How Rolex Authorized Dealers Choose Who They Sell To
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- เผยแพร่เมื่อ 4 ต.ค. 2024
- Only authorized Rolex stores are permitted to sell and service Rolex watches, but do you know how Rolex Authorized Dealers choose who they sell to? It's not as easy as walking into a regular store and walking out with what you want. In this video we'll give you some tips on how you might be able to increase your chances on buying your first or tenth Rolex Watch.
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I let my AD borrow my wife for a weekend and he graciously allowed me to buy a two tone ladies Datejust that had been sitting in the case for a couple years. Blessed! But now I have a step son.
Thank you for being a loyal Rolex customer
That's loyalty!;)
👍🏼😹
Hahaha now that’s funny
You have a Chinese Step son and china Rolex😂
Man, Rolex made me love even more my Casio F91W.
aha -.-
I love it how they are very strict with selection however a Rolex isn’t the best of watches and is definitely not built how other brands are.
Correct! I've had four in the last 30 years. All had faults, including a Sub with a defective movement. I stick to my Fortis and Tags now.
Customer: I’d like to buy a Rolex
AD: Laughs* and proceeds to call the cops
i walked into a local walmart and was able to get my Casio G-Shock without having to put my name on a waitlist. last week, i bought my Omega at a local jewelry store. rolex is for the birds.
I wasn’t having much luck getting a new Rolex from my AD but we also happened to be in the market for unrelated jewelry and I bought her some diamond stud earrings and the conversation came up about being on a list for a new James Cameron Deep Sea. Told him it had been like 2 years and still haven’t heard back. Within a couple weeks he gave me a call and said he had one for me. I paid the full retail price. I was a bit Naïve until later when I realized it was the other major purchase that made me eligible.
It is quite sad how the brand is playing with the ego & exclusivity. They are far more other important things in our lives than trying to get into the club and having to purchase unnecessary items. Thanks Covid for being the eye opener.
Not sad at all. It's a very effective way of maintaining brand values, which are necessary in order to charge the prices that Rolex does. Regardless of what you think of the brand, its business model is entirely consistent and self=consistent ... and not a whole lot different from the model used by credit card companies.
well, i dont aggree..
some people bough that watch 40-50 years ago and never choose another, its saying for something.
their watches is something that is considered a family heirloom.
it is something you would remember, like 'that watch wore my father or grandfather' and they are part of family history.
you would not consider some cheap 10$ casio (nothing against casio) electronic watch, but a 50 years old rolex (and still running) bough by your grandfather so many years ago and when your grandfather sadly leaves the family, will be heirloom and passed to the family.
Rolex have specific value to their products that other manufacturers usually do not have...
@@benjaminshtark5977 Except there are plenty of other high quality watch brands that have been around for longer than Rolex has, are just as suitable for providing heirlooms, and offer the same or better quality and heritage without the ridiculous markup and shallow materialist associations.
@@neil4701 And yet, nobody knows about other brands but everyone knows about Rolex.
Its like Zippo, its simple and more expensive lighter than others.
is it better than others? probably not..
but its recognizable everywhere. and its very good too..
@@benjaminshtark5977 For many of us, the fact that everyone knows about Rolex is a reason to avoid it, especially when you are paying double the price for that alone.. And the popular associatons of Rolex are not good - the brand image is associated with bling, status symbols for people that don't know much about watches, materialism, etc. Rolex seems to encourage this. As well as offering better quality for less money, other brands with equal or more heritage have more agreeable brand images.
Got the call from my local AD today with the good news, got a Wimbledon dial oyster bracelet Datejust 41. Pick it up Sunday! Cannot wait
@@AboveFirstClass I know I can’t believe it, I waited about 9 months but expected years
I went with a Patek after a salesman treated me poorly.
@EL JAY I totally agree with you. Even though I love the 911 I went with a G wagon now since I’m a family man. But one day I’ll get my 911. I bet the Vantage is such a fun toy.
