I investigated the dark truth behind cars manufactured in Nigeria
ฝัง
- เผยแพร่เมื่อ 29 มิ.ย. 2024
- I visited local car manufacturers to investigate why Nigerians don't buy made-in-Nigeria cars, and why no made-in-Nigeria car is exported out of the country.
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TIMESTAMP
00:00 - I investigated why Nigerians don't buy made in Nigeria car
01:44 - Nigerian govt rejected made-in-Nigeria cars
03:57 - tour of innoson factory
13:11 - asking Nigerians what kind of car they prefer
15:16 - Nord logos
23:39 - Benny Autos Jos
26:19 - sponsors of the video
29:39 - why made in Nigeria cars are clone
31:24 - interview with auto dealer in Lagos
35:50 - review of a made in Nigeria car by nord motos
39:14 - thanks for watching
#travel #Lifestlye #nigeria
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I don't know where people get the perception
that BMW, Mercedes Benz, Audi and the rest of the major brands manufacture all the parts themselves. They outsourced 50%of their parts elsewhere and assembly everything together.
Yes, they outsource but they come up with the engine architect. They pick their previous model and remodel the engine to produce a better output, these designs are down to the smallest component of the engine and take these designs to production plants that now bring that design to life. Afterward, they carry out product tests and UAT, stress tests, and accident tests. Engine performance test.
I love Nigerian car companies and what they are doing but what we have is they order parts without design or architecting, then bring them together. The BMWs, Benz, and Toyota are already doing architectural designs for 2025 - 2027 cars. They are also coming up with other concepts of cars, can we say the same of our own car companies. We hope they get there one day when we come up with a design architect that the BMWs and Benz will look at, and copy by ordering parts in China and merging them together.
Swears.. Even Bugatti don't produce some of thier own engines
That's the poor mentality and knowledge impacted in them to believe that everything foreign comes in quality
They design and engineer their cars from scratch and then outsource some parts to be manufactured by 3rd parties. Ask yourself, why do these "Nigerian" car companies have 10+ car models. it took telsa a new company to 5 years to make their 2nd car model. Rivian still has 1 car model after 3 years. Same can be said with every new car company. it takes years if not decades before they can develop their 2nd car model. but these are billion dollar american compies, but a nigerian car company with little resources can have 10+ models? the math is not adding up.
Other vehicle brands designed 100% of their car parts and specs and outsourced production to other companies to produce for them. Unlike innson that imports the steel, cables/ wiring, tyres, batteries, Everything in the interior, and then claims to be manufacturing. Innoson does not have a research, development, and testing team that every original vehicle manufacturer has. INNOSON doesn't even design its cars to start with. They only press steel, weld and then assembly every other thing asides some of the plastic components which they actually manufacture. Notice how Nord and Innoson has similar vehicle design. The Nord guy was actually honest.
Your government buying foreign cars while you produce them is on the same level as your parents attending someone else's birthday party on your birthday 😂😂💔
Good example
It isn't only the government, though. From the interviews, even the people seem to have a similar mindset. There's a need for re-orientation
I prefer Nord to Innoson because of their design and packaging
See, the real reason why most people can't buy these cars is because of financing.
If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy.
Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)
@@StevenNdukwu Only IVM is produced in Nigeria. The NORD guy is lying. Let him show us where NORD manufacturing plant is located not assemblage location. Let them get it together and avoid conflating manufacturing with assemblage
No car manufacturer manufacture every components of their car. Not even Toyota, Nissan, Mercedes, ford etc
edidyable
They could if they wanted to. It's simply cheaper not to do so. That's very different than what we're doing in africa.
Also, outsourcing doesn't mean they didn't design it themselves. Look at Tesla in america. They created a whole new production line and production method for building their cars. Since their cars are electric they had to come up with new solutions and ways of doing things, design their own engine and batteries etc. Can we do that in africa? So yes they outsource but many times they are parts that designed themselves
If you truly want to call yourself a car manufacturer you should be able to do that, and only outsource because it's cheaper, not because you don't have the technical know how. Assembling cars that someone else has already built is false advancement. We are fooling ourselves if we think it's the same as what other countries do
@@blackblaze5271 you talking too much shit, thats not how shit works
That's true, but they don't use shit manufacturers thought 😂😂
Thank you. Even Rolls Royce, a luxury brand collects over 70% of its part from BMW. But because it is Nigeria automakers, there will be a lot of critics.
