The Rise & Fall Out of “The Big 3”: A Deep Dive Into Kendrick Lamar, Drake & J. Cole

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  • เผยแพร่เมื่อ 18 ม.ค. 2025

ความคิดเห็น • 140

  • @AnthonyAikenJr
    @AnthonyAikenJr  19 ชั่วโมงที่ผ่านมา +108

    This is my favorite video I’ve ever made. I hope you all kick back and enjoy a trip down memory lane. Please like to support. I need TH-cam to pick this story up. More coming soon so if you’re new subscribe. Peace & love y’all!

    • @Bitsofberry
      @Bitsofberry 18 ชั่วโมงที่ผ่านมา +5

      Your analysis and the breakdown of the big 3 is astounding, thank you! I’m so glad I found your channel a couple of weeks ago, amazing video ❤

    • @CrashoutReviews
      @CrashoutReviews 18 ชั่วโมงที่ผ่านมา +3

      Ay im only halfway in but this is great

    • @Ay0d3l3
      @Ay0d3l3 15 ชั่วโมงที่ผ่านมา +1

      This was masterful

    • @theblackjohndoe3312
      @theblackjohndoe3312 14 ชั่วโมงที่ผ่านมา +1

      🔥 bro straight 🔥

    • @eoinmcsweeney2632
      @eoinmcsweeney2632 14 ชั่วโมงที่ผ่านมา +1

      Half way in and loving it.

  • @Content_King215
    @Content_King215 14 ชั่วโมงที่ผ่านมา +36

    Kendrick said “F*** the big 3 its just big me “
    And had both of Drake and J.Cole Self-destruct. “Its alot of opinions but no power to carry it”

  • @austincasey4621
    @austincasey4621 15 ชั่วโมงที่ผ่านมา +38

    Watching Kendrick grow as an artist has been a feat to witness, and is something we may never see again.

  • @MADDYG-p8v
    @MADDYG-p8v 13 ชั่วโมงที่ผ่านมา +19

    There’s no way Drake and Cole believed that popping off about things Kendrick takes seriously-his music, his legacy, his privacy, his family, his community, his reputation, his LIFE, etc-would lead to anything except war.
    Drake is a pox on Hip Hop. I hope the UMG lawsuit clears him out of the genre forever.

  • @MisssMarissss
    @MisssMarissss 18 ชั่วโมงที่ผ่านมา +37

    The amount of research & preparation that you had to do to put this out for us, thank you ♥️

  • @yoeprendergast
    @yoeprendergast 13 ชั่วโมงที่ผ่านมา +12

    This is one of the best videos I have watched in awhile. Kendrick is my favorite of all times and everything you said here is on point!!!! I am sending this to my 19 years old son, we are both music junkies and he needs to listen you. I know he will enjoy this channel. 😌

  • @sorinnoctis652
    @sorinnoctis652 17 ชั่วโมงที่ผ่านมา +24

    24:38 Hindsight 20:20 "only YOU like being famous!"-Euphoria- Kendrick.

  • @I_K1540
    @I_K1540 19 ชั่วโมงที่ผ่านมา +56

    Rap video essays going crazy of late. What an entertaining timeline we’re in now.

    • @Fluer-de-Lis
      @Fluer-de-Lis 16 ชั่วโมงที่ผ่านมา +4

      At least we can thank Drake for losing so badly that it’s making us analyze the whole situation at this point

    • @thalmoragent9344
      @thalmoragent9344 14 ชั่วโมงที่ผ่านมา +4

      ​​@@Fluer-de-Lis
      True
      Funny thing is, this is literally what Cole was telling Drake to do on Port Antonio, just keep making music and move on... sadly, he ain't wanna take the advice from an old friend. Kendrick and Cole saw where this was headed, and now it's here
      Instead of taking Cole's advice... Drake chose the darker path. Oh well. 🤷🏿
      We gotta get someone to Remix all of Drake's best hits, with the Allegations as lyrics just like this! 😅

  • @Orac11e
    @Orac11e 13 ชั่วโมงที่ผ่านมา +13

    When you called yourself a genius for making the Kendrick/Tupac edit I wanted to like the video for the second time. That kind of confidence isn't manufactured one has to be born with it

    • @akiret3113
      @akiret3113 10 ชั่วโมงที่ผ่านมา +1

      and it was accurate!