@EL JAY auston for real rich..audi for fake rich
@@ELT90 what a waste
I first started out at my AD with Tudor GMT, first purchase. Entry level 5k. 1 yr later i returned seeking a 40mm sub. Received a call nearly 12 mo later, made the purchase.
Im client type C. When I was A and B damn near none of these applied. I just told them what I wanted and they told me if its possible or not. Now Im 3 Rolexes and an AP into my collection.
i dont have the time but i do have the money so it's straight to the grey market
You got a AD connect for a AP15500?
How much time between each rolex purchase/registered interest? 1 year? I'm looking to get my 2nd rolex, it's been almost 1 year since my first purchase. Cheers and well done!
@@silveriver9 well since that comment I now have 2 APs and 5 Rolex purchases. Its all about relationship. My last two Rolex purchases came 1 week apart.
@@ToneyDouglas23 See ya', Wouldn't wanna be ya'.
Most of these rules you can throw out the window. Most AD’s will size you up as to your spending potential. If you come in with an expensive watch and seem to be a nice person that is truly interested in watches it helps a lot. Some will even take a chance on you and give you a desirable watch with no purchase history.
That's not how my experience went. I went into Rolex dirty from work wearing a Timex Iron man talked to the saleswoman told her which model I wanted, two weeks later she called me with the watch. That's with no history with them or Rolex.
Yeah video is bs, walked in with AMG keys an iPhone 14 Pro Max and im now waiting on a two tone submariner.
@@mememachine5244 you will probably be waiting a long time
@@mememachine5244 so you’re poor basically?
@@jimmymcgill5572 relax bozo the profile pic is an AMG key, statistically the key alone is worth more than you.
I bought an Invicta Speedway. Now I have a nice watch and $39,930 in the bank for emergencies.
Debatable whether your Invicta is a nice watch but your bank balance is decent 😂
Me and my wife are - for sure - C buyers. Last 20 years we bought 14 Rolex watches. We still all own them. But... lately we are told "sorry, no chanche you can buy a Rolex, also the waitinglist is no option". BAM!! Don't know why,??!! We are done with Rolex and the AD-sellers with their cheap shoes and suits.
You shoul'd send Rolex Geneva your experience.
that seems odd, you are exactly the clients they are looking for. you said you and your wife, so obviously you are buying smaller less desirable ladies watches than just the most sought after models and you don't flip your timepieces.
Spoilt snobbery 🙄
@@jameswilson8820 Correct. Thank you.
I think you should write to Rolex in Geneva with your purchase history and a picture of your collection with you and your wife on the picture. It will prove you still have your watches and you are not flipping. You are precisely the loyal customers type Rolex should be looking for. The Geneva HQ may instruct your AD to sell to you.
It really wasn't that difficult for me. By the time I registered interest for my Datejust 126234, even it was in high demand. I went to Bachendorfs at the DWF Galleria and registered my interest with a man named Neil. I had no purchase history at that AD. Neil took all of my information and placed the order in May of '21. I didn't have to buy something else. I didn't have to pay a deposit or put a card on file. I didn't have to fill out any forms. The only thing I had to do was wait 9 months. On 1/28/22 Neil called me to let me know that my watch had arrived. I picked it up the next day.
Neil sounds like a nice guy
@@TwelfthMan 😂
That is not a high demand watch!!
@@LWRC do shut up. All Rolex watches are difficult to get
@@5mini5 Well, that depends!!! My Rolex dealer just called me last week on a watch I told them I wanted. There were several different models but one is about to arrive - another steel & gold professional sports watch so it wasn't a Datejust!! This would be my 2nd watch with this dealer. The first one, steel professional watch, I bought 4 yrs ago just by walking in. Looked at the watch I was interested in, they showed it to me. I didn't buy that day but did come back a week later. Paid cash and just wrote them a check. No prior history of buying anything!!!
