Inside the $300 Billion Wine Industry: How Donae Burston Launched a Black-Owned Wine Company

In this episode of Earn Your Leisure, we delve into the world of wine and entrepreneurship with Donae Burston, the visionary behind La Fête Wine Co. We explore how 98% of Moët Rosé drinkers are Black and how Donae launched the first and only champagne bar at the Miami Heat's American Airlines Arena.
Discover the secrets behind La Fête Wine Co.'s rapid growth to 1,000 stores and why starting a wine business costs around $1.5 to $2 million. Donae shares his journey as the founder of the fastest-growing imported Rosé in the country and discusses the challenges of being a luxury Black-owned brand.
We uncover La Fête Wine Co.'s winemaking process, the hidden costs of the wine industry, and how Donae helped put Ace of Spades on the map. Learn about the first steps to starting a successful wine company, the power of influencer marketing, and why the U.S. wine industry still has a long way to go. Donae offers advice for aspiring wine entrepreneurs and reveals the biggest mistake business owners make-holding onto their businesses too long.
We also touch on the broken three-tier system for alcohol distribution, the qualities that define high-class wine, and the financial struggles Donae faced to bring La Fête Wine Co. to life.
#EarnYourLeisure #WineBusiness #DonaeBurston #LaFêteWineCo #MoetRose #ChampagneBar #WineIndustry #Entrepreneurship #LuxuryBrand #InfluencerMarketing #AlcoholDistribution #WineMaking #BusinessAdvice #AceOfSpades #HiddenCosts #HighClassWine
0:00 Intro
2:07 Finding Passion in Wine and Starting an Entrepreneurial Journey
7:50 How Much Money is in the Rosé Market?
10:02 The Production behind Creating Wine
15:03 Scaling to 1,000 + Stores & Hidden Costs
22:39 Why Wine Will Become Popular in Clubs & Becoming Fastest Growing Rosé
30:17 Plans to Scale the Brand
37:24 Do Celebrities have Less Credibility in the Industry?
44:30 Advice for Entrepreneurs Entering the Spirits Industry
50:11 5-10 Year Plan
54:47 Outro

[@RyanPatrick-ib2uv]

*Your explanations are clear and straight forward It's always a honor to have you here as a mentor, I appreciate you for the time being spent to educate us financially. Regardless of how bad it gets the economy, I still makeover $28K every single week. I truly value Laura, and her helpful guides.*

[@LouisMew]

You just mentioned Expert Laura, Indeed, wow that woman has been an incredible mentor to me, imparting a deep understanding of the economy that I wish college had provided.

[@LouisRichard-ri4mu]

The first step to successful investment is figuring your goals and risk tolerance either on your own or with the help of a financial professional but it's very advisable you make use of professional.

[@AndreasPoland-rm4zv]

You're right! The very first time I tried, I invested $2000 and after a week, I received $8,400. That really helped us a lot to pay up our bills.

[@LouisSmith-wt9vh]

Interesting! But I'm new here. How can I get to this person's guidelines??

[@RyanPatrick-ib2uv]

SHE IS ON TELEGRAMs

[@rarelypost-s8l]

This video is incredibly inspiring! While it's important to acknowledge and respect the significance of black-owned businesses like Donae Burston's, I believe we should aim to make excellence the standard across all businesses, regardless of ownership. Let's start a trend where the focus is on quality and innovation, setting a new standard that transcends labels. Cheers to Donae & EYL for leading the way!

[@justinporter6113]

This really the million dollars worth of game

[@kaleem32]

This was a phenomenal interview.

[@danielnuogwu4951]

*Put American 🇺🇸 first again for all American. I feel like the more I learn about our country low income people my anger grows, Thanks Zelinda, Imagine investing $1000 and receiving $10,450 in 3days. 🇺🇸*

[@SledgeAustin-is1ok]

That woman has changed my life for good. I attended her investment class couple of weeks and she’s the best when it comes for guidance…

[@mathahplay7018]

Low income people are suffering to survive, I appreciate her she’s a great personality in the state, Imagine receiving $13,670 in few days…

[@louisralph5860]

If you don’t find a means of multiplying your income you will wake up one day to realize you didn’t plan ..

[@mshaydee-fh8ew]

How do I reach her ??

[@danielnuogwu4951]

*SHE’S MOSTLY ON TELEGRAMS APPS WITH THE BELOW NAME*

[@jelanifinkley6407]

yall forgot about talking to Ingrid Best who made iBest wines!

[@stacksondeck515]

Very insightful and inspiring. Most definitely will be looking for La Fete.

[@swilli211]

I will be purchasing!

[@Hotinri]

There are a lot of important gems in this episode

[@michaelhardison4756]

Thanks guys now I have to go 👁👁 for this Wine. 😊

[@jaiquanb7218]

Great content

[@ERLopez24]

Let’s gooooooo

[@02nupe]

Yo to the NUPES with Brother Donae Burston! #KappaAlphaPsi #HBCU alumni #BlackOwnership

[@jerseycarter7685]

I Best wines

[@aaronwhite5272]

💯

[@sandrawilson-maza9620]

just making a product with your name .. it not your own business it someone else business you just adding your name

[@In2U333]

I wish them much luck as long as they don’t push those EVIL SPIRITS to the Black community.
-Interesting business move since alcohol consumption is at an all-time low. With the sales of nonalcoholic beverages and alternative self soothing vices up 60-80%.
Nothing but LOVE 💗

[@May_arcangeltv]

Yeah when i look for you all the NYC police officer told them to abandon me in buffalo New. I'm with no one and they took my work. I did all education checks they made me look like a whore .