DRIVE-BY MARKETING DOESN'T WORK FOR AUTHORS!
ฝัง
- เผยแพร่เมื่อ 23 มิ.ย. 2019
- Hopefully, this video better explains what drive-by marketing is and why it should be avoided. I wanted to list the websites that I mentioned in this video as well. These two websites allow you to do giveaways for novellas/novels to help you grow your newsletter.
bookfunnel.com/
www.prolificworks.com/
If you like videos like this, please let me know! Thank you for watching and for being here!
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If you have any questions, please feel free to post them below!
Looking forward to chatting with you in the comments section.
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//A B O U T M E//
Pen names: Lyra Parish & Kennedy Fox (we're an author duo!)
I've been in the indie scene since 2011. I published my first romance novel in 2014 (Weak for Him). Under Kennedy Fox, we've made USA Today 4 times since 2017. With Lyra Parish, I've made top 100 several times on Amazon.
I'm currently a co-host for the monthly youtube show Publishable (Self-publishing versus Traditional Publishing) You can watch our videos on this playlist:
• Playlist
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Want to learn more about my books?
Lyra Parish - amzn.to/2rOHn9D
Kennedy Fox - amzn.to/2BEbpfG
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//2019 R E L E A S E S C H E D U L E//
My Week with the Cowboy - Jan 2019 - RELEASED
Baby Mine - April 2019 - RELEASED
Baby Yours - May 2019 - RELEASED
Roping the Cowboy - June 2019 - RELEASED
Truly Mine - August 2019
Truly Yours - September 2019
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//2 0 1 9 U P C O M I N G S I G N I N G S & T R A V E L//
Romance Author Mastermind - Houston, Texas - November
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//S O C I A L M E D I A//
→ instagram:
lyraparish
kennedyfoxbooks
→facebook:
/ lyraparishauthor
→ twitter:
lyraparish
kennedyfoxbooks
→ email: lyraparish@gmail.com
→ newsletter: www.subscribepage.com/lyraparish
#authortube #writingtips #selfpublishing
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So happy you’re here! If you enjoy marketing videos, please let me know below. Any questions? Feel free to ask! ❤️
Yes, yes, yes! So many people get marketing wrong, on the trad pub side too. Link spamming is so annoying--I get it on TH-cam too. Soft marketing works best most of the time for something like a book--be a real person, develop relationships, genuinely engage, and then you can slip in at the right time "hey I have a book, if it's up your alley." Usually works!
Alexa Donne this x 100000%!!!
This was super helpful. I took notes and I know it will help me in my indie author journey.
Katrina McNeil That makes me so happy! ❤️
Book bloggers also have a submission process on their blogs you must follow and CAN refuse to review a book. Period. Don’t get made at someone for saying “no” they have every right too. It upsets me too when I see this.
As a total noob to the world of self-marketing and self-publishing, I am finding your videos extremely helpful. You have real-world insight delivered in a straightforward manner that cuts through all the nonsense. This is refreshing and informative. Thank you!
Thank you so much! Glad I’m helping and appreciate your kind words!
Great vid! Couldn’t agree more. I get so irritated when I discover I have a DM on IG or Twitter only to find that it’s that dang link and a plea to buy their book. As a first interaction, it’s a major turn-off. Also, small publishers, and writing coaches have done the same. It’s wonderful that you have addressed this. Writers need to know that this can hinder them in a big way by getting themselves blocked by others as well as messing with their reputation before they even get started. Fab job! 💕
C.J. Raymer, Author thanks so much! Appreciate you being here! And I so agree. It’s so impersonal on so many different levels. My brain instantly shuts off when I immediately get messages with links.
I just had one of those newbies sending me an inbox right after I accepted a friend request. I immediately unfriended. Now I shared this video to my profile. Thank you for uploading this.
You’re welcome! It happens so much these days. ❤️❤️
I'm such an introvert - I would be mortified doing this! I'm dreading having to market my book and putting myself out there but I will definitely avoid 'shameless' (spammy) plug tactics like this because...I dunno, I want to engage with people not just hope to get some coin from them!
Orla ahh, yes. It gets easier especially once you make real connections with people. It’s not like reaching out to strangers at some point, but acquaintances. ❤️ Excited for you!