Just remember people, it's a watch plenty of other options out there, I wouldn't waste my time with this nonsense 😂😂
Interesting video.
I think there was less screening and less hassle (besides the wait time and trying to decide what options to choose) when I bought my Porsche.
Lucky that I already did and am over the Rolex phase in my life.
If I had to go through this current sh!t to get one, I don't think I would've gotten them.
I feel sorry for people just getting into it.
They are great watches. Tough as nails, and really a good all around time piece. Sort of the finely mass crafted chinos and button down shirt of the high-end watch world.
They are definitely NOT the hand tailored suit of the watch world.
I guess in a way the whole Rolex craze is much in-line with the street wear market.
Where hyped up (but still mass produced) items are hard to get and flipped on the re-sale market.
Screening process to buy a Porsche?? I believe the screening process is if you can fog up a mirror and want to pay for one.
Put my name on the list at the AD for a steal Daytona and after 6 months realized I probably wouldn’t get one so I told them I would settle for a submariner and two months later I got it. Very happy with it.
"I'll settle for a Sub". Yeah, sure you did, lol. And of course, they obliged. I'll take "things that didn't happen" for $500.
Not quite right... but fair approach. Each Rolex AD is unique in how they treat/sale to his clients. Plenty of them sell directly to grey market dealers... The waiting list list its a mere excuse
My Invicta Rolex Sub 9937OB gets serviced every 20 years. It cost £170 which is a considerable investment given the mod sapphire crystal cost an extra £25
Yeah but... Invicta 🤢
I have an Invicta Pro Diver and I really enjoy it. Got it for right around $100 and it's already lasted me a year.
I know their branding sucks but if you want a 40mm Submariner homage that feels great on the wrist and has high contrast viewing, that is the go to watch.
No such watch as a “Invicta Rolex”
Invicta Rolex? Do you drive a Hyundai Rolls Royce?
*_In the REAL world, any seller chooses customers by cash, check or credit card 💳_* Customer demand has put Rolex into an alternate universe.
lol, buy a Grand Seiko! better made, more accurate and hand finished! Tired of the waitlist nonsense and the hyped prices are just stupid!
Yeah all that pretentious bullshit, just for something that tells time. Grand seiko all the way.
im still happy with my Rolex explorer 2, try sell your watch
@@silvanmock5408 don't intend too mate
Buy both, i love my Sbgh269 and am on the waiting list for the Palm DJ.
Lol but Rolex tells everyone…your co-workers, your boss, girls you meet the club, the mugger who’s going to take your Rolex…that you’re rich and super important. GS can’t do that for you. In all seriousness, Rolex are great watches, but it stopped being about the watch long ago.
I put my money on Omega watches, bec. Omega has a nicer bamboo boxes compare to a cheap as looking Rolex boxes! 😅
If it is a bamboo box you are looking for, you may check eBay as I am sure they have the full range. I am just joking. It’s funny, all these watches boxes are nice but they are usually space consuming and are not very useful other than to display the watch… I just received my Omega Seamaster titanium which is in a waxed cotton & leather travel pouch. This will be useful.
At least the Rolex boxes are small which is an advantage. I think that I prefer smaller boxes or any nice boxes which can be used for something.
@@patrickjean-philippe7679 Congratulations on the Seamaster Ti ! BTW, If I’m paying $10k for a watch like Rolex, I want the coolest box as possible. That Omega bamboo box looks beautiful! The Rolex, almost similar to my Seiko King turtle box! 😅 joking…
But I agree, Rolex boxes are not great, they can easily do so much better using wood for instance.
@@patrickjean-philippe7679 Yes! Like Mahogany or some black exotic wood as part of the Rolex experience. 😎
Why just not sell to those that have the money to pay? What a brilliant business concept.
How many brands have you seen come and go with the typical purchase MODO… it’s a sure way to keep longevity
Let me explain how it works around here: if I want something, I buy it. If you put obstacles in my way, and say my money is not good enough for you, I am going somewhere else where I won't be disrespected.
