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Amazon PPC Tutorial 2022 | Advanced Amazon PPC Strategies & Benchmarking | PPC Amazon 2022
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- เผยแพร่เมื่อ 31 ก.ค. 2024
- This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2022 covers Amazon PPC for beginners 2022 all the way through to the advanced seller. This Amazon PPC 2022 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing.
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We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2022. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.
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Timestamps:
00:00 - Intro
00:20 - PPC Questions
00:53 - Using a Benchmarker
02:01 - Inside the benchmarker
02:53 - STEP 1: Signup
03:41 - STEP 2: The Basics
04:15 - Sponsored Products Vs Brands
05:08 - STEP 3: Sponsored Products Performance
07:15 - Performance by individual product
09:01 - STEP 4: ACoS performance
09:08 - ACoS explained
11:44 - Advanced ACoS strategies
16:37 - Profit on Ad Sales
17:56 - Optimizing PPC performance
18:08 - STEP 5: CPC Performance
20:06 - Reduce CPC
21:33 - STEP 6: CTR Performance
22:48 - Improve CTR
25:13 - STEP 7: CVR Performance
27:11 - Improve CVR
30:17 - STEP 8: Take Action
31:09 - Steps to Optimize
33:42 - What next?
DISCLAIMER: Content on the Dan Rodgers TH-cam Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
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Check Your Performance with the BENCHMARKER: sellics.grsm.io/DanBenchmarker
Hi Dan Do you offer a service to run PPC ads?
Does this work for UK sellers Dan?
Thank you Dan for your knowledge. Does the benchmarker work in the ES marketplace as well?
Your videos are so user friendly. Thank you so much for such helpful information. No matter how complex the subject you break it down and make it so understandable. Thank you!
Great info in this 3-part series. I recommend for this video the use of a lighting chimera to help soften the lighting on yourself, Dan. Regardless, the information you post blesses many people for their beginnings as Amazon sellers. I will hopefully be selling on Amazon in 9 months or so, and I will continue to watch you content and possibly enlist in your courses when I begin selling. Thank you for your help, Dan!
Hey Dan, I came across your videos not only watched but applied these strategies to get surprising results. I am glad that I chose your videos, my recent client is overwhelmed.
Now I have learned PPC from you. And I am doing work with my clients. And all are happy to my service.
Thank You Dan
One of the best Amazon fba content on TH-cam by far ! Great work and Thank you !
Seller from France ;)
Thanks den , I'm a professional PPC virtual assistant and these all videos about ppc and amazon helped me much in improving my skills.
Seriously the most fantastic PPC videos! Thank you for this, I am so glad I found you.
Soooo great content man! Appreciate it! Content is king... keep going!
I always like the video before I watch because I know you NEVER disappoint with your excellent quality content!! Thank you so much!
You got it Violin, thank you for your long-standing support
Thank you for making this PPC series. You are very good at making complex ideas easy to understand.
It's so lucky to see and choose to click to watch your channel, when i search things about my amazon questions. Your content deserve more likes.
I swear to god. I'm speechless, your are the man, thanks alot you helped my business. Love the video quality also. 👌
Very helpful, thanks! I will have to listen to it again since you covered so much material.
Thank you Dan for the excellent presentation. It is easy to follow the logic and rationale. I could articulate this in my PPC campaign.
You are the only one who makes quality content...... Thank u!!!
Thank you Dan! Super useful!
Thank you Rodgers. Your video helped me a lot.
Great video. Lots of good content. It gives some ideas to implement right away. Thank you Dan.
Thank you Dan!! incredible information!
If I search something on Amazon and Dan Rodgers videos appears on that, its 100% sure that He is going to get my click. I really appreciate how much efforts you put into your videos and how easy, you make it for your audience to understand the concepts. Everytime a relevant question/ambiguity pops up in my mind during the video, I get my answer in the next 2-3 minutes.
A BIG THANKS to you. Keep doing what you are doing. Again, I really appreciate your teaching skills. I wish you success and peace!!
Yoooo Dan great video !
One of the two best PPC YT channels ever! Full of useful info as always! Thank you!
You got it Nagarkotia! Thanks for your support !
Which one is another best channel for ppc?
Great video ! Thank you Dan 👍🏻🌷
Well you are no doubt a good techer. You explained it very nicely.
Waiting for my report - requested it on iPhone! Thank you! I’d never heard of them before.
Dan, I appreciate your efforts and valuable help...
Awesome tips thanks Dan
Another amazing video. Thanks a lot Dan (and brother) for this great content!
Thank you Remi!!
Awesome video!
I love your videos!! They are always super informative and helpful! PLEASE can you do a PPC video for product variations? I’m SO confused as I have different designs for my product listed as different SKUs. Thanks :)
Liking and commenting before even watching the video. I simply trust the high quality content of Dan. Thank a lot mate best of luck for more..
