Its so important to actually listen to the needs of our followers/tribes. Once we start listening then we can evolve our service/message of inspiration to suit the desires of the followers. He is so right 1000 does not seem many, the challenge is to get each person to talk about your art. A good idea is to identify the active seeker (person you want to attract) and then focus on inspiring that one person, and then keep growing the number of connections in turn. Simplicity is the key.
This is a perfect retort to those who say you HAVE TO DO IT ALL. I get so tired of those marketing peeps who say you have to use every web app out there.
The camera movement didn't prevent me from hearing the message, but this camera 'style', when done in commercial shows, is drawing attention away from the show and on to the person behind the camera. We know why the camera work was like it is in this video (lack of tripod) and so it makes sense. 2 years on and people STILL comment to me on it, even though the thread answers all questions along with my responses. I'm still as ever RAW RAW Seth!
Guys, dont forget what "social media" is all about. Its not a new technical invention, its something that requires a behavior, that lots of us forgot a long time ago: Being social! (includes being respectful). Loic and Seth spend some of their time, so we can enjoy the talk too. They could have talked without mic and video too, probably even more relaxed. So be thankful, that those guys shared this conversation and if you dont like it: at least stay respectful. All the best -Nico
Be a meaningful specific rather than a wondering generality. Nice quote. Now, I have to go to the gym, finish my eccommerce report, evaluate 3 CMS systems, devise a new nutrition plan and practice my Aikido rolls. Thankyou.
Seth, I may not agree with every thing you said but was a very intelligent conversation. Alot of video's just try to sell you something verses make you think.
yes Seth ; you're the best ! i love your blogs in my email box every day. how did you get on with the free apprentices at your door at 8 a.m. ?? did that go ahead at all ?? (guess I need to find a web page with the info hu ?) cheers , Marcel in New Zealand
@clintcarter I agree Seth IS cool (I read his blog daily), but this isn't an audio recording or a book, it is a video and this medium is a visual one. Part of the message is in the video content itself as we view Seth's facial content and body movement. For me the constant movement of the image is a distraction and I noted it. FYI - I also find TV shows that have a similar style of camera work too annoying to watch...
Love how Seth Godin talks about Tribes and thinking exponentially! Amy Shuen talks a lot about this in her book Web 2.0: A Strategy Guide. Tribes: You just need 1,000 people that will each bring 1,000 people. Seth & email? #emailLess Anyone can be a Mentor. Love it! Pick your thing & be the best!!
@am2112rush uh, no you just don't understand what he was referring to. He was saying people get his blog posts, well how would they get them, by post office? No, an auto-responder sends them. Later he was referring to people who send him questions by email which he then responds to 100s of them. If you had a blog you would understand.
I think Godin is over generalizing on this one. If, for example, you published the best magazine in the world for Gerbils, and you managed to gain a "tribe" of 1000 readers that also loved it and told the world about it. You would still go out of business after issue 1. Advertisers wouldn't be interested in 1000 eyes, no matter how excited they were and subscribers couldn't bear the cost of such a small run print publication. It may be "the right way" but it's not the real world.
It would be interesting to know if Seth is also able or willing to apply his marketing ideas to another sector, e.g. ecological sanitation. We had the UN International Year of Saniation last year with still more than 2billion ppl out there still lacking access to decent toilets. Now what if we could promote toilets in a Seth Godin way and give them the "sexyness" an iPhone or a 2k US$ video camera have so that everyone wants them?
While Seth Godin's analysis is correct, I'm afraid many will miss the real point, which is that "passion" creates excellence. Instead, he focuses on marketing - to intentionally NOT appeal to the masses?!. That's an analysis after the fact but not advice to follow. Apple (his ex) doesn't strive NOT to be for masses. They follow the passion and let others buy or not buy. Seth's "marketing approach" is intellectual. Those that "can", "do" follow their passion. Others analyize and imitate.
@CraigCatapano I agree, this is all about pinning a price tag on segmented groups. Freemium to Premium. Free Obama posters to fame and wealth. Following the pied piper to the river that runs green. Tactics of the intellectual businessman or marketeer. Once the world has maxed out on products and fame maybe it will return to the original association of 'Tribe', as you say.
The negative comments make me more dizzy than the video. This video is slightly swaying- not enough to complain about . Just listen instead. Must be perfectionists complaining.
Can someone get the guy with the camera a TRIPOD? You know a cameraman is screwing up when you begin to realize that there IS a cameraman. His role is supposed to be invisible to the audience and yet all we get is this swaying and moving up and down and left and right and framing in the boom microphone....UGH. Maybe he's the 5th best cameraman they could find...
@ronmcmahon Wow, you have got to be kidding me. While listening to the "content" of this video all you could focus on was the camera movement??? No way your successful if you can get taken out by "camera movement". Focus man, focus. Maybe you have done some camera work in the past to make such an issue out of it. To the maker of the vid....thanks! Seth is cool.