I agree. Putting unnecessary obstacles to a customer is a strange way to do business. I think even Rolls Royce or Ferrari does not have these absurd terms.
@@envitech02 that's their way of creating exclusivity. An underhanded game that I'm not willing to play.
Until watching this video I have never considered buying a fake rolex.
Now I really want a fake rolex or 10....
Bullshit. I purchased a sports model reference 16570 by an authorized dealer after a very short waiting list. No background checking whatsoever. I was only required to pay in full a couple of days before the actual in person delivery.
I got mine in two weeks with zero history with Rolex or the AD. They called asked if I wanted it. I told them yes and paid when I went in to pick it up. If there are ADs doing what the video says then the people need to stop jumping through their hoops and go somewhere else. The ones complying are the problem then they complain afterwards.
Screw Rolex and their ADs. Anyone should be able to walk into any AD and order any Rolex at MSRP. No games. I sold my Rolex Air King a couple months ago -- bought it new 30 years ago. I will never give the brand another nickel.
What is the story for Jomashop or watch finder. You can buy a 2022 Rolex brand new with papers. You will pay about 1,500- 2,000 above retail.
My two questions
This video is about buying at retail and paying extra would be considered a convenience fee?
What if you buy a few Rolex’s from these type of online stores and then go to a Rolex store, should I assume Rolex looks down on these type of purchases?
The last time I went to Rolex (6 months ago) it was like trying to get inside of a club in Miami with 10 guys not paying for VIP. Once they asked if I own a Rolex and I said no, I was sent to someone else and I did not like the feeling as if I was wasting their time.
I'm not sure every AD follows those sets of instructions. I never purchased anything from them and I got on the waitlist for the air king 126900 and 6 months later which was yesterday, I got a phone call asking I would like the purchase the one they just got in that day.
I own a no date submariner, and I actually prefer the look of my Tudor Harrods black bay instead.
Who do they think they are
I went to an AD after work and asked to buy a Rolex from the showcase. I was told I wouldn’t be able to buy it because it was a model and I would have to build reputation before they sold a watch to me.
Guess I’ll just buy a replica…
They’d have to get me into the store first, and I don’t really see that happening ever again. There are several watches that are better and cost less.
they dont have to and wont change their ways as they are number 1 for so long already 2nd place omega is miles away in yearly sales. if Rolex becomes too easy to get then they loose their exclusivity value
Lol - that’s what I did - I’ve been on a Rolex waiting list floor a GMT for almost five years and have purchased two Rolex’s on grey market. Dealer told me be patient- I’m doing my best to get into group B - patience required. Only regret - I could have bought an oyster pre-cv era - now nothing available to me in Hawaii 🎉
Going in an AD wearing a Rolex that ones previously purchased from them I think helps. Not only does it show you love the watch and brand they can also see that ones not a flipper.
Would this work if I went in wearing a Rolex clone I bought from China?
@@justmeeagainn I think they will applaud you for the legend you are!
If you want one go in and talk to them.
@@justmeeagainn Seems legit!
@@justmeeagainnThey have a database of their customers, especially those who bought from their AD.
The AD sells to a person with "purchase history". That person is a grey market dealer who flips the watch for a higher price. The AD gets a commission and both of them profit. At the same time it creates an aura of exclusivity because an average sucker has to suffer before he's able to buy the watch. Rolex could increase the production ten fold if they wanted to but they perpetuate this scheme because they like it. It's a scam. Let me not even start about their service costs.
"Only Rolex authorised dealers are permitted to sell and service"... err, no. You can't stop anyone getting their Rolex serviced by anyone they want, and you can't not "permit" anyone to service a watch (although you can be unhelpful by not making spare parts easily available). And if the servicing costs from Rolex are as massively overpriced as the watches themselves, why would you want to pay through the nose? (which begs the question of why you would want to pay for a Rolex in the firts place..).
