Yeah, you’re going to be at 100K minimum before the end of 2024. This is some of the best filmmaking content (subject matter, polish, production quality, information) I’ve EVER seen on TH-cam.
I work for an agency that has a ton of 9:16 content for our client social media accounts. Because of that, I started shooting on the iPhone 15 Pro Max because I was feeling so tired at the end of the day with my vertical mounts and heavy rigs, it made no sense. I've been having a PHENOMENAL time using the Blackmagic App recording to an SSD that I have in a MagSafe wallet so it's all contained easily. It's in a PolarPro case where I can use all my ND and polarizer filters. The stabilization in the Blackmagic App, is almost good enough to keep the gimbal at home depending on your camera moves. An added benefit of using a depth map would completely change the game once again. What I'm doing now, no one can tell it's an iPhone. Using Strada in the future and utilizing depth maps....well come on! A dream!
Cheers to some of your points about camera accessibility and enabling people to have a tool to learn on. Also your reference to the Sony PD 150 and all the cameras in that space. Crazy to think an iPhone has so much more resolution that magically Sony back in the day.😂
At first I wondered why this video is so staggeringly better than any other content I've seen on TH-cam. It's as if an actual filmmaker and not a content creator was making it. I thought I recognized the face and then I realized it's Michael Cioni and his team. It IS an actual filmmaker using filmmaking techniques and not TH-cam tropes to tell his story. I've had the pleasure of meeting Michael and his team at the Los Angeles Final Cut Pro user group and Cine Gear. Great, talented, smart people pushing the industry forward to a future it didn't know it needed. Thank you Michael and team not just for this channel but all you guys are doing. Now if you could just reimagine the slate for the 21st century...
Haha. That's great! I've been working in movies for 20 years, but I'm brand new to TH-cam so we're doing our best to figure this out. Your encouragement is welcomed - but so is your feedback. Open to ideas so we can make our channel even better! next Tuesday has an episode you won't forget:-)
TH-cam algorithm has been terrible for the last 2 years. I only watch tech, how it's made/works, and basketball videos yet TH-cam keeps flooding my feed with alt right joe rogan bs and incel videos.
I love this perspective. It's not about replacing an established technology or tool, its about being able to unlock the ability to do more with something less. Thank you for being one of the few who thinks this way instead of just constantly comparing and being negative. I hope y'all get super big cause this production quality and overall video is amazing...Goodluck!!
ye but you know, something less could also be to not do all of this stuff showcased in the video, but instead just buy a used zv-e10 for 250$ and probably take another 800$ to buy some lenses, a gimbal and a monitor. You will be much more cheap then an iphone 15 pro, and it will you 100000x better results instead. I dont really see the point this video wants to set, if you take everyhting you can, get vfx artists, use AI and stuff, then you can also make an iphone 11 look cinematic if you know what i mean
I think the best part of this video is how you articulate your voice and how candid you switch from subject to subject. Your speaking is seamless and enjoyable to listen to. This is very well made.
Wow! Thanks for saying that! Check out some of the other episodes - there's a BIG story going on here - like a mini-series - that can shed light on lots of areas I think creates and entrepreneurs can leverage.
I have the 15 Pro and am having fun with just it's built in stuff. Not a pro photographer by any means, but this really opened my understanding of what I'm not seeing when doing ordinary videos. Thank you SO much for the work invested into this as it's given me clarity & appreciation for what I have & what can be done.
Thank you Terra! We only started this a few months ago. I've been making films for many years, but never tried to tell stories on TH-cam. New experience for me and excited to help improve the creative process! Suggestions and advice are most welcome from successes like you!
Wow, that was an amazing video! I loved how it provided us with so many valuable lessons. It really gave us a great insight into how cinematographers think and work.
When I saw the beastcage case I thought you were going to show the DOF adapter they have that allows you to add any lens to have real depth of field, that would've solved that without using AI plugin. Don't know if they have that available for the newest iPhone, but u should reach out, I think it would be a better solution to the AI.
Our first idea was to see what we could do without any investment in a DOF adaptor. So all things considered, this went pretty well! But comments like yours gave us the same idea. So we will have a new episode (EP 23) coming out that takes the DOF adaptor to the next level. I think you'll be impressed. Thanks for the comment!
Instant favorite! Hands down my new favorite channel. I'm diving in your channel and watching all your current masterpieces and can't wait for future cinema grade videos. I was trying to analyze your lighting, BEST THING I HAVE SEEN IN MY LIFE ON TH-cam! Keep creating, your art is exceptional! ♥
That was brilliant! I've sold my Blackmagic 6K pro and lens and gone all in on apple 15 Pro Max and believe it or not, a Google pixel 7a for commercial use. The results are outstanding and production time is slashed.
Hi there, I shot a window shutters commercial on the Pixel 7a. I just lit the set and used a lot of dolly tracking and push zooms at 60fps. I then stabilised the footage in Premiere. The 7a didn't have log just H265 but the results were excellent. At that point, and the type of commercials my clients wanted, I knew the Black magic camera was too bulky and overkill. I purchased the iPhone 15 Pro Max with the 512gb and the Brandon Li case and productibity went through the roof. I also did a 2 week product photoshoot in RAW with the iPhone and again, it blew away any misconceptions of what a smart phone can do.
Strada, So much in-depth research, information, and a rich knowledge of photography. This is a well-researched content. It's almost like a movie videography class. Why would someone go this length in creating a TH-cam content instead of rehashing what we all already know? Instead, he went the extra mile just so he could give us a trailer load of value. Is there a way I could give this video 10 stars🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟?
Wow. Thanks for sharing that! I’m so glad you found value here. I’m new to TH-cam but have been making movies for a long time. Or I’m trying to take my experience and build a new tool called Strada to help everyone with the most advanced (easy) workflow. Thanks for the comment!
There are definitely other great phones out there with great features. iPhone 15 happens to be the only in a specific class of quality. Here's how that quality is different with Apple from other phones - iPhone 15 is the first smartphone to combine the following qualitative elements: 1. shoots an intra-frame codec (ProRes) 2. shoots 10bit sampling (ProResHQ) 3. shoots a log exposure (AppleLog) It's the combo of these 3 things together that have the most dramatic qualitative effect and put it on par (at least as far as signal processing) with professional camera systems.
Supremely done! It’s quite evident that you spent a lot of time and effort in preparing this video. The research is evident in the quality of this video. Keep up the great content this channel is great! It has inspired,hope in me as a new videographer. And kudos on the imagination and innovation you guys have.
