Getting to YES by Roger Fisher & William Ury - Full Audio Book

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  • เผยแพร่เมื่อ 6 ก.ย. 2024
  • Getting to Yes" is a book that teaches negotiation skills by providing a framework for achieving mutually beneficial agreements. It was written by Roger Fisher and William Ury, two experts in negotiation and conflict resolution.
    The book emphasizes the importance of separating the people from the problem and focusing on interests rather than positions. By identifying the underlying interests and concerns of both parties, negotiators can create options that benefit everyone involved.
    The authors also stress the importance of objective criteria for evaluating potential agreements, as well as the need for effective communication and active listening skills.
    One of the key takeaways from "Getting to Yes" is the concept of BATNA, or the Best Alternative to a Negotiated Agreement. Having a strong BATNA gives negotiators leverage in a negotiation and can help them avoid accepting a suboptimal agreement.
    Overall, "Getting to Yes" is a practical and insightful guide to negotiation that can benefit anyone looking to improve their communication and conflict resolution skills.
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ความคิดเห็น • 4

  • @lavenderlamp
    @lavenderlamp 29 วันที่ผ่านมา

    Thanks so much for this! I need to read this book over the weekend for a class. I've got covid. i can't focus enough to read, so this is perfect.

  • @LoKaioh
    @LoKaioh 3 วันที่ผ่านมา

    06:04:30

  • @vikmai6612
    @vikmai6612 หลายเดือนก่อน +1

    Music is out of place.... 😖

  • @hppavilion1871
    @hppavilion1871 ปีที่แล้ว +6

    the music is annoying and stupid thing to add