ADs sell to: 1) prior customers with heavy purchase history, 2) famous people, 3) people who will buy a "bundle" including hard-to-move models, and 4) gray market dealers.
So you’re saying if you go in with say $80,000 cash and offer to buy multiple watches on the spot that they are willing to sell they will at least show you ones they absolutely want to get rid of? Because the video makes it sound like no matter how much you have they wont bring out anything to you whatsoever the first time you go.
This is not true of all of them. Find another one.
@@shonmchugh9002 I'll believe it when I see it.
@@Nordic_Sky go to other ones you'll see it.
I got mine with no history with the AD or Rolex. Went in the end of April got called two weeks later.
@@shonmchugh9002 Which watch specifically?
I act after watching this video it be better off just to go buy an omega it’s a better watch you don’t have to go jump through all their little hoop he do
I have been on the waiting list for 32 months now with my local AD for a sub or yacht master. Kept in regular in contact, purchased a few jewellery items and nothing. With my wedding coming up just had enough and bought a Yacht master 40 the grey market yesterday for £14,500. I should feel happy but I feel bit down
Attachment to rolex is the reason why ADs take advantage, other brands are doing genuinely great and matching the standards of rolex!
Are you in the uk by any chance? I’ve just put my name down for a green date just 41mm guy in store seemed very friendly couldn’t give me a wait time more I’m reading more I’m feeling disheartened about getting my watch which I’ve wanted for years but only now have the cash to do it
@@deanwilson7031 yes I’m Uk based don’t hold out hope for an AD mate
@@Smudger_83. what do you think the deal is with getting the watch from ADs, I know people who have gotten the watch they wanted in 2-3 months and also read of people like yourself waiting years it’s proper confusing?
@@deanwilson7031 I genuinely think it’s down to luck if someone gets one from an AD. Market is low at the moment so not a bad time to buy on the grey market
I just go to a grey dealer and get the EXACT watch WHEN I want it. I'd rather pay a premium than suck up to a watch shop sales assistant.
Yup I went David SW. I’ve gotten great rolex pieces from my AD few years ago and we hit a stalemate. Got a DD 40 , DJ41 blue dial and Wimbledon from David SW. Tremendous company
Absolutely! The sad side is that the AD’s are still making a killing because they are selling to the grey market !
Intentionally or unintentionally, Rolex has become the LV logo purse for men.
You win the comments!
So True.
Even though I have a submariner that I owned for a 5 years now. I would never 'overpay' to get a new one. I'd much rather get a Jeager Lecoultre, Patek, Vacheron C. or Breguet instead, I just laugh at people that think Rolex is the God of watches.
If that’s true it only applies to the TOP TIER models while in most cases you can buy a Rolex models at an authorized jeweller’s store where you just come in and buy.
Sit back and wait. Recession is coming. I remember the last recession. The first thing people sell are luxury items -- jewelry, boats, RVs, 2nd homes, etc. The folks that paid double MSRP for their Rolex will be begging for people to give them 50% of MSRP.
Precisely.
Will love to see that
Let me let you in on a little secret. The Ad had nothing for sale so I moved over to the Breitling case and bought two of those. And it’s funny that my older Breitling kept better time and less maintenance than my old Rolex….
I'm a client A and not on the wealthy side, but the 3 AD's I have spoken with were very nice and informative. I am on the wait list for a Submariner at my local AD and hopefully when my # is called I can make it happen. thanks for an informative video
Let us know!
I was category A as well, waited almost 12 mo for my sub. Your turn will come. Have that scratch ready when they call.. They will move to the next guy if your not ready
You still waiting for your sub lol?
I just picked up a sub from my AD, “waited” about 18 mo, but i had to keep going in and asking
I walked into an AD with my wife who chose an datejust 36m mint dial , smooth bezel , oyster bracelet . He told us that know one has registered interest in that spec and when one comes in , it’s ours …. 2 week later , we got a call and picked it up that day !