Been pushing it since 2016 with the iPad Pro v1 I made some great videos on that. Then the iPhone 13 now the iPhone 15 pro. I can definitely see a difference in quality in 13 and 15 pro editing on my iPad Air m2 Davnci app is now easy like on my desktop studio version. I usually used my gh5 or bmpcc 4k fully rigged out but the iPhone 13 took over for run and gun personal projects but I’m going to rig this 15 pro to the max like I did in 2016 with the iPad Pro but that didn’t look good people laughed hard at me but I made a video that didn’t do too bad. Stay strong do your own stuff fcuk everyone else’s projects do yere own. Peace
have been watching your tutorials for a project I have in school. I do have the 15 pro max, and now I think it's gonna look MUCH better than it was supposed to thanks to your blackmagic camera settings. Thank you so much for your work man. Your channel is going to blow up this year any time
Yeah a cinema camera is basically just a brain. It needs a whole production and post production crew to get a really high end, cinematic look (not to mention an extrmely expensive lens. Some cost as much as a new car). But you need a good sensor and image processor in the first place, so the iphone is still impressive.
Davinci studio has an excellent depth map feature built in, same with nuke! Definitely an amazing tool paired with the iPhone. This might be a stretch but more vfx stuff would be awesome! Would love to hear a vfx supes perspective on the iPhone aces workflow. Going over tonemapping like agx etc. awesome video, just subbed!
It’s interesting how you put an iPhone with the same tools and accessories that you use with a camera and compare it with a professional camera and I think, for students like me, that like to share stories, but with a super reduced budget, is and will be a good way to start learning about the world of photography and video. I haven’t seen any of your videos but this one has a lot of great stuff that I wouldn’t even think possible. ❤
Thanks for the comment. You might want to check out Episodes 23, 24 and 26 and you'll see how we took advantage of low-budget (off-the-shelf) technology and we listed the prices. You can see how far iPhone can be pushed with a few extra tools and some great lighting!
Tbh as a cinematographer myself I don’t consider shallow depth of field as crucial to a cinematic image. Only separation between foreground and background which can be done on the iPhone with its subtle depth of field or through lighting and composition. This is because some of the most beautiful films of the past where shot on apsc sized film stock at f5.6 which is quite deep to me It’s just had to be a stylistic choice
Infact one of the obvious signs of a low end budget production is the overuse of shooting with thin DOF(usually to cover up for the lack of set and lights). Using large format is more than just a DOF thing.
@@vlcheish absolutely! Having shallow depth of field is a resent trend. In the past most cinematographers were chasing a sharp image above most things especially because you didn’t have a live high res image that you could instantly watch back to see if you missed focus or if the lens was sharp wide open (a more than you thing where almost unusable at anything under 2.8). And let’s not forget fluctuations in the gate, the focus could shift very slightly with every frame as the film moved through the camera, despite all the calibration, so at f1.4 you could sometimes see focus shift the smallest amount on static shots.
I completely agree. So much of the look is dependent on the grade and lighting, and the IPhone with only the grade and without the mapping looked really good.
Here’s the thing… I appreciate what you’re trying to accomplish. I’m also admittedly excited to the growth in development of these iPhone cameras. I think in another 5-10 years that we could literally be looking at them the same as a cinema camera. I also understand that some people have limited resources. But the lengths one must go through to do what you’re talking about to achieve that look, is it just more financially viable to spend the extra money to rent a cinema camera or hire a DP that already has their own camera?? What’s the difference in the end financially?
I concur. To be clear: I DID hire a DP (and gaffer and AC). No one gets great images on any camera for free. It gets easier with dynamic range and Apurture lights, etc, but you need great talent to get great images. That's not likely to change. I happen to have all this gear, so wrapping it around an iPhone instead of an Alexa is actually kinda easy when cages and cables are laying about. But if I HAD to make this work on a budget, the Nucleus + Beastcage + USB Hub is really all you need on Bogen sticks. That would be $2000 all in and you COULD do wireless video over AirPlay (Apple lets you do this with the Blackmagic Camera App). It's latent, so certainly not ideal, but it's free. That said, I still don't think anyone would ever do this. But it's how we establish foundations and get inspirations on what we COULD do. The 5D wasn't actually very good in 1080p, but people solved the gaps and it led to all the robust solutions we currently have. If I had to make a prediction, RED, Arri and SONY don't go away in 10 years, but I do think Apple will be in the mix.
@@Michael_Cioni Completely agree! And I greatly appreciate the response! I re-read what I wrote to you and was worried it came off as pessimistic, and that’s not at all what I was trying to convey. I love the thought process and you have an engineer’s mentality in how you approach problem solving! I think, much like your video proved, that we are on the verge of these iPhones becoming actual cinema cameras. With where they’re at now I think I would be very willing to shoot something basic, easy, and experimental with it. It’s worth that much for sure! But for projects where I obtain a little budget $3,500+ I’m gonna stick to Arri and RED. But certainly in the past I never ever considered an iPhone and now I’m intrigued and keeping my eye on where they’re going. Thank you again! Love the video 🙏🏻
You’ve got a great screen presence, almost like a “Vsauce” personality in the film industry. Great content! Although I don’t think iPhones ever will replace true cinema cameras, there is no doubt it makes “basic” filmmaking more accessible for the general public - professionally, for better or worse.
thank you! I'm new to TH-cam but been working on films for 20 years. So I'm hoping to build an app that helps creatives everywhere. More videos to come!!
I was shocked to see that this channel has 8.25k subscribers. With this kind of production quality you should have much more than a millon followers....I wish you the best for your journey 😊....And thank you 😊
Very welcome! Stay informed with us as we get close to launching a new cloud platform for artists! And, you know, binge our backlog of Episodes - some nuggets in there (EP 13 is my personal fav)
This is beyond incredible. Not just, what we are able to achieve on the new iPhones, but also how you told the story in this video. Very well done, gained a new sub here! Keep it up!
I thought i was watching this on Apple's channel for a sec, how are you only at 3.6K subscribers with this quality of production and delivery. Made me truly appreciate the new iPhone for the first time. Subscribed!
I like your content, but the shouting and fast talking are hard on my ears and it feels rushed. Anyway, thanks for all the info about shooting with the iPhone and the depth mapping.
Truly inspiring. I’ve been stubborn on creating more content instead of my Canon R5 and after watching this I’m adding things to the cart and brain storming ideas to capture with my 15 pro max!
