I love the frosted metal formula, and I admit that I didn't realize how good it was until I bought it and tried it. That being said, the collection of frosted metal has all the lowest selling colors (green, orange, yellow, blue) - please make pink, red, purple versions of this formula, and I think they will sell a lot better. Frozen Benanas is my favorite Holo Taco polish
@@lestranged me too, I was going to mix my own purple with cold shoulder and fake date but now cold shoulder is sold out and I’ll have nearly nothing left if I do
I think with the frosted metals, its actually the opposite problem. Pink, red, purple, those are already popular colors in their other formulas. When I reach for a metallic formula, I want a metallic color like gunmetal, bronze, or a not so bright yellow, true gold. Cheap champagne is a bit orange heavy to be considered copper or bronze. And, fake date is pink, so there already is a pink metallic formula, and you seemed to forget it for a moment lol. Perhaps just a coincidence, or maybe an example of what I was talking about; that metallic polishes should be mainly metallic colors.
@@martadiaz4438 Thank GOD i did not follow through with mixing polishes yet! Cold Shoulder would DEFINATELY have been in the mix. now i cant spare a single drop.
I really think if the frosted metals had different colours they would have sold better, the formula itself is amazing! Applies smooth, great coverage and so shiny. Heavy Metal Mixtape sold out so fast I think it's a clear indicator that a darker gunmetal/charcoal frosted metal would be a huge hit.
I also think that photos really don’t do them justice, so most people just looking at photos of them probably passed. I bought them at launch because I collect HT and wasn’t very excited for them, but when they got to me I was blown away by how pretty they were.
I soooo love the frosted metals, and I’m so gutted that I couldn’t pick up heavy metal mixtape at the time, sad to see them all not receiving the love they deserve😭
So sad about the frosted metals. They are amazing. They are my husband's fav finish. Him and I were so hoping for a red and dark green in this finish. I wear all year, I have gift receipt and frozen benanas in right now and planned on soon wearing cold shoulder. If I had known I needed a back of of these too I would have added them when I get the slippers, scrunchies, party punch and naughty list (naughty list for my mom) I already got it for myself and she loved it. And cheap champagne is one of her favs...so many hearts are broken 💔
I really think that people are sleeping on the metals because they don't translate in photos. They look too flakey and irregular close up with direct light while they look like magical mirror chrome from further away with indirect light. For me it took frozen benanas to try the formula and realize I really like it.
Justice for the Frosted Metals!! It's a wonderful formula. I loooove them. I'm wearing Frozen Benanas. Also I think we need some frosted metal tutorials and more marketing directed at them. I think people are afraid of the formula and don't get it.
I totally agree! I thought they looked cool in photos but it simply doesn't translate the same as in person!! There's gotta be a way to really let consumers see what it looks like IRL. It's the most magical formula and I think some darker colors would be absolutely magical
I love the frosted metals and had been hoping for more colors of them. I'm sad to know they didn't do well and probably won't have any more colors. There really aren't other brands doing this formula either, they were the most unique HT formula. Cold shoulder is my least favorite but Gift Receipt and Cheap Champagne are like shiny mirrors on your nails, they are so eye catching in all light, even indoors, at night, cloudy days. They don't need bright light to look beautiful like holos do.
Yes! It's the first collection I bought and although I wasn't super convinced (even though the box was very pretty), it's my favorite finish from HT! Fake Date is probably my most used polish, my mom want it as an accent all the time. They are so shiny it's amazing! And they don't "scratch" your nails like glitter does (or foils from the drugstore polishes). Really easy to wear and unique effect. It's really the polishes who convinced me of the quality of HT, stand out formula!
I think another reason frosted metals didn't sell is because they came out right at the end of 2020 when shit was kind of hitting the fan and no one really wanted to buy a ton of nail polish. I also felt like the frosted metals weren't advertised as much. I have been following you since before you launched holo taco, and out of all your launches, I felt like this one kind of got skipped over a little bit. Maybe a darker frosted metal collection would do better? I'm not sure. I also think that the frosted metals all look much better in person than on camera, so it is harder to convince people how great they are!
I’m among the minority who love the frosted metals,I have doubles of cold shoulder, gift receipt, fake date, and frozen benanas. So sad to see cold shoulder go and might have to stock up. Thank you Cristine for letting us know and gifting us these amazing polishes❤️
It would be so cool to be able to look at past polishes and see the pictures and a short "history" of that polish. Stuff like when it launched/relaunched, when and why it was discontinued, what kind of formula it was, etc. It would also be a really cool way to acknowledge that some fans will be sad to see those polishes go, and it would help folks down the line find dupes for those polishes.
I also think it would be cool and amazing if retired polishes came back every few years especially if they were part of like rainbow collections. Or they would come back in bundles for the seasons that they are popular in. (If something was said about some polishes staying I’m sorry I couldn’t watch the entire stream😅😭)
Frosted metals is THE formula that makes holo taco stand out to me. It's the one formula that I get complimented on everytime I wear it and there's no need for top coat or anything else, it stands out on its own.
Random thought: I'd be 100% okay with collection boxes not being a thing anymore if it meant more space for polish. I love Cold Shoulder more than any of the collection boxes tbh.
I absolutely love Chameleon Coat! It’s one of my go-to’s. I’m a park ranger and work outdoors. The color shift is perfect for my work vibes. I love the emerald shift to an icy brown. I’ve even seen red, gold, and purple on the far end of the shift. I don’t think people realize just how beautiful this polish is in person! 💚
I’m so surprised that the free polish with order was chosen randomly. I own ALL but two of the toppers, and I got one that I didn’t have! It must have been a holo blessing for me! Love this brand! Quality is so awesome!
Right! I bought some for my friend during the mystery polish promotion and she got flakie Holo taco! 😯 I was jealous! 😂 I don't think she had any holo taco so that was a great introduction for her along with the polishes I got her
I ordered three separate orders because I liked the idea of it being a mystery and I got all lunar unicorn skins as my mystery polishes! And I already have it! I was SO DISAPPOINTED!😩 I now own 4 lunar unicorn skins!
@@allycat1271 aww that's a bummer... kinda hilarious though 😂 maybe a bunch of people did the same thing and the warehouse workers weren't happy about it! Lol
I would love another stream like this down the line where we specifically only look at the sales data for specific polishes (bundles included) in their 6th month of sales (so if a polish launches in January, we just look at their June numbers.) I think that would be a much better predictor for the longevity and repurchase patterns for specific polishes.
I'm so upset to hear that the frosted metals don't perform well. They are my absolute favorite formula and I'm dying for Holo Taco to release more!!! Unlike holo polish, they look amazing and shiny in every lighting condition! I truly don't understand people sleeping on these formulas. If I could only pick one Holo Taco formula to wear forever, it would be the frosted metals! And I own every single Holo Taco polish! (and I love them all)
If i had to pick one polish to wear for the rest of my life i would pick either Chameleon Coat or Heavy Metal Mixtape. Both of which are not favorite formulas and Chameleon Coat was straight on the bottom. :( People SLEEPIN!!!!
I ordered cheap champagne because I love rose gold and was so positively surprised by the formular and shine. So I really hope there will be more colours in the frosted metals formula at some point.
Kinda disappointed that frosted metals (especially cold shoulder) wasn't given a second chance. I get it that it's logical to have the lab focus on the really important stuff but what I've seen is that frosted metals wasn't marketed well because it wasn't photogenic. This was just the first series of frosted metals released right? Why give up so fast? There's more to marketing that just pushing out a product for sales, or social media post etc. It's also about build the information, the trust etc behind the product. If people don't get frosted metals on the first time round, don't say goodbye to it. It takes time for the word to go around.
I agree wholeheartedly. When Frosted Metals was released, I was not impressed and didn't care for them so it was one of the only collections where I did not buy a single item from it. When the remix bundle came out, my favorite polish out of it was Heavy Metal Mixtape(which I did not expect) and I fell in love with the formula and look of it in person. I then bought the entire collection of Frosted Metals. It's so much more beautiful in person. Wish they'd give it another chance.
Yeah I've heard a lot since the release that frosted metals are better than they seemed. I would have loved to try it, you're right that it takes time for word to go around.
