So basically, I can’t buy a Rolex from an AD. But, I can go buy a brand new Rolex on the over flooded gray market at a 40% mark up? Hmmm… if they’re so picky about who they sell to, how do these end up on the gray market?
This video reveals insight into a part of Rolex's business system that many individuals probably won't know about. It's intriguing to figure out how the 70/30 rule influences both approved vendors and clients. Incredible experiences.❤❤
The video was genuinely engaging and educational. The content was delivered clearly and effectively. Thank you for sharing it with us, and I encourage you to continue uploading more videos in the future!
This video sheds light on an aspect of Rolex's business strategy that many people might not be aware of. It's fascinating to learn how the 70/30 rule affects both authorized dealers and customers. Great insights.
This is a very informative insight from Rolex authorized dealers providing information to the potential customers with all they need to know about Rolex brand watches.
As the luxury watch industry evolves and consumer preferences shift, the 70/30 rule remains a defining feature of Rolex's sales strategy, shaping the dynamics of the market and perpetuating the allure of its timepieces.
Understanding the dynamics behind their distribution strategy provides valuable insights into the luxury watch market. Thanks for shedding light on this topic and keeping us informed about the intricacies of Rolex's operations!
Quite insightful and thought provoking, I gotta say though I dislike some of their methods of handling customers, especially with the delays & unclear delivery times to dealers.
Interesting video. Learning about Rolex's 70/30 rule sheds light on their distribution strategy. It's fascinating to see how they maintain exclusivity while meeting demand.
Thanks for this insightful sharing... other than the sports model, how about those models like oyster perpetual or datejust with white dials? Does Rolex also allocate them? As for the AD, do they also choose the customers to purchase these not so popular models? Can we just walk in and purchase? Thanks for your advice, appreciated
The analysis of Rolex's 70/30 rule sheds light on the intricate dynamics between the luxury brand and its authorized dealers, offering valuable insights into their relationship dynamics and business strategies.
They could fix this problem if they really wanted to, even destroy the gray market sales with just one change. 1-Customer goes to store and place the order of what they want 2- The Authorized Dealer place the order that day and get a delivery date from Rolex right on the spot (even if it’s 3 years away). 3- The customer puts the deposit (let’s say 20%) that day. 4- Watch arrives 3 years later and customer either pays the amount owed or declines the watch and gets deposit back.5- If customer backs out now the Authorized Dealer has a watch that he can sell right now to anyone. This process will killed the Rolex gray market, no watch flipper is going to wait 2-3 years to get a Rolex so they can flip it for profit. The customer also wins because now he/she knows they can get a Rolex they want at MSRP without having to buy a bunch of other undesirable watches o jewelry to be worthy of been added to the Authorized Dealers fake list.
There is not a shortage of Rolex...Teddy B just did a video of the top 10 by sales volume and Rolex was number one with over a million units produced per year, Omega was like 800,000 produced per year. You don't have to wait on the Omegas...but you do on the Rolex, why? Because dealers are selling above retail price to gray market dealers...bypassing you, the one who wants to purchase the watch.
I know 3 people who bought subs, explorers two tone datejust and were promised to be put on the list for the gmt master and Daytona. It’s been a few years and still they do not have them.
There is no list in Rolex boutiques, how you can get one? Make a personal relationship with the manager, if you get his personal cel number you’re in the right direction and text him no so often if your are lucky enough you can go pick up one in 3 to 5 years. In ten days I will go pick my new submariner in a Rolex boutique, no purchase history with them and being a foreigner, that is how I did it. Good luck!!!
I used to think of rolex as my "I Made it" piece but as I got older I started to dislike the brand due to their business practices and their mindset as a company. Ill happily walk into Omega and buy the exact watch I want that day. Also many other companies offer more bang per buck.
I watched another video from a former Rolex salesman. He said that the waiting list is fake. The Rolex retailer is going to take the information and do a background search on you to find what kind of buyer you are to look for all the red flags. He said every week at the Hawaii store that he worked at had new inventory coming in weekly. Rolex salespersons work in an industry where they are told to lie to clients. No one can trust what the salesman is going to tell you.
