00:00 Introduction 00:15 How do you define "Impacts"? 02:00 How do you or your team create impact? 02:50 You are a good influencer in social marketing. How did your journey start? 05:05 Tips for creating impactful work or activities. 06:55 Suggestions for building connections and collaborations within the industry. 11:05 From a personal perspective, what is your view on research that lacks social implications? 13:25 What are theoretical implications? Do we always have to aim for theoretical implications in a research project? 16:15 If you could go back in time, what would be the one suggestion you would give to your younger self?
Previous sessions (Career Paths): Career Paths: Tips for Junior Academics from a Vice Dean | Prof. Jochen Wirtz | Journey 00 Special th-cam.com/video/tVxoa0p6w1U/w-d-xo.html Career Paths: Tips for Young Academics | Prof. Liliana Bove | Journey 01 th-cam.com/video/Mc-lXkQIMfQ/w-d-xo.html Career Paths: From a Lecturer to a Professor | Prof. Weng Marc Lim | Journey 04 th-cam.com/video/EUmYPsbGFJw/w-d-xo.html Job Promotions: Tips from a Distinguished Professor | Prof. Ian Phau | Journey 05 th-cam.com/video/qp0_J3RjfZA/w-d-xo.html Career Paths: Become A Professor in the USA | Prof. Jackie Eastman | Journey 12 th-cam.com/video/k2hjEDRHPiw/w-d-xo.html Career Paths: Luxury Brand Marketing | Dr. Sheetal Jain | Journey 13 th-cam.com/video/-HhymE1LKBA/w-d-xo.html Career Paths: Finding a Job after a PhD | Dr. Nirma Jayawardena | Journey 16 th-cam.com/video/HklPRt_D13s/w-d-xo.html Previous sessions (What is it like?): What is it like to be a Professor with Strong Engagement? | Prof. Hiram Ting | Journey 02 th-cam.com/video/ZJi7AbXRbUM/w-d-xo.html What is it like to be a Senior Academic? | Prof. Liliana Bove | Journey 06 th-cam.com/video/OvisrfMeVus/w-d-xo.html What is it like to be a Dean of Research? | Assoc. Prof. Min Teah | Journey 07 th-cam.com/video/eZatnGqqjYQ/w-d-xo.html What is it like to be an Editor? | Assoc. Prof. Vanessa Ratten | Journey 09 th-cam.com/video/nfpuBJED9FU/w-d-xo.html What is it like to be a Conference Chair and Journal Editor? | Prof. Carlos Flavian | Journey 10 th-cam.com/video/hZ_7kAXYJM4/w-d-xo.html What is it like to be a Professor with Impact? | Prof. Sharyn Rundle-Thiele | Journey 11 th-cam.com/video/RkUpQmicSXY/w-d-xo.html What is it like to be a Dean? | Prof. Weng Marc Lim | Journey 14 th-cam.com/video/kGs-s0bwzrU/w-d-xo.html What is it like? A Journey of Over 1 Million Copies: Services Marketing Textbooks | Prof. Jochen Wirtz | Journey 03 th-cam.com/video/029JRpGhk5M/w-d-xo.html What is it like? Publishing Side Projects and Collaborations during a PhD | Lars-Erik Casper Ferm| Journey 08 th-cam.com/video/5U5u1QIyHmM/w-d-xo.html
Great inputs from Sharyn. Thanks for this, Park. Keep up the good work !!
She is amazing and thank you very much!
She is a marketing professor's professor!
Yes, she is.
00:00 Introduction
00:15 How do you define "Impacts"?
02:00 How do you or your team create impact?
02:50 You are a good influencer in social marketing. How did your journey start?
05:05 Tips for creating impactful work or activities.
06:55 Suggestions for building connections and collaborations within the industry.
11:05 From a personal perspective, what is your view on research that lacks social implications?
13:25 What are theoretical implications? Do we always have to aim for theoretical implications in a research project?
16:15 If you could go back in time, what would be the one suggestion you would give to your younger self?
👍
Previous sessions (Career Paths):
Career Paths: Tips for Junior Academics from a Vice Dean | Prof. Jochen Wirtz | Journey 00 Special
th-cam.com/video/tVxoa0p6w1U/w-d-xo.html
Career Paths: Tips for Young Academics | Prof. Liliana Bove | Journey 01
th-cam.com/video/Mc-lXkQIMfQ/w-d-xo.html
Career Paths: From a Lecturer to a Professor | Prof. Weng Marc Lim | Journey 04
th-cam.com/video/EUmYPsbGFJw/w-d-xo.html
Job Promotions: Tips from a Distinguished Professor | Prof. Ian Phau | Journey 05
th-cam.com/video/qp0_J3RjfZA/w-d-xo.html
Career Paths: Become A Professor in the USA | Prof. Jackie Eastman | Journey 12
th-cam.com/video/k2hjEDRHPiw/w-d-xo.html
Career Paths: Luxury Brand Marketing | Dr. Sheetal Jain | Journey 13
th-cam.com/video/-HhymE1LKBA/w-d-xo.html
Career Paths: Finding a Job after a PhD | Dr. Nirma Jayawardena | Journey 16
th-cam.com/video/HklPRt_D13s/w-d-xo.html
Previous sessions (What is it like?):
What is it like to be a Professor with Strong Engagement? | Prof. Hiram Ting | Journey 02
th-cam.com/video/ZJi7AbXRbUM/w-d-xo.html
What is it like to be a Senior Academic? | Prof. Liliana Bove | Journey 06
th-cam.com/video/OvisrfMeVus/w-d-xo.html
What is it like to be a Dean of Research? | Assoc. Prof. Min Teah | Journey 07
th-cam.com/video/eZatnGqqjYQ/w-d-xo.html
What is it like to be an Editor? | Assoc. Prof. Vanessa Ratten | Journey 09
th-cam.com/video/nfpuBJED9FU/w-d-xo.html
What is it like to be a Conference Chair and Journal Editor? | Prof. Carlos Flavian | Journey 10
th-cam.com/video/hZ_7kAXYJM4/w-d-xo.html
What is it like to be a Professor with Impact? | Prof. Sharyn Rundle-Thiele | Journey 11
th-cam.com/video/RkUpQmicSXY/w-d-xo.html
What is it like to be a Dean? | Prof. Weng Marc Lim | Journey 14
th-cam.com/video/kGs-s0bwzrU/w-d-xo.html
What is it like? A Journey of Over 1 Million Copies: Services Marketing Textbooks | Prof. Jochen Wirtz | Journey 03
th-cam.com/video/029JRpGhk5M/w-d-xo.html
What is it like? Publishing Side Projects and Collaborations during a PhD | Lars-Erik Casper Ferm| Journey 08
th-cam.com/video/5U5u1QIyHmM/w-d-xo.html
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