This has made me realise how perfect Extistential Crisis was, the shift and mix of holos is literal art. Also, I think context is important when comparing these - it looks like even the worst selling sold well. It wasn't like Cold Shoulder only sold 20 units or something.
I think that the frosted metals are really hard to take an accurate photo of. Frozen Benanas is my all-time favorite nail polish but I hesitated to purchase it for a long time because I wasn't sure of the color. It's my first frosted metal and I absolutely LOVE it! Photos do not do its richness and shine justice!
YES! I was blown away by Frozen Benanas. I bought a second bottle immediately. And then bought the frosted metals and fell in love with Cold Shoulder. This formula is amazing and criminally underrated... but they don't look nearly as amazing on camera as they do in person.
@@toxicginger9936 Same, I'm also not a fan of yellows (tend to look horrible with my skin tone) so I was shocked that I immediately fell in love with my first swatch of Frozen Benanas. I couldnt stop staring at my nails lol. Yessss, I'm so sad that Cold Shoulder is the worst performing polish! It's so complex and gorgeous in person, it definitely doesn't translate well in photos.
@@asdfzxcvqwert OMG Yes! Same! I'm not one that is into yellow, I love dark reds and burgundys, but I reach for it instead of Plumb Luck. I couldn't stop staring at my nails with Frozen Benanas. And it pairs well with Gold Play Button.
Honestly, I had no interest in the frosted metals for awhile because they were the same colors as the 2019 Holoday collection. I thought that since I had the 2019 Holoday collection, I didn’t need them. But in effort to complete my HT collection, I bought the bundle. Can I tell you that is may be my favorite formula at HT?!?!!?!! It’s so sparkly and I feel like out performs the glitters, and are waaaaay easier to work with. If they were in different colors and more effort towards the marketing, I think they would be a popular pick. This really saddens me, but I also understand that thought process behind it. I hope HT does one more collection of frosted metals, maybe next winter/January 2023? If you are on the fence with the frosted metals, buy them, you won’t regret it.
Chameleon Coat is a GEM and yeah I expect colors like One Melon Followers and The Floor is Guava will do better come summer. Also, I have to say-- I adore I'm Over Brew with a topper of Zyler the Cat!
I also think the photos don't give the metallic polishes justice. Especially Frozen Benanas, and gift receipt. The formula is fantastic and they're so shiny and pretty in person
I will be super sad if Holo Taco becomes run by the numbers (I know that wasn't the point and that's not what you're saying but it just makes it seem that way) Frosted Metals are by far my favorite formula! I would love some darker ones... similar to Heavy Metal Mixtape... that's by far my most worn polish
Cheap Champagne is one of my absolute favorites! Gift Receipt is freaking awesome! The frosted metals collection was absolutely beautiful, and when I wear them, I get tons of compliments, even compared to when I wear holo or unicorn skin.
Just wanted to post and say thank you to the team for being awesome. When you did a flash release of the remaining everything taco at the beginning of December, I rushed to grab a bottle. And then UPS lost it. I waited until just before Christmas to reach out to your team, knowing full well that you said there wouldn't be any backstock...I also said please don't reply til after the holodays. I got a reply back the next morning, a new bottle was in the mail before I even opened that email, and it came the day before Christmas. I was floored, and grateful, and so so impressed. Your team is amazing, and you should be so proud of them. I know I am. HOLO TACO FOREVER!
The frosted metals formula is truly amazing- I have mint money and it's one of my favorite polishes. That being said, I think the other colors (other than cheap champagne) didn't appeal to me so I'm not upset if those get discontinued but please... make new colors with the formula. I wish there was a comparison of purchases with collection boxes/bundles vs without, I feel like there might be some notable differences
Really enjoy the data aggregation stream! One thing that I didn't see too much of/Simply mentioned but I think streaming the releases has made a BIG difference. - Collection boxes: I think there's a skew for the later collections which got the benefit of the streams instead of like the one collection video (e.g. I think tea cremes would've been more in line with the electric holos if it wasn't streamed). This especially is true since I feel like there's the launch stream and then usually a nail art stream not long after that heavily features the new new. - Frosted Metals: I know there's an outpouring for this formula (I am in camp collect all the HT polishes) but I think a lot of people have pointed out that pictures dont do them justices. I think if a frosted metal collection had the educating over stream that some of the later collections have had, there might be a different awareness of the differences in formula. But by the time Cris started doing streams, the frosted metals were nowhere near new and therefore, didn't get trotted out nearly as much. I hope this reinvigorates sales of frosted metals but also know that ....someone has to be the loser and I really enjoy most of HT polishes.
I've held off on buying the frosted metals but now that I've seen them on video instead of just pictures I'm tempted. Thanks for all the data, I find it so interesting!
when i tell you my jaw dropped when i saw that cold shoulder was the bottom I mean it! i dont see why people underestimate the blues! Im wearing the whole frosted metal set plus plumbluck and hydropower but I absolutely LOVE the frosted metals and cold shoulder is my favorite of the frosted metals
So the Lowest sellers are some of my favorites. People sleep on the yellows and greens and blues and I love the frosted metals. I'm wearing cold shoulder and gift receipt on one hand and frozen benana and gift receipt on the other hand....
Watching the stream later here!! I think a steampunk inspired collection with a silver flakie and a REAL copper (no rose gold) With like a brown shade and 2 others in Holo or metalic like multi-Chrome finish will be awesome seriously!!!
To be honest, I only recently started loving the frosted metals as much as they deserved. I don't think I was as interested in them in photos and video, so I kind of ignored them. However, after finally giving them a good try, I am obsessed with them. Now, I would buy any and every metallic Holo Taco put out.
Frosted Metals are my all time favourite finish, I own 2 of each shade because I burned through Fake Date and Mint Money so fast. Sad to see others don't love them! I was hoping for a Purple some day but I feel like now it won't happen :(
Fake date is my absolute favourite holo taco polish its seriously amazing, I also am currently wearing cold shoulder on my nails right now 😭 so sad that people don’t like them
I know Christine does these out of a passion for the stats (and I watch them for the same reason!) but honestly having such an insight into the company makes me so much more invested in it and want to support it more than any other nail brands I love!!
The multichromes are my favorite! I'm surprised one didn't show up in the top ten and usually aren't talked about much :( I wear them so often and people always ask about it!
RIP cold shoulder. Hoping it gets restocked after this response or comes up in the 2022 12 days of Cristmas - probably no other way to get it for a fair price :(
Ooh, going thru the scope and limitations, I'd be super interested in another presentation on top 10 best and lowest sellers for the last 12 months as of the anniversary in July, so some of the newness bias of things like Xmas glitters will be shifted by half the year
Hearing that Menchie doesn't sell that much outside of the holidays is wild to me since that is the polish my sister and I cannot shut up about. My sister wore it to her WEDDING in November, its just that good. I got it on my toes right now! Menchie WAS robbed!
I LOVE Cold Shoulder and Chameleon Coat. I even purchased the Frosted Metal collection to give away as a gift (and … kept the Cheap Champagne out of it..). So unique and gorg!
As for why some of the creme polishes placed where they did, I think part of that is that they don't have as many options to *compete* with. Like, with the holo options, there are a lot of them which people can pick and choose which shades and glitter sizes they prefer. The sales of all the special effect blues collectively (for instance) probably far outpace the blue creme sales. There also is the aspect that the cremes can be put under multiple toppers without looking too busy, and therefore would fit into the same trend for glossy holo taco or base coat because it might be getting used up more frequently since it's serving as a foundation for multiple different looks.
My first polishes were Existential Crisis and Frozen Benanas and I didn't realize until I tried Frozen Benanas that I really love the frosted metal formula. I knew I shouldn't have waited to watch this stream because I didn't get a chance to buy Cold Shoulder before it sold out and now I'll never get a chance to
Came here to shout about how we DO love the frosted metals, but I see I am far from the only one😍 I blame shipping fees to Europe for my poor aid in sales, would love to have more of them, including heavy metal mixtape. Limited editions are always difficult for me because of the shipping too, I sort of have to wait out some collections before I order my favourites 😭
Also I want to add that I don’t look at Holo Taco as an “influencer brand”, those tend to seem like a cash grab. Holo Taco is an amazing brand that makes high quality and unique products that’s owned by someone who is genuine and has a real passion for the brand, who always just happens to be an influencer. Love you Cristine so proud of everything you’ve accomplished!!