Your work in this video is simply mesmerizing! The attention to detail and the cinematic quality you bring is unparalleled. I’m particularly intrigued by the blurring effect used. Could you kindly share which AI or software you employed for this? It adds such a professional touch to the production. Keep up the amazing work!
Thanks! The tool is called Blace Plugin. It's in the episode and it can be applied in After Effects to do depth analysis. DaVinci Resolve has a similar tool but I find easier to control depth-of-field blur in After Effects.
We've been putting the iPhone 15 Pro Max through the paces for product videos at our company, its been a blast getting to dig into this deal and this video and concept is just amazing. Anyway to purchase this LUT? Its gorgeous.
I usually don’t subscribe to channel based on one video. But the quality storytelling and the execution is phenomenal on this. You have gained a subscriber, Keep making these.
Thank you for saying that! Really appreciate it. There's a great story being told here way back from Episode 1! Feel free to check it out. My favorite episode block is 13, 14 and 15. Very powerful concepts in there. or if you like the Apple tech being pushed to the limits, check out Episodes 23, 24 and 26! Thanks for the comment:)
As an apple sceptis i really loved when you described USB C as "new". Sencond part is when it is said that "you are not gonna shot a move on a cinematic mode" :D
still no shortcuts in pretty pictures. Get a great crew, colorist, and rig that is easy to maneuver and the iPhone 15 sensor in log can do a lot more than people expect. But bad lighting hurts every camera, no matter how expensive.
@@Strada-Tech Yeah, tried to explain that to my "boss" who wanted me to shoot stuff for social media and showed me clips of "what the iphone can do". He just would not understand that you need good lighting to achieve such cinematic results...its like talking to a wall. :D
i tested the 15 series in the mall and i gotta say, the video is impeccable. i hope you try it on those pro camera branded phones with the Leica and Hasselblad co-developed like the Xiaomi and OnePlus
this video is crazy good, I thought there is no channel that would produce this quality of a video. I hope you guys do it every year a new model comes out (leaks says apple is including a bigger sensor, a 14 bit converter, and more for better videos)
I definitely knew everything you were saying and everything you talked about. The depth was cinema pro 50k and the res was monstro focus like seriously so AI.. & the nucleus in the tripod with that beast grip and SD Bluetooth plugin all with the new 4D USB-XY cord, great stuff right there.. 😂🤣 No but seriously, I can see a lot of work was put in like wow, y’all did awesome👏 Even tho the only techy things I do are with digital art and whatnot, I subscribed bc this was amazing!
This is actually insane. Due to the minimal focal length of the iPhone it will allow for better post production where you can choose your focal length in post instead of live on set. Especially if you would use a Lidar sensor to create the 3D map of your image, you would easily be able to identify close or far objects and based on this would be able to adjust a cinematic-like blur to the iPhone image
Truly, it's impressive what can be achieved with technology nowadays, and your video showcases it in a spectacular way. Congratulations on the highly professional, inspiring and well-executed content; you've gained a new subscriber.
Nice. I've used this depth map concept before and it works but the issue with Blace and others is that at times it doesn't capture the subject well enough for each frame so you get in focus/blurred bits mixed together especially at the edges of subjects which makes it look a bit unprofessional/choppy. You can always edit the depth map by frame for those bits though, and use other similar techniques to help.
Phenomenal work here, great test and great configurations. One of those rare times you look at the sub count and are left blown away at the production value and content, Totally thought you had a millions subs
My major problem with the iPhone was not the features it included, rather the whole compatibility with the ecosystems that I am using, and TypeC has drastically changed this. Previously to even consider using iPhone as a viable option you had to buy multiple adapters which would total to the cost of just buying a brand new iPhone in the process. But now using the Blackmagic camera hooked into an SSD has made this such a dream to work with. I’ve done a few shots for our company and I never tell them what I use to see if they can tell the difference. You’d be surprised the dumbfounded look when you tell them the ip15 can compete with a mirrorless camera. Cheers for this and I wish your channel much success, but you probably wont need it given how much production quality and information goes into it to make this a stellar success
You're making a great point. And I have some new info that you might like: in our next Episode (EP 23) we did exactly as you said and took the iPhone "standard" or "off the shelf" accessories and tried to use them and shared the pricing. That comes out on March 19th. I think you'll get a lot from it and it addressees some of the points you made. Thanks for the comment!
This is STRADA content is spectacular......good good..... Very good work Mike!! Keep going year killing it. Everything is so good.....every aspect of a video presentation....information, audio , video.....just flat out great.
Brilliant, thank you for producing this video. As an experienced cinematographer, I've frequently captured quick pickup shots for productions using my iPhone in the past. However, Apple's demonstration of shooting their event with an iPhone 15 Pro Max caught my interest. Following the release of Blackmagic's Cam App, I made the decision to sell my Sony A7siii system and transition to an iPhone 15 Pro Max. Currently, I'm in the process of designing new rigs for this intriguing camera.
I didn't expect this amazing of a production for someone with only 2.97k subscribers! Your storytelling/narration skills are killer. Keep up the great work!
Hello to the whole team, I'm French and even if my English is not perfect, I'm really impressed with the quality of what you're doing. It's not just about quality, it's also about all the mindset behind it, you're really inspiring. One thing I did not catch in this video is if this kind of Ai depth scanning is already available for the common user like me, like some brands already did it to propose a tool really user friendly with an ergonomic interface and minimalist settings to enhance the fps or to recreate details in a video, my question is if this tool already exist in a friendly user way to create a nice look like depth of field ? Thank u very much, from France
Your English is fantastic! Thanks for watching! We're doing a product launch on February 1st at 9AM (GMT 5PM) (link below). There's a fun part for French people. th-cam.com/video/4Dy2lgIYyJY/w-d-xo.html IN terms of Depth Mapping, we're discussing about adding an easy version of depth-mapping to our product Strada. So stay in touch for more info to solve the problem you're asking about!
I had done some fun b-roll videos for myself cos all I had was an iPhone X base model. I had fun. Time got in the way. Now, a few years later…. I see this and now I wanna shoot again. This time a sci-fi short film. Call me crazy. One day, I’ll let someone else do it but for now the 15 will have to do.
Never seen such informative Detailed and informative review. You have best observation and have a beautiful and genius team man. you got my ❤. As i am in need and have to buy a budget camera before but now will go for iphone 15 pro max. ❤ May apple listen to your . @strada
5:40 Be Still My Heart... I knew this day would come. After waiting since 2008.... (using the iPhone 4) for "B" roll... NOW... WE CAN and WILL... make a movie with APPLY iPhone... Holy Moley.... I am so EXCITED.
