As a Lean Six Sigma Master Black Belt, I agree with his insights. Earlier today, I heard one of the podcasts on this channel saying innovation and efficiency can't coexist. Even large innovation companies care about efficiency because they care about ROI. Their multiple concepts are vetted at various levels before a lot of money is thrown behind them. Innovation projects tend to fall into the Design For Six Sigma or Agile/Scrum methodologies for development.
@user-cf2vo8sc1n Tony Robbins 1975 in his own words asked__have you ever wondered why someone less skilled than you are has more success than you do__ he offered education… not that different from what we see today. Interpretation is often subjective so I suppose one might define this as a fomo type tactic. Cheers 🥂
@user-cf2vo8sc1n I’m befuddled, and more than just a little curious about the notion of being genuine. For the sake of my own clarity, if you are willing, I would love to better understand what it is that you are focusing on, and how does that gives rise to your concern?
I like this guy! Such sensible, practical and inspiring advice and he's so humble! Hope to see him on your show again. Such a breath of fresh air, compared to guests who repeat the same vague 'advice' you hear everywhere and spend all their time talking about how super human they are and how they sleep 2.5 seconds a night.
Allan's insights on adaptability and customer-centricity are spot on! Building goodwill and truly listening to customers are timeless strategies for navigating change and fostering long-term success in any industry. 🌟
I’m an ecom business owner. Love Allan’s both books. The first five chapters of his new book Lean Marketing are quite helpful for building landing pages.
Hey Chris. As you mentioned about your marketing challenges I have some interesting ideas for you. Idea 1 - As you're top-notch in creativity why don't consider education programs for kids? Why don't make the kids in the US creative? To teach the things that they don't learn at school. The best part is that you don't have to reinvent the wheel. Just steal the experience from an Armenian company called Tumo. It started in Yerevan (my city) and now it's available in various countries including the US, France, and Germany. Idea 2 - Another scalable idea is to target enterprises. Teach their sales teams. These huge clients will bring you stability and big contracts. What do you think?
The fundamentals of marketing remain the same as they have ever been - identifying a need/desire in the marketplace, identifying the target demographic, pricing it appropriately, securing distribution and promoting/advertising. What I like about these conversations is that your focus is on learning to identify what makes your product unique instead of how many online views to aim for. It’s interesting that with all the flashy, informative bits of video like this and the hundreds of marketing books for sale, companies continue to make the most basic mistakes - running out of popular product, inconsistent promoting of events, making it hard to find what customers are looking for, creating cookie cutter social media campaigns, ignoring the one-to-one contact with influencers and journalists.
Thank you for this incredible podcast. I work in sales and marketing and our market is get saturated and I find myself getting lost in the noise. This episode gave me ideas on how I can approach things differently!
This is the funnest interview ever ! I have the “One Page Marketing Plan” I got it when I first started in business, now 10 years in my business I am going to reread it and grab the new book! Thanks for this chat!
“A lot of your wins will come from doing the common stuff uncommonly well … it’s not the best that wins it’s the best marketing that wins every time…. Use marketing to “make how you do what you do visible.” Often I’ve heard similar statements (“it’s not enough to be the best”) I think this is the first time I’ve heard a solution. Thanks for that cheers 🥂
The amount of scifi lore reference in this episode is making my brain light up. "I am no jedi" / "Only the sith deal in absolutes" - Allan Dib (paraphrased) Doon Too: Return of the Email Marketing - Chris Would be really funny if this was made into a thumbnail or hook of some sort
This is why I love how unique we all are. Marketers just repackaged the concept of efficiency and sold it to us. haha. its important to diverse your proximity to avoid creating an echo chamber.
31:12 Same for me and it’s been frustrating and unfortunate. I have an older sister for two years and an identical twin brother. Even the “Rich Dad, Poor Dad” reference, a book my brother gave me the year it came out, a few months before graduating high school. They both have spoken of wanting to do a certain thing and would never act when I asked, even after seeing my actions and results. I wanted them and others to come along with me and now it’s resentment. So so frustrating.