Thank you Hassen! I hope it proves worthy :)
Gonna have my interview for PPC Specialist job later today. Your video prepared me a lot. Thanks for worthy videos Dan!
Hope your interview went well and you got the job
Congratulation DAN. 20K😍
A big Like at the beginning of the video 👍
Super important info, efficient and very well presented, its always good to watch your videos, bravo DAN.
Thank you Igal!!
Great Video.. Keep Running. Thank you
Come on man, your video quality is amazing as your content love your videos and your way of explaining things
Thank you Hamzah!!
well explained video. Keep going bro.
Great:) thanks Rodgers:)
First to comment before even looking the vidéo. Valuable content always. Thanks 👑💪
This was a beast, hope it proves useful Edith!
@@DanRodgers for sure💥💥💥
Awesome content. Love you your channel. Is there anything about OA for beginners? Thanks
Well Job dear, Stay blessed
thank you Dan
Thank you Dan for clear and excellent presentation great help in starting and continue sale on Amazon.
*Useful Tip!!* If you are someone who can't take the ups and downs of gettting an effective PPC , due to tight time schedules as in my case. I'll strongly advice to let *cyber.kor* on Instagram get it done for you. Saves lots of time and energy . At least this i sure know.. and results are awesome. I never knew i could improve this much on amazon. I think this would help anyone struggling with details... Cheers🥰
Just before Watch the video I make Comment As I know You always deliver beyond our Expectations
@Dan Rodgers You are the man of Knowledge and Skill
Love You man🌹🌹🌹🌹🌹🌹
Appreciated your All Efforts ❤❤❤❤❤
More Power to you
Riaz thank you for your kind words! I hope this proves useful
Hello Dan, first off, your videos are fantastic, thank you. Quick question, to help with PPC strategy, launching and management software, which software subscription would you recommend, Sellics or Sellozo?
Thank you for such an amazing video, full of advance knowledge about PPC. Help me in PPC Campaign Management.
if you have any question post here, if you want to hire someone then I'll suggest the ones most experienced
Hi there! Where did you learn all of your informative from?
Thank you Dan for the great video. I want the supplier to ship my first order to my house so I can inspect the items. Do we get any discount from UPS or FedEx if we ship the inventory from our house to Amazon wearhouse?
HI sir u r amazing please make more and more about ppc and other informative videos like this
Great videos! I do have a video request. How to run PPC when you are selling multiple similar products? How do you run PPC without competing against yourself?
Hi Dan, I'm new of your chanel, I just wanna say that your content is great and the way you explain each topic is very helpful. The PPC is a tough topic for many sellers and sometimes we need to involve external agencies to manage PPC. I was wondering if you can make extra content on how to manage from time to time or better to mantain the account of PPC once the campaigns are running. Also do you suggest any specific tools? Thanks a lot!
You are right
if our acos is 40% and profit margin also. then how are the ad spent and sales throught ad are different when we are not making any profit? -plis answer dan
I have tons of questions to ask. How to book one-to-one coaching with you, please? Where are you located? Thank you!
Dan, it was a great PPC tutorial, I just have a few questions what should our PPC budget for a new budget? And what the good ctr according to you?
*Useful Tip!!* If you are someone who can't take the ups and downs of gettting an effective PPC , due to tight time schedules as in my case. I'll strongly advice to let *cyber.kor* on Instagram get it done for you. Saves lots of time and energy . At least this i sure know.. and results are awesome. I never knew i could improve this much on amazon. I think this would help anyone struggling with details... Cheers🥰
Hey Dan,
What is the average ACOS and TACOS that you get after optimizing?
Thanks for the great content.
ACOS and TACOS depend on your targets, If we Run PPC for Ranking keywords usually this kind of PPC have high ACOS and TACOS but ACOS reduces by optimozing time To time when ppc start converting into orders,but Once keywords get ranked and we run PPC for boost of sales then usually ppc have less ACOS. It's totlay depent on strategies, targets and types of PPC ( Sponsored product, Sponsored Brands and Sponsered Display). Video PPC and Sponsored Display ads are less costly because of cheaper bids required for them
Excellent video Dan, Do you mind making a video on how to penetrate a market with high reviews In the near future?
That's a good idea Gamer, it will take intensive PPC and perhaps a lower price, you will have to take the market share/sales approach with a worse ACoS rather than optimizing ACoS to do that initially.
You have big experience with Amazon PPC, I need answer for questions:
Does a larger number of campaigns have affect the amount of traffic receive ?
Mean if I make many campaign, I can get more traffic or not ?
Hello, Dan Thank you for the great content.I live in outside of the USA and want to open a US company in order to work with wholesalers in the USA. In this case, can I open this company in the USA with CLEMTA you recommend?
Another week another excellent video. Could you potentially do product research in UK Market?
That's a solid idea ayub, it does have it's differences!