I immediately bought mint money cause it is beautiful! But my hesitation on the frosted metals is they are a great accent nail but I have trouble with matching other colors to go with the frosted metals. Maybe if you could market them with examples as assent nails the more broad spectrum consumers can understand and appreciate them more.
The other option is just to wear frosted metals on all your fingers...that's what I do. It's amazing and everyone that sees it loves them. Give it a try 😉
IMO - I purchase more of the baseline/creme's to gift b/c it get's someone into the excellent HoloTaco formula but is a safe color that won't scare them away. I also buy all the collections/bundles for myself so only these gifted polishes are represented in this data as to my tastes.
As a scientist I find how thorough and professional this presentation was both hilarious and awesome. I haven’t painted my nails or bought nail polish in 5+ years but enjoyed having this on in the background, love chilling to your streams Simply!
I think the issue with frosted metals is that when someone is only able to afford a few polishes (like me) they are more likely to pick either cremes with toppers or a few super special polishes like holo glitters. I feel like frosted metals are not fancy enough or versatile enough to splurge on.
I love lemon spritzer! I got it in my pastel collection and it looks so good with lavender syrup. I will say that before ordering it lemon spritzer was my least favourite from the collection and I wasn’t expecting much from it, but I was so surprised seeing it irl! The pictures don’t do it justice at all! It’s almost golden and it just looks beautiful. I can see why it isn’t popular on its own, but it really is gorge
I had to pop in here to praise the metallic foil formula. Give one a chance if you haven't before, I think you'll be impressed! It's something that never appealed to me, but when I got Frozen Benana in the Cristmas bundle I became instantly obsessed with it. I haven't bought more of the formula yet but Cheap Champagne and Gift Receipt will be part of my next purchase.
The holo glitters and frosted metals are my favorite formulas you do. I'll be buying them whenever you release more colors 💅 Frozen Benanas was my favorite polish I bought this year 💛
I think the “basic” cremes sold well because we trust Holo Taco and know it’ll be a good, solid buy. I wouldn’t buy one from the store when I can get it from you!
That's exactly what I said as well! Why would I pay almost the same amount for an average nail polish that could turn out watery and have poor coverage, when I can pay $2 for something guaranteed to be good?
also some colors are really bright that I can’t really find in a good formulation elsewhere. I bought cyantific and the floor is guava and they are so bright and opaque, I love them!! Especially compared to bright Essie colors I’ve bought
I love the formula and look of the frosted metals, but my favorite color, which is a go to for me, is mint money. I absolutely love that one. That and rainbow snow are my top favorites. Perhaps a dark purple or dark green metal? Maybe even a brown
I’m so sad I waited so long to watch this stream! I would have bought cold shoulder immediately *cries* BUT it’s so amazing and refreshing that Cristine keeps her customers so up to date and informed with these aspects of her company. You just don’t get that from many businesses. THANK YOU SIMPLY!
What?! I'm shocked that people slept so hard on Cold Shoulder! It's literally my favorite HT polish, that's why it's my profile picture 😭 I just got five bottles so I hopefully won't run out anytime soon, but I wish more people had enjoyed it as much as I do
I wonder if the "Frosted" in Frosted Metals has anything to do with it? While the colors could be considered frosty the word suggests something cloudy or matte when in reality they're anything but. The formula is so unique, so stunning, yet so difficult to capture. I wish there was a way for people to see how striking they really are. I personally hope the metals aren't given up on just yet! Their marketing might just need some tweaking.
First of all, thank you Cristine, for preparing such lovely presentations for us and sharing with us how Holo taco was for the year 2021. I love that you are transparent with your fans. Be it the monthly charity or the Holo Taco sales data. I personally love it when you do these types of streams. Thoughts on the Best sellers: 1. Let's be honest, no one is surprised by the top 3. Although the white is not what I was expecting, but black and white are such classics that everyone needs to have, so it makes sense for it to be there. 2. I'm actually pretty surprised that cremes are selling well for HT in general. Because they are widely available, and I personally go to HT for specialty finishes. 3. The toppers aren't surprising as well, since the brand Holo Taco (literally Holographic Top Coat) have the branding around Top Coats since their OG launch. Be it holo or not, all of them are interesting in one way or another. 4. The most surprising is Duct Tape grey and I'm over brew (although my theory is that a lot of its sales has to do with it looking the best over gold flake taco) Thoughts on the Worst sellers: 1. Poor Frosted Metals :( We literally had 3 of them in the top 10 worst selling polishes and the other 2 aren't doing well either. I personally have never bought frosted metals at first glance. But I did receive Cold Shoulder as my Mystery Polish. Since then, I bought the other 4 and I loved it. My opinion on this is that, the photographs on the HT website don't do it justice. You have to see it in real life to like it. I personally didn't buy them at first because the photographs weren't as appealing to me as some of the other finishes like glitters. But after seeing them, I was convinced I needed them so that could've played a role I think. Also, I just think people genuinely forgot that it existed because there are literally like 70+ polishes in HT. 2. Also, since it has been pointed out that glitters sell better during holidays, I assume people want to reserve the "bling" for the holidays, so the frosted metals are essentially competing with glitters, which in my opinion look dazzling in photographs and videos. 3. Its sad that people are preferring cremes over specialty finishes like frosted metals. Because Holo Taco also is a brand that is dedicated to give customers something that isn't available in the drugstore. As expected, yellows and greens don't sell as well but I hope they don't stop making them just because they aren't the popular preference. 4. RIP Cold Shoulder 5. Zyler is save YESS!
I definitely think you have a good point about the frosted metals competing with the holo glitters for the holiday season. Especially considering that the frosted metals were released at the end of 2020 and lots of holo glitters being released at the end of 2021. I would expect that the majority of frosted metal sales aren't included in the 2021 data. I have nearly purchased mint money and fake date at least twice but since I only have so much I can spend on Holo taco I tended to opt to wait on them or pass them up for something more eye-catching. Like the last Holo taco purchase I made, I had mint money in my cart but I really wanted matcha maker and chameleon coat. I decided three green/ish polishes would probably be too much for me at the moment and passed on mint money.
Glad I got Cold shoulder when I did. It's sold out by the time I got to watch this stream. 🤣 The frosted metals are so cool its sad the sold the least. Maybe a future launch with different colors? 💜
I love the Holo glitters, its the only reason I come to Holo taco, I hope they don't stop making them. They're truly unique and can't be found anywhere else 💕
Holo Cristine, Thank you for your live stream yesterday, it was so interesting to hear all the statistics💜 I went to the website today to stock up on cold shoulder-only to find it is already sold out (!) I really think if you would promote them in some way they will get more love since it is such an amazing formula I also LOVE the addition of Holo in frozen Benanas- don't give up on the frosted metals- they do have some fans out there
i received Cold Shoulder as my mystery polish lol and honestly, I was stoked about it because i'm a fan of the metallic formula and if anything, this stream tells me to stock up on cheap champagne, which is one of my most fave nail polishes lol
So sad to hear the Frosted Metals are likely going to get the axe. I was hoping that this year we would see some expansion on the formula and available colors. I love me some glitter, and holo, but that metallic finish is my fave. I guess it isn't meant to be... I do feel like that collection has been the redheaded unloved step-child ever since its release. I feel like you tend to only hype the newest formulas and it has been a long time since you even mentioned the Frosted Metals. We're always hearing you gush about the effort put into the Linear holo's, and for good reason, but the FM comes across like an afterthought. I do know you have had access to the data for some time so I can see it being possible that has influenced how you unconsciously think and speak about them. I do think you could influence the popularity of the FM formula as well with all your clout. But I totally understand that if they aren't profitable from a business perspective of making them for whatever the reasons. You did an amazing job on it and I love it. Will be missed... Gift Receipt? Really? I might just have to buy another set of them just to have for when they inevitably go for $400.00 on ebay! 😂😂 Oh and expect to sell out of Cold Shoulder by February if not sooner. 😄FTR all purchases are for my own personal use and I will not be sharing my extremely rare polishes. I'll pass em down to my children if I ever have any. ❤❤
I was wondering if you think doing the livestream launches had an affect on the first 30 minutes volume of sales. Like, do you think the electric holos collection would have been higher on the list if there had been a livestream launch?