@@johnpeterigboayaka9977that because rolls Royce is a part of BMW
The problem isn't whether the cars are manufactured or assembled, it's a marketing issue. Most African markets are simply not mature or rubust enough to support the manufacturing of all the components need to construct a car.
Just like with computers, most car brands actually purchase OEM parts and components to build their product. This is true in Europe, Asia and the Americas.
The only thing these companies need to say is "We source all our materials from world class manufactures to assemble the safest, fully featured vehicles, whilst maintaining an affordable price point".
Takes sense
Makes sense
Yeh … but come on…it’s a dusty warehouse with like 10 guys there and the most basic equipment… and they claim to be able to produce and sell vehicles that cost less and are on par with Toyota? Come on … something else is happening here…
@@viewviewview1236Go watch another video of IVM.
That, right there, is the problem! Most Nigerians cannot afford a brand new car even if it's cheap. The Nigerians who can afford a brand new car would rather not experiment with a whopping $20,000+! Unless government can pay subsidies for making these cars a quarter of their prices (like China is doing with their EVs), these Nigerian companies will suffer. If I was Innoson, I'd try in another African country before coming back home because this country is not serious.
The car manufacturers in Nigeria should spend more aggressively in advertisments to make Nigerians more aware of these cars.
First, don't call them manufacturers. They just assemble components. 2 As someone who has worked in one of those companies, I can tell you that their cars are of low quality. Very low quality and can't even compete with a fairly used product.
@o_m8717 what are your reasons for saying that they are of low quality?
CAPITAL NO... THEY'RE MOSTLY CHINESE MADE VEHICLES, ASSEMBLED IN NIGERIA,AND EVEN LESS EXPENSIVE TO IMPORT THE ORIGINAL FULLY BUILT UP FROM CHINA,THAN BUY THOSE ASSEMBLED IN NIGERIA..SO HOW WOULD THEY SELL?
@@o_m8717almost all car manufacturers simple assembly car orders components from all over the world so stop this backwards talking
Please be quiet. Low quality my ass .
The Nord guy C.E.O is very Intelligent , Inshallah I will buy his product
Fr
He can't have such business if he's not intelligent na😂.
But how our government couldn't understand this simple stuff is bewildering.
One of them was talking about maintenance after 4 years, like they use their cars for 4 years... mtchew.
Well, my first choice vehicle is IVM GRANITE sha. Having seen Nords SUV, I will also consider it for a Family car.
The problem is that they are very expensive for the common Nigerian. China builds expensive and cheap cars .
@@kingdavid6476rest dude, lately Nigeria spend over 10m to import used vehicles from US UK etc and you can see 10m vehicle branded new in Innoson.
We are fvcked. The brainwash continues, these young people choose mostly foreign cars over contributing to their own society.
Problem is that our government should lead by example.
Yes, government employees and representatives should be required by law to drive Nigerian cars. Get them out on the roads in front of people. They definitely look like good quality, well made vehicles. I was kind of surprised Steven didn't test drive one in this video.
I think Innoson should make arrangements for his key staff to use Innoson as part of there branding... I was disappointed hearing No I drive Avalon😢
Bro, the biggest problem is that this producers are not ready for the Nigerian market. They keep producing luxurious cars, targeting the elite who wouldn't patronize them instead of building low-cost economic cars that public school teachers and civil servants can afford. I can't use my 50 million to buy a locally-made car that is not trusted but I can spare 5 million for a locally-made car. they should focus on economic cars. the economic class is large.
Well said
How do you want to purchase a brand new car for 5 million in 2024? A brand new keke goes for 3 million naira.
That’s a good idea and you have made some valid points
You can spare ~$3000 for a brand new car made in Nigeria😂😂😂
Your points are well made, in fact I was going to make a similar point.
For one thing, these Nigerian manufacturers are making vehicles similar to what are made outside and notably outside Nigeria in DEVELOPED COUNTRIES and brands, when they simply need to look at the emerging economies and their car manufacturers to learn what they did to get big and penetrate their markets
And yes, it comes down to price$
I have told my Nigerian friends years ago to take a feather from the hat of Tata Motors (India), their approach is the best solution, they focused on making affordable cars that are adequate and within reach to their own market and it was a great success, they have grown and gone on to make many other vehicles in every range of luxury, with their large dominance in India they went on to buy some of the best luxury car brands in the world ( notably Jaguar & Land Rover, still made in the UK, but owned by the Indian multinational Tata (Motors) Group).
