ฝัง
- เผยแพร่เมื่อ 5 ส.ค. 2024
- BRANDING
It's the hot topic in Hollywood right now. Actors are constantly hearing that word thrown around. But how in the world do you discover your own brand? Pro acting coach, Cody Dorkin, has got you covered.
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The car analogy made it clear like water.
I think I found my brand but this just makes everything crystal clear.
When I think of what is my brand as an actor, I always see it as what is my type. And it took me a couple of years ago to figure it out. A brand/type reveals who I am and what characters I can portray. I would say my special skills, acting headshots, reels, previous character roles, fashion style, artistic choices, and other aspects speak for themselves.
I do amateur theatre and my type has been the "neutral looking", professional guy. I've realized this, and I work with it. Loved this video. My thing now is comedy. I'm playing a politician in a farce (Rumors). So much fun!
Thank you for this video.
I'm a Martial artist. I've studied various styles of Martial Arts from Tae Kwon Do, Karate, MMA, Wing Chun Jujitsu etc.
That's my spacific brand and how I eant want to maket myself.
Your video helped me to remember what my brand is.
Needed this! Working on my rebrand right now!
This is so important nowadays, thanks so much!
Finally after many years I understand this brand thing, this was concise thanks
Thank you for the analogy. You made it crystal!
absolute great content...thankyou...so well put !! great clarity
You’re a great speaker, Thanks for this video.
This was so incredibly helpful - I’m the motorbike AND the classic Ashton Martin 😉😜
What do you do so that you’re not limited by your brand? For example, what if the bodybuilder wanted to do a dramatic role?
Yep I want to know too
Will do thanks for the advice 👍🏻
Thanks! You k I was wondering about this but I thought I’ll learn more about this once I get to college (acting)
Never give up
Is best work
All things is best
Again never give up!!!!!
Good tip. Clear as water. Thanks.
This is so insanely helpful! Love your videos!!
Awesome! Thank you!
This was such useful information! Thank you!
Glad it was helpful!
Cody! I’m really loving the tips you give here, but any word on when Studio 24 is teaching in LA??
Hi Destini,
Appreciate it! Thank you!
We are hoping to have an LA update this fall. I would recommend signing up for our newsletter (www.studio24.com/#newsletter) to stay up to date on all class offerings and announcements.
I love this thanks a lot
Thanks for this
Loved the video
This is so helpful!!! Thank you
Glad it was helpful!
Excellent video.
awesome!!!!
Dig the new actor tips! I’m a “cool grandma” but the other day a A young girl recognized my brand as her grandma, with her non-cool mom standing nearby! I So cool!
I already know my ‘brand’ it’s comedy and action and maybe a bar of soap lol
Do you break down audtion tapes? I've noticed there are several channels like yours on here & I see they have their subscribers send it their demos/auctions to break down. Id be so interested in seeing something like that from yiu
Hi Lindsay, You never know. Follow us on Instagram and share a tape!
Can you make a video on how to act in an intimate role with another person. How to become good at love scenes, emotional love scenes etc…
Brilliant
I think my brand is innnocent young girl/Disney Princess
Very well explained..your all yhe videos are super..great..*I would really appreciate if you help me in characterization..Can you make video on How To Get Into CHARACTER,...😅❤😊 ...I hope you will
I have had a few roles as a priest , most of the time as dad, but also have had a few buisnessman/news anchor type of roles . Is it possable to have more than one brand ?
OMG hot topic! Is this part of the business in your studio program?
Awesome video and channel.
Thank you very much!
I imagine my brand would be a criminal of sorts.. I have high cognitive empathy so easily flow into emotions, a good amount of body language knowledge so its believable and a receding buzzed hairstyle good beard density and a scar on my eyebrow from getting knocked the f out lol
Love the channel! Excellent advice for actors. Question though? What is your take with actors that have visible tattoos on their arms? It's definitely part of my brand, but for auditions, casting directors, etc. what are your thoughts?????????
If it fits the role, let them show. If the tattoos don't fit the role, cover them up. You don't want anything fighting against the work.
@@Studio24inc Thank you very much!
but as an actor we can be a British suit snob one day like from the tv series the Saint 1962 and another period we can work as an actor on the Mayans like a biker... actors work throughout their life as very different characters, so why are you wanting to limit our expressions? is not limited to one "brand".. look at Denzel Washington in the Hurricane and then look at Denzel in the The Preacher's Wife where he play an angel....