  • @karolinaklova
    @karolinaklova 19 ชั่วโมงที่ผ่านมา +24

    This was an excellent breakdown! 👏🏾 thank you so much for taking the time & making your edits! 🫶🏾

  • @Yahpah
    @Yahpah 14 ชั่วโมงที่ผ่านมา +9

    This needs to go viral! Good work young man!

  • @rubyreduxx
    @rubyreduxx 13 ชั่วโมงที่ผ่านมา +6

    The Jimmy Brookes clips 😆
    Excellent breakdown

  • @TURBOMIKEIFY
    @TURBOMIKEIFY 18 ชั่วโมงที่ผ่านมา +26

    I just love it when you post. Your vernacular, tone and timbre is fantastic!

  • @YazVibesOnly
    @YazVibesOnly 16 ชั่วโมงที่ผ่านมา +9

    I'm about to kick back and watch... thank you for the hard work!!

  • @minismalls3096
    @minismalls3096 18 ชั่วโมงที่ผ่านมา +11

    amazing breakdown. I was in highschool when all 3 of them were coming up it was a dope time. I remember it was a huge deal when kendrick got passed the torch from all the west coast legends back in 2011

  • @mtylerw
    @mtylerw 18 ชั่วโมงที่ผ่านมา +8

    Nicely done. Great analysis of what took place and and you did it in less than 3 1/2 hours. Great editing. Love your work.

  • @vanessiaclark6701
    @vanessiaclark6701 17 ชั่วโมงที่ผ่านมา +7

    I'm only 20 minutes in but this video is great! Very informative and entertaining at the same time.👏🏾

  • @anasa4100
    @anasa4100 13 ชั่วโมงที่ผ่านมา +3

    First video of yours I've ever watched and it was VERY interesting. You just gained a new subscriber.

  • @QueenAfyBlog
    @QueenAfyBlog 13 ชั่วโมงที่ผ่านมา +3

    This was so amazing, I had to subscribe 🔥🔥🔥

  • @Helen4Q
    @Helen4Q 15 ชั่วโมงที่ผ่านมา +17

    Lets stop pretending that drake wrote his own raps. He was never in the big 3 conversation. You must write your own shih to be goat of anything. Getting credit for others work is not what we do.

    • @thebigdoginthisbitch4733
      @thebigdoginthisbitch4733 14 ชั่วโมงที่ผ่านมา

      One of the main reasons why I always had Kendrick and Cole above Drake
      How do people ignore the ghostwriting?

    • @Nikki_the_G
      @Nikki_the_G 14 ชั่วโมงที่ผ่านมา

      Thank you! Drake is a FRAUD. "Legend" who stole his way to the top on a culture he is not part of, please.

  • @getTheSchmack
    @getTheSchmack 14 ชั่วโมงที่ผ่านมา +4

    The time you put into sitting, pondering, making connections *chefs kiss*. Brilliant video! Masterpiece! Keep it up! Thank you! 😅

  • @kimrrb3665
    @kimrrb3665 16 ชั่วโมงที่ผ่านมา +5

    I absolutely loved the topic of this video and the depth it had. I felt the same as with an earlier video you did that compared kendrick lamar's and taylor swift's storytelling appeal. just unique content and so well researched and told

  • @introducingjoshua
    @introducingjoshua 15 ชั่วโมงที่ผ่านมา +4

    This was amazing and respectful you didn’t disrespect drake or nothing even though he deserves to be clowned real classy shit

    • @HarleyQuinn-mb2de
      @HarleyQuinn-mb2de 12 ชั่วโมงที่ผ่านมา +1

      HE DISRESPECTS HIMSELF DRAKE NEEDS NO HELP IN THAT DEPARTMENT LMAO 😂😂😂😂😂😂😂😂😂😂😂😂😂

  • @meccahdawn
    @meccahdawn 11 ชั่วโมงที่ผ่านมา +1

    Wow!!! I was getting ready to not watch this. Then, you got my attention. Not only was,this very entertaining (with your clips), but quite thorough, and thought provoking. You earned this damn like Sir, and new sub. Looking for to more.❤