This is what Nigerian automakers need to learn, the largest companies, brands and all businesses make their money focusing on key their target markets, not reaching for the stars
Be Practical, learn from the similar markets and stop comparing yourself to developed countries/brands/markets
You aren’t in that paradigm and won’t get their until you identify your key target market
I am a South Africa, here in South Africa, 90 % + car are produced here, importing a car is from abroad is exemely expensive , government make sure that you pay higher tax to discourage importing car
Nice👍👍👍. Government too has their role to play in it💯
Tax is high in Nigeria too, we just don't care @@AbimbolaIsrael
Um, a typical Nigerian will rather pay the high tax and get his dream car😂
I went to Accra Ghana and was looking for foreign soap but didn't find any. I wasn't happy at first, but I got used to it, as in, no other options
@@ebubeprecious1207you are a liar! You went to where?😂😤🤣🤣
Easy financing for Nigerian made vehicles will drive patronage significantly. That's where the focus should be.
I like the Transparency and honesty of the Nord CEO…He will go far
By the grace of God when I get money I will be the first person from baruten LG kwara state to buy innoson motor in order to patronize and encourage locally made product around that axis. Let him keeping on striving one day he will conquer the odds!
I will be the first person from Abeokuta South LG. Ogun State to buy Innoson Motor.
Amen!
@@oluwaseyiogunlana3572 And i from Nnewi will by Nord amen
Good for you young man 😊
Amen bro
GOD Bless all the Nigerian visionaries like NORD,IVM and others, we're inspired,from SA🇿🇦❤
If only the Bsans can do things like this without the whites san
AMEN!
❤❤❤
God bless you
Just say, you're inspired not "we" because you don't know what you're talking about. You're being scammed and you buy that 😂
I'm proud of these Nigerian engineers and entrepreneurs. Love from Jamaica
Lmao why u proud of dese Nigerians dey cant even make cars for they folk. U should be proud of what we got goin on up north in Atlanta. We built a whole city in a country that hate us. Nigeria cant even shine i na country full of Nigerians.
This is my take, the manufacturers should go into aggressive advertisement and make the people of Nigeria and other African countries know how good these vehicles are
Awesome video Steve. I'm an industrial engineer for GM and had the opportunity to support Kenya's GM East Africa (GMEA), now Isuzu East Africa, back in 2011-12. My specialty is efficient and effective throughput of which I helped GMEA recognize extreme gains in throughput and profit. I love what is happening with the brands in Nigeria, especially Nord. And YES, it does show that they are getting parts and components from OEMs that already produce the parts for other auto makers. But what Nigerians need to understand is that the Nigerian market is nowhere near mature enough to manufacture each and every part and component in country yet and it is most cost effective to purchase OEM parts and components and assemble them in country. Existing OEM parts and components also assure that there is a reliable source for replacement parts when the need arises. There could be a point in which the Nigerian market can manufacture each and every part and component that goes into their locally manufactured cars and trucks. But the sales volume has to be there and as was said in the video, the Nigerian government needs to be heavily involved inspiring and encouraging the citizens to "Buy Nigerian." That's what Kenya's government did and now Isuzu East Africa is booming.
From a business standpoint, it might not even be cost effective to manufacture from bottom-up, aka, vertical integration, as this is very capital intensive and laborious to maintain.
Like you said, as time goes on, our local market will undergo maturation. So, what our local manufacturers need to aim for is also becoming OEMs or ODMs for the African market with backing from government and the people.