I am curious to know which software or tool do you use to record the high quality video in the podcast. I am super fan of your content for last 2-3 months now and you have inspired me to take closing seriously in my business.
that's like me with my songwriting.. when i play my songs live, like "I'm Not The Only One", tough guys have cried.. but online i get pretty much zero views or subscriber growth.. i think when i die people will be like "that guy wrote really moving songs".. i had hoped Dolly Parton would love to cover "Kin", it's about people who are there for each other in tough times, but it's so hard to get her to hear it.. i guess I'm just not cut out for being a "Brand".. i just write from my heart and maybe that's not enough these days in a world of "product" and people who are good at hyping themselves, kind of like hookers
it's interesting how many people write books and make money giving advice but never actually ran a successful business for long or ever.. they often just recycle other older books in their "ideas".. not sure what this guys track record is but I've been noticing a pattern edit: ok he ran a business and sold it but he never said it was profitable during the business run
what a selfish uncaring mercenary.. won't hang out with people who have had a tough time.. he is a true mercenary character.. at some point he'll have a tough time in life and i bet he'll be hurt if people abandon him in a tough time.. he's NOT a friend to people he's in it for what he can get.. avoid
Incredible podcast you two🎉 Chris would you please notify your audience on Instagram or on Youtubr when you go live with Allan on LinkedIn- or may be somehow share it here after. Would really appreciate it
Allan's story and character really resonated with me. Thank you for this amazing, free content!
Our pleasure!
Allan Dib is great. Loved the marketing plan book
Thanks so much!
As a Lean Six Sigma Master Black Belt, I agree with his insights. Earlier today, I heard one of the podcasts on this channel saying innovation and efficiency can't coexist. Even large innovation companies care about efficiency because they care about ROI. Their multiple concepts are vetted at various levels before a lot of money is thrown behind them. Innovation projects tend to fall into the Design For Six Sigma or Agile/Scrum methodologies for development.
Ice Ice Baby… your introduction inspired me to stop and listen to that video. Really spiced up my morning. Thanks for that. Cheers
I C E what you did there. 😂
@@pamoja1696 😀
@user-cf2vo8sc1n Tony Robbins 1975 in his own words asked__have you ever wondered why someone less skilled than you are has more success than you do__ he offered education… not that different from what we see today. Interpretation is often subjective so I suppose one might define this as a fomo type tactic. Cheers 🥂
@user-cf2vo8sc1n I’m befuddled, and more than just a little curious about the notion of being genuine. For the sake of my own clarity, if you are willing, I would love to better understand what it is that you are focusing on, and how does that gives rise to your concern?
I like this guy! Such sensible, practical and inspiring advice and he's so humble! Hope to see him on your show again. Such a breath of fresh air, compared to guests who repeat the same vague 'advice' you hear everywhere and spend all their time talking about how super human they are and how they sleep 2.5 seconds a night.
Chris is was a joy to hear your laughter in this interview! I could really tell that it was one you enjoyed which made it even more fun to listen to
some guests are fun to interview. Allan is one of them.
Allan's insights on adaptability and customer-centricity are spot on! Building goodwill and truly listening to customers are timeless strategies for navigating change and fostering long-term success in any industry. 🌟
Went and bought his book at the 25min mark. Love listening to other creators to find out I’m not the only one feeling a certain way! Cheers!
Than you so much. Hope you enjoy the book
way to take action
@user-cf2vo8sc1nsounds like you're a very bitter sad person wjo needs a hug
Allan is quite a brilliant Guy! you could also see that Chris was having such a great time interviewing him.
Two true statements.
I’m an ecom business owner. Love Allan’s both books. The first five chapters of his new book Lean Marketing are quite helpful for building landing pages.
Chris, love your channel ❤... Whoever is helping you also thank you
Thank you
Hey Chris. As you mentioned about your marketing challenges I have some interesting ideas for you.
Idea 1 - As you're top-notch in creativity why don't consider education programs for kids? Why don't make the kids in the US creative? To teach the things that they don't learn at school. The best part is that you don't have to reinvent the wheel. Just steal the experience from an Armenian company called Tumo.
It started in Yerevan (my city) and now it's available in various countries including the US, France, and Germany.
Idea 2 - Another scalable idea is to target enterprises. Teach their sales teams. These huge clients will bring you stability and big contracts.
What do you think?
@user-cf2vo8sc1n Perhaps they received tons of comments and it's hard to track))
I can consider the kids route. Thank you
I could listen to this conversation over and over. two brilliant minds that I respect. Thank you for all of this!
