5 Effective Strategies to Scale Amazon PPC | This is My #1 Amazon Ads Strategy
ฝัง
- เผยแพร่เมื่อ 31 ก.ค. 2024
- 🚀 In our latest chapter I'm going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!
The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.
📊 In this chapter I'm going to teach you to:
Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.
Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.
Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.
Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.
Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.
🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.
📖 Video Chapters:
00:00 - Introduction
00:55 - Strategy # 1: Focus on TACoS, Not ACoS
01:38 - Strategy # 2: Account-Wide ACoS Perspective
02:57 - Strategy # 3: Budget and Bid Management
03:34 - Strategy # 4: Expand Your Keyword List
04:25 - Strategy # 5: Focusing Your Ads To Only Sponsored Products
05:00 - Mining the Search Term Report: A Step-by-Step Guide
41:06 - Conclusion: Action Items
📈 Your Action Items:
Conduct Monthly Reviews of Your Search Term Report
Implement Strategic Bid and Budget Adjustments
Expand and Refine Your Keyword Strategy
💡 By the end of this video, you'll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.
#AmazonPPC #EcommerceGrowth #PPCStrategies #AmazonSelling #OnlineAdvertising #KeywordOptimization #SalesBoost #EcommerceTips #ProfitMaximization
👉 Don't forget to LIKE, SHARE, and SUBSCRIBE for more advanced Amazon PPC strategies and tips!
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🍍Check out the entire Amazon PPC Course for 2024 here: th-cam.com/users/live5jU3nNZPYtA?feature=share
this channel helps me tremendously, great video
Thanks so much 🍍🍍🍍
Hello Dr. Travis, thank you for your videos, could you please tell Melissa to explain more slowly so that it can be understood better, I try to follow her but it is too fast. Thank you for everything you do for us.
Will do. Here's an older video showing the same process.
th-cam.com/video/7yk6xB3OFWc/w-d-xo.htmlsi=v5trmWPo8gs6soV9
Hi Dr. Zigler. I always enjoy the content you teach. Just a note, Melissa is super fast. really hard to follow her. I've watched 5 times and still have a hard to follow her. Sorry if my comment is out of line.
Thank you! It kills me because I love his teaching style and i get it, he cant do everything but i hsve experienced this with a few people. You can slowdown the video but everyone's teaching style is different. Its like having a substitute teacher: just sucks.
Noted! Check out this one th-cam.com/video/7yk6xB3OFWc/w-d-xo.htmlsi=joCY6erZraKIRhBq
Amazing!!!
Thanks!
🍍Check out the entire Amazon PPC Course for 2024 here: th-cam.com/users/live5jU3nNZPYtA?feature=share
Wow, what a great video. very informative.
A few follow-up questions if you don't mind.
Do you negative exact the KW that is added to a Broad campaign so it does not compete with itself in the Exact match campaign?
Do you use the TOS % modifier for single KW Exact Match Campaigns, or only the Max Bid that you can afford for the product?
Thanks
We do not negative the keywords.
We do use TOS, but only go 20-100% nothing crazy. We have a video on how to calculate this exactly.
🍍Check out the entire Amazon PPC Course for 2024 here: th-cam.com/users/live5jU3nNZPYtA?feature=share
@@ProfitablePineapple Thank you, Dr. Travis, I will check it out
Hello sir
Love the content.
1 thing i have understand from the video is we need to make the campaign on keywords on which we want to increase our organic traffic as well ?
So if we do not do seo on those keyword and just make campaigns on that, does this get more organic traffic and increase our visibility in amazon or we need to do seo for organic traffic.
Thank you for the love! You should be using your Search Term Report to identify high performing keywords. Make sure those keywords are in your listing and also use them to run ads. (Make sure the keywords used make sense for your product). You can amplify your results by bringing in outside traffic to your listings (Amazon loves this) and it should help you get a nice bump in the algorithm.
🍍Check out the entire Amazon PPC Course for 2024 here: th-cam.com/users/live5jU3nNZPYtA?feature=share
during keyword harvesting, you add the keywords as Exact match and Broad match. Whats the reason for not adding them as Phrase too?
phrase isn't as effective as exact and broad
I tried a surmountable amount of money with Amazon's sponsored ads and did not gain any profits. So what to do? Although they have an AI to help you which of our products will sell and even guide you how to change the keywords. Need a guide how to improve this.
Check out the entire masterclass here th-cam.com/users/live5jU3nNZPYtA?feature=share
This will help you take a hiloistoc approach to selling on Amazon
Dr. T. Let me know when you will be teaching. I cant.
Here is a video of me teaching how to scale with a search term report th-cam.com/video/7yk6xB3OFWc/w-d-xo.htmlsi=joCY6erZraKIRhBq
what if you already have a campaign with exact match for that keyword?
No need to do this. Just adjust the bid
And is it a single keyword ad campaign?
@@ProfitablePineapple yes. But I noticed I have scenarios where broad, phrase, automatic campaigns are all bringing in the same search term - sometimes it performs better than the exact match single keyword campaign of that search term. In general what do you suggest to do in those scenarios where multiple campaigns are targeting the same search term?
@@Maria-mh9jp Leave it alone. Amazon wants high sales velocity and high conversion rate. If you get those dialed in regardless of search term or match type, you scale it!
@@ProfitablePineapple Thank you :)