No automobile company manufactured up to 50 percent of their car components in-house, except Tesla which is an electric car company. Tesla manufacture up to 95 percent or more in-house. The Rolls Royce we all know used over 80 percent Mercedes S class parts with Mercedes logo, which still doesn't mean Mercedes manufactured them. Innoson can go to those OEM manufacturers and simply tell them to stamp the Innoson logo on parts. BMW and Mercedes and many other car companies sometimes get their parts from the same OEM manufacturer. Those who call Innoson a vehicle assembly is being extremely mischievous. The Honda passport my brother used to have in here in the US in early 2000s come with ISuzu engine. For Innoson to expand, he needs to transform his company from one man show to an investors driven company. This will give him the fund he needs to build real vehicle assembly plants and significantly reduce the cost of his cars and make them very affordable for most Nigerians. His car is just too expensive! Igbos should stop running one man show businesses that always dies when the owner die or become incapacitated. Innoson need to sell certain percentage of his company to investors to raise necessary capital and ensure the survival of his company if he is no more. It's better to own 30 percent of a billion dollar company than to own 100 percent of a 50 billion Naira company. He is probably going to do what other failed Igbo businesses moguls did, which is to send their children abroad to study in hope that their son will take over the company from them. Well your son will take over and run it to the ground. Innoson might not be so much educated but he must have foresight to avoid the same faith that befall others. He needs funding and borrowing from banks can't deliver the kind of funds he needs. He needs investors. He doesn't have to be publicly traded to get investors.
@@joem551 I’m a young Ambitious Igbo Nigerian soon in my twenties and I must say you really spoke with knowledge and all you said makes lot of sense,thanks and God bless .
@@joem551very well said
100% correct. Government regulations (tarrifs, import quotas, incentivising buying locally manufactured goods, government partnership with the brands etc) will set the ball in motion.
Vehicle manufacturing and assembly is no small feat. Kudos to Nord and Innoson! Greater things to come!
Very insightful episode i truly enjoy it... It's shows us as Africans that the sky is not the limit and that we should support our own people
Interesting and informative video. Well done! New subscriber from Kenya 🇰🇪
I'm Senegalese and I really like your reports. You ask good questions. Keep on going. I also like the honesty of Nord founder. Its ok to not build everything. For me it's even ok to copy good designs. Chinese have done that and look where they are now taking over the world automobile industry. You have to start somewhere and build from there.
These junks are made in China and assembled in Nigeria.
67k us for shuttle bus. Wow!!! They cost over 500k used in us. Go Nigeria…God bless
Yeah bs on that. $500k for a used shuttle bus? Nah
Fellow Africans tend to forget that for every multinational there is specialisation,thus several parts come from different manufacturers. The subtitles are so good and well edited,thx for smart work,great luv from PEARL OF AFRICA,continue the hustle of producing informative documentaries as such. JAH BLESS U & CREW.
Thanks, brother, for the video
Let them start producing a Toyota Corolla type. So that people can afford it for the Use of Uber
New cars are not cheap, years ago banks use new cars for maximum of 2years and sell to their workers until Buhari happened
They have toyota corolla type
Toyota corolla started from somewhere
Jerry Mallo is my secondary school mate. He is making us proud hear in Plateau state
Very informative. Nice report!
The problem is our leaders don't lead that is why many Nigerians don't follow!
If from the top to the lowest in government buy and use made in Nigeria it is going to be easy for Nigerians to buy and use as well.
Thank you Steven for promoting made in Nigeria though your channel to the world.
Cheese
Nigeria car brands like IVM and the NORD, need to do more on advertisement that's so sweet. For me, I prefer Nigerian car brands, if I got the money.
Same thing about me.
Are they more expensive then foriegn cars
ME TOO
@@chieke-chinyere you can easily get it if you just tap in with your real power
An impressive feet of journalism Steven, I just found this channel but love this episode. 👍👍👍
Amazing video.
The thing is most Nigerians cant afford brand new even Americans take out loans to buy brand new car but here is pay and go
because no system in place for Nigeria to buy car in credit, if there is a system i bet you there will be 20 million new cars in Nigeria road
You've got a point.
Well guess what. Innoson provides installments for purchasing the cars. Same as GAC, Suzuki etc. they provide car loan services in collaboration with commercial banks in Nigeria. If you contact them you can get more information
Yet they don't do good marketing. Even to contact them na war, I tried contacting them via email nothing @@chinomsookoro4003
@@user-wm9oz5nk3q There was then, those who took out the car loan 'diasppeared' without paying off the debt. so it had to stop.
The reason why Nigeria is poor is because we import everything. For example, if Nigeria manufactured airplanes in Nigeria, plane tickets would be cheaper. We need to industrialize Nigeria, we cannot import used cars that have been used abroad.
Mauritius imports almost everything and yet very prosperous, you need an economy that will attract people and investment. Nigeria is very far from it, quite the opposite. Too much government, corruption, bureaucracy, incompetence, the list goes on and on.
