Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7

Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 rickkettner.com/contagious-bo...
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CHAPTER MARKERS:
0:00 - Introduction To Contagious
1:23 - Principle #1 - Social Currency
3:20 - Principle #2 - Triggers
8:03 - Principle #4 - Public Observability
11:43 - Quick Recap And Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke

[@narrenmagie]

I love how you combine speed and excellent clarity in your speech. Amazing!

[@AlexKahel]

Thank you for the summary, great lighting and studio setup by the way.

[@RickKettner]

Thanks, glad you enjoyed the summary!

[@rishabhmehtaful]

Please make video on The Tipping Point: How Little Things Can Make a Big Difference

[@RickKettner]

I'll consider that for a future video, thanks for the reminder!

[@Fedgery007]

I read this book and it was fantastic.

[@RickKettner]

It's a really great book!

[@MonarchRoofing]

Reading it now and love the simplicity away from all the social media noise.

[@RickKettner]

Is there a business or marketing book that you'd like to see me cover in the future?

[@loisegonzales9183]

Hello, A new subscriber here.
Can you give reviews on Russel Brunson trilogy books? The dotcom secrets, expert secrets, and traffic secrets

[@RickKettner]

@@loisegonzales9183 - Thank you for the recommendation! I'll add them to the list.

[@loisegonzales9183]

Looking forward to that. Thank you and more power 🔥👊

[@Jappon]

I really like the trigger topic here, very much want to read more on this. Seems like a fun subject to think on in terms of marketing. It seems like in order creating something contagious your product needs to be as much involved with customers lives as possible. Make it easy to be added into their daily life in a positive way. Much to think on from all of this. Does this book cover many real life examples of these theories such as your video has?

[@RickKettner]

Yes, there are many practical examples in the book for each of the six principles of contagiousness. And much more depth in terms of the ideas themselves, so I highly recommend it.

[@Jappon]

@@RickKettner Sounds like fun :) Thanks.

[@peterjames1938]

I have no choice 😂😂😂😂😂 you've indeed hooked me I admit it you're so smart

[@adil3344]

Sir If you have time I'll Suggest you to Read ( Infinite vision - By Pavithra Sethi )

[@RickKettner]

It looks like an interesting book, thank you for the recommendation!

[@oyiboicey2036]

Rick kettner can you make a video on how to start a successful startup without burning lots of cash.

[@RickKettner]

Yes, here is a four-part video series that addresses that topic for you! th-cam.com/play/PLgZfAo6IrrLTkejdEZan3A6EypaUDNUwW.html

[@MonarchRoofing]

What’s in it for them