Thank you
Insightful and interesting. I just finished his "The One-Page Marketing Plan." book last week, looking forward to the "Lean marketing" one :D
The fundamentals of marketing remain the same as they have ever been - identifying a need/desire in the marketplace, identifying the target demographic, pricing it appropriately, securing distribution and promoting/advertising. What I like about these conversations is that your focus is on learning to identify what makes your product unique instead of how many online views to aim for. It’s interesting that with all the flashy, informative bits of video like this and the hundreds of marketing books for sale, companies continue to make the most basic mistakes - running out of popular product, inconsistent promoting of events, making it hard to find what customers are looking for, creating cookie cutter social media campaigns, ignoring the one-to-one contact with influencers and journalists.
Its 5:00 AM right here, and man I enjoyed this. Thank you Chris & Allan 🙏🏾
You’re very welcome
I really enjoyed every bit of this interview!
Thank you for this incredible podcast. I work in sales and marketing and our market is get saturated and I find myself getting lost in the noise. This episode gave me ideas on how I can approach things differently!
I’m starting my niche agency as we speak and this podcast just came at the right time! It is exactly what I needed 😊 Thank you both
Good luck
Chris having big fun with this guy and it's awesome to see and hear him laughing! Makes me happy man.
Great interview.
Thank you
This is the funnest interview ever ! I have the “One Page Marketing Plan” I got it when I first started in business, now 10 years in my business I am going to reread it and grab the new book! Thanks for this chat!
Thank you 🙏
What a great discussion… So much value presented for just about any type of business.
💎Best takeaways: Change your mindset about money, simplify marketing to few proven methods, and build goodwill to get people interested.
Allan really delivered here! Chris, this is so good, exactly what I needed. Thank you.🙏🏽
he was so good!
vanilla ice vs spice girls is brilliant
“A lot of your wins will come from doing the common stuff uncommonly well … it’s not the best that wins it’s the best marketing that wins every time…. Use marketing to “make how you do what you do visible.” Often I’ve heard similar statements (“it’s not enough to be the best”) I think this is the first time I’ve heard a solution. Thanks for that cheers 🥂
Great takeaway
@@allandib I’m looking forward to listening to audio book available May 7 thank you for sharing.
Cheers
this was great like the seo video with jule Kim; I didnt expect that but it was very interesting and very valuable. Thank you both.
Glad you enjoyed it!
This is pure gold.
I just pre-ordered on Audible. This was really great guys.
Thanks so much!
I pre-ordered his new book on Audible. I have the soft cover and audible of 1 Page marketing. Great show guys!
Thanks so much for the pre-order! I appreciate you.
This was great! Great advice and I loved the amount of laughter.
Glad you enjoyed it!
Great communication and resonated highly with this one. Thank you very much!
You're very welcome
Great insights! Also I realized that Allan Dib looks like Mike Israetel and I can't unsee it now
Listening to his book on audible! Thank you!
Good choice!
Amazing insights and a huge pleasure listening to the two of you❤
Y’all legends man! 😅
I loved his book. The only thing I dislike is all of the spam I have recieved from them since getting their free marketing template.
Hey Jordan! Glad you enjoyed the book. We email our list twice a week and always try to make the content valuable.
Solid! loved this interview
The amount of scifi lore reference in this episode is making my brain light up.
"I am no jedi"
/ "Only the sith deal in absolutes"
- Allan Dib (paraphrased)
Doon Too: Return of the Email Marketing
- Chris
Would be really funny if this was made into a thumbnail or hook of some sort
haha. we can nerd out on sci-fi stuff. The sleeper must awaken.
Priceless!
Amazing podcast
So Good. thank you!
Great podcast!
Great interview. Love it
The Futur, You're the best! I just had to subscribe!
Thank you we appreciate that!
Chris Do rocks!
This is why I love how unique we all are. Marketers just repackaged the concept of efficiency and sold it to us. haha. its important to diverse your proximity to avoid creating an echo chamber.
So true!
Fantastic episode, one of the best ones so far!
Thanks so much, glad you enjoyed it
Gotta love spice girls analogy
Right?
Awesome. Im getting his books now
Thanks so much. Very much appreciated.
@@allandibyou're welcome. I just ordered it and I must tell you I was surprised when you said youre syrian. I love the Syrian people.