It's easier to reach out and connect as an author online. There are forums, writing groups, lots of authors on youtube.
Become a regular and comment on topics that interest you. Be yourself but keep it positive.
Just like if you were talking to a friend or work colleagues about a movie show or tv programme you all love, you'd chat and give your opinion.
I was scared to post on a big writing forum 2 years ago, now I am an active member and I am not even an author yet.
@@mical7582 Thanks for the reply - yeah I defo will take this on board and try and reach out a bit more online - what's the worst that can happen right?!
Mica L love this! And so true!
Orla you’ve totally got this! ❤️ There are other you’s out there.
The idea of marketing scares me, but I’m still a ways from finishing my book. At lest this is one mistake I can avoid making. Thanks, Courtney.
You’re welcome! I plan to do some more videos about marketing. Eventually it will be second nature! ❤️
As a person who knows one day she'll have to figure out marketing thanks for the tips. I knew spamming people with links was a bad idea because I get annoyed when it's done to me but you've given me other options to think about and it's much appreciated.
wendyscribbles oh yay! That makes me happy! Honestly, I’d create your author newsletter now. It was one thing I did before I launched my first pen name and helped me tremendously. ❤️❤️ Good luck! I’m excited for you!
Almost daily, I have someone send me a friend request and then instantly get a message asking me to like their page. I don't understand why they think this works. I will admit I post my sales or releases in my friends groups and you're right that everyone is seeing it a million times and scrolls right on passed it, but it's so hard to NOT post about it in them. lol Thank you for your videos. I love them.
Harlow Layne thank you! I think it’s different when it’s your friends groups, who has active readers, compared to those random book groups on FB that no one is acting as admin. ❤️❤️
You've got really nice audio. Most people just don't notice or don't care.
Right, and thanks for the great info too! ;-)
Thank you and you’re welcome! 😊
I so agree with you about Drive By Marketing. (love the term, BTW) My day job is online marketing so I'm in a ton of marketing groups on Facebook. I get bombed with friend requests where after accepting I get hit with a pitch to "help me" with SEO or funnels or solo ads or paid ads. I now perform my due diligence before accepting. If I notice we have NOTHING in common except marketing groups, I accept and reply telling them that my time is valuable and if they want to pitch me for an hour I charge $100. I also include a Paypal link. You'd be surprised how that stops them in their tracks ... HAHA. IMO, the proper way to market is to build relationships. Build value for your customer. And build your list.
LOL! That’s hilarious. But it’s so true, our time is valuable and once it’s gone, it’s gone forever. We can never get it back. I agree about building relationships... I think it’s the heart of social media. Without it, you’re just another person annoyingly selling something. Nobody has time for that!
The only time you should be doing link posting in a FB group is when that group is about ONLY that. I run a group where we find free books to share that authors are electing to make free (Book Funnel, Amazon, For Newsletter Signups, Publisher Online Reads etc). It helps promo authors but it is also mainly just links. If someone came into my groups for asking publishing questions or networking and just dropped links their post wouldn’t get approved.
Such great advice!
My first video to watch on ur channel, and loved it 😊🙏
Thank you so much!
Do you think you could do a video with like your top ten tips for a beginning indie author with full time jobs? I already know I don't write nearly as fast as you, but any advice you can give would be great. Thank you for taking the time to be so open and help people. You are appreciated.
This is a great suggestion! I will totally add it to my list! ❤️❤️
I’ve had several people friend request my author profile and ask me to like/follow several pages (theirs and other people pages). It bugs me.
Dawn-Cora Mead yes, that happens all the time too! Though it’s a little easier to ignore. LOL!
Dawn-Cora Mead I report them for spam bc that’s what it is. It’s so annoying.
Wow- people are tripping!! Wow! Love the coined term!! Wow- when did the authortube community become so focused about money? I miss the days of writers helping writers! ❤️ video!!!
Mickey Miles lol, not sure! I stay in my own bubble most of the time. Haha! That’s what it’s all about... helping each other. ❤️❤️ Thanks for being here!! Glad you enjoyed it!
There is a name! I've been apprehensive on marketing. I don't want to over promote. Thank you for this video!
You’re welcome! ❤️ Marketing can be fun too!
Omg, yes. I hate this. People friend me and then start DMing me about their book >.< I always instantly unfriend them afterwards.