  • @paulax3000
    @paulax3000 17 ชั่วโมงที่ผ่านมา +4

    Great research which as always gives your videos a different perspective. I appreciate all the effort you put into making quality content. 👍🏾

  • @sarahlevxo
    @sarahlevxo 16 ชั่วโมงที่ผ่านมา +4

    Incredible video, I got so lost in the info that I was surprised it was over lol keep it up!! Can't wait for more

  • @sorinnoctis652
    @sorinnoctis652 17 ชั่วโมงที่ผ่านมา +12

    33:35 idk why but this part is frying me. "Why... why would he do that???" Lmao

  • @TheStreetcoalition
    @TheStreetcoalition 13 ชั่วโมงที่ผ่านมา +2

    Man, this is a excellent breakdown much props to you, brother👍🏾💯💯💯

  • @TheConfusedPlaylist-j2x
    @TheConfusedPlaylist-j2x 15 ชั่วโมงที่ผ่านมา +2

    I know how much work this video took...excellent job!

  • @shealinaquintana9639
    @shealinaquintana9639 18 ชั่วโมงที่ผ่านมา +5

    Love this break down 🔥🔥🔥

  • @60lovingBTS
    @60lovingBTS 14 ชั่วโมงที่ผ่านมา +3

    Really enjoyed this!

  • @maleikav615
    @maleikav615 14 ชั่วโมงที่ผ่านมา +5

    I replay meet the grahams from time to time lol

  • @blackkcinamacritic
    @blackkcinamacritic 14 ชั่วโมงที่ผ่านมา +3

    Yesssssss❤ the downfall documentary

  • @peterhernandez7817
    @peterhernandez7817 14 ชั่วโมงที่ผ่านมา +2

    Great video fam. Keep up the hard work.

  • @Blulious
    @Blulious 18 ชั่วโมงที่ผ่านมา +5

    My favorite part of this video is the random zoom-ins into the bookcase. 📚📚📚📚📚📚📚

  • @johngeier697
    @johngeier697 17 ชั่วโมงที่ผ่านมา +5

    You make amazing videos bro

  • @MisssMarissss
    @MisssMarissss 18 ชั่วโมงที่ผ่านมา +5

    That EDIT 🙌🏻🫶🏻

  • @serfranklin6022
    @serfranklin6022 13 ชั่วโมงที่ผ่านมา +2

    Great analysis, as always 👏🏽

  • @SnozberryMuffins
    @SnozberryMuffins 15 ชั่วโมงที่ผ่านมา +4

    33:44 ok, Kendrick’s crazy face coming on while you were saying “YEAH FRIENDLY SPARRING MATCH” 😂😂😂💀☠️🪦

  • @cleveland2810
    @cleveland2810 12 ชั่วโมงที่ผ่านมา +1

    Great video. Time well invested on my behalf.

  • @AllTheArtsy
    @AllTheArtsy 11 ชั่วโมงที่ผ่านมา +1

    im so glad my cousins from Daly City got me into the Kendrick Lamar EP. growing up with Kendricks music has been a true blessing

  • @MurpleHaze
    @MurpleHaze 14 ชั่วโมงที่ผ่านมา +3

    Outstanding job!🔥🔥🔥

  • @thalmoragent9344
    @thalmoragent9344 14 ชั่วโมงที่ผ่านมา +5

    *"The Big 3 like we started a League"* was a great notion on J-Cole's part I'll admit, but in the end, Drake's been kicked from the group, meanwhile Kendrick and Cole not on speaking terms, or at least for the time being.
    We'll see what 2025 has in store for Hip-Hop. Drake's falling off HARD, but I'm still excited for Kendrick at the Superbowl, and for Cole's "The Fall Off".