@actorkent Al Gore did not say that the problem was definitely caused by humans. He said that the probability that it was caused by humans is high and many people believe that the risk is too high to look past. Why do you have to be so black and white? Everything's so polarized, stand in the @#%@# middle sometime
This guy waxes poetic about everything. It's borderline bullshit. Like you have to be the best at doing something or it's worthless, so he won't Twitter. I bet he's not the best at email either, so he should stop that too. I bet you everything he does, even spinning bullshit, isn't the best in the world.
I don't think he means literally the best. If that were the case it would be a very small platform with that single poster. I would however resemble Seth's blog ;-)
GREAT video but must they do a profile of this guys big huge HEAD and big AZZ nose???? OmG it is just unfair. this is the issue with amateur interviews, etc. they just run it, they just film it, they dont care how people look.. I mean the guy is so smart Seth Godin I love his knowlege and he seems KOOOL. but i think he could have been better looking at the CAMera talking to us. Are a lot of men going BALD.. I know like 10 friends/family who have lost hair?? OMG is this epidemic
Be the best - not the 5th best...cannot wait to see Seth in London in Feb - awesome, thanks for doing this interview
Its so important to actually listen to the needs of our followers/tribes. Once we start listening then we can evolve our service/message of inspiration to suit the desires of the followers. He is so right 1000 does not seem many, the challenge is to get each person to talk about your art. A good idea is to identify the active seeker (person you want to attract) and then focus on inspiring that one person, and then keep growing the number of connections in turn. Simplicity is the key.
❤❤❤
This is a perfect retort to those who say you HAVE TO DO IT ALL. I get so tired of those marketing peeps who say you have to use every web app out there.
Great Video Seth, thanks for sharing your opinion, observations and insight...you make people "think" and that's the greatest!
I love how Seth thinks..........thanks Lois for getting this interview on video. Love it.
Amazing and inspiring. Thanks for posting.
Amazing! Right to the point and very informative. Seth Godin is the real Guru.
A great interview. And an excellent interviewer with a wonderful, relaxed, humorous and unpretentious style. Best wishes from New Zealand.
This was a great interview. What he said about being a meaning specific! I like that!
Very interesting ideas discussed here! I love good conversation. Thanks
Good nice interview and indeed good questions.
Thanks for sharing!
Good interview that could be even better with less interruptions and new questions and more time for Seth to answer.
He is awesome!
Great video, I appreciate his undertone of valuing time. I ahve emailed him before and he does always respond. He also happens to be brilliant.
The camera movement didn't prevent me from hearing the message, but this camera 'style', when done in commercial shows, is drawing attention away from the show and on to the person behind the camera. We know why the camera work was like it is in this video (lack of tripod) and so it makes sense. 2 years on and people STILL comment to me on it, even though the thread answers all questions along with my responses.
I'm still as ever RAW RAW Seth!
Guys, dont forget what "social media" is all about. Its not a new technical invention, its something that requires a behavior, that lots of us forgot a long time ago: Being social! (includes being respectful). Loic and Seth spend some of their time, so we can enjoy the talk too. They could have talked without mic and video too, probably even more relaxed. So be thankful, that those guys shared this conversation and if you dont like it: at least stay respectful. All the best -Nico
Be a meaningful specific rather than a wondering generality. Nice quote.
Now, I have to go to the gym, finish my eccommerce report, evaluate 3 CMS systems, devise a new nutrition plan and practice my Aikido rolls. Thankyou.
Hey super interview loic. Bien joué, la classe
Seth,
I may not agree with every thing you said but was a very intelligent conversation. Alot of video's just try to sell you something verses make you think.
Very interesting!
Great thoughts -- hard to execute, but still trying!
Seth Godin rocks
yes Seth ; you're the best ! i love your blogs in my email box every day.
how did you get on with the free apprentices at your door at 8 a.m. ?? did that go ahead at all ??
(guess I need to find a web page with the info hu ?)
cheers , Marcel in New Zealand
ahead of his time
@clintcarter I agree Seth IS cool (I read his blog daily), but this isn't an audio recording or a book, it is a video and this medium is a visual one. Part of the message is in the video content itself as we view Seth's facial content and body movement. For me the constant movement of the image is a distraction and I noted it.
FYI - I also find TV shows that have a similar style of camera work too annoying to watch...
@ronmcmahon Was the distraction so great that the message went by you?
love the mic. lol
Love how Seth Godin talks about Tribes and thinking exponentially! Amy Shuen talks a lot about this in her book Web 2.0: A Strategy Guide.
Tribes: You just need 1,000 people that will each bring 1,000 people.
Seth & email? #emailLess
Anyone can be a Mentor. Love it!
Pick your thing & be the best!!
cool video, Seth is a legend
Awesome.
Love the way you pronounce Godin - sounds like Hello in Danish (Goddag ;-)
Sorry Loic!!!!!! Love this video!
They should do a backup copy of Godin's brain and preserve it for the human race for the ages to come, every idea he has is brilliant!
compared to yours, maybe. his deceitful tribe ....seems bright...but this is the actions of deceit
The company that gets the concept of being the best wins. It is so simple but so many fall victim to price... its a shame.
