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WORST SELLING SHADE WHY??? 2021 Holo Taco data💅 - Simply Stream Highlights

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  • เผยแพร่เมื่อ 9 ม.ค. 2022
  • HOLO THERE! Highlights from stream where I shared Holo Taco 2021 sales data: Which shades sold the best? And the worst?? Data polish nerds rejoice! ***NOTE this is a highlights video. Please watch the full stream for more data context 🔴: • SALES REPORT 2021: Hol... and note that there are many factors that go into business decisions beyond data presented specifically for stream purposes. Hope you enjoy what I shared!
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    🔴FULL LIVESTREAM SAVED HERE with more data context: • SALES REPORT 2021: Hol...
    Editing assistance by: / holo.enthusiast
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ความคิดเห็น • 1.9K

  • @Maddd17
    @Maddd17 2 ปีที่แล้ว +4028

    gray, white and black are “basics” that are actually hard to get because 1) brands assume we already have them and 2) nobody bothers making good formulas for them

    • @ihavenoclueeither
      @ihavenoclueeither 2 ปีที่แล้ว +70

      This is honestly so true

    • @wellitsmelbell
      @wellitsmelbell 2 ปีที่แล้ว +53

      Yeah, it's so hard to find nail polish in those colours.

    • @tomrishatun474
      @tomrishatun474 2 ปีที่แล้ว +20

      Its just about pigments. Some color pigments are rare some are common. And their intengerets are different

    • @KyrieFortune
      @KyrieFortune 2 ปีที่แล้ว +10

      mostly white and grey, black is easy to find actually (found a good black at a random dollar store)

    • @jilliangeisel2585
      @jilliangeisel2585 2 ปีที่แล้ว +23

      Also I feel like a lot of people probably buy a few polishes at a time, and so they pick a base color like white, black, etc. and then choose from the huge range of top coats. Since there is so many, no one top coat gets as many sales, but most people will buy a neutral with it, and there's only 3 main ones of those.

  • @sindiyxD
    @sindiyxD 2 ปีที่แล้ว +5089

    The fact that Holo taco sells beautiful greens and yellows is so underappreciated, it's impossible to find nice shades of these colors in drugstore.

    • @Call-me-Al
      @Call-me-Al 2 ปีที่แล้ว +94

      Yeah, I'm a big fan of all of them. The pandemic just hit my wallet too hard despite being a European D:

    • @LL-zb3dl
      @LL-zb3dl 2 ปีที่แล้ว +2

      Yes!

    • @irradiated_woman8016
      @irradiated_woman8016 2 ปีที่แล้ว +70

      Yes! Greens and yellows are some of my favorite polish shades. They are cheerful and fun but also a bit alternative.

    • @chimkens
      @chimkens 2 ปีที่แล้ว +8

      drug stores could nEvER!!!!

    • @zombiepika3118
      @zombiepika3118 2 ปีที่แล้ว +42

      Yep drug stores always have an abundance of red, pink and purple, some effect polishes and some blues, but almost no yellow and green

  • @dudahelena4025
    @dudahelena4025 2 ปีที่แล้ว +1237

    Ok but listen to this: In some years from now I would like to see a Graveyard collection that is basically, colors that got discontinued over the course of HoloTaco history, but people still love it. Like imagine in 5 years or more, you guys can do a poll and release an collection of the 10 discontinued polishes that got more votes, cause I would definitely buy some of the discontinued/limited edition ones but I didn't had the money to do on that time or something like that

    • @artsyash6936
      @artsyash6936 2 ปีที่แล้ว +7

      that is sooo smart !!!

    • @Creppycookies
      @Creppycookies ปีที่แล้ว

      Yesss😊

    • @BlueRoseAFK
      @BlueRoseAFK ปีที่แล้ว +1

      I was thinking the same thing as I want to buy cold shoulder but don't have the money right now

    • @abathtub1411
      @abathtub1411 ปีที่แล้ว +1

      yes give me and the other simply student budget kiddos lifee. i would love this

  • @rei_cirith
    @rei_cirith ปีที่แล้ว +187

    As a data nerd, I love that you do this. Probably one of the coolest ways to keep buyers engaged with a brand. I keep having to force myself away from Holo Taco, and then I get dragged back in...

  • @pearlescentea
    @pearlescentea 2 ปีที่แล้ว +6838

    It's really interesting how SimplyNailogial includes analytics and such in her content. I find it engaging, and I bet plenty others do as well, so she gets a wider audience. It's a win-win, we get lovely content, and she gets more viewers.

    • @camilleelasky537
      @camilleelasky537 2 ปีที่แล้ว +22

      Don’t you mean SimplyNOTlogical 😏😏😏

    • @tabularasa
      @tabularasa 2 ปีที่แล้ว +72

      Cristine's passion for data is endless, and somewhat contagious... 😺 I love her transparency

    • @thedillart2
      @thedillart2 2 ปีที่แล้ว +7

      She’s good at what she does 🙌

    • @alexstarker9435
      @alexstarker9435 2 ปีที่แล้ว +50

      She's spent so much of her life doing statistical analysis for her education and job it's lovely to see her bringing it to holo taco!!