I agree that the frosted metals are underrated. I was definitely one of those people who didn’t think the finish would suit me. But for Black Friday I bought cold shoulder just to reach the free shipping threshold and I fell in love! Now I’m sad that it’s not gonna be around much longer. 💙💔
I would not mind some more other colors of frosted metals, I won't miss cold shoulder terribly, if there is a teal metallic in the works.. I have some cool jellies that I can put over gift receipt ... if I really need to have a blue metallic
😡😡😡😡 Never been mad at Cristine before, but talking about how the “data has spoken” about the frosted metals. I feel like that launch was TOTALLY overlooked. I bought it for the FIRST time and felt like WHY have I not tried it before? So MARKETING WOULD HELP! No one knew about it!
I think the glitters sell better during the holidays partly due to their release dates. The glitter formula is by far my favourite and I would snap it up at any time of year. I just don’t typically buy it throughout the year because I purchased them when they first come out and I don’t usually need to repurchase that quickly. I also think since there had only been the one holiday collection up until this holiday season, people who were interested in those colours had already purchased. Lol basically I’ve been waiting this whole time for more glitters and I was thrilled with the Cristmas collection. I’m hoping for more glitters this year so please give them a chance 🙏🤞😂
I am watching this at 1am on 1/2/22 and COLD SHOULDER is sold out!! I was gonna buy it because I didnt realize it would be going away forever, I thought I had tiiiime q-p
I think that most of the frosted metals were bought together or in the collection box (like i did). Since you didn't include those purchases in your data, it might have skewed towards the frosted metals being the worst sellers
That's possible, but for BF and OD she mentioned that they sell well bc of the rainbow bundles, I think if that applied to the FM polishes too, she would've said that
I think cheap champagne is really nice to wear as an everyday polish. It's quite neutral with my skin tone. I do like The Floor is Guava as it's such a pretty neon orange/red/pink shade. I've never seen similar color elsewhere
Loved this, I hope people genuinely see how awesome data analysis can be when you leverage its power to answer unknown questions of interest! You're a true STEM ambassador, Cristine. That's yet another reason why I'm delighted to be a Holo Taco customer!
I added a frosted metals to my cart to hit free shipping with my last order (mint money) and I am totally in love with the formula now. I wasn't interested initially because they just didn't look special in the pictures I had seen. It's s hard to describe them since they ARE metallic but in a special, I've-never-seen-this-before kind of way.
I think one of the problems with the data is there hasn't really been enough time for info on re-purchases. There were 9 releases in 2021 totaling 43 polishes. If you're painting your nails once a week and trying each polish, that only left 9 weeks for re-using colors. Everything released has been pretty awesome. It's just been a lot.
Cristen you always make my day! I get a lot of anxiety from school and when I watch your videos/live streams I feel so much better. I start school again tomorrow from vacation and I am scared so I am watching a lot of your videos to keep me calm. Keep up the amazing work! ♥️♥️
The existential dread I just felt on 4 January trying to order cold shoulder and frosted metals and it is sold out. I should’ve considered panic buying that it would not have lasted three more days, but I didn’t get to finish the stream when it was live.
I LOVE the frosted metals!!! Its such a unique formula and I always get so many compliments on them! I’m actually wearing Cheap Champagne right now! The only one I don’t have is Cold Shoulder and idk if I’ll have the money to get it before it’s gone But I am really looking forward to what’s coming in 2022 for Holo Taco though and super excited for the new collection!
Since I started buying holo taco, I've pretty much stopped buying most other nail polishes brands. Mainly for 2 reasons: 1. I haven't found any other brands with a quality I like as much as holo taco's quality. 2. I use up nail polish very slowly. especially now that I use holo taco and base coats, my nail polish lasts for like a month at a time. . I usually buy the collection boxes (i am missing 2 collection boxes but i bought the bundles for those collections) when new polishes are first released and i don't buy a new bottle of a colour until I've run out of the current bottle, and so far the only bottles I've used up and had to buy more of is base coats and glossy top coats because they're the only thing consistent through out every time i paint my nails. . so I don't think my purchases were counted in the presentation outside of the polls of collection releases. I wonder how many other people do something similar to me because holo taco lasts so well and has so many options and combination possibilities?
I think cheap champagne is lower selling because the main photo on the website looks orange, I looked through the site wanting a rose gold and thought you didn't make one because the hover-over photo looks orange
The frosted metals collection is my favorite you've ever made. Sad that it's not a top seller but I totally understand from a business aspect. My ultimate wish was a chocolate brown frosted metal.... got the next best thing, the brown glitter!!! So excited I snagged that so quick. Loved the stream btw! Thanks for the great insight and slide show. :) Here's to 2022!
Nooo the frosted metals are my favorites!! Please don't let holotaco be too influenced by the general shopper like drug store polishes. Please continue to be here for us specialty polish lovers :( That's what holotaco is supposed to be! Not just based on sales data.
I just don't understand why comparisons to the drug store keep being made when the whole point of holotaco as a company was to provide unique thing you CAN'T find at the drug store.
Part of the reason existential crisis got to 7 is probably because the bundle sold out so fast. More people had to buy it individually so more polishes would be counted in this data.
The reason I didn’t try the frosted metals is because any metallic nail polish I’ve ever tried bubbles really easily, and I always regret painting my nails with it. If the frosted metals don’t bubble, then I will try them.
I love the frosted metal formula, and I admit that I didn't realize how good it was until I bought it and tried it. That being said, the collection of frosted metal has all the lowest selling colors (green, orange, yellow, blue) - please make pink, red, purple versions of this formula, and I think they will sell a lot better. Frozen Benanas is my favorite Holo Taco polish
I DREAM of a purple frosted metal, with all purple flakes (not silver flakes) but I worry now she will never make more metals
@@lestranged me too, I was going to mix my own purple with cold shoulder and fake date but now cold shoulder is sold out and I’ll have nearly nothing left if I do
I think with the frosted metals, its actually the opposite problem. Pink, red, purple, those are already popular colors in their other formulas. When I reach for a metallic formula, I want a metallic color like gunmetal, bronze, or a not so bright yellow, true gold. Cheap champagne is a bit orange heavy to be considered copper or bronze. And, fake date is pink, so there already is a pink metallic formula, and you seemed to forget it for a moment lol. Perhaps just a coincidence, or maybe an example of what I was talking about; that metallic polishes should be mainly metallic colors.
@@martadiaz4438 Thank GOD i did not follow through with mixing polishes yet! Cold Shoulder would DEFINATELY have been in the mix. now i cant spare a single drop.
Agree...the lack of pink and purple, red, teal, turquoise are a problem. It doesn't have popular colors in that formula.
I really think if the frosted metals had different colours they would have sold better, the formula itself is amazing! Applies smooth, great coverage and so shiny. Heavy Metal Mixtape sold out so fast I think it's a clear indicator that a darker gunmetal/charcoal frosted metal would be a huge hit.
I also think that photos really don’t do them justice, so most people just looking at photos of them probably passed. I bought them at launch because I collect HT and wasn’t very excited for them, but when they got to me I was blown away by how pretty they were.
I soooo love the frosted metals, and I’m so gutted that I couldn’t pick up heavy metal mixtape at the time, sad to see them all not receiving the love they deserve😭
This is one of the formulas I’ve never purchased. It doesn’t look very flattering from afar.