I've only watched a minute or so of this, and I'm stunned by the graphics , lighting, information, sound quality and enunciation of the speaker. Checked the channel and noticed only 3.3k ??? 😨 These guys are going to blow up. And i'm here for it. Subscribed ✅
Wow! That's so cool of you to say! We're new to TH-cam (been working in feature films for 20 years) so this is a new adventure in art and tech and storytelling:-)
The Tilta Nucleus has a BT radio in it and the BM Camera has a mode for "Accessories". You can turn on Bluetooth and the Nucleus will show up for a connection. It's pretty legit, but not yet stable over distances. So the focus puller needs to be close to the camera for the BT to remain connected. When she walked away, we lost signal and she had to get closer.
Make the app! You will do well. I travel all over the world and need a small rig. This is a great example of if you have the right lighting, you can make it look just as good for the untrained eye in which is 95% of the people out there. Telling the story, now that’s a different subject all in itself.
If you travel all over the world just get an fx30, man. It's gonna require the same amount of bits and bobs to put a working rig together. Even less than this, actually.
Being a music producer this video took a fighter jet soaring miles above my head!!!!lolol but I actually learned a lot about using my phone to shoot video...great job!
I truly loved this video. Very Indepth and educational. I have been shooting video since the Canon XL1 , and when your talking professional use, it all matters on what you are shooting. If I am shooting a training video, the standards are not as critical as shooting a video for Netflix. The Iphone and the accessories that are made to make shooting video easier, cost efficient and more practical has many positives, especially if your workplace finds out it can save 100K of money from gear and accessories and not lack quality.
excellent points. Sometimes people in these treads pain all content with one brush - that "shooting iPhone is stupid." But even those who say as much probably have one in their pocket and use it regularly. The situations each of us elect to go up or down the tech scale is an individual's choice. Your points here about critical standards are an excellent point to reinforce that.
Great video, and I think you've found an ideal product to kick off with. I suspect for the moment, most filmmakers who can afford a set, crew, cinematographer and lighting are going to find money for a pro camera too, but smaller productions could definitely go for this. Pretty sure the reason the iPhone 15 Pro Log is so good (and it's not just Log, but without oversharpening and tone mapping) is that Vincent Laforet (who's been at Apple for a few years now) has finally been able to get the message through. He was in the Apple demo room in Apple Park as part of the FCP Creative Summit last November, which was wild.
You're right. So many companies used to put sharpening in their cameras - which iPhone has in several modes - but log ProRes is really clean and smooth as you say. Vincent and his team are doing so much right over there. I'm glad we were able to push it so far.
The white paper (which again, is such a huge and amazing thing actually publishing their transfer function and gamut), says that the point of Apple Log is for it to have minimal processing. I love that we can do our own tone mapping. Totally agree that for a big production its not so much the sensor, its the reliability, you would hate to lose a scene because an ssd got unplugged in the middle of a shoot, or the camera overheated. But for people starting out, who are learning, it makes so much sense, because you don't have the pressure of hiring tens of thousands of dollars worth of people's time. I think the iPhone 15 Pro is the best camera to learn on.
Crazy how films prior to 1990's had way less tech yet they reign supreme in cinema history.
0:00 a smooth sea will never create a skilled sailor.
yep, even rewatching stuff in 4k without cgi and using practical effects and models they still look absolutely stunning and believeable.
There is a reason why Christopher Nolan still shots on film.
Because “we can fix it in post” wasn’t a thing.
shooting in film beats digital.
Yeah, you’re going to be at 100K minimum before the end of 2024. This is some of the best filmmaking content (subject matter, polish, production quality, information) I’ve EVER seen on TH-cam.
That is the nicest thing ever. Anthony, email us at support [at] stared [dot] tech and send your address and I'll send you something special
ok
@@Strada-Techthank you profesor, you are gold, keep up the good work 💪, wish you all the best
Agreed. Really clean and professional looking
No joke. This video alone is so good, I just subbed.
I work for an agency that has a ton of 9:16 content for our client social media accounts. Because of that, I started shooting on the iPhone 15 Pro Max because I was feeling so tired at the end of the day with my vertical mounts and heavy rigs, it made no sense. I've been having a PHENOMENAL time using the Blackmagic App recording to an SSD that I have in a MagSafe wallet so it's all contained easily. It's in a PolarPro case where I can use all my ND and polarizer filters. The stabilization in the Blackmagic App, is almost good enough to keep the gimbal at home depending on your camera moves. An added benefit of using a depth map would completely change the game once again. What I'm doing now, no one can tell it's an iPhone. Using Strada in the future and utilizing depth maps....well come on! A dream!
100% agree. My productivity has gone through the roof
Can you elaborate on the SSD in a Magsafe wallet?
@@ChaseCollective You put a SSD in the wallet, so it's attached to the iPhone. Think something of a Samsung T7 that could fit the Magsafe wallet.
Cheers to some of your points about camera accessibility and enabling people to have a tool to learn on. Also your reference to the Sony PD 150 and all the cameras in that space. Crazy to think an iPhone has so much more resolution that magically Sony back in the day.😂
At first I wondered why this video is so staggeringly better than any other content I've seen on TH-cam. It's as if an actual filmmaker and not a content creator was making it. I thought I recognized the face and then I realized it's Michael Cioni and his team. It IS an actual filmmaker using filmmaking techniques and not TH-cam tropes to tell his story. I've had the pleasure of meeting Michael and his team at the Los Angeles Final Cut Pro user group and Cine Gear. Great, talented, smart people pushing the industry forward to a future it didn't know it needed. Thank you Michael and team not just for this channel but all you guys are doing. Now if you could just reimagine the slate for the 21st century...
a 21st century plan for TC (slates) is on our list:-)
ok
Hop off his meat bro 😂😂😂
He's been at it a good 20 plus years now
im sorry the fact that you're only at 6.92 k subs right now is mind blowing. i subbed, hope to also see you sky rocket upwards!
Haha. That's great! I've been working in movies for 20 years, but I'm brand new to TH-cam so we're doing our best to figure this out. Your encouragement is welcomed - but so is your feedback. Open to ideas so we can make our channel even better! next Tuesday has an episode you won't forget:-)
I wish TH-cam had better algo, I was obsessed w watching these kind of vids a month ago!
