The top 3 psychological exploits retailers DON'T want you to know about!

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Why is it so hard to resist a sale? Well, because retailers deliberately use a few sneaky tactics that exploit basic psychological principles to get you to loosen your purse strings. In this video, I’ll tell you about the psychology behind the three tactics that retailers most readily exploit and how you can avoid falling prey to them.
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References:
Aggarwal, P., Jun, S. Y., & Huh, J. H. (2011). Scarcity messages. Journal of Advertising, 40(3), 19-30.
Gilbert, D. T., Morewedge, C. K., Risen, J. L., & Wilson, T. D. (2004). Looking forward to looking backward: The misprediction of regret. Psychological Science, 15(5), 346-350.
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects. Organizational Behavior and Human Decision Processes, 76(2), 149-188. doi:10.1006/obhd.1998.2804
Loomes, G., & Sugden, R. (1982). Regret theory: An alternative theory of rational choice under uncertainty. The economic journal, 92(368), 805-824.
Mussweiler, T., Strack, F., & Pfeiffer, T. (2000). Overcoming the inevitable anchoring effect: Considering the opposite compensates for selective accessibility. Personality and Social Psychology Bulletin, 26(9), 1142-1150. doi.org/10.117...
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