Agreed I was hoping for a red metal this year they are one of my favorite non holo finishes. Simply stunning
So sad about the frosted metals. They are amazing. They are my husband's fav finish. Him and I were so hoping for a red and dark green in this finish. I wear all year, I have gift receipt and frozen benanas in right now and planned on soon wearing cold shoulder. If I had known I needed a back of of these too I would have added them when I get the slippers, scrunchies, party punch and naughty list (naughty list for my mom) I already got it for myself and she loved it. And cheap champagne is one of her favs...so many hearts are broken 💔
I really think that people are sleeping on the metals because they don't translate in photos. They look too flakey and irregular close up with direct light while they look like magical mirror chrome from further away with indirect light. For me it took frozen benanas to try the formula and realize I really like it.
Same! I fell in love with the formula with Frozen Bananas. It just doesn't photograph well, unfortunately.
Yes!! I got Heavy Metal Mixtape in the Remix Box and it lead me to buying some of the other metal polishes because I love the way it looks so much!
Justice for the Frosted Metals!! It's a wonderful formula. I loooove them. I'm wearing Frozen Benanas.
Also I think we need some frosted metal tutorials and more marketing directed at them. I think people are afraid of the formula and don't get it.
Whenever I wear frosted metals Im always told my nails are on point! I'm wearing them now and wear them all year
I totally agree! I thought they looked cool in photos but it simply doesn't translate the same as in person!! There's gotta be a way to really let consumers see what it looks like IRL. It's the most magical formula and I think some darker colors would be absolutely magical
I love the frosted metals and had been hoping for more colors of them. I'm sad to know they didn't do well and probably won't have any more colors. There really aren't other brands doing this formula either, they were the most unique HT formula. Cold shoulder is my least favorite but Gift Receipt and Cheap Champagne are like shiny mirrors on your nails, they are so eye catching in all light, even indoors, at night, cloudy days. They don't need bright light to look beautiful like holos do.
I agree, except cold shoulder is one of my favs. Wear all year long
Yes! It's the first collection I bought and although I wasn't super convinced (even though the box was very pretty), it's my favorite finish from HT! Fake Date is probably my most used polish, my mom want it as an accent all the time. They are so shiny it's amazing! And they don't "scratch" your nails like glitter does (or foils from the drugstore polishes). Really easy to wear and unique effect.
It's really the polishes who convinced me of the quality of HT, stand out formula!
I think another reason frosted metals didn't sell is because they came out right at the end of 2020 when shit was kind of hitting the fan and no one really wanted to buy a ton of nail polish. I also felt like the frosted metals weren't advertised as much. I have been following you since before you launched holo taco, and out of all your launches, I felt like this one kind of got skipped over a little bit. Maybe a darker frosted metal collection would do better? I'm not sure. I also think that the frosted metals all look much better in person than on camera, so it is harder to convince people how great they are!
I’m among the minority who love the frosted metals,I have doubles of cold shoulder, gift receipt, fake date, and frozen benanas. So sad to see cold shoulder go and might have to stock up. Thank you Cristine for letting us know and gifting us these amazing polishes❤️
Love the idea of a past polish page/graveyard maybe like a school book gallery of limited collections would be so awesome
It would be so cool to be able to look at past polishes and see the pictures and a short "history" of that polish. Stuff like when it launched/relaunched, when and why it was discontinued, what kind of formula it was, etc. It would also be a really cool way to acknowledge that some fans will be sad to see those polishes go, and it would help folks down the line find dupes for those polishes.
Name the page RIP -- "Retired Impeccable Polishes" (or some other I word)
I also think it would be cool and amazing if retired polishes came back every few years especially if they were part of like rainbow collections. Or they would come back in bundles for the seasons that they are popular in. (If something was said about some polishes staying I’m sorry I couldn’t watch the entire stream😅😭)
Ben and Jerry’s has a graveyard of flavors!!
And maybe people can vote to bring one back for a limited restock?
Frosted metals is THE formula that makes holo taco stand out to me. It's the one formula that I get complimented on everytime I wear it and there's no need for top coat or anything else, it stands out on its own.
I love the frosted metals. I would really like to see some new colours, maybe dark green, burgundy or purple!
Dark grey, black, dark purple... Like heavy metal Mixtape!
Random thought: I'd be 100% okay with collection boxes not being a thing anymore if it meant more space for polish. I love Cold Shoulder more than any of the collection boxes tbh.
I absolutely love Chameleon Coat! It’s one of my go-to’s. I’m a park ranger and work outdoors. The color shift is perfect for my work vibes. I love the emerald shift to an icy brown. I’ve even seen red, gold, and purple on the far end of the shift. I don’t think people realize just how beautiful this polish is in person! 💚
park aide here 💚
I’m so surprised that the free polish with order was chosen randomly. I own ALL but two of the toppers, and I got one that I didn’t have! It must have been a holo blessing for me! Love this brand! Quality is so awesome!
Right! I bought some for my friend during the mystery polish promotion and she got flakie Holo taco! 😯 I was jealous! 😂 I don't think she had any holo taco so that was a great introduction for her along with the polishes I got her
I got the one I had in my cart then changed my mind and didn’t get it!
I ordered three separate orders because I liked the idea of it being a mystery and I got all lunar unicorn skins as my mystery polishes! And I already have it! I was SO DISAPPOINTED!😩 I now own 4 lunar unicorn skins!
@@allycat1271 aww that's a bummer... kinda hilarious though 😂 maybe a bunch of people did the same thing and the warehouse workers weren't happy about it! Lol
I would love another stream like this down the line where we specifically only look at the sales data for specific polishes (bundles included) in their 6th month of sales (so if a polish launches in January, we just look at their June numbers.) I think that would be a much better predictor for the longevity and repurchase patterns for specific polishes.
I'm so upset to hear that the frosted metals don't perform well. They are my absolute favorite formula and I'm dying for Holo Taco to release more!!! Unlike holo polish, they look amazing and shiny in every lighting condition! I truly don't understand people sleeping on these formulas. If I could only pick one Holo Taco formula to wear forever, it would be the frosted metals! And I own every single Holo Taco polish! (and I love them all)
If i had to pick one polish to wear for the rest of my life i would pick either Chameleon Coat or Heavy Metal Mixtape. Both of which are not favorite formulas and Chameleon Coat was straight on the bottom. :( People SLEEPIN!!!!
I ordered cheap champagne because I love rose gold and was so positively surprised by the formular and shine. So I really hope there will be more colours in the frosted metals formula at some point.
Kinda disappointed that frosted metals (especially cold shoulder) wasn't given a second chance. I get it that it's logical to have the lab focus on the really important stuff but what I've seen is that frosted metals wasn't marketed well because it wasn't photogenic. This was just the first series of frosted metals released right? Why give up so fast? There's more to marketing that just pushing out a product for sales, or social media post etc. It's also about build the information, the trust etc behind the product. If people don't get frosted metals on the first time round, don't say goodbye to it. It takes time for the word to go around.
I agree wholeheartedly. When Frosted Metals was released, I was not impressed and didn't care for them so it was one of the only collections where I did not buy a single item from it. When the remix bundle came out, my favorite polish out of it was Heavy Metal Mixtape(which I did not expect) and I fell in love with the formula and look of it in person. I then bought the entire collection of Frosted Metals. It's so much more beautiful in person. Wish they'd give it another chance.
Yeah I've heard a lot since the release that frosted metals are better than they seemed. I would have loved to try it, you're right that it takes time for word to go around.
This has made me realise how perfect Extistential Crisis was, the shift and mix of holos is literal art. Also, I think context is important when comparing these - it looks like even the worst selling sold well. It wasn't like Cold Shoulder only sold 20 units or something.
I think that the frosted metals are really hard to take an accurate photo of. Frozen Benanas is my all-time favorite nail polish but I hesitated to purchase it for a long time because I wasn't sure of the color. It's my first frosted metal and I absolutely LOVE it! Photos do not do its richness and shine justice!
YES! I was blown away by Frozen Benanas. I bought a second bottle immediately. And then bought the frosted metals and fell in love with Cold Shoulder. This formula is amazing and criminally underrated... but they don't look nearly as amazing on camera as they do in person.
@@toxicginger9936 Same, I'm also not a fan of yellows (tend to look horrible with my skin tone) so I was shocked that I immediately fell in love with my first swatch of Frozen Benanas. I couldnt stop staring at my nails lol. Yessss, I'm so sad that Cold Shoulder is the worst performing polish! It's so complex and gorgeous in person, it definitely doesn't translate well in photos.