TH-cam algorithm has been terrible for the last 2 years. I only watch tech, how it's made/works, and basketball videos yet TH-cam keeps flooding my feed with alt right joe rogan bs and incel videos.
I love this perspective. It's not about replacing an established technology or tool, its about being able to unlock the ability to do more with something less. Thank you for being one of the few who thinks this way instead of just constantly comparing and being negative. I hope y'all get super big cause this production quality and overall video is amazing...Goodluck!!
ye but you know, something less could also be to not do all of this stuff showcased in the video, but instead just buy a used zv-e10 for 250$ and probably take another 800$ to buy some lenses, a gimbal and a monitor. You will be much more cheap then an iphone 15 pro, and it will you 100000x better results instead.
I dont really see the point this video wants to set, if you take everyhting you can, get vfx artists, use AI and stuff, then you can also make an iphone 11 look cinematic if you know what i mean
@@RobSemillia He literally tells you why at 11:41
@@RobSemilliarolling shutter
I CAN'T BELIEVE HOW AMAZING THIS VIDEO IS! Great work
I think the best part of this video is how you articulate your voice and how candid you switch from subject to subject. Your speaking is seamless and enjoyable to listen to. This is very well made.
Wow! Thanks for saying that! Check out some of the other episodes - there's a BIG story going on here - like a mini-series - that can shed light on lots of areas I think creates and entrepreneurs can leverage.
It would be interesting if Apple were to make a camera body. I wonder what lens mount they would use 🤔
I have the 15 Pro and am having fun with just it's built in stuff. Not a pro photographer by any means, but this really opened my understanding of what I'm not seeing when doing ordinary videos. Thank you SO much for the work invested into this as it's given me clarity & appreciation for what I have & what can be done.
This video is so professionally done. So captivating. Definitely deserves more recognition
Thank you Terra! We only started this a few months ago. I've been making films for many years, but never tried to tell stories on TH-cam. New experience for me and excited to help improve the creative process! Suggestions and advice are most welcome from successes like you!
Wow, that was an amazing video! I loved how it provided us with so many valuable lessons. It really gave us a great insight into how cinematographers think and work.
When I saw the beastcage case I thought you were going to show the DOF adapter they have that allows you to add any lens to have real depth of field, that would've solved that without using AI plugin. Don't know if they have that available for the newest iPhone, but u should reach out, I think it would be a better solution to the AI.
Our first idea was to see what we could do without any investment in a DOF adaptor. So all things considered, this went pretty well! But comments like yours gave us the same idea. So we will have a new episode (EP 23) coming out that takes the DOF adaptor to the next level. I think you'll be impressed. Thanks for the comment!
@@Michael_Cioni Awesome!
Instant favorite! Hands down my new favorite channel. I'm diving in your channel and watching all your current masterpieces and can't wait for future cinema grade videos. I was trying to analyze your lighting, BEST THING I HAVE SEEN IN MY LIFE ON TH-cam! Keep creating, your art is exceptional! ♥
I see Apple and Blackmagic integrating the LiDAR into the app to be able to get true depth maps baked into the video for this purpose.
That was brilliant! I've sold my Blackmagic 6K pro and lens and gone all in on apple 15 Pro Max and believe it or not, a Google pixel 7a for commercial use. The results are outstanding and production time is slashed.
Will you elaborate on what you use the pixel 7a for? Video, or just photo?
Hi there, I shot a window shutters commercial on the Pixel 7a. I just lit the set and used a lot of dolly tracking and push zooms at 60fps. I then stabilised the footage in Premiere. The 7a didn't have log just H265 but the results were excellent. At that point, and the type of commercials my clients wanted, I knew the Black magic camera was too bulky and overkill. I purchased the iPhone 15 Pro Max with the 512gb and the Brandon Li case and productibity went through the roof. I also did a 2 week product photoshoot in RAW with the iPhone and again, it blew away any misconceptions of what a smart phone can do.
Strada, So much in-depth research, information, and a rich knowledge of photography. This is a well-researched content. It's almost like a movie videography class. Why would someone go this length in creating a TH-cam content instead of rehashing what we all already know? Instead, he went the extra mile just so he could give us a trailer load of value.
Is there a way I could give this video 10 stars🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟?
Wow. Thanks for sharing that! I’m so glad you found value here. I’m new to TH-cam but have been making movies for a long time. Or I’m trying to take my experience and build a new tool called Strada to help everyone with the most advanced (easy) workflow. Thanks for the comment!
Great information! Can you provide an equipment list? Thanks! Again.
List of the background music used would also be nice!
Hello! Very impressive, but I have a question. Is it possible to create something similar using another phone, not an iPhone?
There are definitely other great phones out there with great features. iPhone 15 happens to be the only in a specific class of quality. Here's how that quality is different with Apple from other phones - iPhone 15 is the first smartphone to combine the following qualitative elements:
1. shoots an intra-frame codec (ProRes)
2. shoots 10bit sampling (ProResHQ)
3. shoots a log exposure (AppleLog)
It's the combo of these 3 things together that have the most dramatic qualitative effect and put it on par (at least as far as signal processing) with professional camera systems.
Thanks for clarifying!@@Michael_Cioni
Supremely done! It’s quite evident that you spent a lot of time and effort in preparing this video. The research is evident in the quality of this video. Keep up the great content this channel is great! It has inspired,hope in me as a new videographer. And kudos on the imagination and innovation you guys have.
Been pushing it since 2016 with the iPad Pro v1 I made some great videos on that. Then the iPhone 13 now the iPhone 15 pro. I can definitely see a difference in quality in 13 and 15 pro editing on my iPad Air m2 Davnci app is now easy like on my desktop studio version. I usually used my gh5 or bmpcc 4k fully rigged out but the iPhone 13 took over for run and gun personal projects but I’m going to rig this 15 pro to the max like I did in 2016 with the iPad Pro but that didn’t look good people laughed hard at me but I made a video that didn’t do too bad. Stay strong do your own stuff fcuk everyone else’s projects do yere own. Peace
Witness the beginning of a great youtube channel!!
have been watching your tutorials for a project I have in school. I do have the 15 pro max, and now I think it's gonna look MUCH better than it was supposed to thanks to your blackmagic camera settings.
Thank you so much for your work man. Your channel is going to blow up this year any time
The results are mind-blowing. Strada are producing some of our favourite content on TH-cam right now. Keep it coming! 🔥
Most of this went way over my head but I love being inspired as a photographer. Thanks for giving us the breakdown that will lead to possibilities!
