Questions to ask before you start a logo design
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- เผยแพร่เมื่อ 1 มิ.ย. 2024
- Starting a project with a solid brief can have a huge impact on how smoothly it runs and the quality of the final result. ✔️ Brand Design Workshop - Enroll here 👉 cutt.ly/0Ft6md9
Where to find Matt:
www.mattbruntondesign.com/
/ mattbruntonuk
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#logodesign #branding #branddesign
Thanks for watching the video!
More of a creative administration tip: I always ask if there are any partners or associates reviewing the logo design process. If my design need approval of a group instead of one person, it'll cost more. That help me to scope value. Great content, anyway! Lots of notes for my next briefs!
Same for me. Great pointer
Always a pleasure to be here on Flux. Thanks for all the comments.✌️
I recently came into a big agency rebrand part way through and for all the (helpful) strategy work, some of these questions hadn’t been answered! The project got back on track but not before unnecessary delays. Just reminded me to really listen to the client.
Fantastic questions! Finally the specific ones not just general information about the brief. Well done👏
you are the BEESSSTTTT, this...this open up many things ,i havent even thought about this, youre just a life saver..thank you very muchhhh!!
Should Logo carry out a big meaning?
or should it just be simple and memorable as well as aesthetically pleasing and easy to recognize?
How we should approach to the next level which is the actual design process?
Can we expect a video where a real-life project example have been examined?
We all appreciate these amazing work, keep it coming!
I read somewhere that a logo should be the period at the end of the sentence, not the sentence it self. So simple is better, but obviously much harder to do.
Thanks Mami. There’s other videos on the channel with real world projects including one from me sharing a brand identity design. ✌️ And no, logos don’t need meaning they simply need to identify.
I am very very thankful for your suggestion.
Great list Matt!
I would add:
What are some logo examples that you love and what should we definitely stay away from?
This will be help to me in future. Thanks!
This was super helpful! Thanks for sharing all these clarifying questions.
Appreciate you taking the time to say so David. ✌️
You the man Matt! Thank's for sharing your amazing knowledge 🙏😀💙
With that photo I think you’re the man Malcolm. 😎
Thanks guys,
Awsome
GREAT VIDEO GREAT VALUE. Thank you so much
Video starts at 3:25
Thank you for this.
Hi Matt, really enjoyed this and totally related to the fact that not every project or client wants or needs detailed brand strategy. When they don't you need a back-up to make sure you ask the right questions (which you could argue is brand strategy anyway) and think you have nailed that list!.
Agree. Cheers Mathew.
Aaron Draplin is one of my favorite designers.
Same
"Kiss your grass goodbye". LOL, that's awesome!
Thank you soooooo much 🤩🤩🤩🤩🤩
Thank you so much, this was really helpful.
Glad it was helpful!
Very helpful video :)
Really enjoying your videos Matt. Please do more on identity and logo design FLUX.
Always glad to be here. Ran and the Flux team do amazing work.
Make a video on "first question to ask clients before start a web designing or developing"....
What about clients that you can't get to answer these questions for whatever reason? And the of "answer get better clients" is not always feasible, especially if you're just starting out. I have done everything from full-on conversations to hands off surveys that can be filled out on the client's own time. Inevitably, I've gotten wrong answers, vague answers, flat-out stupid answers. I even have clients who don't even know their own brand. I have clients that want me to copy existing clipart who's copyright usage is unknown. I have clients who want me to use existing imagery that is nothing but pixels. How do we get around clients who don't know their own stuff? These are often the clients that could use the most assistance with logo design and branding.
Trying to find the answer for the same question.
I’m in this exact moment rn 😅
Charge higher prices. Or just give them what they want and take their money.
Here you can turn a weakness into a strength by providing advice to the client because clients often like to be treated in a directive manner, because the client does not have this point and therefore he came to you. Your advice to the client gives you a large amount of confidence and certainly some fatigue on your part. But believe me, you will always be the winner after this session. The client does not want to take a design, but rather wants to take a value, and by advising him, you have given him this value.
greatttttt
First time seeing you and not Ron on Flux. Two things i recognized: Lighting is a little bright and you covered your face at the beginning. :) Hope to help! But a great video!
Thank you so much for the helpful informations, although would it be better to ask the client face to face or in a video chat meeting or just make a form online to fill ?
Face to face is great but video calls have become accepted business practice in the last four years. I prefer forms for facts and conversations for everything else.
Why is your Gear & Book Recommendations link getting flagged?
❤❤
Sangat cocok
but what if client refuse to answer this questions and tells you to figure it out yourself?
Haha. Time to find better clients.
It was weird going to work with empty roads
First on the like 👍 button
Here’s your medal 🏅
Can someone tell me how to spell those logo artists names so I can look up their work? Thanks!
Watching the video with the CC (captions) on helps me with spelling : )
Start with ‘What problem does this solve?’. Too many logo’s are (re)designed with no good reason at all.
100%. I always ask why they want to change, or why they need a logo in the first place, or make sure I have clear reasoning if I’m recommending it! Tell a client who doesn’t need a new logo why what they already have works and you’ll build trust.
My 7.
1. What is product / service ?
2. Mental connection between product / service and logo ?
3. Emotional connection between product / service and logo ?
4. Is logo as simple as possible ?
5. Is it adequately original ?
6. Is logo impact well-aligned with good human values and taste ?
7. Will logo provoke enough interest to generate a sale ?
Is that zoro or am i tripping
First view
Quick off the mark 🏃♂️