3-step process to prepare for every meeting!

I have been using the POP model to prepare for customer meetings for years. It ensures both you and your customer gets more value from the meeting. It also helps build trust in advance of the meeting-this is critical for sales prospecting first meetings!
Credit for developing the POP model go to Leslie Sholl-Jaffe & Randy Alford-great job, thank you.
Chapters:
0:00 Introduction
0:18 Problem statement-meetings need to be more purposeful
0:54 Problem statement-impact of virtual meetings
01:15 Problem statement-bullet point agendas are not good enough
01:38 Solution-POP
01:59 Purpose
02:43 Outcomes Part 1
03:46 Outcomes Part 2
04:33 Process
05:49 Your job Part 1
06:31 Your job Part 2
06:56 The result
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