🤣🤣🤣 When they don't want to sell it to me, I step over to another brand. So simple.
They sell to grey market flippers who buy as many as they have and try to act like the flippers are evil!
They are working us from both sides.
This is sooo true ! The AD’ s are playing the public . And making $$ from selling to flippers & the grey market while maintaining the exclusivity of the brand on a retail level .
Are you freaking kidding me? I get it, Rolex builds a great watch. That's where it ends. You are buying a watch... not someone's wife.
A waitlist to dig out someones wife 🤣
@@apiscold I just died. Thanks needed the lol :)
@@apiscold WHAT?? Thats definitely not on... now where is that waiting list?
A really impressive, like a Ferrari - they decide who is worth it. Very interesting, I didn't know that.
I guest i am customer typy D, or they dont have none of these process, 5 years ago when i brought my Submariner..if this is the case, hahaha, omega look beter, even resale is 7 10 with rolex. I planned to get the Daytona, but if these process not going away, third Omega is this..
The High End customer would not do all this. They just pull out the credit card. This A, B & C is to make the customer who is punching above their weight class feel a sense of importance. Absolutely hysterical... Just pull up to the store in a purple Bentley and honk before getting into the store. Even the standing and posturing thing goes out the window... However if you come in a less desirable automobile oh dear you would think they are giving you a cavity search.
Would a 16 year old beat up Honda Accord be considered a less desirable automobile? I ask because that's what I drove up to my local AD in and two weeks later had the watch I wanted. All without having a history with Rolex or the AD.
not really, Rolex are actually very humble company and don't really care how much money you have, in fact they have not so expensive (not cheap tho, Rolex is not cheap) but affordable entry-level watch that almost anybody can (and should) buy.
If you look at history of Rolex, in 50-60s they sold basically to working class people watches as a work tool, and only later starting from 80s they started to make very expensive luxury watch, yet the quality of their watch is basically the same all across they boards.
I mean, if you buy a Rolex and would wear it for most of your life, would it matter if it costs 3000$ or 10000$?
how many times during your lifetime you would buy a car? and car is more expensive of that entry-level watch...
having a Rolex is not about how much money you spend on that watch (even tho some people think it is), but rather choosing an amazing watch made by extraordinary craftsmen for everyday use and appreciation of pure engineering skill of craftsmanship as well as knowing that this watch will most likely outlive you and pass to your children as a memory of you and become family heirloom.
it's interesting how much i learn from your channel. Not only did i learn about this brand but i've also learnt how to not get scammed (specifically from the "no online" selling part. )thank you
After 6th grade.. when you can read and write, accomplish math and understand How to Learn.. school is a waste of time since you have all the information in the world in the palm of your hand ….
You can still buy a Rolex watch online from independent secondary sellers but they sell them more expensive than the ADs
I have gotten 2 Rolexes, 1 from AD and 1 from GD, and 3 (coming to 4) pateks from AD. I am interested to hear how Patek ADs choose who they sell to. Looking for things i haven't heard.
In 2017 I walked into an AD in London and walked out 1/2 an hour later with a Submariner.
It was £5400.
Bought a Bentley with less hassle and no BS.
lol. When I bought my sub, there were literally dozens at varios stores, and a 1 year old one was 30% off. Those days will return, be patient.
I am glad I am past this stage. I purchased my Rolex Oyster Perpetual in 2016 in Colombo, Sri Lanka. Not being a watch collector I intend my Rolex to be on my wrist when I die. All this hassle is recent, I warrant :)
i think all that 'hassle' was introduced to combat 'modern globalization' when everything and anything is bought and sold online and in-person experience is often ignored and for brands like rolex, rolls royce, and other luxury brands, the buyer and sellers know each other by name.
it has to be that way, otherwise its becoming like any other commodity.
