Steam EXPERT explains How To Make a GREAT Steam page! (Indie Game Marketing)
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- เผยแพร่เมื่อ 3 ก.ค. 2024
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What makes a GREAT Steam page? Steam Marketing EXPERT Explains!
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💬 This is the second video with Steam Marketing Expert Chris Zukowski.
Here Chris is going to teach us how to make a great Steam page that will help us get more Wishlists and Sales.
I ask various questions like how long should a trailer be?
How important is a good capsule?
Does the name matter?
Gifs in the description?
What about tags?
Your Steam page is a multiplier on all your marketing efforts, so you should make sure it is as good as it can be.
00:00:00 Intro
00:03:43 Dinky Guardians
00:09:02 Manor Lords
00:16:00 Hidden Tactics
00:27:08 Weyrdlets
00:33:10 Smash Bear
00:37:46 Urban Jungle
00:46:24 Evil Corporation
00:53:34 PaperKlay
01:00:12 Demon Spore
01:04:27 Last Loremaster
01:11:54 Castles on Clouds
01:16:53 Hellspresso
01:20:06 Watch Out For Goblins!
01:23:01 The Void Project
01:28:27 Taka Taka
01:31:47 Where to learn Steam Marketing
📝 Some Links are Affiliate links which means it costs the same to you and I get a nice commission.
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🎮 Get Chris' Masterclasses! Ending SOON! cmonkey.co/howtomarketagame
Without that masterclass I would have launchex July 1 smack dab in the middle of Steam Summer Sale... BIG MISTAKE AVOIDED!
Is it normal to have ~ 8 000 players downloaded the demo, only ~ 20 launched it and 0 wishlists (from the demo) on the main game ? I'm asking ... about a friend ... and deffinately not about my game "Memory Adventures in the Jungle" :) If there are any indie game devs here - what's your experience with the demos ?
@LesJeuxDeMilen the lifetime free licenses that you are probably referring to and I don't think it means anything tbh. At best it shows how many users have visited your page, but maybe it's not even that. Steam just provided them the license but it doesn't mean they downloaded it or worst case maybe they didn't even see it. That's my guess at least because it's mostly the same for me although I gained a little more wishlists and plays but I doubt that's how many people added the game to their library and didn't even bother to try it.
Thank you so much for featuring me and special thanks to Chris for reviewing my steam page and giving me so much constructive feedback. Im going to rework it this week and have a much more polished product at the end, thanks so much!
Good luck! Glad to help
The bit about "You're a real game dev" reminds me of something Pirate Software said recently when someone wrote in that they're an "aspiring" game dev and his first piece of advice was to take out the "aspiring" part. You're either a game dev or you're not, and if you make games, you're a game dev. You are what you do.
This is a wonderful material, I wish Chris appeared more often doing analyses like this
Recommend his newsletter & blog, he does analyses there :)
In case you haven't seen it, Chris did one of these on his own channel @howtomarketagame a few days ago.
Thanks Hugo + Chris! I bought the course! Chris is so awesome! Funny, charismatic, and considerate. He's straight up and calls it how it is, but still pays mind to the integrity of the journey.
One of the best marketing lessons is "pay attention to not just what people say, but what they do". Chris says a lot of gold, but watching him work is educational in and of itself :)
I truly agree with the capsule thing. The capsule is the one the entice you to click the steam page. And its the steam page role to make you click the purchase button. Better to embellish the capsule to maximize click through.
It's much like a farmer's or craft market - customers really do judge based on the booth/owner presentation. If the booth looks shabby & mismanaged, or the shopkeeper seems unkempt, then folks assume the product is poor & low-quality. Maybe it's unfair, but looks & mistakes matter.
It's common in professional settings to have someone else edit & review things before publication. A lot of devs don't take the time/step to have someone look over their page, or they themselves are not checking carefully. Broken image links, or typos, are easy-to-catch, so they give an especially bad impression.
Thanks so much CodeMonkey for this great video, and Chris for reviewing my Hidden Tactics Steam page ! I'm definitely going to work on a trailer soon, and fill up those missing tags. By the way, your content is one of the main reasons I can be making my way as an indie game dev today❤
So glad to hear that.
Nice! Best of luck with the game!
In regards to Smash Bear and making it clear that you’re the villain: Untitled Goose Game does this really well. They have their capsule description as, “It's a lovely morning in the village and you are a horrible goose” which firmly establishes your role as a really annoying goose. If you remove the “horrible” part it sounds more like you’re gonna be helping people (which is definitely not what you do).
thank you, great collab
hold on.... 1h30Min Long of pure golden content?