@@m99226 How can you compare Nigeria with Mauritius. Mauritius is an island with few inhabitants and attracts a lot of tourism. And regarding investments, you have to filter, an investment to build a beer factory is not the same as an investment to build an airplane factory.
@@m99226 Nigeria is a country with 200 million people, it cannot live on tourism alone, it is necessary to industrialize the country.
This makes sense
Nigeira does not import everything, we just import much more than we produce, get your facts right. We also produce certain things. Make una dey calm down😅 An example is vehicles, and you saw in this video that we produce them, not so? But is it being patronize enough?
EXCELLENT JOB BROTHER!!! WE WILL BE PURCHASING CARS MADE IN NIGERIA!!! THANK YOU FOR THE INFORMATION!!!
Thanks for doing what u do Steve. I had followed u for a while now and i see how u take ur time to create impacting contents. God will bless u, for always looking out for Nigerian own businesses. I wish all this vdm and his likes can learn from u. Nigeria would be a better and peaceful place
Why are these brands not on our faces? why do these manufacturers choose to play small and shy? Their adverts should be on TV daily, and on every major street billboards aggressively. then let the government play its role. Unfortunately, those in power don't care.
Exactly. They are probably not doing aggressive advertising
Aggressive ads, good offers for the public for repairs and warranty, offering customers customization. Nigerians will go for it
It’s expensive to do that kind of advertising. It FgS duty to help them grow
They're being stingy. The Korean and Chinese are partnering with Cubana and paying influencers in Naija while innoons remain stingy.
@@ikemmanuel7859 Yeah. They obviously don't want to spend money. For the PR guy to be driving an Avalon speaks a lot. So they can't provide him with an official IVM brand? Smh
One thing I like about Nigerians they owned and control this things themselves.. Something you hardly see in most Africa countries..❤
There’s probably some chinaman pulling the strings somwhere
They are in business with the chinese partly owned
If we can go to their schools, compete & come out the best graduating student's, etc. Why then do we need their help to run & manage our own affairs/business? We would collaborate if it makes $en$e, no doubt. But we Nigerians would rather own our sh#t, outright. The trickery of the west is beyond what the ordinary eyes can see. We Africans must learn.
@@Tefera-hf8fwno that's lie.
@Tefera-hf8fw Even the Chinese would deny that lie. We have always owned our shit, home & abroad. That's something we don't see in other African countries.
Best episode so far 🔥🔥🔥🔥
Lovely content... Good points
Hello Mr. Steve i am a Nigeria born German. The acronym "Nord" in german means "North" in english language.
When you look at the world best manufacturers of car. Media worldwide they always do publicity of new brand
yes that's my point. Nigerian made car companies do not engage us enough with media publicity of their cars.many Nigerians do not even know they exist.
Well done for this video. Can not thank you enough.
2naija go and sit down 😂.. you're everywhere 😅
In America most of us were let to believe that Japanese cars were superior to American made cars. I hope Nigerians believe in and support one another in buying domestically produced cars.
propaganda anti-USA bullkrap
Because the japanese cars are
Japanese cars are better brother
Led to believe*** When you’ve driven and owned an American built vehicle then owned and driven a Japanese vehicle then you KNOW the difference, first hand. Japanese clearly is the Best option. I don’t need anyone else to tell me a damn thing. Toyota/Lexus for Life!!
They are superior to American junk…can you compare Chevy to a Toyota. I have owned fords and they are all crap, constantly having faults while my Japanese cars run with no issues.
Big ups Steve ❤️🤗
Steve, thanks for this mind blowing video.. so proud to be a 🇳🇬… I’m inspired💯
I love the honesty of Mr. Ajayi mehn... Looking forward to visiting Nord someday soon...
They should advertise the cars in Nollywood movies please.
AND FUND IT PROPERLY BECAUSE THEY CAN. THEY DID WITH THE PROPAGANDA MOVIE TO KILL IGBOS!🤣🤣 FEATURING IKEDUBA✝✝
Nice job Steven.
I like the fact one of the cars is named “Ikenga”. We need to value our local products.
We need to value our own people and our identity. You are doing a great job,Steve.
Absolutely!
Since I have Been Buying Innocent Cars, I Don’t Have Any Regrets. The Federal Government, The State Government, And The Igbo Should Stop Buying Cars For Other Countries.
How did you buy it? Do they have a dealership in major cities?
@favour2020, how did you buy. Is it affordable?
@@ceejayachky6279 Is Your Range Rover Affordable In Nigeria?
