Communicating Benefits to Employees

Organizations must communicate benefits information to employees so that they will appreciate the value of their benefits. In practice, it is difficult for employees and job applicants to understand the value of their benefits. This is especially true for the complexities of health insurance and the nuances of getting the most out of retirement benefits. The edge in the labor market goes to employers that help them understand. These employers figure out how to use plain language, and they spread messages through multiple channels, online and offline.
To increase the likelihood that employees will receive and understand the messages, employers can combine several media, such as brochures, question-and-answer meetings, intranet pages, text messages, and e-mail. An investment in communications to employees can reap great returns in the form of committed, satisfied employees.