Thank you so much :)
Some day i wanna buy Rolex Cosmograph Daytona...right now i have casio G shock glacier gold ☝️😊
Rolex may not technically be the best (holy trinity is Patek Philippe, Audemar Piguet, Vacherin Constantine), however they are very well built, innovative, gorgeous to look at, very solid and can be worn every day and with any clothing style, are instantly recognisable by anyone (unlike the HT3), build with precision and will last forever. All these things put together make them my favourite by far and a no-brainer investment, or preferably something to pass on to your kids....Best all-rounder quality brand by far, I ♥️ Rolex! (I own several, and have no link to the company btw...)
This is really interesting. I now know how Rolex authorized dealers determine who they will sell their watches to
Think about it this way. Rolex manufacturers the watches and sells them to the AD. Once the AD has them Rolex has already been paid. This is why the AD can pick and choose how they sell Rolex to.
This is pure fiction, don't believe any of this!
I had a Sub for years and every time I wore it someone would ask if it was a fake. That didn't feel like prestige and that's why I sold it. I'd rather have a glass eye than another Rolex.
Rolex isn't a watch company... it's a marketing firm that sells watches.
Yes!!
Dominos is a delivery service , not a pizza shop
I solved this will he sell to me problem. I bought a Grand Seiko Spring Drive.
Looking forward to my next Omega after watching this video ❤
This sounds like BS to me...if you got the money you should be able to purchase what you want.
Gatekeeping
What if you get a type C client to escort/tell Rolex associate that they’ve purchased a Rolex before and now they want to share that experience with me? (A/B Client)
Will that make the process go a lot faster and smoother?
Or buy pre owned
What a bunch of faff to have to put up with. I wear Omega and Tudor! 👌🏴
Who needs a Rolex anyway. The small dial of my Cartier Tank Francaise fits my slim wrist.
BTW, Tudor is also a less expensive Rolex.
Is there any difference at all in quality between a Tudor and a Rolex?
@@ronaldwilliamson7963Tudor/ Omega , Better!
Registered my interest with an AD for two Rolex models just yesterday, 2-3 year wait I’m told (Rolex newbie). Fingers crossed!
There’s a jeweler near me that sells used Rolex watches. You could have one today if you wanted. No need to wait. I’m sure there’s someone like this near you too.
What models
My buddy is a salesman at an AD.
This information is not really accurate. Depends on the piece your looking for. If it's a high demand piece (Daytona, GMT, etc) you need alot of purchase history. Sometimes upwards of 100k. This is a check measure to make sure your loyal and don't flip watches. Yes, they do build a customer profile about you, another check measure to vet the process. No, dealers haven't been able to order watches for about 3 years now. No such thing as "a list". Think I'm wrong, just ask the dealer what number your on the list.
I don't think that ADs in airports are going to play the waitlist or vetting games. They might not have the model you want, but I suspect what they do have they'll let you walk out with. In fact, people have said so. Or you can buy online from a grey market dealer. You will probably pay more than MSRP (but maybe not on less popular models) but that is the most convenient way for most people. Or, you can buy "pre-owned" and get no papers. You would like to have your service history, but hey, any watchmaker can do a normal service on a Rolex, so
is it really that big of a deal?
BEYOND THE STAR ⭐️
Interesting video. Thanks! It appears to be a compilation of others on TH-cam, complete with automated commentary. It feels like this process of qualifying buyers is what created the grey market, and that’s disappointing. I wonder if this practice will ever improve in favor of “class A”? Imagine how angry a class A buyer would be to learn that their new 3285 movement doesn’t keep good time, requiring several trips back to a repair center, for months at a time. Not a good system for maintaining brand of quality, only of exclusivity.
They refused to sell a Rolex Submariner to me, even after I had the money, it hurt my ego. So now I wear a Rolex Fake and people think it's real coz I'm rich. So if we all start wearing fake Rolexes or homages, it will cause massive damage to their brand and their sales. The high headed snob morons at the top management will then come down from their high horses and BEG us to buy. Support good fakes!