Nice 👍 one brother, I sincerely appreciate you and your team for putting this up, i and my friend are also working to put up stuff with promoting the Nigerian made cars market as well, we hope to work with you on this soon
Very impressive keep up the good work.
Good job man. These car manufacturers are doing a very necessary job and need to be suported. Their prices are competitive for new vehicles and the government ought to support them
Ist is the price. Second is that there is no loan system that is attractive for low income earners. For example, those earning 200k - 150k salary cannot be paying 100k monthly repayment for a vehicle of 8million naira. What would they take home to their families? But 50k repayment plan is ok for a vehicle of 8million naira to be paid in 14years time. But a repayment plan that is less than 10years is a no no. It just cant work. Thats why people prefer used vehicles which are roughly 3million - 5 million for fairly used vehicles. Even in the US if everyone will have to pay the full price of a vehicle, then very few will own cars as most people earn less than 30k dollars per year. But because of the credit system, they all have cars. If we want everyone to have cars, then we must introduce the credit system here.
They need to partner with govt to introduce car loans. One minister was talking about car loans for made in Nigeria cars, but they have piped low on that.
@@judeandehmake Una carry car go sell for Cotonou 😂😂 Nigeria never reach car loan system
Then you can just have a target market(professionals) and ensure that they are in paid employment before handing over your cars. It's so simple. You don't have to give your cars to every Tom Dick and Harry. Start with the middle class first and see if it will not work.
You made valid points here
@@StevenNdukwu Thank you. Thank you for the video. It was an eye opener.
Excellent documentary.
Great video. You need a million views for this.🙌🏿🙌🏿🙌🏿👍🏿👍🏿👍🏿
See, the real reason why most people can't buy these cars is because of financing.
If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy.
Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)
You are totally right that we don't spread the payment over a long time. I think this is as a result of recovery may be difficult.
Nice one Stephen. I like the honesty of the NORD CEO when you asked about getting inspiration for their designs. On the other hand, I was somewhat disappointed with the Innoson reps answer. We are not blind and people do not appreciate being patronised or being lied to. As.a member of the public, I instantly gravitated to NORD. HONESTY IS ALWAYS THE BEST POLICY
Nord CEO said the truth because he is the owner hence no consequence for saying the truth, the Innoson guy is just an employee trying to protect his job, he may say the truth & lose his job. If it was Innoson himself, he may say the truth as well.
@@judeandehReally? For a company? 😂😂😂 you people can't stop amazing. As Rep in my company, you're mandated to say truth always or you get sack. It's part of core values that Companies don't joke with.
@@judeandehI love your view on this
@@abasssanusi3348what company do you work for or own?
Chocho cho. You are just finding fault.
Without this video I wouldn't have known Nord or the others, they need more advert and aggressively at that. Would love to have one one day. Nice video!
Great Job Steven
LET"S BUY ONLY MADE IN NIGERIA CARS AND SHOCK THE WORLD...LET"S JUST DO IT....
Do it. 😂😂😂 It won't work. People will come back for the BETTER product. Aim should be to reach that level of quality or maybe balance price until you reach that quality
I pray we as Nigerians start appreciating and supporting our home made products some day. If those cars were made in Germany, Japan, or the US, they will be $20,000 more expensive, and Nigerians will love them. There's no new 3-row seating SUV in the US for less than $38,000.
It doesn't have to be new. 🌚
It has to be of great quality
For that price, you won't have to look far back in time to get something that you'll love and be comfortable in.
Made in Nigerian cars has no good PR and also no government support
You can't be serious. Japanese and German are way ahead. It will take time to catch up.
Even US has not been able to reach that level.
Better start small and not compare yourself to giants for now.
Nigeria should ask Japan to help them establish a whole auto industry ecosystem
Great content, congrats 🏆
Your thumbnails are becoming better as time goes on. You inspire me stephen and I promise, one day you'd interview me🎉
Steve the way you combine this videos to tell your stories is top notch. I humbly ask sir, do you take students?, Can you take me?
Marketing has gotten so good that people will fall for the branding process more than actual using a product to properly grade the quality
That’s right
Trueee
Lovely work and commitment you put into this great work❤
Thank you so much!
Thanks for promoting Nigerian made vehicles. I hope Nigerian government help promote our brands to encourage more people to buy and create markets for home made products
God bless you I wish can speak to you privately on this very program.