Let me grab popcorn, one sec.
excuse me, bring your notebook and start taking notes, you cant eat popcorn and add grease.
Yay more Chris
Amazing information,
and right on time (I was just studying this Topic 😂💯👍🏻).
Thank You.
Really helpful, thank you so much! We'll try and get on the next batch of reviews ;)
Bro is an amazing speaker, it's genuinely impressive. Like 24:59 he's making a point about capsules, remembers an example about Mario Cart, and in 2 seconds seamlessly pulls out a cartridge and all that without breaking the flow of speech for even a second. He has this speech perfected to a tee
Been waiting for years to show off my SNES cart collection.
another great video for marketing thanks guys
Nice to see what he means on real life examples. Again thank you guys for the valuable insights!
A pity that I missed your call to show my game Cursed Dungeon Raider and to discuss my Steam page, but all examples you did showed enough information to apply them to my game. Thanks!
33:00 for the thing about the Game's title I think that a unique name can be better also for the search algorithms on Google, YT, etc, because a lot of times I was searching for some game, but the name was too similar or equal to other things that already exist, if you understand what I mean, so it was harder to search.
Nice video!
Thanks for Reviewing our Game "The Void Project" feedback was really valueable i suck at marketing so really needed this
Best of luck with the game!
awesome!
Thank you so much for featuring Weyrdlets!!
It looks really awesome and quite unique! Great job!
Thanks for that video, that's what we need
I really wish Chris did a game pricing talk or a talk of how to market a game years after it was released. I love chris, he always does his research.
He answered two questions on the topic of "how to choose a price" and "how often to discount" on this video th-cam.com/users/livenPsGAeqqD64 it has timestamps for the questions.
In general, for any substantial game you should price it at least $10, possibly $15.
And for discounts, participate as much as Steam allows you (every 6 weeks) but take it very slow. My game has been out for 8 months but I've only discounted 20% max
Thanks!
wait wait. Just let me grab some coffee and cookies first. I'll be back in a minute
hey did chris have any youtube channel??
Yup he does www.youtube.com/@howtomarketagame
Chris is a legend
I just had an awesome idea for a game. Completely unrelated to anything being said in this video other than Chris saying the words "go for it."
I have never made a video game before, but this idea strikes me as the perfect blend of silly yet tactical to make for a good first game.
The game will be called "Gopher It," and the player will be a gopher trying to steal crops from peoples' backyard gardens. Plus a handful of extra mechanics to make it more challenging, of course!
heh sounds fun! Go for it!
@Chris/HTMAG Does a course purchase include later updates? Have seen you update/refresh the courses over time, but it's unclear if it's a snapshot purchase, or if you are licensing access to that course as it evolves & improves.
Yup. The course is updated forever and you do not need to rebuy. If you check out the sales page for any of the masterclass you will see my statement about "LIFETIME ACCESS + CONSTANT UPDATES"
@@howtomarketagame Got it, thanks!
Thanks for this amazing content. It was said it does not worth insisting on the same game page after release. How about after an early access relese? If an early access release is unsuccessful, should one take the same advice, that is, to make an update to show your are a caring developer and move on to other projects?
You should try to get to 1.0. Steam players always yell at developers who never graduate from EA
These marketing videos ROCK!
Thank for you both so much for that video, there is alot of things I got learned. Just one question, I see that some games have different languages on their screenshots, is that better to stay with English, or make screenshots where text are at minimum? Again as you said better use alot of gameplay on screenshots to show?
I believe nowadays you can localize screenshots although I'm not 100% sure on that.
But yeah keeping text at a minimum is probably wise, maybe just some UI with numbers and icons although that depends on your game.
Ok, he often says basically the same thing, but this is still good stuff.
This is great. I been trying to fix my steam page for Starfighter General.. I devved for 7 years, time to take a break and update my page... And then you post this series! Thanks again Monkey man! Yo helped my DOTS/ECS game come to life
The game looks quite complex, great job!
Planned to catch this on Chris Z's channel, but CM got the +1 view :) Good insights! Common theme seemed to be that devs should have fresh eyes look at their page. Someone who doesn't already know the game, who is familiar with the intended genre, and who is detail-oriented & trusted to be honest.
Too easy to become "game-blind" and assume players will understand as intuitively as the developer (which is impossible).
My game on itch got 100+ download thanks to your video but the game was free so didn't made any revenue 😂
Might not have made revenue but I'm sure you learned a lot! Keep on learning!
@@CodeMonkeyUnity 😊 ya I did
Hmm a bit confused on the "Pitching and Funding Masterclass". If you look at the games they use in their example pitch decks, none of them signed with publishers. What is the story on this? Has anyone checked out this masterclass?
