamesbaothanh9534
      @jamesbaothanh9534 2 ปีที่แล้ว

      @Emmanuel Ransom I love what I'm seeing here, how can I reach him so I can also benefit from his team.

    • @jamesbaothanh9534
      @jamesbaothanh9534 2 ปีที่แล้ว

      Please help me, I've lost so much on my
      own

    • @kabiruusman1744
      @kabiruusman1744 2 ปีที่แล้ว

      @Ethan James I'm have contacted different broker and they have failed me, not until I met Mr Jay pelle FX and with his strategies and guidance I made my break through.

  • @Sauron8189
    @Sauron8189 4 ปีที่แล้ว +37

    Love seeing success stories like this! Levi is clearly passionate about his product and just an all round great, vibrant guy! He deserves all the success he achieves 👏 👏👏😁

  • @MrBooBeeDoo
    @MrBooBeeDoo 4 ปีที่แล้ว +274

    I wonder how much the taste of the sauce has changed from his home made version to the mass-produced retail version.

    • @sarahcarey9902
      @sarahcarey9902 4 ปีที่แล้ว +18

      Well the recipe is probably the same its just used in large quantities

    • @MrBooBeeDoo
      @MrBooBeeDoo 4 ปีที่แล้ว +39

      @@sarahcarey9902 Well, when they mass produce like this they may have found ways to cut costs, use cheaper ingredients etc. Just a thought.

    • @L3ouis
      @L3ouis 4 ปีที่แล้ว +33

      @flip inheck lol you love spreading hate...

    • @gothicgolem2947
      @gothicgolem2947 4 ปีที่แล้ว +15

      @flip inheck he didnt admit he stole it he admitted to fake the grandmother story NOT stealing the sauce he denies that

    • @blueboy3098
      @blueboy3098 4 ปีที่แล้ว +2

      @flip inheck get your facts straight

  • @seipatigqoloma4899
    @seipatigqoloma4899 4 ปีที่แล้ว +20

    Absolutely stunning! Love his simple, honest approach and his obvious conviction and confident faith for his sauce. Brilliant attitude too! Truly inspired!

  • @umair6547
    @umair6547 4 ปีที่แล้ว +8

    8:39 first i thought he was sweating, then looking at his shoulders made me realise it is a "reality show".

  • @dvdaltizer
    @dvdaltizer 3 ปีที่แล้ว +1

    this is the kind of wholesome high quality content I want. thank you youtube algorithm.

  • @caniget1sub284
    @caniget1sub284 4 ปีที่แล้ว +24

    Levi is probably the reason so many people go on Dragon's Den now. He showed that this show can make a huge difference to small businesses.

  • @davidgreenwood3
    @davidgreenwood3 4 ปีที่แล้ว +20

    A true inspiration to the black community. This guy is positive, successful and happy from a humble background. Love him! All the best,Levi👍

  • @PassportGods
    @PassportGods 4 ปีที่แล้ว +10

    "It's so nice, I had to name it twice" Love it!

  • @CKMNGroup
    @CKMNGroup ปีที่แล้ว +1

    An honest man, an honest pitch. I'd have invested in him for sure. Awesome

  • @SteakBoss1
    @SteakBoss1 2 ปีที่แล้ว

    Remember the advert for this on tv when I was a kid, started singing with him like the song was a locked away memory

  • @Jabari64
    @Jabari64 4 ปีที่แล้ว +10

    Finally! The greatest pitch, investment and story to ever come from Dragons Den uploaded!

  • @drillcream
    @drillcream 4 ปีที่แล้ว +153

    he didn't even finish the song and i'm googling this sauce

    • @steroe7965
      @steroe7965 4 ปีที่แล้ว +25

      You never heard of it? It’s in every single shop

    • @briandora
      @briandora 4 ปีที่แล้ว +7

      I tried it and it's a bit too nippy for me but can see the attraction for spice lovers

    • @sam8954
      @sam8954 4 ปีที่แล้ว +4

      The reggae reggae crisps are amazing! :')

    • @Will831100
      @Will831100 4 ปีที่แล้ว

      It's good stuff.

    • @JM-cf8zy
      @JM-cf8zy 4 ปีที่แล้ว

      Reggae reggae sauce bro! It's got some kick but it's finger lickin good!

  • @dchhabz17
    @dchhabz17 4 ปีที่แล้ว +18

    lmao i literally was sippin some of levi's drink and watchin this
    _put some music in your glass_

  •  4 ปีที่แล้ว +2

    I was shown his pitch video during a business class back in 2011. Really inspiring stuff!