Correct, and agree, even in this clip contradictions exist that the dealer has no idea of what is coming in! Okay exact models is understood but what happens to the 70/30 rule…30 percent is steel !!! Rolex wants to move to less steel and go to precious metals so white gold may be what they do to solve their ‘problem’ and just take the premium of $30k+ for a white gold Daytona since Rolex Skydweller is white gold only for that color, no stainless steel anymore.
i think there are some misinformation here. about the ordering process, and this 70-30 rule. also, the video here have stolen and cut many videos from other youtubers.
Only in the world of Rolex is a purchase order not a purchase order! If I understand the process mentioned in this video, the AD sends a P.O. into Rolex, and Rolex sends the AD whatever Rolex wants to deliver. I am not sure how the Rolex accounting system works, but I worked for several companies in the technology world and the P.O. has to match the invoice precisely. So if Rolex is allowed to ship whatever they want without the invoice matching the AD's P.O., I can't imagine how the AD could ever pass an audit. Maybe a CPA watching this video can explain it.
Insightful analysis! Understanding Rolex's 70/30 rule sheds light on the brand's exclusivity strategy and the dynamics between authorized dealers and collectors. Fascinating to see how it impacts the luxury watch market."
Look Rolex has watches BUT they will not sell it to you. They keep selling it to the flippers because the flippers have large amounts of cash and buy indiscriminately. I have bought what I like on the grey market. I will NOT let anyone tell me that I cannot find a particularly watch because I am not worthy in Rolex’s eyes. GO TO HELL to the AD. Rolex is like Hermes and I am disappointed. I would like to go through the experience at buying at a dealer eventually???
Rolex main bread and butter has always been in two tone and full precious metal watches, and women's watches. Fluted Date Just and above are more expensive than basic oyster steel sport Rolex. So it's always been 70/30 at Rolex. We see it more now since 2015 because Rolex gained a younger client based (global) demographic. 10-20 years ago the average Rolex client were older men and women. It was the watch brand you buy when you reach a certain mature age and accomplish a professional goal, or retirement. Now the online awareness to the brand only adds to the hype for entry level steel sport Rolex. New watch enthusiast of today (people who just started 5-10 years ago) are all about sport diver watches. Rolex for over 70 years were more about a water proof dress timepieces. The Submariners and Daytona's use to be the entry level Rolex watches of the 60's 70's 80's and to an extent the 90's. Back in the day if you want a Rolex, you aspire to get a Day Date or Date Just. The Sub's and Daytona's were the watches you get at a discount when you buy the wife jewelry. Or if you were a working class guy that knows Rolex quality/durability but didn't care for flashy gold expensive dress watches. Steel sports Rolex were the beater watches of back then. My dad was a life long steel worker machinist by trade. He rocked his 5513 Submariner everyday to work since 1968 until he retired 12 years ago (Original dial). He was offered so many Date Just and Day Date watches throughout the years. He was GIVEN a 1972 Daytona back in the day when he bought my mom some earrings from his jeweler. That POS shitter broke and it cost him more to repair than it was worth. Still owns it BTW, and yes that watch feels like a Seiko 5. Go figure the hype watch...
This Rolex watch is on of best brand we really like it we really love it this is fantastic watch Rolex modal watch is superior watch Thay neww brand everyone buy it because their quality is fantas
Rolex is just basically a wristwatch that tells you the time & date, why not invest your life pleasing God & do kind things to others, it's just a small piece of metal, save your soul not money to buy a piece of watch 🤣🤣🤣✌️✌️✌️❤❤❤ buy 3 G-shock it will last you a lifetime😂
The video was genuinely engaging and educational. The content was delivered clearly and effectively. Thank you for sharing it with us, and I encourage you to continue uploading more videos in the future!