Are you talking specifically about the game Bloodroots? They did self publish but I believe they got funding from a Canadian government grant which I'm guessing they had to pitch to get and those funds are usually extremely selective so that's likely a great result.
Chris has a 30 day no questions asked refund policy (just like I have in my own courses) so you can pick up the course and if it doesn't match your expectations you can email him.
@@CodeMonkeyUnity Bloodroots, Anima Flux, Begone Beasts, Rabbit Haul, Nif Nif, Animo Stars Arena, and Aikyam. Basically every game that is used as an example pitch in the masterclass. It's kind of strange in my opinion. I was interested in possibly buying the course, but that's a little off putting. Could you shed some light here?
I haven't gone through that particular course myself since I'm not really interested in pitching (I self fund and publish all my games) so I don't know exactly but Jason (the presenter) was an exec in the IGDA and various other organizations so I assume he knows what he's talking about.
There are a bunch of lectures set up as free previews, so definitely give those a watch to see what the course is like
Hasn't added any more Dinkys' to his screenshots! 😛
Stubborn, even when a relative expert on the topic gives some solid advice. Sad tbh
@@burnheart2965 relative expert on the topic also said at the end of the video not to update your steam page after launch, so sounds like he is listening.
heh way too busy doing tons of other projects right now so don't have time to update it right now but I definitely made a mental note. I'm planning to get back to work on that game to prepare for publishing on consoles and when I do that I'll rewatch this video and update the page
36:50 I think this is good to do specially if you are trying to create a big game but obviously isn't big enough, BUT, don't lower yourself so much, just say something like "this game was created by a single indie developer as a passion and I hope you like it" etc. Just don't be like "I'm not so good I'm sorry if you didn't like it".
If you can't make a big game, then better to avoid genres that require/expect big games. The real error isn't so much the self-deprecation (although it's a bad look). It's the upfront acknowledgement that you're failing to meet players' expectations. Either you're setting the expectations too high, or undervaluing your game, or worse, you made a sub-par game and you know it.
Imposter syndrome is real, and it sucks. But it has no place on your store page - save it for your personal journals, or your conversations with other devs.
10/10
Those people's know how to marketing the game's as for my.
I just focus to make basic mekanics on my game.
To be fer I already made this game public version for testing.
eh dat random feeling wanted to buy smth after watching dat guy, very interesting. Subhannallah
I find it interesting that its been 5 days and you havent updated your steam page for Dinky Guardians. Do you disagree with his criticisms?
I'm just way too busy with other projects right now, I've made a mental note to come back to this video when I have some time to get back to Dinky Guardians
36:50 I agree with this so much. This just makes me less interested in your game. It's incredibly manipulative. I get that "devs are humans too" but this is the page for your project, not you. This type of marketing is just as bad as those "after 7 years i finally released my game pls buy 🥺" posts on reddit. It makes you look like a beggar and you yourself don't think the game is good enough to buy.
Could you help me with something on manobehaviorur
With what? Error?
@@CodeMonkeyUnityThere's no mistake, I wanted to learn more about manobehaviorur because I modify the free fire game, its characters are made by manobehaviorur so I wanted to create an anime character for the game
Can I contact you
Funny thing is Nintendo required devs to put the title screen in their screenshots on Wii U. Chris is like don't do it. 😅 Not sure if that is a requirement on Switch though.
Really? That's interesting
Good video, and i used the wrong toothbrush.
I wonder if from marketing perspective letting a big streamer play your game may be a good idea but i dont know how much from his/her audience just wanna watch the streamer playing and avoid buying the game themselves i think in the long run maybe it can backfire.
Seems to depend on your genre. Linear narrative games don't do well, because people basically get the story from the Let's Play. But games with more procedural elements, lots of choices (gameplay or narrative), or multiplayer, can benefit from streaming.
And of course, reviews are different - a positive review from a streamer in your genre can be very potent.
Evil corp is not that hard to understand, its literally lethal company, even the name is the same
So what you're saying is it's easy to understand if you have played that game, but not understandable if you haven't played it. There's always more people that haven't played something than those that have.
That can be a valid option, but you're intentionally limiting the size of your potential playerbase.
@@CodeMonkeyUnity Im not making fun of you and Chris not understanding that game. I Just Hope the developer manages to be a little more original. Cloning a game and selling it is not professional
Who Makes A Steampage? Why Makes a Steampage?
Thank you for covering our Urban Jungle! 😳💛🥹
It looks awesome! Great job!
Good luck!