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Strada Live Search Demonstration
Are you beginning to understand how much A.I. is going to change the world of workflow? We believe increased speed is going to be much more valuable to creative professionals than Generative A.I. We took Strada to NAB 2024 to show to the public and we ended up winning 3 awards for "Best New Product" so we wanted to share the latest update of our technology with those of you who weren't able to attend.
This webinar was streamed live on Thursday, May 9th, 2024 and we go over the progress updates of the Strada product and demonstrate how our A.I. integrations are improving speed, simplicity, and quality for creative teams. If you work in production and post, this webinar will give you the best glimpse at where we are heading to bring the most speed to your workflows. Watch this product overview and tell us how much time this technology will save you!?!?
0:00 Intro
0:33 Strada is the first AI powered workflow platform
1:50 Strada won 3 awards at NAB
3:20 Demo of Strada - Transfer, Transcribe, Translate
4:40 Import your footage from multiple clouds
6:10 A.I. Transcription
6:57 Transcription for Directors and Producers
7:25 Transcription in Strada
9:20 Navigate by Transcription
10:15 A.I. Translation in Strada
12:55 Strada will be at IBC in Amsterdam!
13:19 Strada syncs by timecode
13:39 You can use Strada on a cellular hotspot
14:20 Strada will be importing from multiple clouds
15:10 Strada will translate different language accents
15:40 Transcription is 10x faster than real time with Strada
17:12 Strada Tag Analyze Search Demo
19:40 Search by location
21:00 Search by objects
22:05 Search by occurrence or actions
24:00 Search through second unit footage
25:00 Search by Transcription
27:25 Tagging in Strada is fully automatic and in bulk
29:05 Search by Metadata in Strada
29:30 Search by Geotagging in Strada
30:40 Custom tagging in Strada
31:59 Our approach to A.I.
34:55 Strada Transcode Demo
37:00 Strada Render Farm
38:50 Render Speed of Strada
40:15 Render days of footage in minutes
41:00 Strada supports XML, ALE, etc.
43:00 OTIO
43:50 FCP Keywords
44:50 Strada will be a companion to NLEs
46:50 Add custom luts in strada
48:50 Strada will enable local drive storage
52:00 Strada’s Private Beta Status
52:45 See us at Cinegear!
มุมมอง: 859

