Market Segmentation
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- เผยแพร่เมื่อ 24 ต.ค. 2012
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Market segmentation is a process used by marketers to identify a smaller segment of an overall market. In this video I'll explain how marketers engage in market segmentation, and ultimately what value this provides businesses.
Your explanations are epic. Calm and thorough, I've even told my mates to check you out. Glad we found you.
TheLilmisslilac Thank you! And thank you for recommending my channel.
well said. wish me luck for my final exam tomorrow. GBU!
It's true, you are great at explaining these concepts. Next time I teach this class I'm going to just show your videos.
This is great! I am prepping for a Consulting Analyst internship and this is really helping!
Dude! I freaking love you!!
You basically gave me all I need for my essay on Market Segmentation
These videos have been an excellent refresher as I prepare to take the Marketing Praxis ii. Thank you!
+Amber House I'm glad you think so! Thanks for sharing and good look on the Marketing Praxis ii.
perfect video for exam revision thank you!!!!
Thanks, I never quite understood what segmenting was, and my text books just went straight down to "criteria for segmenting international markets". Now I get the whole deal behind it...
Xandria Ravenheart Glad I could help Xandria!
thank you very much for the effort. this is really helped me. all the best.
Well explained!!!!!!!
Thank you very excellent video, I think another examples of market segmentation Netflix, and TH-cam
Thank you for such a great lecture 👍🏼
Thank you!
Thank you for the clarity
I thank you it is use full material !
That's great! Thank you
Zeynep Zeydanli You're very welcome! Thanks for watching.
thank you so much 😘
Sir can u explain the terms target market,potential market, mass market and group of consumer who are lready in the markee
wow great thnks for the explaination...
You're very welcome.
i want the whole video or course ?
is it for sale ?
I really enjoy your vids, thank you very much for making them.
Although I'd like to suggest that you try not to use the same words over and over again such as particular.
I am having to do a paper on DMASA. I have to pick a hotel and write if that chain meet the criteria for a successful market strategy. I cant find anything on DMASA which is Defined, Measurable, Actionable, suitable, and accessible. I so need help please.
Thanks...
thank you
I need this whole video in a blog or something hahahaha i need words huuhu
You should be able to access the transcription of the video if you need to read it instead.
But this makes no sense. You've gone in knowing you're going to target and then just putting some labels on it around age, location & behaviours etc. The true value of market segmentation is in identifying new segments that you might not have otherwise considered that might be better for you to target. Yes you might have the segment you've always targetted, but you need to build out several segments and choose the ones to target or not target. How do you identify whether to enter a new market? or to launch a new line of clothing for older women?
The problem with this is that there's no data. Where are you finding out the data of which age groups spend the most on clothes, which brackets of income spend what amounts on clothes. You need to build out the segments with data. Otherwise, you're just summarising what's in your head onto a piece of paper which will not help your business improve.