@am2112rush uh, no you just don't understand what he was referring to. He was saying people get his blog posts, well how would they get them, by post office? No, an auto-responder sends them.
Later he was referring to people who send him questions by email which he then responds to 100s of them.
If you had a blog you would understand.
Are these the same kind of tribes as the ones David Logan talks about?
Who is the interviewer in this clip? Anyone know?
Same here, I respond back to everyone's messages.
I think Godin is over generalizing on this one. If, for example, you published the best magazine in the world for Gerbils, and you managed to gain a "tribe" of 1000 readers that also loved it and told the world about it. You would still go out of business after issue 1. Advertisers wouldn't be interested in 1000 eyes, no matter how excited they were and subscribers couldn't bear the cost of such a small run print publication. It may be "the right way" but it's not the real world.
It would be interesting to know if Seth is also able or willing to apply his marketing ideas to another sector, e.g. ecological sanitation.
We had the UN International Year of Saniation last year with still more than 2billion ppl out there still lacking access to decent toilets. Now what if we could promote toilets in a Seth Godin way and give them the "sexyness" an iPhone or a 2k US$ video camera have so that everyone wants them?
goat
That's Cool it all makes sense but dose that mean that we will one day make up a tribe for someone to get rich off ?
While Seth Godin's analysis is correct, I'm afraid many will miss the real point, which is that "passion" creates excellence. Instead, he focuses on marketing - to intentionally NOT appeal to the masses?!. That's an analysis after the fact but not advice to follow. Apple (his ex) doesn't strive NOT to be for masses. They follow the passion and let others buy or not buy. Seth's "marketing approach" is intellectual. Those that "can", "do" follow their passion. Others analyize and imitate.
@LPHLPH1 you dont get it right?
I emailed Seth Godin once and he never wrote back to me. So I find it hard to believe he writes everyone back.
1:52, good luck
@CraigCatapano I agree, this is all about pinning a price tag on segmented groups. Freemium to Premium. Free Obama posters to fame and wealth. Following the pied piper to the river that runs green. Tactics of the intellectual businessman or marketeer. Once the world has maxed out on products and fame maybe it will return to the original association of 'Tribe', as you say.
The negative comments make me more dizzy than the video. This video is slightly swaying- not enough to complain about . Just listen instead. Must be perfectionists complaining.
@KevinMontgomery
me too
the journalist sounds like the one who imitate arnold pizza shop!
pinky and the brain.... seth is the brain.
Seth Godin is the Woody Allen of marketing.
Why that dude interrupts seth so much? That's rude
I didn't have that impression. Watch Godins visit to Gary V. to see what really unnerving are ;-) And Seth still kept his cool.
I just saw the grandson of Ghandi speak and he happens to be Indian... Not really seeing the similarities
I liked it better when a Tribe was associated with native Americans
Can someone get the guy with the camera a TRIPOD?
You know a cameraman is screwing up when you begin to realize that there IS a cameraman. His role is supposed to be invisible to the audience and yet all we get is this swaying and moving up and down and left and right and framing in the boom microphone....UGH.
Maybe he's the 5th best cameraman they could find...
lol he didn't even say that, he pronounced it Godeen but cool story..
who is this? the son of ghandi?
@ronmcmahon
Wow, you have got to be kidding me.
While listening to the "content" of this video all you could focus on was the camera movement???
No way your successful if you can get taken out by "camera movement".
Focus man, focus.
Maybe you have done some camera work in the past to make such an issue out of it.
To the maker of the vid....thanks!
Seth is cool.
@ronmcmahon LOL
@actorkent Al Gore did not say that the problem was definitely caused by humans. He said that the probability that it was caused by humans is high and many people believe that the risk is too high to look past. Why do you have to be so black and white? Everything's so polarized, stand in the @#%@# middle sometime
let me present to you the world's smallest stick microphone.
Can't have insiders without the outsiders LOL
I'm building my tribe on Elevate Income .com
MARXISTS
interviewer sucks, but great stuff from seth
This guy waxes poetic about everything. It's borderline bullshit. Like you have to be the best at doing something or it's worthless, so he won't Twitter. I bet he's not the best at email either, so he should stop that too. I bet you everything he does, even spinning bullshit, isn't the best in the world.
I don't think he means literally the best. If that were the case it would be a very small platform with that single poster. I would however resemble Seth's blog ;-)
I bet you don'k know what you're talking about.
Europeans invented and made all these technological modernising products....and Western Culture.....Jews did not.
GREAT video but must they do a profile of this guys big huge HEAD and big AZZ nose???? OmG it is just unfair. this is the issue with amateur interviews, etc. they just run it, they just film it, they dont care how people look.. I mean the guy is so smart Seth Godin I love his knowlege and he seems KOOOL. but i think he could have been better looking at the CAMera talking to us. Are a lot of men going BALD.. I know like 10 friends/family who have lost hair?? OMG is this epidemic
Well, that's poignant.
It seems like what he's best at is being a classist egotistical asshole.