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So basically, I can’t buy a Rolex from an AD. But, I can go buy a brand new Rolex on the over flooded gray market at a 40% mark up? Hmmm… if they’re so picky about who they sell to, how do these end up on the gray market?
Back door from A. D.
From Asia with less laws they can work with to control the dealers
So many far better brands out there that don’t play these sorts of games.
The Rolex rules kind of suck the life out of the process, not in a good way. 😂
Exploring the internal mechanisms of esteemed luxury brands such as Rolex is consistently fascinating.
When AI creates content and writes comments 😂
This video reveals insight into a part of Rolex's business system that many individuals probably won't know about. It's intriguing to figure out how the 70/30 rule influences both approved vendors and clients. Incredible experiences.❤❤
There are no "yearly" deliveries. Every 3-6 weeks is the schedule.
It's always intriguing to uncover the inner workings of luxury brands like Rolex.
Thank you for another amazing video. It is great to watch experts like you put the hard dedication on TH-cam for our joy.
Fascinating insights on Rolex's 70/30 rule! Explains a lot about their exclusivity and resale value. Must-watch for enthusiasts!
The video was genuinely engaging and educational. The content was delivered clearly and effectively. Thank you for sharing it with us, and I encourage you to continue uploading more videos in the future!
The rules explained here are just important and mind opening. Loved it actually.
This video sheds light on an aspect of Rolex's business strategy that many people might not be aware of. It's fascinating to learn how the 70/30 rule affects both authorized dealers and customers. Great insights.
Really interesting and informative content.
This is a very informative insight from Rolex authorized dealers providing information to the potential customers with all they need to know about Rolex brand watches.
As the luxury watch industry evolves and consumer preferences shift, the 70/30 rule remains a defining feature of Rolex's sales strategy, shaping the dynamics of the market and perpetuating the allure of its timepieces.
Understanding the dynamics behind their distribution strategy provides valuable insights into the luxury watch market. Thanks for shedding light on this topic and keeping us informed about the intricacies of Rolex's operations!
Thanks for this video very informative.
This has been the first video that explains talk about truth about 70/30 rules, thanks for sharing this wonderful information
Quite insightful and thought provoking, I gotta say though I dislike some of their methods of handling customers, especially with the delays & unclear delivery times to dealers.
Amazing and great video amazing and great information were found in this video.
Understanding Rolex's 70/30 rule sheds light on luxury watch market dynamics. Great video!
Thank you for sharing informative video it's really good and amazing
Interesting video. Learning about Rolex's 70/30 rule sheds light on their distribution strategy. It's fascinating to see how they maintain exclusivity while meeting demand.
Thanks for this insightful sharing... other than the sports model, how about those models like oyster perpetual or datejust with white dials? Does Rolex also allocate them? As for the AD, do they also choose the customers to purchase these not so popular models? Can we just walk in and purchase? Thanks for your advice, appreciated
Rolex is the standardized brand in the world and all of its corporation works in legit rules. That thing make it an obvious brand
Thanks for sharing this video
This is an amazing video thanks alot for this wonderful video
Excellent and captivating vedio on rolex authorized dealer.This Rolex watches are really impressive. Need more updates .
i really liked this video a lot cause i learned a lot great new things from this wonderful video thank for posting.
I picked up my Wimbledon 2 days ago and feel super blessed, now time to wait for the bat girl haha
This video provides a lot of knowledge about Rolex. Thank you for this amazing and informative video
Glad you enjoyed it!
The analysis of Rolex's 70/30 rule sheds light on the intricate dynamics between the luxury brand and its authorized dealers, offering valuable insights into their relationship dynamics and business strategies.
awesome video
This is great informative insights from Rolex authorized dealers providing information to the great content ❤
Our pleasure!