It’s very encouraging
Hello Steve, Thanks for showing the world the auto manufacturing car made in Nigeria, the problem is that the manufacturing cars they have to do more on publicity worldwide especially in all the national TV program and every possible Miss to let people be aware of their product
The problem is they don't have their identity. they just acquire licences to copy japanese and chinese vehicles. most times you can't even differentiate the vehicles . They only change the emblem and name. nothing more
Marketing and SOFTPOWER is a concept that African don't understand understand unfortunately 0. We need to work on this point
Worldwide???😂😂
Who will wake up one day and say Let's buy Nigerian cars coz Japanese cars aren't good as Nigerian.
Maybe first of all build a reputation.
Building reputation takes time.
You cannot be 1 year old company and claim your cars are reliable.
It has to run for 5 years atleast with no major problem.
People will buy only when that repatriation or claims are proven true in real world.
Nigerian companies should sell their cars at minimum profit or even at a loss for their initial years.
One question you didn't ask is what's the warranty of the cars. Well known brands offer warranty and customer service for their cars. What does Innoson and Nord offer?
Steven, you did amazing in this video. You totally sold that Nord. Well done!
A really good video
From around 14:52, it's obvious that the Nigerian brands need to work more on making their company viable by showing that their brands can be trusted. If they can do that, they would succeed.
Highlighted "Even the bigger brands don't manufacture their engines" God bless Africa
he didn't name one big brand that does not manufacture it's own engines, that's because even he himself knows it's a lie
@@jondoe1444 let’s wait and see how long the truth about the automobile industry in Africa will last.
Gen Z wake up ✊
@@jondoe1444 shut up, ignorant fellow
@@jondoe1444 Oga it is not a lie, it's only in this part of the world that Made in Nigeria means that everything has to be 100% manufactured in Nigeria and it's a problem. Companies like Benz and even Toyota don't manufacture their engines, they outsource it, and like the man said In video, they design the specs. But they'd rather have companies like China etc. to mass produce it. Why, well that's because that what they're good for, and they can't be in charge of making everything. Every business runs like that, even down to tech companies.Take Tesla for example, you will think their car batteries are made in America, but they are not, they are outsourced to countries that has more abundant Lithium supplies. I only wish .ore publicity is put out there.
@@Thebig_KClovely response
Nice one brother
Jef benton made the point clear. ADVERTISING IS THE KEY. NOT JUST GOVERNMENT INTERVENTION. Nigerian marketers are needed to promote this
4cylinder Engine NOT V4, V4s are mostly found on bikes.
Do they advertise on TV?, advert is key. They must flood the screens with adverts, people will buy, that is the key.
And billboards . They need a large car dealership and show room in places like Abuja or Lagos . This is how it’s done here in the states and other western countries
@@francisikwueme1688 when I went to Lagos in May, everywhere I look is Betting advert, indomie and politics in billboards. Let's see some Innoson and NORD.
Impressive vehicle line up from one single factory. I hope the business will go well.
I was glad to watch this video and to also see the joy on the faces of the manufacturers.
It will take a while to change the mindset of Nigerians about patronising Nigerian made vehicles, regardless we'll eventually get there.
Well done with your good work. I hope more people get to see this video. 🇳🇬♥️💯
Nord guy made good points
If Nigerian car producers want to make their cars to be looked at differently, then they should do a complete redesign for all their vehicles. That has a psychological effects on people.
marketing is poor also the name they call the vehicles
@@hiddengems6904 I 💯% agree. Calling a vehicle A5 and A5 Pro do not make those vehicles appear premium.
What's wrong with this designs?
@@hiddengems6904what's wrong with the names?
Cadillac sounds good pass innosson or Nord?
@@ibrahimgadama the designs are straight up copy of popular brands. Look at the transport buses they built, on seeing them on the road, I would think they are Toyota hiace or Toyota Hilux
Good one
Thanks for a job well done and local cars reviews. I just hit my subscription button, no 2nd thought.
In all, Nigeria car manufacturers should partner with companies, do more adverts to create long lasting impressions in the minds of people, they should regularly review their car specs and their unique technologies. These are things that thrills to prospects about products.
Advertising agencies should also step up their creativity and collaborate with car manufacturers.
If FG decides to be insensitive in providing right policies to encourage local brand cars, then, let's seek other alternative ways to grow the local brands.