I walked into the other day got one. Whatever you said was not applied to me. Strange
Bought my Sub and have worn it since 86. Was ready to retire it and go with a Sea Dweller Redline. Went to Finks and to be put on the list I had to buy 5k of jewelry in the store. Eff that. Nobody is going to hand me that crap. Had the Sub totally rebuilt and bought an Omega Seamaster 300m blue face. No BS from the dealer, very appreciate for my business and got a beautiful watch to boot. If Rolex yanks your chain and you can afford any watch you want, just buy a traditional Blancpaine 50 Fathoms, go to a Rolex, and when the snotty salesman gives you the run around, lift up your wrist and check the time. Bid him good day.
Maybe I'm lucky or just have a pleasing personality but I've had three Rolex watches and never been vetted or screened by an AD prior to purchasing a Rolex.
I hope Rolex will be kind enough to sell me a watch. I currently use my cell phone as my watch because the time is more accurate than a Rolex. But I want to wear a Rolex in case I forget to charge my cell phone battery.
You will never forget to charge yo phone you just want the rollie to flex 😂
@@Prettyboysteve 🤣🤣
Get a Bulova precisionist. Accurate to 10 seconds a year.
Are you sure because I am a first time buyer and I asked three different ADs if they would like to take a payment for a 36 OP. They said they’re not allowed to take advance payments anymore. Are they sidelining me?
Currently we don’t take prepayments or deposits as we can’t guarantee delivery. We got alot of slack from not being able to deliver watches in a timely fashion. -(current Rolex employee)
@@khampton1659 Hypothetically, say I go from being my current broke self to winning the lottery and just want to go in and buy an OP36mm or maybe an explorer... do I have to jump through all the hoops? Obviously I'd fall through the cracks if being judged by the high demand supply matrix.
The problem is that all the watches in a Rolex store are display models. They are not for sale. There may be many people in line for the watch you want that are naturally going to be ahead of you.
Actually quite easy. Decide which model Rolex you would like to purchase. Go to your local AD. Ask if they have it in stock. If it is in stock--purchase it. If it is not in stock--have them order it and it will come in once available. The AD has tons of overhead just like every business and wants the sale very badly as well.
i wouldnt go through that hassel for anything, let alone a watch. go to the Omega store 2 bodegas down, walk in and and walk out same day with a watch of your choice. but hey, too each their own.
I agree from the second you walk through the door they are looking you up and down no thanks
Zero buy history with my local AD and had my watch within 1/yr.
Go to the diamond district in NY and you can buy it right then and there.... you just need $$$
Won't even sell you a regular oyster perpetual as well?? Or just sports model
What experience??? Rolex can only be bought on the gray market. There is no experience
They literally pick and choose who they sell watches to they don’t go down the list it’s all about the relationship they have with the clients. My AD told me in the coming months Rolexes will produce more watches with there new factory opening soon
Bought both my Submariner and Day Date at my local Rolex Authorized store.... had zero issues.
Me too. I guess went both got lucky.
Thank you brother for the information. I love this channel
Well known for its precision 🤣
Who cares about Rolex? I mean, really, who cares?! You should never get dependent on just one brand - whatever the industry.
At the end of the day, they're just watches. Other brands are as good as if not even better than Rolex.
Great video, so inspiring informing and interesting. Thanks for sharing.
I was set on buying a Rolex until I learned about the whole "approval" process. Now I don't want a Rolex.
I guess when you're able to sell a watch made out of steel for five figures you don't need to treat your customers well.
thank you very much for the video, I'm saving to buy a rolex and I needed to know which are the businesses that provide genuine watches so as not to be scammed.
Hi friends ..A friend of mine has an original rolex watch. It should be sold. Does anyone know how to sell?plz🙂
My experience is great and happy ending as well. Only 20 days I got my first Rolex DJ 36. However spent almost 30K hihihi by the end you should be ready to pay OK 👍 😊
THANKS AGAIN