Pat Flynn's genius personal branding method

Pat Flynn's Brand in a Hand process is truly genius.
I've made a few tweaks to fit my own process, but the core idea remains brilliant.
The five key elements Pat discusses are indispensable.
The little finger represents people, your target audience.
The ring finger stands for passion, which makes perfect sense.
The middle finger highlights problems, just spot on.
The pointy finger directs you to your platform.
Lastly, the thumb signifies your products-thumbs up when you start earning money.
This framework inspired me greatly, and I think Pat should write a book on it.
What do you think of Pat's brand in a hand process?