The comments on this stream make me regret not getting frozen benanas. I hesitated because it looked so green to me and now it’s sold out.
@@gwennygrausamt Here's hoping it comes back because it it stunning. Literally. I was stunned how much I love it.
@@asdfzxcvqwert OMG Yes! Same! I'm not one that is into yellow, I love dark reds and burgundys, but I reach for it instead of Plumb Luck. I couldn't stop staring at my nails with Frozen Benanas. And it pairs well with Gold Play Button.
Honestly, I had no interest in the frosted metals for awhile because they were the same colors as the 2019 Holoday collection. I thought that since I had the 2019 Holoday collection, I didn’t need them. But in effort to complete my HT collection, I bought the bundle. Can I tell you that is may be my favorite formula at HT?!?!!?!! It’s so sparkly and I feel like out performs the glitters, and are waaaaay easier to work with. If they were in different colors and more effort towards the marketing, I think they would be a popular pick. This really saddens me, but I also understand that thought process behind it. I hope HT does one more collection of frosted metals, maybe next winter/January 2023? If you are on the fence with the frosted metals, buy them, you won’t regret it.
Chameleon Coat is a GEM and yeah I expect colors like One Melon Followers and The Floor is Guava will do better come summer. Also, I have to say-- I adore I'm Over Brew with a topper of Zyler the Cat!
I also think the photos don't give the metallic polishes justice. Especially Frozen Benanas, and gift receipt. The formula is fantastic and they're so shiny and pretty in person
I will be super sad if Holo Taco becomes run by the numbers (I know that wasn't the point and that's not what you're saying but it just makes it seem that way) Frosted Metals are by far my favorite formula! I would love some darker ones... similar to Heavy Metal Mixtape... that's by far my most worn polish
Cheap Champagne is one of my absolute favorites! Gift Receipt is freaking awesome! The frosted metals collection was absolutely beautiful, and when I wear them, I get tons of compliments, even compared to when I wear holo or unicorn skin.
Just wanted to post and say thank you to the team for being awesome. When you did a flash release of the remaining everything taco at the beginning of December, I rushed to grab a bottle. And then UPS lost it. I waited until just before Christmas to reach out to your team, knowing full well that you said there wouldn't be any backstock...I also said please don't reply til after the holodays. I got a reply back the next morning, a new bottle was in the mail before I even opened that email, and it came the day before Christmas. I was floored, and grateful, and so so impressed. Your team is amazing, and you should be so proud of them. I know I am. HOLO TACO FOREVER!
The frosted metals formula is truly amazing- I have mint money and it's one of my favorite polishes. That being said, I think the other colors (other than cheap champagne) didn't appeal to me so I'm not upset if those get discontinued but please... make new colors with the formula. I wish there was a comparison of purchases with collection boxes/bundles vs without, I feel like there might be some notable differences
Really enjoy the data aggregation stream! One thing that I didn't see too much of/Simply mentioned but I think streaming the releases has made a BIG difference.
- Collection boxes: I think there's a skew for the later collections which got the benefit of the streams instead of like the one collection video (e.g. I think tea cremes would've been more in line with the electric holos if it wasn't streamed). This especially is true since I feel like there's the launch stream and then usually a nail art stream not long after that heavily features the new new.
- Frosted Metals: I know there's an outpouring for this formula (I am in camp collect all the HT polishes) but I think a lot of people have pointed out that pictures dont do them justices. I think if a frosted metal collection had the educating over stream that some of the later collections have had, there might be a different awareness of the differences in formula. But by the time Cris started doing streams, the frosted metals were nowhere near new and therefore, didn't get trotted out nearly as much. I hope this reinvigorates sales of frosted metals but also know that ....someone has to be the loser and I really enjoy most of HT polishes.
I've held off on buying the frosted metals but now that I've seen them on video instead of just pictures I'm tempted. Thanks for all the data, I find it so interesting!
when i tell you my jaw dropped when i saw that cold shoulder was the bottom I mean it! i dont see why people underestimate the blues! Im wearing the whole frosted metal set plus plumbluck and hydropower but I absolutely LOVE the frosted metals and cold shoulder is my favorite of the frosted metals
So the Lowest sellers are some of my favorites. People sleep on the yellows and greens and blues and I love the frosted metals. I'm wearing cold shoulder and gift receipt on one hand and frozen benana and gift receipt on the other hand....
Watching the stream later here!!
I think a steampunk inspired collection with a silver flakie and a REAL copper (no rose gold) With like a brown shade and 2 others in Holo or metalic like multi-Chrome finish will be awesome seriously!!!
To be honest, I only recently started loving the frosted metals as much as they deserved. I don't think I was as interested in them in photos and video, so I kind of ignored them. However, after finally giving them a good try, I am obsessed with them. Now, I would buy any and every metallic Holo Taco put out.
Frosted Metals are my all time favourite finish, I own 2 of each shade because I burned through Fake Date and Mint Money so fast. Sad to see others don't love them!
I was hoping for a Purple some day but I feel like now it won't happen :(
Fake date is my absolute favourite holo taco polish its seriously amazing, I also am currently wearing cold shoulder on my nails right now 😭 so sad that people don’t like them
I had a family member buy me a frosted metal for Christmas because I wasn’t sure of it-Mint Money and the frosted formula is now my FAVORITE!
I know Christine does these out of a passion for the stats (and I watch them for the same reason!) but honestly having such an insight into the company makes me so much more invested in it and want to support it more than any other nail brands I love!!
The multichromes are my favorite!
I'm surprised one didn't show up in the top ten and usually aren't talked about much :( I wear them so often and people always ask about it!
RIP cold shoulder. Hoping it gets restocked after this response or comes up in the 2022 12 days of Cristmas - probably no other way to get it for a fair price :(
Ooh, going thru the scope and limitations, I'd be super interested in another presentation on top 10 best and lowest sellers for the last 12 months as of the anniversary in July, so some of the newness bias of things like Xmas glitters will be shifted by half the year
Hearing that Menchie doesn't sell that much outside of the holidays is wild to me since that is the polish my sister and I cannot shut up about. My sister wore it to her WEDDING in November, its just that good. I got it on my toes right now! Menchie WAS robbed!
I wore Menchie when I got married too! Did a holo French ombre with it and rainbow snow.
Menchie is my favourite too! It never fails to get me a complement or two every time I wear it.
I LOVE Cold Shoulder and Chameleon Coat. I even purchased the Frosted Metal collection to give away as a gift (and … kept the Cheap Champagne out of it..).
So unique and gorg!
Also, the 3 Frosted metals that made bottom 10 are basically repeat colours from the glitter holiday collection, I think that didn't help them.
As for why some of the creme polishes placed where they did, I think part of that is that they don't have as many options to *compete* with.
Like, with the holo options, there are a lot of them which people can pick and choose which shades and glitter sizes they prefer. The sales of all the special effect blues collectively (for instance) probably far outpace the blue creme sales.
There also is the aspect that the cremes can be put under multiple toppers without looking too busy, and therefore would fit into the same trend for glossy holo taco or base coat because it might be getting used up more frequently since it's serving as a foundation for multiple different looks.
My first polishes were Existential Crisis and Frozen Benanas and I didn't realize until I tried Frozen Benanas that I really love the frosted metal formula. I knew I shouldn't have waited to watch this stream because I didn't get a chance to buy Cold Shoulder before it sold out and now I'll never get a chance to
I literally just signed on to make basically the same comment
Came here to shout about how we DO love the frosted metals, but I see I am far from the only one😍 I blame shipping fees to Europe for my poor aid in sales, would love to have more of them, including heavy metal mixtape. Limited editions are always difficult for me because of the shipping too, I sort of have to wait out some collections before I order my favourites 😭
Also I want to add that I don’t look at Holo Taco as an “influencer brand”, those tend to seem like a cash grab. Holo Taco is an amazing brand that makes high quality and unique products that’s owned by someone who is genuine and has a real passion for the brand, who always just happens to be an influencer. Love you Cristine so proud of everything you’ve accomplished!!