If we go to one type of casting all the time as a police man for example they end up thinking is all you wanna do and all you try to become.. If you show up in both different style and behaviour for many different roles the casting people calls you back eventually and say, - hey, we got something interesting for you here but as a young dad instead of a police man, would you wanna come in an try out for this role, due to them having seen how hard you work, and how flexible you are as a person, and that you been creative and brave enough to try things differently when only coming in with one audition style every time that clearly did not work for you at first... is better to be in the now and sense what They are looking for than being rigid as a person trying to connive casting people that they must cast you into. narrow field you want them to see. they might see more things in you than you see in yourself so pay attention to small cues of what they like in what you do, all quirks you do by an accident happens and that is often when they notice your authentic way of acting.
branding I feel is more how I present my person before the audition! how polite I am, how well I am always on time, how well I know the whole script end not only my lines but can equally well support the other actor if she forgets some words, and help her pick up the pace, such things I seen them notice a lot, that you got good work ethics should be your branding, ... do not end up in situations where you are calling them 20 min late and say, hey I cannot find your damn place, where are you??? and come in all sweaty with a half eaten cold sluggish vegan hamburger in your hand and being all greasy and sweaty walking right into their personal space when about to say hello and instead asking them how they are doing start complaining over traffic and taking over the energy of the room and make everyone uncomfortable to have to please your ego...
those contrasts are branding you for life!
but to limit yourself to only apply to one typ of roles is not branding!
that is making the casting people feel you are dead borring and seem selfish to not open up and try something different outside your box and that they instead have to sit and see you again and again as the looser actor that just does not fit the show as a police man but could have made a great young dad in the tv series House Full for example.
- be brave, and be on time!
I am not sure I understand you branding concept or agree with it, but I love your channel and think you are doing a great job bad
I will keep rolling your channel! - have a good day!
The brand and type are two different thing, this video seems to focus on TYPE, brand on the other hand is what you offer that separates you from all the others that are also the same type as you. It’s your take/personality that makes YOU marketable, TYPE on the other hand is the headshot and characters you would play even including economic level etc. this video is great but it isn’t really BRANDING
My brand is Bond girl/femme fatale or girl interrupted character. That’s my type, i have the demeanor and appearance of someone mysterious who looks like they’re hiding a dark past.
I just wanted to ask! Then is brand something you create for yourself or something that is purely what you "look" on the outside be it physical appearance or what audience think "you look" like?
Because I have many that say i should do comedy cos i have a goofy face but majoritiy of the roles im getting casted for are villainous roles as i can grow a full goatee beard and i have thick eyebrows!
Or is brand something that you mould yourself into?
Secondly, is brand a typecast? For instance im abit scrawny looking now, so what if i train up to become buff! So is brand something that changes along the way? Is it something we can decide purely for ourselves or do you feel is a mixture of generally what you are seen as and HOW u wanna be seen!
A brand is something you create but should be based off of your look. Actors that have a very distinct look might only have a single brand look. Actors that have more of a neutral look should still choose a brand so they don't get lost in the general. Yes, brand can change, it changes with age and it also can change because you decide to take your brand in a different direction, as you said, train to become buff.
Hey JonJon, your brand consists of both your outer (how you look and comport yourself in the world) and your inner (your essence and energy) traits. You should be aware of not only how you are perceived by others but how you'd like to be perceived. Picture of circle that contains all of your inner and outer traits from your point of view and then another circle that contains all of your inner and our traits from the industries point of view. Now push these two circle together until they overlap in the middle. This overlapping section will contain the types of roles that fall into your ideal characters because they will consist of how you are realistically seen as well as how you'd like to be seen. The things in your control generally have only to do with your outer traits but technically if you're out of shape (for example) you could buff up and totally change your type. Think of matthew mcconaughey and how he went from of hollywood heartthrob to a dying addict in Dallas Buyers Club.
Sounds good and clear! But is it really necessary to decide this for a beginner actor?
You'll want to have your brand figured out by the time you are seeking agent representation. Otherwise you can take a year to figure it out and see how the market is responding to your headshots and reels.
Yeah sure a bodybuilder could play any part when you think about it so long as he knows how to deliver his lines. “Think about it,” a barista maker behind the counter was Arnold Schwarzenegger in his recent Netflix job as new Action something or other (I forgot already lol), he made it work LOL
Oh wow I’d be the army vehicle by far definitely not the pink convertible LMAO
Army Hummer: The Rock
Pink Corvett: Margot Robbie
Harley Davidson: Jason Mamoa
Aston martin: Pierce Brosnan
Lime Lambo: Jason Statham or Paul Walker
Mini Van: Adam Sandler
VW Van: Jack Black or Kevin Hart
Soo basically do reels and headshot that suits best for you??
Idk if you’ll know the answer to this but what should I do if I don’t have any acting classes near me?
There are amazing resources and classes online.
We are currently working on virtual class offerings as well.
I would recommend adding yourself to our online class interest list (www.studio24.com/online) to be notified as soon as those are offered.
Thanks!
@@Studio24inc is there an age requirement?
There is no age requirement and you do need acting lessons, I have some videos about it if you want to watch
I think I'm "Tired Jewish Mom"
I would say that knowing how to deliver lines goes way further than looks because with looks all you need is a highly talented hair and clothing team because that’s THEIR JOB NOT yours LOL