@@khairt1731 We love you too 😜
@@allandib🤜🤛 Al-Sham
8 hour podcast 👍🏼
31:12 Same for me and it’s been frustrating and unfortunate. I have an older sister for two years and an identical twin brother. Even the “Rich Dad, Poor Dad” reference, a book my brother gave me the year it came out, a few months before graduating high school.
They both have spoken of wanting to do a certain thing and would never act when I asked, even after seeing my actions and results. I wanted them and others to come along with me and now it’s resentment. So so frustrating.
When the student is ready the teach will arrive
Awesome
44.10 is where freelancers make money no doubt
THIS INTRO IS ELITE
Chris and his team are awesome!
Thank you so much.
I am curious to know which software or tool do you use to record the high quality video in the podcast.
I am super fan of your content for last 2-3 months now and you have inspired me to take closing seriously in my business.
@riverside.fm
amazing guest with cool new perspectives !
more of this please
Recent Sub here: Can´t wait for that Linkedin series you 2!!
Thank you
Priceless.
Lols great intro
I am taking with me the idea that we are all in marketing and customer service but we just so happen to offer some side dish with it
❤ Thank you for a fabulous video. Love your channel and podcast
You are so welcome! Thank you
I'm like stop, collaborate and listen.
Back with my brand new invention.
Hilarious with the reference
that's like me with my songwriting.. when i play my songs live, like "I'm Not The Only One", tough guys have cried.. but online i get pretty much zero views or subscriber growth.. i think when i die people will be like "that guy wrote really moving songs".. i had hoped Dolly Parton would love to cover "Kin", it's about people who are there for each other in tough times, but it's so hard to get her to hear it.. i guess I'm just not cut out for being a "Brand".. i just write from my heart and maybe that's not enough these days in a world of "product" and people who are good at hyping themselves, kind of like hookers
30:21 This is called the Law of Transference. Its legit.
It is!
@@allandib I learned this the hard way when I practiced the dark art of "social approaching" the opposite gender 🙃😂
Im your 100th Viewer 😊😮
Thanks
Hmm, great insight but I wouldn't want to work with him as speed is so important to him. I think Chris has said in the past, don't charge by time.
🤞🏽💯
I'm not sure if delivering in half the time is the best advice.
It is for clients who appreciate and are willing to pay for speed.
can you give me advice for kid whose age 16 and want to start business life
Learn marketing. It's THE most valuable skill
✮✮ ᴘʀᴏ classy show. thank you Chris & Allan. you rock!
It was a pleasure. Glad you nejoyed it.
@@allandib if next ⊃∪∩⋲ messiah would be about marketing, you’d be without question, the one and only, Lisan Al’lanDib ^^
Thank you
Imagine how many offers Alan got after this 😂
give me a advice for kid who is age 16 and want to start business life
Vanilla Ice made more money though from one song
it's interesting how many people write books and make money giving advice but never actually ran a successful business for long or ever.. they often just recycle other older books in their "ideas".. not sure what this guys track record is but I've been noticing a pattern
edit: ok he ran a business and sold it but he never said it was profitable during the business run
23 years old seriously, Im then 100 how about that
I feel like he said a lot of nothing in 24:40 that whole section
Thanks for the feedback. I'll try to do better next time!
Guanajuato has nothing similar to Detroit. At all. It looks like Italian city and full of tourists and students.
Gotta admit this one wasn't it. Didnt learn anything. Props to smashing it in your field but the only bar was the intro.
Agreed!
Mostly rambling in this video not going to lie
And for one hour...
"how do i get that unfair advantage" ... ok, so never trust that guys motives.. EVER.. he's in it for what he can get off you if you are in his sights
love the channel.... but I does not sound very LEAN
what a selfish uncaring mercenary.. won't hang out with people who have had a tough time.. he is a true mercenary character.. at some point he'll have a tough time in life and i bet he'll be hurt if people abandon him in a tough time.. he's NOT a friend to people he's in it for what he can get.. avoid
What are you ranting on about?
Lies, lies, lies, lies...
What’s a lie?
Incredible podcast you two🎉 Chris would you please notify your audience on Instagram or on Youtubr when you go live with Allan on LinkedIn- or may be somehow share it here after. Would really appreciate it
Ok. But we already did it.