It is incredible that a small Sony Tam sensor is competing with a sensor as large as the RED
Where can we find the custom LUT that your buddy made for the Apple LOG?
If you sign up for the waitlist for our app at strada.tech (it's free!) send us an email and we'll send you a few iPhone LUTs to play with!
@@Strada-Tech signed up! What email would you like us to use? Not seeing one on the site.
Awesome video Michael, those shots looked incredible.
Thanks for your rig suggestions!
The best iPhone filming analisis i ever seen! Superb!!!
So basically you can do it with an iPhone but you need everything in the kitchen to make it work😂
Most or all of the cinematic or profesional movies are created this way
Yeah a cinema camera is basically just a brain. It needs a whole production and post production crew to get a really high end, cinematic look (not to mention an extrmely expensive lens. Some cost as much as a new car). But you need a good sensor and image processor in the first place, so the iphone is still impressive.
Except the kitchen sink
This is how apple put their sample images and videos on their website. Yes, it took on Iphone BUT not as a single tool 😂
So you thought movies are shot on cameras like point and shoot?
So if iphone add a FUTURE AI focus mix with Lidar information could be the solution for that and break the market.
Davinci studio has an excellent depth map feature built in, same with nuke! Definitely an amazing tool paired with the iPhone. This might be a stretch but more vfx stuff would be awesome! Would love to hear a vfx supes perspective on the iPhone aces workflow. Going over tonemapping like agx etc. awesome video, just subbed!
It’s interesting how you put an iPhone with the same tools and accessories that you use with a camera and compare it with a professional camera and I think, for students like me, that like to share stories, but with a super reduced budget, is and will be a good way to start learning about the world of photography and video. I haven’t seen any of your videos but this one has a lot of great stuff that I wouldn’t even think possible. ❤
Thanks for the comment. You might want to check out Episodes 23, 24 and 26 and you'll see how we took advantage of low-budget (off-the-shelf) technology and we listed the prices. You can see how far iPhone can be pushed with a few extra tools and some great lighting!
Tbh as a cinematographer myself I don’t consider shallow depth of field as crucial to a cinematic image. Only separation between foreground and background which can be done on the iPhone with its subtle depth of field or through lighting and composition. This is because some of the most beautiful films of the past where shot on apsc sized film stock at f5.6 which is quite deep to me
It’s just had to be a stylistic choice
Infact one of the obvious signs of a low end budget production is the overuse of shooting with thin DOF(usually to cover up for the lack of set and lights).
Using large format is more than just a DOF thing.
@@vlcheish absolutely! Having shallow depth of field is a resent trend. In the past most cinematographers were chasing a sharp image above most things especially because you didn’t have a live high res image that you could instantly watch back to see if you missed focus or if the lens was sharp wide open (a more than you thing where almost unusable at anything under 2.8).
And let’s not forget fluctuations in the gate, the focus could shift very slightly with every frame as the film moved through the camera, despite all the calibration, so at f1.4 you could sometimes see focus shift the smallest amount on static shots.
I completely agree. So much of the look is dependent on the grade and lighting, and the IPhone with only the grade and without the mapping looked really good.
Here’s the thing… I appreciate what you’re trying to accomplish. I’m also admittedly excited to the growth in development of these iPhone cameras. I think in another 5-10 years that we could literally be looking at them the same as a cinema camera. I also understand that some people have limited resources.
But the lengths one must go through to do what you’re talking about to achieve that look, is it just more financially viable to spend the extra money to rent a cinema camera or hire a DP that already has their own camera?? What’s the difference in the end financially?
I concur. To be clear: I DID hire a DP (and gaffer and AC). No one gets great images on any camera for free. It gets easier with dynamic range and Apurture lights, etc, but you need great talent to get great images. That's not likely to change. I happen to have all this gear, so wrapping it around an iPhone instead of an Alexa is actually kinda easy when cages and cables are laying about. But if I HAD to make this work on a budget, the Nucleus + Beastcage + USB Hub is really all you need on Bogen sticks. That would be $2000 all in and you COULD do wireless video over AirPlay (Apple lets you do this with the Blackmagic Camera App). It's latent, so certainly not ideal, but it's free.
That said, I still don't think anyone would ever do this. But it's how we establish foundations and get inspirations on what we COULD do. The 5D wasn't actually very good in 1080p, but people solved the gaps and it led to all the robust solutions we currently have. If I had to make a prediction, RED, Arri and SONY don't go away in 10 years, but I do think Apple will be in the mix.
@@Michael_Cioni Completely agree! And I greatly appreciate the response! I re-read what I wrote to you and was worried it came off as pessimistic, and that’s not at all what I was trying to convey. I love the thought process and you have an engineer’s mentality in how you approach problem solving! I think, much like your video proved, that we are on the verge of these iPhones becoming actual cinema cameras. With where they’re at now I think I would be very willing to shoot something basic, easy, and experimental with it. It’s worth that much for sure! But for projects where I obtain a little budget $3,500+ I’m gonna stick to Arri and RED. But certainly in the past I never ever considered an iPhone and now I’m intrigued and keeping my eye on where they’re going. Thank you again! Love the video 🙏🏻
I agree. It’s still an expensive set up.
Goosebumps.
Bang, and just 8 months after this video news have hit that Danny Boyle shot '28 Years Later' on the iPhone 15 pro max!
Hahaha! He's not the first, but he certainly won't be the last!
Great Work mate.. Keep it up! you deserve more subs..
So kind! Thank you! I've been working on movies for a long time, but new to TH-cam. Any feedback to make our channel better is appreciated!
Lighting is very important, light direction ,intensity and colour ,makes a lot of difference
You’ve got a great screen presence, almost like a “Vsauce” personality in the film industry. Great content! Although I don’t think iPhones ever will replace true cinema cameras, there is no doubt it makes “basic” filmmaking more accessible for the general public - professionally, for better or worse.
this is absolutely top tier bro.
thank you! I'm new to TH-cam but been working on films for 20 years. So I'm hoping to build an app that helps creatives everywhere. More videos to come!!
This amazing
I was shocked to see that this channel has 8.25k subscribers. With this kind of production quality you should have much more than a millon followers....I wish you the best for your journey 😊....And thank you 😊
Refreshing content. Excellent presentation and production. Thanks for the fresh perspective.
Very welcome! Stay informed with us as we get close to launching a new cloud platform for artists! And, you know, binge our backlog of Episodes - some nuggets in there (EP 13 is my personal fav)
i am amazed you arent at anything less than 100k. this video was easily a 10/10
This is beyond incredible.
