GA4 Advertising Reports: Conversion Paths, Attribution Models, and More
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- เผยแพร่เมื่อ 7 ก.พ. 2023
- GA4 Advertising reports provide insight about which traffic channels and conversion paths are most important to the bottom-funnel conversions your web site drives.
Learn all about Advertising Reports in GA4 in this video, including the various attribution models that we can use to analyze and understand performance.
Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.
There's typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
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Wow, so well-explained! Thanks for such a great video, dude!
Hey! That’s super encouraging to hear.
I’m glad it was helpful and I appreciate you taking the time to share this. Thanks. 🙌
Thank you for this video
You're quite welcome. Hope it was useful for you!
The video is really nice and helped me understand. What i'm not sure about is when on the board it says for example paid shopping 25% (and it has a shape right next to it with) organic search x3 75%. I'm not sure on how to read this
I think you're talking about the Conversion Paths report, right? Around the 12:00 minute mark.
For the example you gave, that would be a conversion path where your visitor converted after 4 visits to your site. 1 of the 4 was paid shopping (25%) and 3 of them were organic search (x3, 75%). If attribution is split equally across all visits, that is how credit would be split.
Thank you for the video, really helpful. Do you know if the new GA4 attribution can be applied to individual pages similar to the old Universal Analytics 'page value' metric (ex. UA - Reports -> Behavior->Site Content->All Pages)? I'm trying to figure out the average value of how much a page has contributed to a conversion. I believe the old calculation was (Transaction Revenue + Total Goal Value) divided by (Unique Pageviews for the page). I see your example includes attribution for source, medium, campaign etc. But I'm looking for the attribution of the individual pages of the website
Hi Brandon, thanks for your question.
I am with you in thinking the page value metric from UA was really helpful. I’m not aware of how to do it in GA4, unfortunately.
Please do keep me posted if you find out a way to replicate it. If you’d be interested, you could be a guest blog instructor on the Root and Branch website to share your knowledge. I’d love to be able to have this function.
Wish I had a simpler answer on this one. Best of luck to you. 😄
@@rooted-digital thank you for you reply. I will keep watching your content, good stuff
@@brandonhuttsell Thanks Brandon. And I'm totally serious about the offer in case you figure this out on your end and want to share.
Have a great one!
I need to know which paid keywords ended up in my contact/inquiry page, and also from which country. Used to be a breeze with content drilldown. Help appreciated!
Good news and bad news. The good news is that if you use Explorations you can pull in custom dimensions (search for "Google ads" and you'll see "Google Ads keyword text", "Google Ads query", etc as dimensions you can access). If you don't have much experience with Explorations, this blog shows how to add your own dimensions and metrics to reports. You can add country there as well.
The bad news is that I've seen the Google Ads data to be very limited / spotty on my side. Not sure if Google is intentionally holding back the level of granularity in an effort to continue to remove control from advertisers, but it's been frustrating for me. Hope you have better success.
Best of luck!
Hello, Thanks for this video. I have a question:
I want to see conversion path campaign wise for a specific e-commerce product in GA4. Is it possible? If yes, then please mention the steps here.
Hello there, if I understand correctly, you want to limit your analysis to a specific marketing campaign and also a specific product.
To do that, you could create a segment to limit your analysis to your marketing campaign. Then, you could use the Path Exploration report in Explorations (www.rootandbranchgroup.com/ga4-path-exploration/) to build a path exploration using the product page of your individual product as the starting point or ending point.
audio is very lowwww!. Thanks for the information. Couldn't understand your last few explanations.
Hey there. Thanks for letting me know. You are spot on that the audio isn't great. I've been recording at a higher volume now and hope that more recent videos are a bit better. Cheers!