วีดีโอ

26. Measuring the Dynamic Range of an iPhone
มุมมอง 20K21 วันที่ผ่านมา
You've seen us shoot anamorphic on the iPhone 15. So what does it take to make iPhone footage look cinematic? Is it the lens? The crew? The lights? In this episode, we go in depth into all of these things. Most importantly, we experiment with dynamic range on a XYLA chart - what it is, how to measure it, and why it matters. As always, thanks for your comments and questions - don't forget to sub...
25. What If We Got A.I. All Wrong?
มุมมอง 1.5Kหลายเดือนก่อน
Will A.I. take our jobs? If you work in production and this question has crossed your mind within the last 12 months, you're in the right place. In this episode, we discuss where in the creative space that A.I. is useful and why it can actually help make our jobs easier. So, what if we got A.I. all wrong - and how can we make it work for us in the right ways? 0:00 Intro: Will A.I. Take Our Jobs...
24. Can Apple Vision Pro Change Filmmaking Forever?
มุมมอง 44Kหลายเดือนก่อน
One month ago, Apple released the Vision Pro augmented reality headset. Today, we're using it to pull focus. In this video, we discuss a camera assistant's requirements and challenges on set, and how Vision Pro can solve those problems. From testing to using it in production, we'll show you our workflow, budget, and even 1st AC Amritha Mary's thoughts on why this could be the future of pulling ...
23. How We Got an iPhone to Shoot with Cinema Anamorphic Lenses
มุมมอง 25K2 หลายเดือนก่อน
Would you believe that its possible to shoot anamorphic on an iPhone? Would you believe it could be done for less than $3k? Your comments inspired what you're about to see. There's so much that goes into creating a beautiful cinematic image besides what camera is used on set, and we really wanted to push the limits of new tech in a way that hasn't really been done before. We put the gear togeth...
22. Real-Time Workflow Masterclass
มุมมอง 2.5K2 หลายเดือนก่อน
Would you rather have your workflow move at the same speed it always has, or would you like to speed it up without sacrificing quality? Well, that’s an easy answer - we’d like to speed it up. So what is the fastest way to shoot video and deliver it to your editor, thus speeding up the process? Well, the Strada platform does exactly that - it digests your clips and audio, and syncs it all up aut...
21. Syncing Audio with Wireless Timecode
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21. Syncing Audio with Wireless Timecode
Strada Beta Launch Recap
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Strada Beta Launch Recap
Multicam Cloud Review
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Multicam Cloud Review
Automatic Translation
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Automatic Translation
Strada Private Beta Launch
มุมมอง 1.9K3 หลายเดือนก่อน
Strada Private Beta Launch
20. How to Join the Private Beta
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20. How to Join the Private Beta
19. Expect Better Creative Tools
มุมมอง 1.6K4 หลายเดือนก่อน
19. Expect Better Creative Tools
18. How We Got iPhone 15 to Look Like an 8K Cinema Camera
มุมมอง 256K4 หลายเดือนก่อน
18. How We Got iPhone 15 to Look Like an 8K Cinema Camera
From Concept to Code: Austin Case Maps Strada’s Engineering Journey
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From Concept to Code: Austin Case Maps Strada’s Engineering Journey
17. A New Form of Workflow is Born
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17. A New Form of Workflow is Born
16. Collaborative vs Sequential Development
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16. Collaborative vs Sequential Development
15. A Sneak Peek at Strada
มุมมอง 1.5K5 หลายเดือนก่อน
15. A Sneak Peek at Strada
Join Us Live! Strada In Action Webinar
มุมมอง 3645 หลายเดือนก่อน
Join Us Live! Strada In Action Webinar
14. A Technological Defining Moment
มุมมอง 1.4K6 หลายเดือนก่อน
14. A Technological Defining Moment
How We Started our A.I. Tech Company
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How We Started our A.I. Tech Company
13. Will You Own A.I.? Or Will A.I. Own You?
มุมมอง 1K6 หลายเดือนก่อน
13. Will You Own A.I.? Or Will A.I. Own You?
12. What do Burger King and A.I. Have in Common?
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12. What do Burger King and A.I. Have in Common?
11. Are Smartphones Ever Going to be Good Enough for Cinema?
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11. Are Smartphones Ever Going to be Good Enough for Cinema?
10. The Secret to Creating Your Signature Look
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10. The Secret to Creating Your Signature Look
9. Enhancing Video with Artificial Intelligence
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9. Enhancing Video with Artificial Intelligence
8. Love Your Critics?
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8. Love Your Critics?
7. How to Raise $2 Million
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7. How to Raise $2 Million
6. Guaranteed Hiring Hack
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6. Guaranteed Hiring Hack
5. Don't Be a Tool
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5. Don't Be a Tool

ความคิดเห็น

  • @AnthonyTilleyVideography
    @AnthonyTilleyVideography 7 ชั่วโมงที่ผ่านมา

    Is there any way we can get this LUTs by Ian Verdavek at LightIron

  • @yanamorim5747
    @yanamorim5747 16 ชั่วโมงที่ผ่านมา

    you can make iphone look like cinema you just need to buy all of these bulky cinema accessories and five people and a real camera that you use to match the image in editing, i’d like to watch someone who actually doesn’t have access to these resources use the iphone as a solution, cuz this is a tonedeaf experiment, no average user will be able to replicate.

  • @hendrikwiekenberg
    @hendrikwiekenberg วันที่ผ่านมา

    All that stuff added to an iPhone feels like: th-cam.com/video/aSG_23DTvKs/w-d-xo.html&ab_channel=seedyrom 😂😂

  • @AMaferkra
    @AMaferkra วันที่ผ่านมา

    Keeps getting better, so exciting!

  • @arjunsp
    @arjunsp วันที่ผ่านมา

    I usually don’t subscribe to channel based on one video. But the quality storytelling and the execution is phenomenal on this. You have gained a subscriber, Keep making these.

  • @CartyCreative
    @CartyCreative วันที่ผ่านมา

    Awesome video! Curious how that depth plugin compares to Davinci Resolve's built in depth plugin

  • @honey4xi
    @honey4xi 2 วันที่ผ่านมา

    9:04 Apple makes the iPhone 15 Pro Max for shooting Cinema videos 4K 10 bit HEVC, no shooting Cinema videos 4K 10 bit RAW or RGB.

    • @Strada-Tech
      @Strada-Tech วันที่ผ่านมา

      You can shoot ProRes (RGB, intraframe) without the Cinema Mode enabled. Ironically, if you want the best (cinema) quality, you must avoid using Cinema Mode.

    • @honey4xi
      @honey4xi วันที่ผ่านมา

      @@Strada-Tech So, I need removable lenses for my iPhone 15 Pro Max 1TB in order to shoot cinematic videos in ProRes 10-bit 422 RGB.