    • @thebigdoginthisbitch4733
      @thebigdoginthisbitch4733 14 ชั่วโมงที่ผ่านมา

      Been saying Kendrick and Cole are better than Drake way before the battle

  • @Yahpah
    @Yahpah 15 ชั่วโมงที่ผ่านมา +2

    Wow your research is impeccable!! Good job bro!

  • @tyfreedmen9721
    @tyfreedmen9721 11 ชั่วโมงที่ผ่านมา

    Excellent breakdown! This is some of the best context I've seen in regards to the Big 3/Drake v Kendrick on YT.

  • @reggeevans3495
    @reggeevans3495 11 ชั่วโมงที่ผ่านมา +1

    Great Job brother!

  • @OfteninLondon
    @OfteninLondon 16 ชั่วโมงที่ผ่านมา +2

    This was great. Thank you

  • @brianconvict
    @brianconvict 12 ชั่วโมงที่ผ่านมา

    This is the second best video i have seen covering the beef and its history, after FD Sig's. And I appreciate that it doesnt seethe with hate towards Drake like alot of other videos. Well done.

  • @mefilmmaking
    @mefilmmaking 17 ชั่วโมงที่ผ่านมา +3

    Best Breakdown 💯

  • @SpectroUzumaki
    @SpectroUzumaki 11 ชั่วโมงที่ผ่านมา +3

    “spit a loogie at the camera, speed off, yeah its us” 18:27

  • @chulita097
    @chulita097 13 ชั่วโมงที่ผ่านมา +2

    Perfection!!!

  • @mayagoodwin6609
    @mayagoodwin6609 13 ชั่วโมงที่ผ่านมา +1

    Phenomenal as always.

  • @T_O_G_K
    @T_O_G_K 12 ชั่วโมงที่ผ่านมา

    👏🏼👏🏼👏🏼 couldn't have narrated a better way, beautifully done 👏🏼👏🏼👏🏼

  • @Rosula_D
    @Rosula_D 14 ชั่วโมงที่ผ่านมา +1

    Here before this goes viral! Good job brother 👏👏👏
    I agree, 2013 was the turning point. I think Kendrick was trying to ignore his best instincts that told him not to trust anyone. Once he saw Drake's reaction to Control he knew that playing nice and just hoping for friendly competition wasn't an option. Drake and Cole are victims of their own childhood experiences. They grew up in generally safe circumstances, even if they weren't rich, they didn't have to worry for much until they got older. They didn't have any reason to look over their shoulders. Not saying they didn't work for their success because that's bs but they hadn't seen the real bad stuff. But Kendrick grew up in a different environment, he knows you always gotta be on the lookout and let no man look down on you. Listen to what he tells Adonis on MTG. Also I know (and kinda understand) why most dudes were stuck on the Dave Freeeee bar but as a woman that would probably make me admire Kendrick as a person, not just a rapper. Drake can't even bother to raise his own son without using him as a prop...

  • @mzdeb4lyfe
    @mzdeb4lyfe 12 ชั่วโมงที่ผ่านมา +1

    Great job 💯

  • @charlotteterry9308
    @charlotteterry9308 15 ชั่วโมงที่ผ่านมา +2

    Anthony, you ATE fr!! My fave video of yours!!❤️❤️❤️

  • @crowing3886
    @crowing3886 13 ชั่วโมงที่ผ่านมา +4

    I think you're forgetting one thing regarding drake and the pusha T beef.
    Drake went out of his way to bury the story of adidon. Remember it had almost 40mil views on youtube before drake got UMG to get it removed off youtube. And that was the first month!He also had pulled strings regarding pusha Tour aswell.
    I definitely believe it effected drake. Just not public opinion.

  • @finally1111
    @finally1111 15 ชั่วโมงที่ผ่านมา +1

    This was awesome. Great work

  • @akiret3113
    @akiret3113 10 ชั่วโมงที่ผ่านมา

    Fantastic vid Anthony, that hard work paid off.

  • @YBDope2Cool
    @YBDope2Cool 15 ชั่วโมงที่ผ่านมา +1

    Love this breakdown bro

  • @angeliquejackson2482
    @angeliquejackson2482 14 ชั่วโมงที่ผ่านมา +1

    Great break down! Chief kiss

  • @NeshaneAesusBrown
    @NeshaneAesusBrown 14 ชั่วโมงที่ผ่านมา +2

    Well done!!!

