Easy Amazon PPC Tutorial 2022 - Amazon PPC Management & ACOS Optimization Strategy 2022
ฝัง
- เผยแพร่เมื่อ 10 ก.ค. 2024
- PPC on Amazon FBA is no walk in the park, it's getting harder as we move into the new year with Amazon PPC 2022. In this Amazon PPC tutorial 2022, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy 2022 needs Amazon PPC optimization 2022 to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2022, we pick up where we left off in Part 1 on Amazon PPC for beginners 2022, starting with keywords insights and Amazon PPC campaign 2022 adjustments to improve the performance of your PPC on Amazon FBA 2022.
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// This PPC series
▶ PART 1: • Amazon PPC Step by Ste...
▶ PART 3: • Amazon PPC Tutorial 20...
▶ PART 4: • Amazon PPC Tutorial fo...
▶ PART 5: • Does Amazon PPC Softwa...
// Links
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▶ MASTER VIDEO: bit.ly/3rKuBoP
▶ WHAT I OFFER: bit.ly/3OyhbGo
// PPC Tool
▶ Benchmark your PPC for FREE: bit.ly/3jMllMB
▶ Create Smart Campaigns: bit.ly/3vqzOmO
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This Amazon PPC strategy for 2021 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management.
Timestamps:
00:00 - Intro
00:30 - PPC data periods
01:02 - Create PPC reports
02:16 - Structure PPC reports
03:21 - PPC optimization goals
03:54 - All PPC report columns explained
04:08 - Keyword
04:24 - Customer Search Term
05:30 - Impressions
06:12 - Relationship between Impressions and Clicks
06:52 - Click Thru Rate
07:22 - Cost Per Click
08:23 - Spend
08:38 - 7 Day Sales
08:52 - Advertizing Cost of Sale (ACoS)
09:23 - Why are there stars (*) in my report?
10:30 - How ACOS impacts Profit Margin
11:24 - Evaluating Broad Match Campaigns
13:07 - Why CTR is so Important
14:00 - Evaluating Automatic Campaigns
14:21 - Why am I getting ASINs in my report?
16:24 - Evaluating Exact Match Campaigns
18:16 - Why ACOS is NOT everything at this point
18:37 - The 3 Outcomes
20:20 - Now what?
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I hope you've enjoyed this 2 Part journey! I know you're probably ad'd out but I want you fully up to date, so please watch the video below next. This is an updated method to find your top 10 keywords to target off the bat (which would fit perfectly into your EXACT match campaign): th-cam.com/video/8b1XovVN6k4/w-d-xo.html
Find your top 10 keywords: th-cam.com/video/8b1XovVN6k4/w-d-xo.html
Go back to *PART 1 HERE* : th-cam.com/video/zPrXCUFOZoU/w-d-xo.html!
Check out *PART 3 HERE* : th-cam.com/video/DBPmeKleIqk/w-d-xo.html
🟠 Follow us on Instagram @officialdanrodgers
I was really stressed today because one of my products have a bad ACOS and your videos are helping me TREMENDOUSLY figuring out what I shouldn't have done. So thank you so so much ^_^
Thank you so much for this Dan.
Loved both part 1 and 2. So clear, crisp and uncomplicated!
I love how you explain everything in your PPC videos!
Dan, you are the best one I have seen on TH-cam so far. Thank you for sharing. Truly appreciate all the helpful info!
Just as good as part 1. Really enjoyed the way you teach!
Amazing!!! Thank you Dan!
Again, Part Two, SO informative, and I've learned loads, thank you so much
Dan, you are brilliant at explaining things! This is the best PPC overview I’ve seen!
Thank you very much Ju 😁🚀
Glad to hear from you, Dan! Stay well 😀
Love your optimisation plan Dan! Thank you so much for being straight to the point and keeping it simple throughout the video. Now I know how to optimize my campaigns and start switching over to manual campaigns. :D
Thanks, a lot Dan! You really make it easy to understand the concepts.
Thank you so much. This is the best PPC explanation I have watched so far .
You’ve been so much more than a teacher for us. You’ve been our mentor, our support and our guide. Thank you for everything you have done for us!
I really learned from this 2-part short training. Thank you so much, Dan.
You are the best one! Thank you so much!
Love it, very helpful!
I love your video!!!! Thank you so much.
Thank you Dan, this was very helpful. Glad I found you channel.
Thank you... You are the best!
Clear, logical, instructive - just great content Thanks Dan :)
Totally awesome content Dan. Thank you sooooooo much... Best tutorials on TH-cam for sure.
I am so freaking glad that I came across your content. A bunch of thanks for putting this out here ✨
Very helpful! Thank you Dan.
I love your videos Dan soon I will join to your squad. Big thumbs up!
