Make Your Brand Stand Out With THE 22 IMMUTABLE LAWS OF MARKETING - Book Summary #4
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- เผยแพร่เมื่อ 26 ก.ค. 2024
- Let's explore three of the top insights from my favorite marketing book of all time. It's a book I've read multiple times over the past fifteen years and one that has had a profound impact on my businesses over that time.
It's The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. In this short book summary I'm going to share the first, second, and ninth laws from the book. Be sure to read the entire book if you're interested in exploring these ideas in far more detail. It's a relatively short read, so I recommend it to anyone interested in business, marketing, or business strategy.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 rickkettner.com/the-22-immuta...
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VIDEO CHAPTERS:
0:00 - My Favorite Marketing Book
1:11 - Law #1 - The Law Of Leadership
3:49 - Law #2 - The Law Of The Category
9:01 - Law #9 - The Law Of The Opposite
12:35 - Closing Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
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Do you have a favorite business or marketing book that you'd like me to cover here in the future?
This strategy is actually relieving from a competitive market space. If you can define that unique feature that you offer, apart from others in your space, then technically you are removing competition as this is what you only can offer. It also helps me re think strategies which is always fun! Thanks again for another insightful video. Nice examples also! Brings back memories.
Glad you enjoyed it!
Glad you enjoyed the video and the examples!
You killed it man !! Thanks ❤
This is one of my favourite marketing book
It's a great one! Have any other favorites?
Brilliant Friend. Keep it up
Excelent summary of the book three most relevant rules at this time. I am surprised by the small amounts of like on this video. The content is worth leaving a like.
Thank you for the support! Glad you enjoyed the video :).
The Power of Visual Storytelling - Lee Odden
The Science of Marketing - John Philip Jones
Marketing Essentials - William M. Pride
Made to Stick - Chip and Dan Heath
Marketing and Beyond - Seth Godin
The Lean Startup - Eric Ries
The E-Myth Revisited - Michael E. Gerber
The 7 Habits of Highly Effective People - Stephen Covey
The 4-Hour Workweek - Timothy Ferriss
I HOPE DO THE SAME THNKS A LOT!!!
Nice video... 👏🏻👏🏻👏🏻from 🇮🇳
Like it man!
Thanks!
The Millionaire fastlane.
-MJ Demarco
great video, thanks
Glad you enjoyed it!
Position Yourself as a Strong #2 - Being the Opposite: More modern brands that come to mind are AEW (a strong #2, with many things distinguishing them as "Anti-WWE"), Sega Genesis as being the "Grown Ups" alternative to Kiddie Nintendo games, and even Playstation with Crash Bandicoot mocking Mario outside Nintendo headquarters. By the way, here's your 100th like for this video :)
Ahh, I’m less familiar with the backstory of those brands but at first glance they seem as solid examples. Thank you for sharing!
At 8:02 you say if your not the leader in the category (than make a new category).
2 questions:
- leader or leading brand? Kinda the same but in some ecommerce cases a lot of people buy stuff from the number 1 on Google or the best ad but are not connected to the brand.
- if you choose the same product as the leader but change the perspective (buy reason or positioning). Does that work?
Great Video. I have been following you for a month now and your channel has added a lot of value and direction to my reading habit. Can you pls cover ' Hello my name is Awesome' or more like best books to read before naming your brand.
The book “Brand New Name” is a solid one for naming a brand. I covered it in a recent monthly reading highlights video if you want to learn more.
Please review the book REPOSITIONING COMPETITION BY JACK TROUT
Thanks Again. I am failing to relate the Law of Leadership with NOKIA and ERICSON which came first BUT have now been replaced BY SAMSUNG,TECNO and HUAWEI in the telecom handsets market in East Africa.. The Law Of Leadership seems not to apply as far as I can see......
Irresistible Offer by mark joyner
I haven't read it yet, but thank you for the suggestion!
Hooked is a great product development book to cover
Yes, Hooked is a great book! I've got a short summary of it on my website and recommend it often :). Any other favorites?
@@RickKettner Compelling People for building executive presence 👍
@@Foxygrandpa2131 - That looks very interesting, thanks! I've added it to my reading list :).
@@RickKettner I look forward to you covering it!
How brands grow? By Bayron Sharp
I have a copy, but haven't had a chance to read it yet. Thank you for the reminder!
The video should be called: "22 top tips from the..."
Aha, sorry I didn't cover all 22 tips :).
Sell like crazy
Thank you for the recommendation! Looks like an interesting book!