  • @GooseCrack
    @GooseCrack 2 วันที่ผ่านมา

    awesome! always great videos from you guys

  • @JeffBourke
    @JeffBourke 3 วันที่ผ่านมา

    Thew crew must have absolutely HATED the direction that X event must be shot on iPHone. WTF!!!

  • @JeffBourke
    @JeffBourke 3 วันที่ผ่านมา

    The iPhone Vs $999999 camera META will never stop yielding 🤣🤣🤣

  • @AlgerieHD
    @AlgerieHD 3 วันที่ผ่านมา

    do u share these LUTs? :O great stuff

    • @Strada-Tech
      @Strada-Tech วันที่ผ่านมา

      If you sign up for the app at strada.tech and then send us an email at beta at Strada dot tech, we'll share with you some fun LUTs to try!

  • @MCCmp
    @MCCmp 3 วันที่ผ่านมา

    Fuck its to late. Already bought a RED Weapon for little travel videos.. xD

  • @sohailalhadrani7973
    @sohailalhadrani7973 4 วันที่ผ่านมา

    Can you try next time to shoot with a Samsung phone? to see if it's all just hype or the iPhone deserve it

  • @user-dm8bw5wn1h
    @user-dm8bw5wn1h 4 วันที่ผ่านมา

    Your work in this video is simply mesmerizing! The attention to detail and the cinematic quality you bring is unparalleled. I’m particularly intrigued by the blurring effect used. Could you kindly share which AI or software you employed for this? It adds such a professional touch to the production. Keep up the amazing work!

    • @Strada-Tech
      @Strada-Tech วันที่ผ่านมา

      Thanks! The tool is called Blace Plugin. It's in the episode and it can be applied in After Effects to do depth analysis. DaVinci Resolve has a similar tool but I find easier to control depth-of-field blur in After Effects.

  • @tsabbitdama2006
    @tsabbitdama2006 4 วันที่ผ่านมา

    simply amazing

  • @broadcastGEMs250
    @broadcastGEMs250 5 วันที่ผ่านมา

    Looking great!

  • @mikemarx9360
    @mikemarx9360 5 วันที่ผ่านมา

    It’s not Ai, it’s not intelligent. Its just a tool to steal a bunch of information

  • @alltj
    @alltj 5 วันที่ผ่านมา

    This is great and produces amazing results…. How ever that is still a camera oriented rig and lens not iPhone native accessorising… for the next one use off the shelf consumer rigging like Neewer iPhone cage with 17mm Ulanzi/adapted anamorphic lens the little square one…(please don’t use Moment or Beastgrip if you really wanna go on budget). I think Production Design and PostProduction are the the real kings….

  • @daniloribeiro3526
    @daniloribeiro3526 5 วันที่ผ่านมา

    Why does he looks and sounds like the big bang theory guy?

  • @terryverhaar4184
    @terryverhaar4184 5 วันที่ผ่านมา

    Can’t wait to see your integration with FCP. Hopefully it will also support some sort of C2C capabilities with FCP and a cloud storage solution. Also hope you have the new Final Cut Camera and Live Multicam apps on your road map.

    • @Strada-Tech
      @Strada-Tech 5 วันที่ผ่านมา

      Episode 28 is slated to drop on June 4th and I think FCP fans will like it:)

    • @terryverhaar4184
      @terryverhaar4184 5 วันที่ผ่านมา

      @@Strada-Tech Thanks for that info - now I can stop going back to your channel every 5 minutes to make sure I catch the next episode! 😂

  • @Rooonooo608
    @Rooonooo608 6 วันที่ผ่านมา

    Super

  • @user-nq6ze9pm2v
    @user-nq6ze9pm2v 6 วันที่ผ่านมา

    Congrats Amritha❤

  • @jonathanalfred446
    @jonathanalfred446 6 วันที่ผ่านมา

    Love this format

  • @DueceSpice
    @DueceSpice 6 วันที่ผ่านมา

    THIS IS A APPLE VISION PRO AD INSTEAD OF A ACTUAL REVIEW

  • @BadIdeaJorge
    @BadIdeaJorge 7 วันที่ผ่านมา

    The highest quality movie theater projectors have 12 stops. Just sayin

  • @chriswilfrid
    @chriswilfrid 7 วันที่ผ่านมา

    I love your film stuff but I more loving your Startup workflow or how to run a startup in smartest way❤