They could fix this problem if they really wanted to, even destroy the gray market sales with just one change. 1-Customer goes to store and place the order of what they want 2- The Authorized Dealer place the order that day and get a delivery date from Rolex right on the spot (even if it’s 3 years away). 3- The customer puts the deposit (let’s say 20%) that day. 4- Watch arrives 3 years later and customer either pays the amount owed or declines the watch and gets deposit back.5- If customer backs out now the Authorized Dealer has a watch that he can sell right now to anyone. This process will killed the Rolex gray market, no watch flipper is going to wait 2-3 years to get a Rolex so they can flip it for profit. The customer also wins because now he/she knows they can get a Rolex they want at MSRP without having to buy a bunch of other undesirable watches o jewelry to be worthy of been added to the Authorized Dealers fake list.
There is not a shortage of Rolex...Teddy B just did a video of the top 10 by sales volume and Rolex was number one with over a million units produced per year, Omega was like 800,000 produced per year. You don't have to wait on the Omegas...but you do on the Rolex, why? Because dealers are selling above retail price to gray market dealers...bypassing you, the one who wants to purchase the watch.
I know 3 people who bought subs, explorers two tone datejust and were promised to be put on the list for the gmt master and Daytona. It’s been a few years and still they do not have them.
thanks for this revelation about the Rolex dealer, this is very helpful. thanks for sharing this
My pleasure!
Well am grateful for this video very useful and helpful am looking forward for more
Glad to hear that
The video is great thank you for sharing loved it.
Great video luxury watch I like that you're work interesting video thanks for sharing us
Thanks for coming
There is no list in Rolex boutiques, how you can get one? Make a personal relationship with the manager, if you get his personal cel number you’re in the right direction and text him no so often if your are lucky enough you can go pick up one in 3 to 5 years. In ten days I will go pick my new submariner in a Rolex boutique, no purchase history with them and being a foreigner, that is how I did it. Good luck!!!
Awesome insights on this brand it really reflecting our individual tastes and lifestyles.
Glad you enjoyed it!
I used to think of rolex as my "I Made it" piece but as I got older I started to dislike the brand due to their business practices and their mindset as a company. Ill happily walk into Omega and buy the exact watch I want that day. Also many other companies offer more bang per buck.
I watched another video from a former Rolex salesman. He said that the waiting list is fake. The Rolex retailer is going to take the information and do a background search on you to find what kind of buyer you are to look for all the red flags. He said every week at the Hawaii store that he worked at had new inventory coming in weekly.
Rolex salespersons work in an industry where they are told to lie to clients. No one can trust what the salesman is going to tell you.
Correct, and agree, even in this clip contradictions exist that the dealer has no idea of what is coming in! Okay exact models is understood but what happens to the 70/30 rule…30 percent is steel !!! Rolex wants to move to less steel and go to precious metals so white gold may be what they do to solve their ‘problem’ and just take the premium of $30k+ for a white gold Daytona since Rolex Skydweller is white gold only for that color, no stainless steel anymore.
Rolex aficionados have long been fascinated by the enigmatic "70/30 Rule," purportedly governing how authorized dealers distribute their inventory.
Rolex is one of the best I have seen very amazing watch
Great insights. I have enjoyed watching the whole video. Thanks for sharing it.
This was so insightful and worth coming across, love how well you explained
i think there are some misinformation here. about the ordering process, and this 70-30 rule. also, the video here have stolen and cut many videos from other youtubers.
This video is really informative and interesting thanks for sharing and keep going on always support your channel.
I love everything about Rolex, it's a luxury brand and I love how exclusive it is... It has stand the test of time, I love you guys so much
Great and informative video exploring useful information about Rolex watches much appreciated
all true, except the part where you have spent a lot of money and can get moved up on the "list", nope, just the opposite.
Only in the world of Rolex is a purchase order not a purchase order! If I understand the process mentioned in this video, the AD sends a P.O. into Rolex, and Rolex sends the AD whatever Rolex wants to deliver. I am not sure how the Rolex accounting system works, but I worked for several companies in the technology world and the P.O. has to match the invoice precisely. So if Rolex is allowed to ship whatever they want without the invoice matching the AD's P.O., I can't imagine how the AD could ever pass an audit. Maybe a CPA watching this video can explain it.