I'm Edo man, i write from 🇬🇧
And let their parts be available in the market also
IT WILL. SATAN LOST🎬😕🎵🎵 👏
Let them build a showroom in the whole 36th. state and FCT. where did we expose their cars to Nigeria. They will see the growing of the selling of car will increase.
As well the government should provide a credit scheme to assist the workers to purchase those car which is very important
The create scheme is very important in all
They don't need a show room in the 36 states. They need aggressive advertising that shows the capabilities of their cars. They need to give their cars free of charge to celebrities and popular TH-camrs in Nigeria and beyond to promote their cars. A lot will change overnight if you see Davido or Wizkid or even see Steven here with Innoson car. Wonde Maya has visited Innoson many times but Innoson is waiting for him to buy his car instead of giving him one for free. I know many TH-cam creators with less than a million subscribers that have gotten cars for free from companies like Toyota, Hyundai, Ford, Chrysler etc just for promotion. Mind you, those companies are household names and yet, they are still promoting aggressively. Innoson needs a modern marketing department with marketers and content creators to market his cars, and so is Nord. Although, I will suggest that the guy change the name from Nord to something else. He won't be able to sell those cars in the US in the future, due to potential copyright issues with Ford. Ford will bury his company with lawsuits even they know they will lose. They will sue him simply because they can and have the funds to sustain the lawsuits longer than Nord will ever do. That's a tactics big companies use to bury new competitors. But in this case, the name is just too similar. He will lose to Ford in a lawsuit for sure in the US. He might not think that his company may become big in the future right now but he never know. He needs to think a hundred years ahead. Change the name now and copyright and trademark the name.
The providing of credit is the Job of the companies The US government wasn’t the one that provided credit to ford workers to buy ford cars it was Henry ford that did that Nigerians need to leave this mentality that the governments job is to make private bussineses successful its job is to promote the economy not subsidise everyone’s life
True talk
True here in the states u have multi million dollar car dealerships that offer servicing and a comfy atmosphere and show room
Very proud of these young lions!!! Roar my young brothers...
I'm actually impressed with the Innoson Assembly Plant lines and the type of Vehicles produced at the Innoson Plant.
It's not just about manufacturing. The companies need to have after market services. Suzuki has after market service center in every state in Nigeria. I wanted to buy Innoson G80 even i was visiting Nigeria last year but the sales rep could not provide me with a contact for after market service. I decided to settle for Suzuki jimny since i could not afford G-wagon.
The Nigerian branded cars should allow car journalists to review their cars more in other for the people to know more about the brand and its reliability.
I definitely will, I am writing it down in my note for the future
Steven
Awesome promotion you've done on the company and the cars.
Now for the questions at the end, we'd want to know the final answer.
Also, we didn't see the crush-test-drive . . .
Amazing stufff...would love to see review of international standard and test results on road.
I love the question you throw back at that worker at Innosson, you cannot be working at Innoson and you are using another car. Mr Innosson should make it a must that his workers use his vehicle. It will help alot
A fairly used Toyota Avalon would cost way less than a brand new Innoson vehicle. The prices matter too.
And who would pay for it? From what salary?
Bring those cars to South Africa 🙏🏾🙏🏾🙏🏾🙏🏾that's where your market is as long as is affordable we will buy it China is taking over South Africa they are dumping their cars here NORD will do good in oir country I'm impressed with the level of quality and luxury of NORD cars 👏🏾👏🏾👏🏾👏🏾👏🏾
Lovely
❤❤
As ambitious as that is, it's not going to work out for them in South Africa.
Research more about why China left the car market in South Africa.
Impressive!!!
Am from jamaica we must support our own now they are our Brother and sisters now is the time to build up our own
The worst part is economic output within the country continues to drop. Innosson looks like they are operating at 40% capacity.
And why should they. Nigerians aren't buying the vehicle. This regime isn't creating incentives either. I don tire abeg
If you didn’t know then now you know that the previous administration was practically subsidising Innoson as said by the owner of Innoson himself it’s the government it primarily relies on for patronage
THE FEDERAL AND STATE GOVERNMENTS OFFICIALS MUST USE ONLY MADE IN NIGERIA CARS....
Well done bro
Great job, Steven. When I move back to Cameroon, I would definitely purchase a made in Nigeria car. I believe in putting money in my people's pockets.
Price and lax marketing.