Hooked: The Psychology of How Products Engage Us

In this 2013 keynote, sponsored by Detroit Venture Partners, Nir Eyal explains the psychology behind why certain products engage us and how to create habit-forming products that customers love.
Nir Eyal is the author of two bestselling books: Hooked: How to Build Habit-Forming Product, and Indistractable: How to Control Your Attention and Choose Your Life.
Nir’s books are available at:
NirAndFar.com/H...
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Website: | nirandfar.com
#humanbehavior #psychology #nireyal #author #hooked #habits #habitformation #dailyhabits #technology #lifehacks #timemanagement

[@camgere]

Potato chips. "Bet you can't eat just one." Burst of taste, followed by no aftertaste.

[@aK00742]

Great video. Research you have done is awesome. Thank you so much, I feel much more knowledgeable. Excellent choice of examples :)

[@PeerasakC]

awesome, thnx^^

[@DavidTritschler]

Really great book!