Thank you so much! I love you, Dan
This is the best PPC tutorial that I’ve seen on internet.. Thanks Dan.
Thank You so much Dan for all your great work and such detailed explanation! great value!
Super helpful Dan!!
Thanks ! I like your details, eagle points and pace !
Dan, you have the best video out there for PPC on Amazon for new starters, thank you so much.
Thank you so much!
phenomenal overview! thank you dear! 💪 👏 👏
Amazing video!! Very clear and concise
Very insightful! Thank you for this.
excellent video !!!! thank you so much
you are the boss ! Thanks for giving us your expertise !
Things were difficult to grasp you made them easy, thank you so much, Dan. Go the extra mile it's never crowded. love to watch your videos.
Thank you for that comprehensive explanation. I learned a lot from your videos.
Very generously and clearly explain all the necessary arears.. hats off to you Dan...
Great series Dan, thanks!
Thanks,Dan,the is the best ppc video I have watched,muchas gracias!
Hi Dan , just want to say you are an expert when explaining things. I love your work and keep the good work up !
This has been insanely helpful thank you so much!
great video as always! not skipping ads for this :)
This is a more simplified and superb explantion! I've been studying PPC for two months and could hardly grasp everything but have fully understood by just watching your vid! Rooting for you!!
u explain everything v well.!! keep it up man
you did great buddy, I truly appreciate your efforts.
helped alot. tnx Dan
You are champion it's very crystal clear. Thanks a ton
learned a lot:)thanks Dan:)
awesome dude! Thanks :)
Just finished the 1st two videos in this series. Excellent instruction so far, looking forward to testing some auto campaigns in addition to the exact campaigns I'm running.
love this PPC tutorial- spot on with color coding
Excellent,I learned a lot. Thank you so much
Thank you so much for sharing your knowledge! I found you very articulate and your content easy to comprehend. Thanks again! :)
Thank you that was fantastic !
Dan, you are a pro!
Thank you so much. The best at teaching PPC.
Thank you. This was really helpful!!! I watched a lot of videos about Amazon PPC and so far, Part one and two of your turtorial are definitley the best. I learned a lot.
Hello Dan, this video is so helpful, I watched so many PPC videos to learn insights of PPC, none of them even close this tutorial. As always, you are simply the best.
Dan you have a gift of explaining a procedure. It's clear, concise and no extra fluff but still great detail. Thank you so much, this has made such a difference to understanding PPC and how to read the reports!!
Thank you Claire! I appreciate that a lot 😁
Simply, you are amazing!
Very very well explaind thank thank you!
Just amazing man!
SUBSCRIBED! Thank you so much Sir Dan for this on point discussions. I learned a lot. God bless!
So impressive. Thank you for sharing!
Love you for this vid
OMG, these series are amazing! You are born to be a teacher. Thank you so much!
Kudos to you Dan. Both part 1 and part 2 are very informative. The videos are clear and concise. You explained it thoroughly!!!
Thank Uuuuuuu sooooooooooooooooooo much Dan Roger.
Your lacturesare so much helpful for me
thank u so much for such a wonderful video
amazingly taught. thank you
Thank you for this video you are fantastic at teaching !
Mr. Dan, you are awesome and i just wanted to say tremendous thank you for your all. 🇺🇸
Worth Watching !!
Thank you!
Excellent video. Good content and easy to understand. Clearly communicated. Thanks Dan
Smoothly explained a bundle of knowledge.Thanks Dan...i learned a lot..
Thank you for this valuable information!!
Great mentor course i've never seen! Keep doing great!
This video is really a great help for an amazon starters like me. Thank you Dan Rodgers.
Just loved your content
Thank you very much, Sir. This is a fantastic video for Amazon PPC optimisation.
Wow amazingly explained. Dan you are great.
Absolutely Best PPC explanation possible with all real data. Thanks for great work!
Honestly this is one of the best examples I’ve seen explaining this
Thank you, It was really helpful.
excellent PPC Overview, love the way you explain, awsome
Awesome explanation. Love it.
Super! And the accent keeps one fully locked in! 😁
wow understood every part so well, keep doing what youre doing, loving these videos. Thank you
You are welcome Shirin, thanks for the kind words!
Dan is one of the best at these YT vids as he is slow and methodical. He gives you time to understand what is important. He also explodes the screens so the they are easy to see
Fantastic. So well presented. Correlates to part one
This is what I was looking for.,, Outstanding work Dan!!
Thank you sir!
Great content. Thanks a lot
Superb way of delivering concepts with details. Thank you so much :)
Thank you for an amazing explanation
Excellent!
Best video and amazing explanation with examples..... Glad that I subscribed to your channel.....