Interesting video
Thanks for the visit
Very interesting and informative video. Thanks for sharing with us
Thanks for sharing this video. Very interesting and informative video
That videos watch is a mere imitation, not a real clone. Ziarex replica watches are on next level.
Thanks for the video, keep it up boss 😊
Thanks for the update
Thanks for the video, keep it up boss
Insightful analysis! Understanding Rolex's 70/30 rule sheds light on the brand's exclusivity strategy and the dynamics between authorized dealers and collectors. Fascinating to see how it impacts the luxury watch market."
Crazy idea, Rolex shuts down the AD business model. Think like Apple, have Rolex stores.
Rolex watches is the one of the best watches I love it❤
Look Rolex has watches BUT they will not sell it to you. They keep selling it to the flippers because the flippers have large amounts of cash and buy indiscriminately. I have bought what I like on the grey market. I will NOT let anyone tell me that I cannot find a particularly watch because I am not worthy in Rolex’s eyes. GO TO HELL to the AD. Rolex is like Hermes and I am disappointed. I would like to go through the experience at buying at a dealer eventually???
Today i learned a lot of great things from this Fabolous video thanks for uploading such marvelous video
This is absolutely amazing this video has unwrapped everything about this rolex 70/30 rule. I'm really glad you shared this information with us.
Rolex main bread and butter has always been in two tone and full precious metal watches, and women's watches. Fluted Date Just and above are more expensive than basic oyster steel sport Rolex. So it's always been 70/30 at Rolex. We see it more now since 2015 because Rolex gained a younger client based (global) demographic. 10-20 years ago the average Rolex client were older men and women. It was the watch brand you buy when you reach a certain mature age and accomplish a professional goal, or retirement. Now the online awareness to the brand only adds to the hype for entry level steel sport Rolex. New watch enthusiast of today (people who just started 5-10 years ago) are all about sport diver watches. Rolex for over 70 years were more about a water proof dress timepieces. The Submariners and Daytona's use to be the entry level Rolex watches of the 60's 70's 80's and to an extent the 90's. Back in the day if you want a Rolex, you aspire to get a Day Date or Date Just. The Sub's and Daytona's were the watches you get at a discount when you buy the wife jewelry. Or if you were a working class guy that knows Rolex quality/durability but didn't care for flashy gold expensive dress watches. Steel sports Rolex were the beater watches of back then. My dad was a life long steel worker machinist by trade. He rocked his 5513 Submariner everyday to work since 1968 until he retired 12 years ago (Original dial). He was offered so many Date Just and Day Date watches throughout the years. He was GIVEN a 1972 Daytona back in the day when he bought my mom some earrings from his jeweler. That POS shitter broke and it cost him more to repair than it was worth. Still owns it BTW, and yes that watch feels like a Seiko 5. Go figure the hype watch...
Rolex watches are among the most beautiful watches. They are beautiful and wonderful. Thank you for this beautiful video. Keep up the wonderful work
This a total control by Rolex on its authorized dealer, I think they did everything write to make their products not loosing value
This Rolex watch is on of best brand we really like it we really love it this is fantastic watch Rolex modal watch is superior watch Thay neww brand everyone buy it because their quality is fantas
Your over-mystification of Rolex and the deep artificial voice made this video a little difficult to watch.
Rolex is just basically a wristwatch that tells you the time & date, why not invest your life pleasing God & do kind things to others, it's just a small piece of metal, save your soul not money to buy a piece of watch 🤣🤣🤣✌️✌️✌️❤❤❤ buy 3 G-shock it will last you a lifetime😂
Have you noticed, the message is that Rolex makes all the decisions.
This message is JUST REPEATED OVER AND OVER AGAIN.
The video was genuinely engaging and educational. The content was delivered clearly and effectively. Thank you for sharing it with us, and I encourage you to continue uploading more videos in the future!
The Rolex rules kind of suck the life out of the process, not in a good way. 😂