    • @icyblue1992
      @icyblue1992 2 ปีที่แล้ว +1

      I have all the collections so because i have so many choices it's hard to rebuy anything but toppers and bases

  • @sayurimiura9937
    @sayurimiura9937 2 ปีที่แล้ว +2165

    the graveyard page idea is awesome! maybe you can "ressurect" one of them every now and then (make them limited edition) by voting or something!

    • @sabiinaaaa
      @sabiinaaaa 2 ปีที่แล้ว +45

      omg yes! i wanted to write the same thing and then I saw your comment!!

    • @nikosaronim
      @nikosaronim 2 ปีที่แล้ว +36

      Agree! Trends come and go so who knows if past creations suddenly click

    • @folded_pizza
      @folded_pizza 2 ปีที่แล้ว +58

      And maybe it would be a pre-order, so that people vote it because they want it, so she doesn't lose money ressurecting polishes that people don't buy.

    • @douknodawae7805
      @douknodawae7805 2 ปีที่แล้ว +2

      Yasss

    • @ashleyarmstrong988
      @ashleyarmstrong988 2 ปีที่แล้ว +14

      And call them holo zombies

  • @floisnotonthego2538
    @floisnotonthego2538 2 ปีที่แล้ว +1188

    It might be a good idea to have darker-skinned models in future launches! They could help the yellow/orange shades pop more probably :D
    Edit: Actually, she does use dark-skinned models (thanks 재희!), but the pictures and color balance really doesnt do the darker skin justice i feel, so maybe it's more of a visibility/color balance issue that's not helping!

    • @Itsjaehee
      @Itsjaehee 2 ปีที่แล้ว +58

      She does use dark skinned models

    • @floisnotonthego2538
      @floisnotonthego2538 2 ปีที่แล้ว +36

      @@Itsjaehee Dang you're right!!! Sorry, i should have checked the site! Edited the comment ^^

    • @toastice2465
      @toastice2465 2 ปีที่แล้ว +52

      i think cristine was the only hand model for a while, i’m not sure if she still is anymore

    • @jjcymbolic
      @jjcymbolic ปีที่แล้ว +21

      For some reason, taking a picture of dark skin where it is just a hand or arm doesn't look as dark. I don't know why, but a lot of tattoo artists have gotten flack because they, "never tattooed on black people," only for everyone to learn that there were tons imaged, but tough to tell with a picture where just the tattoo was.

    • @romantic_hippie
      @romantic_hippie ปีที่แล้ว +1

      She has darker skinned models on her website

  • @valaineperry
    @valaineperry 2 ปีที่แล้ว +77

    I’m Over Brew is PERFECTION and a shockingly hard shade to find. It’s got a great balance of wearability and intensity that most colors like it don’t quite hit. They’re either too bold or too boring. I adore it.

    • @valaineperry
      @valaineperry 2 ปีที่แล้ว +6

      And pairing it with Plumb Luck is PERFECTION. Menchie completes the pallets for my favorite manicure of the years

  • @ArsonBeanTanks
    @ArsonBeanTanks 2 ปีที่แล้ว +2513

    I think one coat black is a color that most male nail polish wearers would choose as well. So it's got a bigger market than a lot of the others.

    • @Violent4rain
      @Violent4rain 2 ปีที่แล้ว +111

      As a guy and a goth, yeah. Black is my favorite and definitely a go-to.

    • @TheLalalalani
      @TheLalalalani 2 ปีที่แล้ว +136

      It's also a good pairing for a lot of the fun tacos they have too

    • @crazyowlgirlcncowner
      @crazyowlgirlcncowner 2 ปีที่แล้ว +82

      I've noticed a lot of people who do nail art also tend to go through a lot of it because they use it on every manicure they do. So they have to repurchase it often.

    • @dogdonut3
      @dogdonut3 2 ปีที่แล้ว +5

      Black is just awesome.

    • @allstarsrgone
      @allstarsrgone 2 ปีที่แล้ว +10

      As a guy who is currently wearing a black polish, it makes me feel fancy

  • @drew_m_r
    @drew_m_r 2 ปีที่แล้ว +1614

    absolutely LOVE the idea of having an archive section of nail polish so we can still look back and appreciate them. a lot of hard work goes into getting all of those photos and descriptions, so it would be a shame to take them down.

    • @celaya-s4e151
      @celaya-s4e151 2 ปีที่แล้ว +104

      Maybe even add a "bring me back" button! So if any of them get a big traction she could consider bringing it back.

    • @bri-chimchimcher-ee6955
      @bri-chimchimcher-ee6955 2 ปีที่แล้ว +7

      @@celaya-s4e151 ooh that's great! And then maybe an option to receive an email notification if the shade is brought back

  • @allisin9743
    @allisin9743 2 ปีที่แล้ว +341

    me, who has never once thought about putting a frosted metal on my nails: how dare they be in the lowest selling they are amazing

  • @MminaMaclang
    @MminaMaclang 2 ปีที่แล้ว +152

    As a data analytics professional, would like to see a stacked bar chart view of these where it includes Individual + Bundled.