    • @Michael_Cioni
      @Michael_Cioni 5 วันที่ผ่านมา

      Thanks for the comment:) We're trying to be honest, transparent, and truly chronicle the story of what we're creating - and there truly is no script. Every month yields new challenges and we try to share the progress, inspiration, and objectives with the community. I honestly have no idea where this channel goes, but as long as people like you find value in it, we'll keep doing it:)

  • @United_Wings
    @United_Wings 7 วันที่ผ่านมา

    😮

  • @cortesdopixelblock5389
    @cortesdopixelblock5389 7 วันที่ผ่านมา

    Please, samsung make it happen on s24

  • @wenta24
    @wenta24 8 วันที่ผ่านมา

    dude what an incredibly researched, informative, enjoyable, well produced and interesting video!!!!

    • @Strada-Tech
      @Strada-Tech 7 วันที่ผ่านมา

      Thanks for the compliment! Check out Episode 23 and 24! If you liked EP18 you'll love the episodes!

  • @jamied6166
    @jamied6166 9 วันที่ผ่านมา

    I love this Tagging by video content. I'd love to have a tool which could eye match my full res media to a frame in a low res reference mov. That would save me hours when conforming... (Or am I 'asking for a faster horse' 😂!?)

    • @Michael_Cioni
      @Michael_Cioni 5 วันที่ผ่านมา

      I think you're right - and I wanted to do a super deep-dive on tagging. So be sure to check out Episode 28 which is set to release on June 4th. But the idea of matching full res with low res media is 100% on our roadmap. We are conceptualizing a very different approach to make this work! Thanks for the comment!

  • @bncavisual
    @bncavisual 9 วันที่ผ่านมา

    This is life changing. I'm waiting to see how Strada interacts with popular editing softwares. What you guys are doing is just GREAT!

    • @Michael_Cioni
      @Michael_Cioni 5 วันที่ผ่านมา

      Thanks for the comment! We wanted to do a very deep-dive on tagging and how it can integrate with NLEs. So be sure to check out Episode 28 when it drops (scheduled for June 4th). we'll really break down the problems and solutions for logging and tagging.

  • @isarayyanmd
    @isarayyanmd 9 วันที่ผ่านมา

    Thank you.

  • @cmog6036
    @cmog6036 9 วันที่ผ่านมา

    you don't need an iphone to do that. that dof is working on any video

  • @pavelbasov5488
    @pavelbasov5488 10 วันที่ผ่านมา

    Great job, guys! Enjoyed watching it

  • @heyitsjoshd
    @heyitsjoshd 10 วันที่ผ่านมา

    Great storytelling.

  • @devtank
    @devtank 10 วันที่ผ่านมา

    Great vid, great advice.

  • @mercedesMSF
    @mercedesMSF 10 วันที่ผ่านมา

    Very exciting and unthinkable posibilities a few months ago. As a video editor and motion graphs designer, thank you! Also, I truly appreciate the way Strada uses AI, no for generating creative content, but on the contrary, to support us, creators of content.

    • @Michael_Cioni
      @Michael_Cioni 9 วันที่ผ่านมา

      Thanks for the feedback! If you're in LA on June 7-8, we'll be at Cinegear and showing some upgrades that weren't ready when we did this recap. So in a few weeks we're taking it up another notch! Plus we're inching closer to you being able to try it for yourself! Thanks for the comment:)

  • @user-wc2yr3xm1g
    @user-wc2yr3xm1g 10 วันที่ผ่านมา

    Can’t wait to watch this. So exited to see what’s possible.

  • @mauscuba
    @mauscuba 10 วันที่ผ่านมา

    So disingenuous... the iPhone does NOT do all that by itself, you need to put a big chunk of cash IN ADDITION TO the blessed phone to get the results you are describing here...

    • @Michael_Cioni
      @Michael_Cioni 9 วันที่ผ่านมา

      You're 100% right on the fact you need talent, tools, and cash to make the iPhone get images like this. My intention here was to see what was possible, certainly not be disingenuous. So we did another episode you might want to check out (Ep23) that we broke down the cost of the camera gear to help people better understand where the costs were. Thanks for the comment:)

    • @mauscuba
      @mauscuba 9 วันที่ผ่านมา

      @@Michael_Cioni ... I'll check that video out, thank you. My perspective as a starting video shooter: I rather put my money on entry level BlackMagic gear or even a Sony FX30 than trying to rig out an overhyped, over glorified, overrated, cult worshiped iPhone...