I immediately bought mint money cause it is beautiful! But my hesitation on the frosted metals is they are a great accent nail but I have trouble with matching other colors to go with the frosted metals. Maybe if you could market them with examples as assent nails the more broad spectrum consumers can understand and appreciate them more.
The other option is just to wear frosted metals on all your fingers...that's what I do. It's amazing and everyone that sees it loves them. Give it a try 😉
One example I wore myself early december: mint money, gift receipt and matcha maker. The colors go really well together.
@@gwennygrausamt I would have never guessed matcha & mint money together! I will have to give it a try thanks!
IMO - I purchase more of the baseline/creme's to gift b/c it get's someone into the excellent HoloTaco formula but is a safe color that won't scare them away. I also buy all the collections/bundles for myself so only these gifted polishes are represented in this data as to my tastes.
Same! Safe colours for presents to introduce people to the brand 😄 Then when they are lured in they can go wild on their own.
As a scientist I find how thorough and professional this presentation was both hilarious and awesome.
I haven’t painted my nails or bought nail polish in 5+ years but enjoyed having this on in the background, love chilling to your streams Simply!
I think the issue with frosted metals is that when someone is only able to afford a few polishes (like me) they are more likely to pick either cremes with toppers or a few super special polishes like holo glitters. I feel like frosted metals are not fancy enough or versatile enough to splurge on.
I love lemon spritzer! I got it in my pastel collection and it looks so good with lavender syrup. I will say that before ordering it lemon spritzer was my least favourite from the collection and I wasn’t expecting much from it, but I was so surprised seeing it irl! The pictures don’t do it justice at all! It’s almost golden and it just looks beautiful. I can see why it isn’t popular on its own, but it really is gorge
I use my gold flake taco in almost all my manicures! I would love to see you come out with a silver flake taco or a rose gold flake taco 🥰
I had to pop in here to praise the metallic foil formula. Give one a chance if you haven't before, I think you'll be impressed!
It's something that never appealed to me, but when I got Frozen Benana in the Cristmas bundle I became instantly obsessed with it. I haven't bought more of the formula yet but Cheap Champagne and Gift Receipt will be part of my next purchase.
The holo glitters and frosted metals are my favorite formulas you do. I'll be buying them whenever you release more colors 💅 Frozen Benanas was my favorite polish I bought this year 💛
I think the “basic” cremes sold well because we trust Holo Taco and know it’ll be a good, solid buy. I wouldn’t buy one from the store when I can get it from you!
That's exactly what I said as well! Why would I pay almost the same amount for an average nail polish that could turn out watery and have poor coverage, when I can pay $2 for something guaranteed to be good?
@@marysonjatudor2483 wait $2 for holo taco creme in my country it's $11 + $6 shipping
@@Ali-mv3jc i think they meant $2 more than average drugstore nail polish
also some colors are really bright that I can’t really find in a good formulation elsewhere. I bought cyantific and the floor is guava and they are so bright and opaque, I love them!! Especially compared to bright Essie colors I’ve bought
@@mon-bd5sv ohh that's expensive drug store! Its only around $3 here for good quality ones
I love the formula and look of the frosted metals, but my favorite color, which is a go to for me, is mint money. I absolutely love that one. That and rainbow snow are my top favorites. Perhaps a dark purple or dark green metal? Maybe even a brown
i love how she said cold shoulder wouldnt go out of stock tomorrow and yet here i am, wanting to get it and its OUT OF STOCK!
SAME 😭
@@justyouraveragenoobrblx !!?!,!?! Mm
Mc
I’m so sad I waited so long to watch this stream! I would have bought cold shoulder immediately *cries* BUT it’s so amazing and refreshing that Cristine keeps her customers so up to date and informed with these aspects of her company. You just don’t get that from many businesses. THANK YOU SIMPLY!
What?! I'm shocked that people slept so hard on Cold Shoulder! It's literally my favorite HT polish, that's why it's my profile picture 😭 I just got five bottles so I hopefully won't run out anytime soon, but I wish more people had enjoyed it as much as I do
I wonder if the "Frosted" in Frosted Metals has anything to do with it? While the colors could be considered frosty the word suggests something cloudy or matte when in reality they're anything but. The formula is so unique, so stunning, yet so difficult to capture. I wish there was a way for people to see how striking they really are. I personally hope the metals aren't given up on just yet! Their marketing might just need some tweaking.
First of all, thank you Cristine, for preparing such lovely presentations for us and sharing with us how Holo taco was for the year 2021. I love that you are transparent with your fans. Be it the monthly charity or the Holo Taco sales data. I personally love it when you do these types of streams.
Thoughts on the Best sellers:
1. Let's be honest, no one is surprised by the top 3. Although the white is not what I was expecting, but black and white are such classics that everyone needs to have, so it makes sense for it to be there.
2. I'm actually pretty surprised that cremes are selling well for HT in general. Because they are widely available, and I personally go to HT for specialty finishes.
3. The toppers aren't surprising as well, since the brand Holo Taco (literally Holographic Top Coat) have the branding around Top Coats since their OG launch. Be it holo or not, all of them are interesting in one way or another.
4. The most surprising is Duct Tape grey and I'm over brew (although my theory is that a lot of its sales has to do with it looking the best over gold flake taco)
Thoughts on the Worst sellers:
1. Poor Frosted Metals :( We literally had 3 of them in the top 10 worst selling polishes and the other 2 aren't doing well either. I personally have never bought frosted metals at first glance. But I did receive Cold Shoulder as my Mystery Polish. Since then, I bought the other 4 and I loved it. My opinion on this is that, the photographs on the HT website don't do it justice. You have to see it in real life to like it. I personally didn't buy them at first because the photographs weren't as appealing to me as some of the other finishes like glitters. But after seeing them, I was convinced I needed them so that could've played a role I think. Also, I just think people genuinely forgot that it existed because there are literally like 70+ polishes in HT.
2. Also, since it has been pointed out that glitters sell better during holidays, I assume people want to reserve the "bling" for the holidays, so the frosted metals are essentially competing with glitters, which in my opinion look dazzling in photographs and videos.
3. Its sad that people are preferring cremes over specialty finishes like frosted metals. Because Holo Taco also is a brand that is dedicated to give customers something that isn't available in the drugstore. As expected, yellows and greens don't sell as well but I hope they don't stop making them just because they aren't the popular preference.
4. RIP Cold Shoulder
5. Zyler is save YESS!
I definitely think you have a good point about the frosted metals competing with the holo glitters for the holiday season. Especially considering that the frosted metals were released at the end of 2020 and lots of holo glitters being released at the end of 2021. I would expect that the majority of frosted metal sales aren't included in the 2021 data.
I have nearly purchased mint money and fake date at least twice but since I only have so much I can spend on Holo taco I tended to opt to wait on them or pass them up for something more eye-catching. Like the last Holo taco purchase I made, I had mint money in my cart but I really wanted matcha maker and chameleon coat. I decided three green/ish polishes would probably be too much for me at the moment and passed on mint money.
I own 9 of the 10 lowest selling polishes - but I bought them in bundles… so mine weren’t included
Glad I got Cold shoulder when I did. It's sold out by the time I got to watch this stream. 🤣 The frosted metals are so cool its sad the sold the least. Maybe a future launch with different colors? 💜
I love the Holo glitters, its the only reason I come to Holo taco, I hope they don't stop making them. They're truly unique and can't be found anywhere else 💕
2021 Cristine: “I have no plans on bringing [Existential Crisis] back”
Me in 2023: 😅 ❤
Holo Cristine,
Thank you for your live stream yesterday, it was so interesting to hear all the statistics💜
I went to the website today to stock up on cold shoulder-only to find it is already sold out (!)