Carrow Brown yes, absolutely. It’s extremely awkward.
What if the autgor communicate and readers do not reply? To unfriend them then?
Will u read my book lol jk
Love how real u r and all your advise. I see that alot and i dont want to be like that. Its overwhelming to be a begginer published author and even knowing where to begin but my goal is to be authenic and no drive bys thanks again 4 sharinf
Hahaha!! You’re going to do just fine! ❤️
Notification squad! xoxo
Jessica Baldwin I love you! OG NOTIFICATION SQUAD!! 🙌🙌
I want to find more Facebook groups to join, but I can't seem to find any that aren't either dead or full of spammers. I want to find some Young Adult and maybe some romance groups. Anyone have any recommendations?
I can’t say enough good things about Alessandra Torre Inkers on Facebook. It’s a pretty large and active group with people at all different levels. :) I also run the Write 10k in a Day Challenge Group on FB and it’s just a bunch of people writing all the time.
@@TheCourtneyProject Oh I'm definitely in your challenge group already (Bc duh!) but I'll definitely check out the other group. Thanks for the recommendation!
Thanks for the sound advice. (No sarcasm intended. I'm just a very low energy person, and I'm getting tired from using exclamation points.) But more importantly, what's your cat's name?
:) You’re welcome. Her name is Nibbler and she’s trouble. LOL!
I so agree! It is annoying as heck!
It so is! ❤️❤️
How to attract people to join newsletter if they do not want to? I think the best thing to share the books on the writers sites and find readers who will like. Interraction is not always help to reach right readers. 🤔
You want to attract people who want to hear from you. Usually people who aren’t interested don’t sign up. Otherwise your list does you no good. :)
@@TheCourtneyProject thank you. 😍
HI FLOOFY VOID!
A good rule would be "don't do stuff that reminds people of mlm huns."
God, yes. We need it on t-shirts.
Oh I hate when people do any of these!
Another thing people do is tag you in their promo post so it shows up on your facebook timeline. Even asking them, nicely to not promote on your page/tag you like that will make them enraged.
Maybe I’m crazy, but I’m binging right now and I’ve noticed like every video of yours so far as exactly 2 thumbs down......I think maybe you have dislike stalkers.
Haha I’m reading this a year later, and you’re right. There is always 2. 🤣🤣🤣
I love that you have a crazy cat named Nibbler - so do I. Named mine after Futurama. Turns out she literally chews plastic and never stops meowing. Ever. :P
Haha yes, we named her after Futurama too! 😂😂
@@TheCourtneyProject this makes me so happy 😂😂
I'm sorry but...I'm distracted by your cat...the same cat I have...the cat I named Optimus Prime....do not question my methods of naming things.
I honestly hate that.. like a lot.
Jessica Florence sameeeeee! So annoying!
I binge-watched all your videos in the last week and they have ALL been so helpful to someone starting out in the self publishing world so thank you!
I loathe marketing because it's weird for me but I would never resort to drive-by marketing, even worse when it's very obviously not a genre you're even interested in so you know zero research was done.
Leila Lucas aww thank you so much! It gets easier. :) At some point, it all starts to make sense. ❤️❤️ I’m excited for you for SPing!
Is it rude to ask people are they interested to read the book or better not to do it on Instagram? 🤔
I think it depends on who you’re asking. Personally, I find it offputting.
The big problems is cultivating relationships is hard. We are all solitary people, stuck in our own routines. When you are a new kid on the block, its hard to be able to cultivate relationships. People don’t care unless you know someone or are connected to someone who has a large reach. Thanks so much for taking the time to do these videos! I have watched everyone and the help me stay motivated.
AJ Alexander I don’t know if that is completely true. I came into this industry not really know anyone either. I made lifelong friendships, you’re gonna laugh, but by chatting with hashtags during NaNoWriMo. We were all new and didn’t know what the heck we are doing. It’s still like that today. It’s hard to break out of your shell, yes 100%, but there are people out there who are exactly like you, looking for you. ❤️❤️ I’m so glad you’re here!
Drive By Marketing is Drive by Shotting!!!!!!!!!!!!!!!!!!! Change my mind!!!!!!!
Good general marketing advice!
Ashley Raye thank you!