    • @Michael_Cioni
      @Michael_Cioni 8 วันที่ผ่านมา

      @@mauscuba Blackmagic and Sony FX30 are great cameras. Totally get the perspective of a starting video shooter. Since the world is so big, budgets vary and when you see Episode 23 you'll see how we made a killer result on a low-cost solution that many people already have access to. But it's certainly just one flavor of options. My bet is it will be 3-5 more years before Apple has solutions that are more in-line with FX30. More choices is good for all skill levels:)

  • @BenettGraezer
    @BenettGraezer 10 วันที่ผ่านมา

    Super excited about the ability to import tags as keyword collection inside FCP and how the workflow will look like! You guys rock!

    • @Michael_Cioni
      @Michael_Cioni 5 วันที่ผ่านมา

      Episode 28 is slated to drop June 4th - and in that episode we do a deep dive on FCP tagging and logging. I think you'll like it:)

  • @saullotzof
    @saullotzof 10 วันที่ผ่านมา

    This is so, so brilliant guys. Really excited to see where you go with everything.

    • @Michael_Cioni
      @Michael_Cioni 10 วันที่ผ่านมา

      Hey, thanks for saying that! I'm so glad it's resonating with you! We're really hoping this "clicks" with people and clearly you're getting it. Can you share which feature we demonstrated is the most valuable in your own workflows?

  • @natchproduction2477
    @natchproduction2477 10 วันที่ผ่านมา

    I need the custom LUT plz

    • @Strada-Tech
      @Strada-Tech 10 วันที่ผ่านมา

      sign up for the app and then email us at beta at strada dot tech and we'll send you some fun iPhone LUTs to try!

  • @crashkg
    @crashkg 10 วันที่ผ่านมา

    The logging example of the lake is super cool. I can see how this would be incredibly helpful.

  • @8bit239
    @8bit239 11 วันที่ผ่านมา

    I have a few questions. What is the difference between the LUT and the later colour correction pass? And which programme can I use to do this? And where can I get this LUT?

    • @Michael_Cioni
      @Michael_Cioni 9 วันที่ผ่านมา

      Great question! The LUT is a creative conversion from the camera log into a viewing gamma space (in this case, Apple Log into Rec709). Some people refer to this as a "base grade" because it gets you "normalized images" coming from a log source. Then you use a color correction pass to fine-tune the look. Ironically, the fine-tune color should happen before (or beneath) the LUT in order to get the best control and range out of the adjustments. I work with colorist Nick Lareau who grades in DaVinci Resolve and uses the base LUT and about 20 different layered effects to achieve the creative color pass. That's the foundation of color grading and thanks to TH-cam, there are about 5,000 DaVinci Resolve training videos to start learning how to do it yourself. Plus, Blackmagic makes a free version of Resolve to try! Good luck:)

  • @promptgeek
    @promptgeek 11 วันที่ผ่านมา

    i do love the work and the visuals but if you only have an iphone but all of the other equipment, lighting and crew then you have messed up your budget somewhere! 😅

  • @kiratkumardesigns
    @kiratkumardesigns 11 วันที่ผ่านมา

    no you do not period

  • @fabriziovenanzi
    @fabriziovenanzi 12 วันที่ผ่านมา

    Your voice doesn’t seem in sync

  • @businessmanager7670
    @businessmanager7670 12 วันที่ผ่านมา

    does not look like the 8k camera lool, clickbait nice try

  • @sfo3113
    @sfo3113 12 วันที่ผ่านมา

    considering how gd amazing this video was, I would have been mindblown if you'd said that video itself was shot on iphone. lol. awesome work! cant believe we get to experience all this expertise for free.

  • @ajinkyamalgi5761
    @ajinkyamalgi5761 14 วันที่ผ่านมา

    At 1:10, why did you multiply by 1.7?

    • @Michael_Cioni
      @Michael_Cioni 13 วันที่ผ่านมา

      Great question! Good eye:) Apple provided their lens focal lengths based on 35mm metrics. The RED Monstro sensor is 46mm, so the same lens focal length has a different field of view (a larger sensor would have a wider FOV). So the 46mm has a 1.7x wider FOV than the same focal length on 35mm. So a 50mm on a 35mm sensor has the field of view closer to a 30mm on the 46mm sensor. So that's the reason for the conversion math. However, after doing more tests between large sensor and iPhone I don't think Apple's labeling is accurate. Thanks for the comment!

    • @ajinkyamalgi5761
      @ajinkyamalgi5761 13 วันที่ผ่านมา

      @@Michael_Cioni Sir thank you very much for the reply. Lots to learn from your channel. Keep growing!