Amazon PPC Product Launch Strategy That Helps to Build a Good Start to Become a Bestseller
ฝัง
- เผยแพร่เมื่อ 31 ก.ค. 2024
- 👉 Get free PPC audit and strategy by Mina Elias an his team oklik.co/trivium
In this video, you will learn what are the components of a solid product launch from keyword research to understanding different metrics and learn a launch structure that helps to track analytics to identify issues for optimizing PPC campaigns beyond the launch.
🔶 Useful resources:
Trivium Analytics Template: oklik.co/trivium-analytics-te...
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🎬 Other related videos:
▶️ What's The Best Amazon PPC Strategy for Product Launching?: • What's The Best Amazon...
▶️ Amazon Product Lifecycle - Optimized PPC Campaign Strategy with Chris Rawlings: • Amazon Product Lifecyc...
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🔶 Topics covered in the video:
➤ 00:00 Seller Fest Online
➤ 01:38 About Mina Elias
➤ 03:31 Components of a product launch
➤ 05:57 Identify keywords to rank
➤ 10:00 Examples
➤ 19:22 How to track metrics
➤ 23:11 Launching new products
➤ 29:13 Campaign best practices
➤ 30:15 Identifying issues with analytics
➤ 31:10 How the goals should be set?
➤ 37:17 Bulk bid adjustment
➤ 41:35 VIP content for Amazon sellers
➤ 43:26 Should you run PPC campaigns simultaneously
➤ 43:55 Monthly PPC budget
➤ 44:25 Targeting competitors
➤ 45:08 Adding new keywords
➤ 47:41 Limited budget campaigns
➤ 46:26 How to use keywords?
➤ 49:34 Honeymoon period
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🔶About MINA ELIAS
Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.
👉 Get free PPC audit and strategy by Mina Elias an his team oklik.co/trivium
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🎤EVENT Co-Hosts 🎤
🔶 LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: lisettlees.com/
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🔶 AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
#SellerFestOnline #AmazonPPC #AmazonFBA - บันเทิง
That's our Mina. Very insightful as always!
Cloose match hahaha I'm going to steal that one!
Loved the content subscribed and liked ❤
Can’t find the template Mina used in the video?
Always a pleasure to watch him and definitely some golden nuggets there! Thank you guys
Who made Mina`s speed 3x ? :) Really nice presentation. Thanks man!
:-) I was watching at 1.25 but had to drop back to 1.0 so it sounded like 1.5.
Great content, thank you. It would be great to get a copy of Mina's analytical sheet, is it possible? :)
I have a question, how to manage the PPC Campaigns and bids if the selling price is less than $15 and the bids are high. Like currently I am working on a beauty category and facing this issue that my product price is less than $12 and if I received an order after 2 clicks from PPC, ACOS shoots to 40% 50% etc.
So how could we manage this situation and if Orange Klik has already discussed about this video, kindly share the link or I think there should be a dedicated video on it.
Thanks
Try targeting keywords with less volume, long tail, branded, etc
Huh, found this a few days ago, just in time for our product launch. Strategy working GREAT so far with one problem - if this continues so well we'll run out of stock very soon (we didn't expect it was possible to get this many sales straight away tbh 😅 ). We don't want to get penalised for being out of stock of course, esp since we are hoping to get this product under 'subscribe and save' at some point. What would you advise we do now - turn off the campaigns, reduce the budget so that they don't pick any sales until we can restock or...? THANK YOU Mina and Orange Click for this great content!
I would continue selling fast unless you are 100% you can get stock in like 2 weeks. Otherwise, if you slow your sales hard - you will hurt your performance
@@minaelias7731 Thanks a lot!
Great info. How does one evaluate a product's organic ranking without a Helium 10 or other subscription?
Hi Brett, we asked Mina and his answer is "I don't know of another way" :(
@@orangeklik thanks for checking!