Expert Facebook Ads Advice for Ecommerce Businesses
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- เผยแพร่เมื่อ 8 ก.ค. 2024
- Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
Check out Hyros here (Affiliate Link): hyros.com/affiliate-grow.html?...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTlong-e... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day. - แนวปฏิบัติและการใช้ชีวิต
Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-ecomadvice0724-fam
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-ecomadvice0724-fbdfy
Home run with scarcity and urgency. I copied retail ads like Macy’s and DSW and noticed that as well. I started using that technique and it works like a charm.
The whole thesis, Ben, hinges on the assumption that they will buy again - or once they have made their first purchase, that we offer something else that they will want to buy later. And this simply isn't the case for some products - depends greatly on the niche. So the key takeaway here is - have a lot more product lined up and available in order to be in a position to sell repeat orders, IF you plan to do FB ads.
If you don’t have any form of repeat business I think it’s very difficult to have a successful business full stop.
Working with other founders, in these situations I've found that you likely do have a repeat purchase opportunity but will struggle see the best way to leverage that. Being internal to the business narrows your thinking, same for me - same for us all sometimes.
If your business doesn't have a high AOV, high customer LTV, repeat customer purchases you should look into organic marketing strategies and not run ads.
If not you would just be wasting money without being profitable
I'm with my company in the Very Expensive Luxury Barbecue scenario and with little to no experience with Facebook Ads, so I guess it would be so hard to understand Ads performances knowing that we probably will have almost no sales at all for months coming from any Ad we may launch.
In this case, it would be more effective to just refer to the Influencer tactic, leaving ads for later when we have a more structured branding, or perhaps investing most of our budget over a creative and catchy media campaign but with a really low budget for running the ads to target a small niche of potential clients?
These are the only two ideas I could think of in order to overcome this impasse after watching your really informative video and reasoning a bit over it.
This guy clearly knows what he's talking about. Thank you.
Ben you’re genuine and generous with information. Appreciate the expertise you share every week. This was a great one!
Thank you very much :)
that first point is so true lol. one day I see the CPA I aim for then the next day it double and triples
What should I do with a client who have only 3 products? Also, should I do broad or target only his specific small niche audience?
Ben, do you recommend campaign budget spread over longer term or to have a larger daily limit spread over short term? Thanks
Thanks for your video. I like this new format. Did you ever worked in a campaign with some ecommerce product, in certain country where the purchase of the product is made a lot more by messaging than purchase objective? For example, in Uruguay people tend to buy with message campaings (whatsapp) a lot more than purchase campaign directly in the online store. So I feel a little lonely here 😅 I should upload these sales as offline conversions right?
hey Ben thanks for your videos they have helped a lot. But recently I keep stumbling about the problem that whenever I add a new campaign for a different product (same or different niche) the existing campaigns stop working pretty fast. I use advantage + for all. If I sell two different kinds of shoes e.g. should I create one adv+ campaign and ad set for both or one for each?
Hey @Ben, I was recommended to run ABO testing with multiple adsets based on different interests at $20 a day. Then to move the winning adsets to Advantage+ at $100 a day. What’s your thoughts on this strategy? I fear increasing my CPA if I move winning adsets to Advantage+
Hello Ben Thankuu so much for this valuable video, A quick question for you when you mentioned that we are going to have a new feature which would allow us to tell meta to focus more on acquiring new customers I guess we already have one feature by the name existing customer budget cap which can allow us to deploy a certain percentage of our total budget to target our existing customers which would include ATC and website visitors please correct me if I'm wrong.
Hi Ben, love the video’s quick question. I would like to run a warm and cold campaign for €10 a day (so €5 each, for a smaller company). Would you think that is enough or should it be a €10 minum to test everything out and get results?
i want to do a meeting with you about marketing strategies,, I have done all of evn yours too.... if you have time please let me know.. need to sort out somethings and also mention some problems
Ben, thank you for always providing valuable information, really appreciate your work!
One question right here, is it suggested to stack up both Omni Content and Conversion Ads with same Ad? Or just go for Conversion if already run with considerable budget?
thank you Adam
Nice one!
Hey Ben, you are just amazing! Love from Pakistan. 😊🇵🇰.
Please make a detailed facebook ads strategy for coaches, consultants and agencies. Like👇 if you want same
Great business tips here, not only for FB ads
Thanks boss
Happy to help :)
as always great content! If you could make a video on how to work with micro and macro influencers as an ecom biz owner, would be amazing! I'm a tiny bit reluctant to start just because I don't know how much to offer them and what the other "standards" are when it comes to working with influencers
Thanks and good idea :)
Awesome ❤
I'd love to hand over my marketing to a business like yours but need to get to that point first where it's generating enough to pay for it. It would be great to see a structured route from zero sales and zero audience to the point where a business like yours would be willing to take it on.
Ben I want to work with you 🙌🏻
What if my average product price is £16. How much should I spend to make a sale
That depends on your AOV more than product price.
Bit off of topic but in your professional opinion when do you think they are going to allow you to breakdown creative elements on flexible ads? Probably the most annoying thing for me and everyone else I know right now.
Good question and yes I’m sure that’ll be added soon
I love watching you because you are a cutie 😊 and the ads of course
Hey Ben are you currently open for partnership?
Hey, I've been putting in a lot of work, tried numerous strategies, and I've got a no-quitter mentality. It's been a long journey, and I haven't given up. Can you offer me some guidance?
Keep going :)
First
why this contant free i can't belive that
Because this video is also an ad.