Not just, what we are able to achieve on the new iPhones, but also how you told the story in this video.
Very well done, gained a new sub here! Keep it up!
Incredible work, best channel on TH-cam right now for filmmaking.
I thought i was watching this on Apple's channel for a sec, how are you only at 3.6K subscribers with this quality of production and delivery. Made me truly appreciate the new iPhone for the first time. Subscribed!
Holy shit I didn’t even realize the size of this channel until the end of the video. Good luck growing this whole thing up, the quality is insane!
I like your content, but the shouting and fast talking are hard on my ears and it feels rushed. Anyway, thanks for all the info about shooting with the iPhone and the depth mapping.
I am so unimaginably excited by this technology and the fact that I can minimize the size of my gear and create with my iPhone. Thank you so much!
Intro was bit much man
Truly inspiring. I’ve been stubborn on creating more content instead of my Canon R5 and after watching this I’m adding things to the cart and brain storming ideas to capture with my 15 pro max!
Your work in this video is simply mesmerizing! The attention to detail and the cinematic quality you bring is unparalleled. I’m particularly intrigued by the blurring effect used. Could you kindly share which AI or software you employed for this? It adds such a professional touch to the production. Keep up the amazing work!
Thanks! The tool is called Blace Plugin. It's in the episode and it can be applied in After Effects to do depth analysis. DaVinci Resolve has a similar tool but I find easier to control depth-of-field blur in After Effects.
We've been putting the iPhone 15 Pro Max through the paces for product videos at our company, its been a blast getting to dig into this deal and this video and concept is just amazing.
Anyway to purchase this LUT? Its gorgeous.
I usually don’t subscribe to channel based on one video. But the quality storytelling and the execution is phenomenal on this. You have gained a subscriber, Keep making these.
Thank you for saying that! Really appreciate it. There's a great story being told here way back from Episode 1! Feel free to check it out. My favorite episode block is 13, 14 and 15. Very powerful concepts in there. or if you like the Apple tech being pushed to the limits, check out Episodes 23, 24 and 26! Thanks for the comment:)
As an apple sceptis i really loved when you described USB C as "new". Sencond part is when it is said that "you are not gonna shot a move on a cinematic mode" :D
Wow, man. It just goes to show that it's not about the gear but about lighting and story telling. iPhone is incredible!
still no shortcuts in pretty pictures. Get a great crew, colorist, and rig that is easy to maneuver and the iPhone 15 sensor in log can do a lot more than people expect. But bad lighting hurts every camera, no matter how expensive.
@@Strada-Tech Yeah, tried to explain that to my "boss" who wanted me to shoot stuff for social media and showed me clips of "what the iphone can do". He just would not understand that you need good lighting to achieve such cinematic results...its like talking to a wall. :D
i tested the 15 series in the mall and i gotta say, the video is impeccable. i hope you try it on those pro camera branded phones with the Leica and Hasselblad co-developed like the Xiaomi and OnePlus
this video is crazy good, I thought there is no channel that would produce this quality of a video. I hope you guys do it every year a new model comes out (leaks says apple is including a bigger sensor, a 14 bit converter, and more for better videos)
I definitely knew everything you were saying and everything you talked about. The depth was cinema pro 50k and the res was monstro focus like seriously so AI.. & the nucleus in the tripod with that beast grip and SD Bluetooth plugin all with the new 4D USB-XY cord, great stuff right there.. 😂🤣 No but seriously, I can see a lot of work was put in like wow, y’all did awesome👏 Even tho the only techy things I do are with digital art and whatnot, I subscribed bc this was amazing!
This is actually insane. Due to the minimal focal length of the iPhone it will allow for better post production where you can choose your focal length in post instead of live on set. Especially if you would use a Lidar sensor to create the 3D map of your image, you would easily be able to identify close or far objects and based on this would be able to adjust a cinematic-like blur to the iPhone image
Its been a while since i sat down an PAYED ATTENTION the whole video, perfect to the last detail, subbed right away
i love your optimism🙌 I think that's what we should do as a creatives; to utilize every tool creatively.
Truly, it's impressive what can be achieved with technology nowadays, and your video showcases it in a spectacular way. Congratulations on the highly professional, inspiring and well-executed content; you've gained a new subscriber.
This is fun and challenging for those of us who are merely hobbyists! Great info!
Nice. I've used this depth map concept before and it works but the issue with Blace and others is that at times it doesn't capture the subject well enough for each frame so you get in focus/blurred bits mixed together especially at the edges of subjects which makes it look a bit unprofessional/choppy. You can always edit the depth map by frame for those bits though, and use other similar techniques to help.
BROOOS, THIS THING IS MINDBLOWING!!!!!
it's too awesome!!!!!!
Phenomenal work here, great test and great configurations. One of those rare times you look at the sub count and are left blown away at the production value and content, Totally thought you had a millions subs
This was excellent. Hope to see you guys around town!
My major problem with the iPhone was not the features it included, rather the whole compatibility with the ecosystems that I am using, and TypeC has drastically changed this. Previously to even consider using iPhone as a viable option you had to buy multiple adapters which would total to the cost of just buying a brand new iPhone in the process. But now using the Blackmagic camera hooked into an SSD has made this such a dream to work with. I’ve done a few shots for our company and I never tell them what I use to see if they can tell the difference. You’d be surprised the dumbfounded look when you tell them the ip15 can compete with a mirrorless camera. Cheers for this and I wish your channel much success, but you probably wont need it given how much production quality and information goes into it to make this a stellar success
You're making a great point. And I have some new info that you might like: in our next Episode (EP 23) we did exactly as you said and took the iPhone "standard" or "off the shelf" accessories and tried to use them and shared the pricing. That comes out on March 19th. I think you'll get a lot from it and it addressees some of the points you made. Thanks for the comment!
Its amazing how flexible and accessible the technology is today.
10:37, is this possible to do in Final Cut Pro?? I would really like to try something like this but I don't have Premiere.
Wow, it's so great to have the input of professionals on topics like this. Great video, very inspiring! Thank you. Subscribed!
This is STRADA content is spectacular......good good..... Very good work Mike!! Keep going year killing it. Everything is so good.....every aspect of a video presentation....information, audio , video.....just flat out great.