  • @TinaTaylorMade
    @TinaTaylorMade 13 ชั่วโมงที่ผ่านมา +2

    Excellent!

  • @jackpotdadon
    @jackpotdadon 11 ชั่วโมงที่ผ่านมา

    Great video my brother keep up the good work

  • @bigredd2688
    @bigredd2688 15 ชั่วโมงที่ผ่านมา +2

    Awesome video

  • @2ndcharlie
    @2ndcharlie 17 ชั่วโมงที่ผ่านมา +4

    No one really talks about Buried Alive by Kendrick on Drakes album

    • @Insouciant_Lyfê
      @Insouciant_Lyfê 14 ชั่วโมงที่ผ่านมา +1

      One of Kendrick's most vulnerable tracks. Love it too much.

  • @tashannalacy531
    @tashannalacy531 14 ชั่วโมงที่ผ่านมา +2

    Awesome 👏🏽

  • @nigelspringer673
    @nigelspringer673 15 ชั่วโมงที่ผ่านมา +1

    great video bro

  • @Cee-FC
    @Cee-FC 12 ชั่วโมงที่ผ่านมา

    "He can't keep getting away with this" edit was hilarious!

  • @Mochathoughts
    @Mochathoughts 16 ชั่วโมงที่ผ่านมา +1

    Amazing work

  • @newme7464
    @newme7464 11 ชั่วโมงที่ผ่านมา

    Good job! Highly entertained. Kinda didn’t want it to finish. You didn’t finish the budden interview though? Anyways thanks. I’m gonna go listen to GNX now. Lol

  • @AVM7cr
    @AVM7cr 12 ชั่วโมงที่ผ่านมา

    Dear TH-cam give this man more view. Too much love and carr while cooking.

  • @nelsondearmas8810
    @nelsondearmas8810 13 ชั่วโมงที่ผ่านมา +1

    The heart part 4 was slept on in 2017 days.

  • @TheRaiReport
    @TheRaiReport 19 ชั่วโมงที่ผ่านมา +4

    I somehow clicked on this by accident but happy I did 🎉

  • @freethinkerstv2112
    @freethinkerstv2112 13 ชั่วโมงที่ผ่านมา +1

    In my opinion Drake should’ve never even been considered when it came down to the “Big 3”. He has always wanted to be a POP star. He hated that he would only win awards for Rap songs. I feel like Big Sean or Wale could’ve easily occupied that 3rd slot.

  • @BananafiedBread
    @BananafiedBread 17 ชั่วโมงที่ผ่านมา +1

    already subbed bro can only give love

  • @karondasilva8282
    @karondasilva8282 16 ชั่วโมงที่ผ่านมา +4

    Great video essay ❤

  • @ididntaskverified3663
    @ididntaskverified3663 19 ชั่วโมงที่ผ่านมา +3

    Title should be named, the rise and fall of the big 3: king of the hill

  • @bereaboy
    @bereaboy 12 ชั่วโมงที่ผ่านมา

    Awesome video family

  • @gsheverything_2716
    @gsheverything_2716 16 ชั่วโมงที่ผ่านมา +2

    I really love this

  • @GQMoneyMitch
    @GQMoneyMitch 19 ชั่วโมงที่ผ่านมา +5

    52 mins? insta classic

  • @Illthallion-Hero
    @Illthallion-Hero 12 ชั่วโมงที่ผ่านมา

    "Rabbit hole is still deep, I can go further, I promise"

  • @chuckobucko2896
    @chuckobucko2896 15 ชั่วโมงที่ผ่านมา +2

    Damn the big kish theory, anytime somebody got books in the background.. they definitely finna cook

  • @Juane-ov8dz
    @Juane-ov8dz 11 ชั่วโมงที่ผ่านมา

    Good video on point

  • @adrianmorgan4722
    @adrianmorgan4722 12 ชั่วโมงที่ผ่านมา

    Good analysis

  • @EANDM71
    @EANDM71 14 ชั่วโมงที่ผ่านมา +3

    I just have trouble believing Cole. I want to believe him, but associating with Drake just puts a horrible taste in my mouth. He speaks about the virtue of being humble and I agree with him. But the crap he pulled…I give him the side-eye. Still respect him a little. Still think he’s a G.O.A.T., but I listen to him differently now.