@@DanRodgers It definitely does. It will be great content for your channel, helps you branch out
what is golden negate keyword?
Hey Dan!! love your videos! I ran the 3 campaigns like you said and my Broad campaign is running out of budget much faster than the exact and the auto.My exact campaign never goes over budget, Should I raise my daily budget for the broad campaign and lower the budget for the exact campaign? thank you!!
*Useful Tip!!* If you are someone who can't take the ups and downs of gettting an effective PPC , due to tight time schedules as in my case. I'll strongly advice to let *cyber.kor* on Instagram get it done for you. Saves lots of time and energy . At least this i sure know.. and results are awesome. I never knew i could improve this much on amazon. I think this would help anyone struggling with details... Cheers🥰
Hi Dan, great video as usual! I was thinking of signing up for Sellics benchmarker, however I had one question in mind, how accurate do you think are the industry benchmarks in sellics ?
Hey hassan, this is such a new thing that it is hard to compare as there aren't many other benchmarkers but they pull from Amazon when you link your account, so I would say it's the most accurate overall benchmarker you can use currently
@@DanRodgers thanks mate! I'll give it a shot !
hi guys,
i just watched this amazing video from dan.
i am facing my first launch and just use h10.
it is claimed to be an all in one tool but i would be interested in your opinion specifically on ppc optimization.
Best regards from Germany
The are better & more advanced ppc solutions out there, e.g. sellics (the company responsible for the Sellics Benchmarker in this video) is one of them
Hello Dan! What do you think about pausing the campaigns at night or running them only on certain hours of day? Is it a good idea? Thanks!
not recommended, in this way you have to put more bid
Dont paused just low down the bid and high at the specific hours when you get more sales on past hours
amazon fba maestro
Hey Dan ! If we have multiple variations of our product..do we apply the similar strategies for running PPC campaigns?? or we run separate campaign for each ASIN ?? suggest me plz
Hey Omer, I cover this exact thing in this video at the end: th-cam.com/video/QdWQq4l_qYg/w-d-xo.html
@@DanRodgers I've watched and liked it. You are genius :) Thanks brooo
I just subbed watched you just one dime
hey dan you can even ask for money for this valuable info not only thumbs up 👍 you the best
Dan Rodgers i need your help.
I want to launch my first product which is socks from pakistan. I know socks has a very heigh competition but these socks are completly different.i have never seen this quality and comfortibilty.
Can u please guide me a little bit.
And please ignore my stupid english mistakes😊
how to get organic profit margin ratio? plz do reply waiting :)
How long is it free for Dan? Or do we get early access and that’s that?
Jamie it's always free at this level :) In fact they are imporving it evene further still free :)
Great video very informative thanks, nb Have joined your YT Mastergroup
Thank you Michael, and thank you for your support! More on that coming very soon
Followed but how to download Free now?
the problem is that
as per your part 1...i have run the BROAD EXACT and AUTO Camaign
But my portal is showing BROAD and AUTO as out of your Budget
what should i do ?
Try to calculate Budget and target low bid keyword if Budget issue
try adjusting your daily budget
I missed the cheeky "and number 5, click the like button". Was just waiting for it. So disappointed. ;-) But great content! Thanks for that.
Dragon you are so right! Lol, you shall not be disappointed on the next one :)
How does sellics know data per category? Is it possible to consult these for all categories and not just our own?
Hey Nick, that's a good question, as far as I know they pull this from Amazon itself when you link your account but no, you can't see for other categories, only for your own as it pulls from your PPC manager, so you kind of need the product in that category to see that data. At least on this base report.
@@DanRodgers So they know the category average from their own customers/users?
@@NicksStuff Hi Nick, I'm the CMO of Sellics and Product Manager for the Benchmarker. Yes, you are right, Sellics has a very big PPC data base & a team of data scientists and ppc specialists which allows data studies like this one which spans across 20,000 product sub-cateogories.
@@thomasropel8548 Thanks!
So, there is no way to check the data on a market you haven't yet entered (i.e. no PPC report to upload)?
I wish the BENCHMARKER showed the suggested bib if trying to land on the bottom of the first page if the PPC words aren't working yet and need to lower the bid.
That's a great idea
New Dan Rodgers?
Auto like
hahahaha thank you Don! Really appreciate your support
First view
It's so difficult to concentrate looking at those guns! Please do share your workout schedule and diet plan too! 😂😂😂😂
What accent is that. 😆lol is it south African. Also sounds like a bit of Australian mix with Scottish. I like it though I can understand perfectly better than American 😆🤣
COLDSUN yes, South African but muddled since living overseas and working with a lot of Americans lol Scottish
@@DanRodgers my brother from same mother land. I appreciate your response 👍
just watch it on 1.25 and thank me later
The content is awesome !!!! but the language is just awful ...
Hi. Kindly wear full sleives you are very distracting...