Wow! Thanks, Thaddeus! Glad you could check it out. Episode 13 is my personal favorite:-)
Brilliant, thank you for producing this video. As an experienced cinematographer, I've frequently captured quick pickup shots for productions using my iPhone in the past. However, Apple's demonstration of shooting their event with an iPhone 15 Pro Max caught my interest. Following the release of Blackmagic's Cam App, I made the decision to sell my Sony A7siii system and transition to an iPhone 15 Pro Max. Currently, I'm in the process of designing new rigs for this intriguing camera.
How is this going? I just started my own production company and looking to add Iphone 15 pro max to the mix. Looking at gimbals, filters and such.
I didn't expect this amazing of a production for someone with only 2.97k subscribers! Your storytelling/narration skills are killer. Keep up the great work!
Thanks. Been a filmmaker for 20 years and worked one over 150 feature films, but I’m new to TH-cam so any advice on how to do this here is welcome!
Just wow. Thank you for the eyegasm and the knowledge. You have a new happy sub.
Hello to the whole team, I'm French and even if my English is not perfect, I'm really impressed with the quality of what you're doing. It's not just about quality, it's also about all the mindset behind it, you're really inspiring.
One thing I did not catch in this video is if this kind of Ai depth scanning is already available for the common user like me, like some brands already did it to propose a tool really user friendly with an ergonomic interface and minimalist settings to enhance the fps or to recreate details in a video, my question is if this tool already exist in a friendly user way to create a nice look like depth of field ? Thank u very much, from France
Your English is fantastic! Thanks for watching! We're doing a product launch on February 1st at 9AM (GMT 5PM) (link below). There's a fun part for French people.
th-cam.com/video/4Dy2lgIYyJY/w-d-xo.html
IN terms of Depth Mapping, we're discussing about adding an easy version of depth-mapping to our product Strada. So stay in touch for more info to solve the problem you're asking about!
Love where this is going!
Using that system you can also enhance DoF for footage shot with actual cinema cameras and simplify rotoscoping!!!
Exactly! I realize that the application for this for FX is super useful.
amazing video. Well done sir
Is there a way to get that LUT you are using with blackmagic?
I had done some fun b-roll videos for myself cos all I had was an iPhone X base model. I had fun. Time got in the way. Now, a few years later…. I see this and now I wanna shoot again. This time a sci-fi short film. Call me crazy. One day, I’ll let someone else do it but for now the 15 will have to do.
Never seen such informative Detailed and informative review. You have best observation and have a beautiful and genius team man. you got my ❤.
As i am in need and have to buy a budget camera before but now will go for iphone 15 pro max. ❤
May apple listen to your . @strada
Glad you liked it! Thanks for tuning in and liking it! Let me know what else you'd like to learn!
Good stuff Michael ! nice to see ya again..
Holy moly this is great!
5:40
Be Still My Heart...
I knew this day would come.
After waiting since 2008.... (using the iPhone 4) for "B" roll...
NOW... WE CAN and WILL... make a movie with APPLY iPhone...
Holy Moley.... I am so EXCITED.
This is amazing. I came here from your interview in Office Hours Global. Great stuff
I've only watched a minute or so of this, and I'm stunned by the graphics , lighting, information, sound quality and enunciation of the speaker.
Checked the channel and noticed only 3.3k ??? 😨
These guys are going to blow up. And i'm here for it.
Subscribed ✅
Wow! That's so cool of you to say! We're new to TH-cam (been working in feature films for 20 years) so this is a new adventure in art and tech and storytelling:-)
Nice video. How did you setup the follow focus to work with the BM app? Thank you
The Tilta Nucleus has a BT radio in it and the BM Camera has a mode for "Accessories". You can turn on Bluetooth and the Nucleus will show up for a connection.
It's pretty legit, but not yet stable over distances. So the focus puller needs to be close to the camera for the BT to remain connected. When she walked away, we lost signal and she had to get closer.
Really good video thank you
Make the app! You will do well. I travel all over the world and need a small rig.
This is a great example of if you have the right lighting, you can make it look just as good for the untrained eye in which is 95% of the people out there.
Telling the story, now that’s a different subject all in itself.
If you travel all over the world just get an fx30, man. It's gonna require the same amount of bits and bobs to put a working rig together. Even less than this, actually.
Amazing video!!!!
I KNEW when I saw this was STRADA
This was going to be a Great Video even before I turn it on.
dude what an incredibly researched, informative, enjoyable, well produced and interesting video!!!!
Thanks for the compliment! Check out Episode 23 and 24! If you liked EP18 you'll love the episodes!
Being a music producer this video took a fighter jet soaring miles above my head!!!!lolol but I actually learned a lot about using my phone to shoot video...great job!
this video is beautifully done. good luck with the algorithm
I truly loved this video. Very Indepth and educational. I have been shooting video since the Canon XL1 , and when your talking professional use, it all matters on what you are shooting. If I am shooting a training video, the standards are not as critical as shooting a video for Netflix. The Iphone and the accessories that are made to make shooting video easier, cost efficient and more practical has many positives, especially if your workplace finds out it can save 100K of money from gear and accessories and not lack quality.
excellent points. Sometimes people in these treads pain all content with one brush - that "shooting iPhone is stupid." But even those who say as much probably have one in their pocket and use it regularly. The situations each of us elect to go up or down the tech scale is an individual's choice. Your points here about critical standards are an excellent point to reinforce that.
Great video, and I think you've found an ideal product to kick off with. I suspect for the moment, most filmmakers who can afford a set, crew, cinematographer and lighting are going to find money for a pro camera too, but smaller productions could definitely go for this.
Pretty sure the reason the iPhone 15 Pro Log is so good (and it's not just Log, but without oversharpening and tone mapping) is that Vincent Laforet (who's been at Apple for a few years now) has finally been able to get the message through. He was in the Apple demo room in Apple Park as part of the FCP Creative Summit last November, which was wild.
You're right. So many companies used to put sharpening in their cameras - which iPhone has in several modes - but log ProRes is really clean and smooth as you say. Vincent and his team are doing so much right over there. I'm glad we were able to push it so far.
The white paper (which again, is such a huge and amazing thing actually publishing their transfer function and gamut), says that the point of Apple Log is for it to have minimal processing. I love that we can do our own tone mapping. Totally agree that for a big production its not so much the sensor, its the reliability, you would hate to lose a scene because an ssd got unplugged in the middle of a shoot, or the camera overheated. But for people starting out, who are learning, it makes so much sense, because you don't have the pressure of hiring tens of thousands of dollars worth of people's time.
I think the iPhone 15 Pro is the best camera to learn on.