  • @mackeym10
    @mackeym10 13 ชั่วโมงที่ผ่านมา +1

    what about " i hope they my friends if not i might ynw milly " that clear shoot to

  • @henrybui6353
    @henrybui6353 18 ชั่วโมงที่ผ่านมา +5

    I don't know if this would count as the greatest rap beef because it was so one sided skill wise, objectively. Now with the skewed popular opinion, i guess you could.
    In no universe would aubrey ever have won unless kendrick just threw on purpose.

  • @gxldengxd7938
    @gxldengxd7938 12 ชั่วโมงที่ผ่านมา +1

    22:56 Shout out ta Knxwledge 🙏🏽

  • @EastWatchQ
    @EastWatchQ 10 ชั่วโมงที่ผ่านมา

    37:06 Kendrick has had some lines that can be considered for Cole.

  • @halojeff15
    @halojeff15 11 ชั่วโมงที่ผ่านมา

    i like this video, you're giving all of them credit ,even if you have a clear personal favorite in one of them. really good insight and breakdown. hot take but i think cole actually dropping the most consistent heat and i actually don't like him or drake.

  • @EANDM71
    @EANDM71 14 ชั่วโมงที่ผ่านมา +1

    I cannot stand Drake, but I do kinda see his point of view if he is someone who really values what people think.

  • @Cee-FC
    @Cee-FC 11 ชั่วโมงที่ผ่านมา

    39:52 I feel the same way, TO THIS DAY!
    Beef aside, talking art only, I personally feel Euphoria was the best music of the entire beef.

  • @theenatashasheree
    @theenatashasheree 11 ชั่วโมงที่ผ่านมา

    14:59 most talented GUY

  • @Open-MindedSkeptic
    @Open-MindedSkeptic 15 ชั่วโมงที่ผ่านมา +1

    Although I am still a Cole fan, that apology was trash. He should've just said the truth about what Schoolboy told him, and that was to step aside because this wasn't that kind of battle so clear the fxckin battle field for this massacre.

    • @perfect1035
      @perfect1035 14 ชั่วโมงที่ผ่านมา +2

      That is a rumor that has not been confirmed,I definitely don’t think Cole was encouraged or told to apologize,

    • @amberpurvey9882
      @amberpurvey9882 14 ชั่วโมงที่ผ่านมา +2

      @@perfect1035yes because daylyt explained it differently. Said cole was feeling regret

  • @mefilmmaking
    @mefilmmaking 17 ชั่วโมงที่ผ่านมา +2

    J.Cole is like a blend of Kendrick & Drake

  • @1b4101
    @1b4101 12 ชั่วโมงที่ผ่านมา +1

    “As big as the whaaaaat”??!!!😂😂- Drake was out here trying to be a bully, he was feeling all euphoric, comfortably cosplaying as a rapper!!….HOWEVER (and in Drake’s defense): How was he supposed to know that screaming “drop,drop,drop” would actually bring out the real freakin “BOOGEYMAN”😬??? Truthfully Euphoria was the beginning of the end🔥….and now we’re clearly watching his “Party Die.”🎈(it’s sad really)!😣…😂😂😂#crazyscaryspookyhilarious✌️

  • @terranceblakely1398
    @terranceblakely1398 11 ชั่วโมงที่ผ่านมา

    33:46 😂 Damn this is hella accurate

  • @sooverit
    @sooverit 14 ชั่วโมงที่ผ่านมา +1

    👏🏿👏🏿👏🏿

  • @ZEHAHAHA9697
    @ZEHAHAHA9697 14 ชั่วโมงที่ผ่านมา

    Just so you know, im subscribed but this video is not showing up on my feed or subscription list.