I really think if you would promote them in some way they will get more love since it is such an amazing formula
I also LOVE the addition of Holo in frozen Benanas- don't give up on the frosted metals- they do have some fans out there
i received Cold Shoulder as my mystery polish lol
and honestly, I was stoked about it because i'm a fan of the metallic formula and if anything, this stream tells me to stock up on cheap champagne, which is one of my most fave nail polishes lol
So sad to hear the Frosted Metals are likely going to get the axe. I was hoping that this year we would see some expansion on the formula and available colors. I love me some glitter, and holo, but that metallic finish is my fave. I guess it isn't meant to be... I do feel like that collection has been the redheaded unloved step-child ever since its release. I feel like you tend to only hype the newest formulas and it has been a long time since you even mentioned the Frosted Metals. We're always hearing you gush about the effort put into the Linear holo's, and for good reason, but the FM comes across like an afterthought. I do know you have had access to the data for some time so I can see it being possible that has influenced how you unconsciously think and speak about them. I do think you could influence the popularity of the FM formula as well with all your clout. But I totally understand that if they aren't profitable from a business perspective of making them for whatever the reasons. You did an amazing job on it and I love it. Will be missed...
Gift Receipt? Really? I might just have to buy another set of them just to have for when they inevitably go for $400.00 on ebay! 😂😂 Oh and expect to sell out of Cold Shoulder by February if not sooner. 😄FTR all purchases are for my own personal use and I will not be sharing my extremely rare polishes. I'll pass em down to my children if I ever have any. ❤❤
I was wondering if you think doing the livestream launches had an affect on the first 30 minutes volume of sales. Like, do you think the electric holos collection would have been higher on the list if there had been a livestream launch?
I agree that the frosted metals are underrated. I was definitely one of those people who didn’t think the finish would suit me. But for Black Friday I bought cold shoulder just to reach the free shipping threshold and I fell in love! Now I’m sad that it’s not gonna be around much longer. 💙💔
I would not mind some more other colors of frosted metals, I won't miss cold shoulder terribly, if there is a teal metallic in the works.. I have some cool jellies that I can put over gift receipt ... if I really need to have a blue metallic
😡😡😡😡 Never been mad at Cristine before, but talking about how the “data has spoken” about the frosted metals.
I feel like that launch was TOTALLY overlooked.
I bought it for the FIRST time and felt like WHY have I not tried it before? So MARKETING WOULD HELP! No one knew about it!
A copper version of gold flakie taco would be perfect, especially over a moss green or deep plum
I think the glitters sell better during the holidays partly due to their release dates. The glitter formula is by far my favourite and I would snap it up at any time of year. I just don’t typically buy it throughout the year because I purchased them when they first come out and I don’t usually need to repurchase that quickly. I also think since there had only been the one holiday collection up until this holiday season, people who were interested in those colours had already purchased. Lol basically I’ve been waiting this whole time for more glitters and I was thrilled with the Cristmas collection. I’m hoping for more glitters this year so please give them a chance 🙏🤞😂
I love the frosted metals formulas! They are just so intensely shiny and beautiful in person.
I am watching this at 1am on 1/2/22 and COLD SHOULDER is sold out!! I was gonna buy it because I didnt realize it would be going away forever, I thought I had tiiiime q-p
I would love to see a coffee bundle with various shades of brown. It could be the equivalent of a neutrals collection ☕
I think that most of the frosted metals were bought together or in the collection box (like i did). Since you didn't include those purchases in your data, it might have skewed towards the frosted metals being the worst sellers
That's possible, but for BF and OD she mentioned that they sell well bc of the rainbow bundles, I think if that applied to the FM polishes too, she would've said that
I think cheap champagne is really nice to wear as an everyday polish. It's quite neutral with my skin tone. I do like The Floor is Guava as it's such a pretty neon orange/red/pink shade. I've never seen similar color elsewhere
Loved this, I hope people genuinely see how awesome data analysis can be when you leverage its power to answer unknown questions of interest! You're a true STEM ambassador, Cristine. That's yet another reason why I'm delighted to be a Holo Taco customer!
I was waiting to justify buying the metals bundle and now cold shoulder is sold out and never coming back
It’s the only bundle I didn’t already have
I added a frosted metals to my cart to hit free shipping with my last order (mint money) and I am totally in love with the formula now. I wasn't interested initially because they just didn't look special in the pictures I had seen. It's s hard to describe them since they ARE metallic but in a special, I've-never-seen-this-before kind of way.
I think one of the problems with the data is there hasn't really been enough time for info on re-purchases. There were 9 releases in 2021 totaling 43 polishes. If you're painting your nails once a week and trying each polish, that only left 9 weeks for re-using colors. Everything released has been pretty awesome. It's just been a lot.
“It’s not gonna sell out” me watching 1/4/22 and upset it’s sold out already. It’s not fair stream was notified and it wasn’t said anywhere else.
Frosted metals rainbow collection please. Give the people what they don't know they need.
A frosted metal I would like to see is a gold. That would look so nice with other polishes.
Frozen benannas is petty much a gold frosted metal- it’s gorgeous, so shiny.
@@lesleyrobertson2152 yeah but I would like a more true yellow gold vs the more butter yellow of frozen bananas.
Cristen you always make my day! I get a lot of anxiety from school and when I watch your videos/live streams I feel so much better. I start school again tomorrow from vacation and I am scared so I am watching a lot of your videos to keep me calm. Keep up the amazing work! ♥️♥️
Favorite stream yet! Thank you for doing this Cristine.
The existential dread I just felt on 4 January trying to order cold shoulder and frosted metals and it is sold out. I should’ve considered panic buying that it would not have lasted three more days, but I didn’t get to finish the stream when it was live.
I LOVE the frosted metals!!! Its such a unique formula and I always get so many compliments on them! I’m actually wearing Cheap Champagne right now! The only one I don’t have is Cold Shoulder and idk if I’ll have the money to get it before it’s gone
But I am really looking forward to what’s coming in 2022 for Holo Taco though and super excited for the new collection!
Since I started buying holo taco, I've pretty much stopped buying most other nail polishes brands.
Mainly for 2 reasons:
1. I haven't found any other brands with a quality I like as much as holo taco's quality.
2. I use up nail polish very slowly. especially now that I use holo taco and base coats, my nail polish lasts for like a month at a time.
.
I usually buy the collection boxes (i am missing 2 collection boxes but i bought the bundles for those collections) when new polishes are first released and i don't buy a new bottle of a colour until I've run out of the current bottle, and so far the only bottles I've used up and had to buy more of is base coats and glossy top coats because they're the only thing consistent through out every time i paint my nails.
.
so I don't think my purchases were counted in the presentation outside of the polls of collection releases.
I wonder how many other people do something similar to me because holo taco lasts so well and has so many options and combination possibilities?
Noooooo, I didn't get a chance to pick up a second cold shoulder--by the time I watched the stream it was sold out. :'(
I think cheap champagne is lower selling because the main photo on the website looks orange, I looked through the site wanting a rose gold and thought you didn't make one because the hover-over photo looks orange
Orange Drink and Lemon Spritzer are literally my 2 fav linear holos. So surprised others don't love them too!
Re duct tape grey: It is so hard to find a nice neutral undertone grey!
The frosted metals collection is my favorite you've ever made. Sad that it's not a top seller but I totally understand from a business aspect. My ultimate wish was a chocolate brown frosted metal.... got the next best thing, the brown glitter!!! So excited I snagged that so quick. Loved the stream btw! Thanks for the great insight and slide show. :) Here's to 2022!
I'm surprised at cheap champagne. I'm not a rose gold person but love this polish
I love duct tape grey! Happy to see it in the top 10. I like the grey because it’s such a neutral colour and goes with most clothing
Holos also look great on grey, especially subtle holos
It is! & I think that the different tacos look really nice over gray which is good for people who maybe don't wear black/very dark colors
Nooo the frosted metals are my favorites!! Please don't let holotaco be too influenced by the general shopper like drug store polishes. Please continue to be here for us specialty polish lovers :( That's what holotaco is supposed to be! Not just based on sales data.
I just don't understand why comparisons to the drug store keep being made when the whole point of holotaco as a company was to provide unique thing you CAN'T find at the drug store.
Part of the reason existential crisis got to 7 is probably because the bundle sold out so fast. More people had to buy it individually so more polishes would be counted in this data.
The reason I didn’t try the frosted metals is because any metallic nail polish I’ve ever tried bubbles really easily, and I always regret painting my nails with it. If the frosted metals don’t bubble, then I will try them.