  • @suemccashland
    @suemccashland 2 ปีที่แล้ว +653

    my reasoning behind the recurring sale records of tops for cremes is that when you find a color that works for you thats easy to apply you use it for EVERYTHING. gotta keep replacin it cuz u use it up so fast

    • @Chaotic_Pixie
      @Chaotic_Pixie 2 ปีที่แล้ว +45

      That and that gorgeous gray and beautiful burgundy colors... you just don't find them, anywhere. In the drug store they're usually darker grays with a metallic or glittery bent to them... and the burgundies usually have glitter in them too. I also would make a wager that a lot of people who bought either or both also own or purchased the matte taco. They're extra gorgeous when matte.

  • @nawtmo8576
    @nawtmo8576 2 ปีที่แล้ว +777

    'Cheap champagne' is literally so gorgeous, I would definitely buy it. It deserves #1 in the top list.

    • @alexandramasorina7916
      @alexandramasorina7916 2 ปีที่แล้ว +34

      it's so so beautiful! I own one and get soo many compliments whenever I wear it. No idea why it doesn't perform well sales wise

    • @maddyw22_
      @maddyw22_ 2 ปีที่แล้ว +6

      Eh, somewhere around #17
      It’s a good polish, not worthy of top ten

    • @roxypicasso66
      @roxypicasso66 2 ปีที่แล้ว +1

      it’s so good! idk about #1 only because it gets outshone by holos but i own it and enjoy it so much

    • @z_bennet4208
      @z_bennet4208 ปีที่แล้ว +2

      when it was first launchedd i fell in love... i felt so sad because i couldnt buy it!!! and still 3 years later its my favorite.

  • @museoftheark1354
    @museoftheark1354 2 ปีที่แล้ว +105

    It might seem odd but I feel like this is good marketing in its own way. While going through colours I was going oh maybe I should get that. I feel like there could even be a surge in certain low selling colours bc of this. Also nice to see what people actually buy versus what you think they would buy.

  • @supermonday5
    @supermonday5 2 ปีที่แล้ว +263

    i love how happy cristine looks in her streams, i don't catch them often but i can tell how much she enjoys actually engaging with people. love this for her.

  • @jessie51893
    @jessie51893 2 ปีที่แล้ว +623

    I feel like it’s almost special that the top three polishes were things that OG simply fans can relate to.
    The struggle for a one coat black, a not milky white formula and a flakey Holo taco. It’s like we’ve come full circle.

  • @christinan.7273
    @christinan.7273 2 ปีที่แล้ว +1226

    I'm heartbroken that the foils didn't do so well. That is the only "permanent" collection that I bought the entire set on opening day. (I have all of the rainbow linear holos, but I got them over time.) Every time I wear the foils I get *so* many compliments on my nails, and I have been hoping that Holo Taco would bring out more! Also, I realize that yellow can be a divisive color (it's not exactly my favorite), but Lemon Sucker is such a beautiful summer into autumn shade! I don't think I've ever seen such a unique almost green yellow.

    • @n0racharles
      @n0racharles 2 ปีที่แล้ว +72

      I also get lots of compliments on the foils. I even had a stranger walk up to me and say: « is this Holo Taco? », which led to a wonderful moment of nerdiness 🤓

    • @reekahstinks
      @reekahstinks 2 ปีที่แล้ว +18

      I get compliments on my frosted metal too! It's my go to polish

    • @averagegirl7113
      @averagegirl7113 2 ปีที่แล้ว +8

      Same! And when I let others use my polishes they're always drawn to the foils.

    • @artsygal112
      @artsygal112 2 ปีที่แล้ว +4

      I looooove yellow. I had to talk myself out of Butterscotch Hop and Banana Hacks because I only had so much money and I needed cyantific and what do you pink. Plus I had to have chai and teal...oh and a top coat.
      It was just really hard to pick.
      And I had to be smart and think about the colors I already had in my collection, and I already have yellows. And that coral and mint. Had to give tem up cause I have a dupe.

    • @elenafahmi9955
      @elenafahmi9955 2 ปีที่แล้ว +16

      I think part of the issue with the foils is that they don't photograph well, so people would be less inclined to buy them, even though they're really pretty irl.

  • @blessedpandagirl
    @blessedpandagirl 2 ปีที่แล้ว +102

    duct tape grey is amazing - it is very hard to impossible to find a medium, neutral grey, in a simple creme, and you know the holo taco formula is going to be excellent - it's just a no brainer.

  • @cassiemiddles
    @cassiemiddles 2 ปีที่แล้ว +146

    chameleon coat is one i buy often - my nephew passed in september and green and purple were his favorite colors. to have both made me feel near him.

  • @n0racharles
    @n0racharles 2 ปีที่แล้ว +597

    RIP Cold Shoulder. The Frosted Metals collections is stunning! It can be a little intense for a full manicure but is perfect for accent nails.
    Chameleon Coat is just misunderstood. It looks a bit unimpressive on photos but is absolutely stunning in person. Super unique shade shift.

    • @baileyt640
      @baileyt640 2 ปีที่แล้ว +17

      I was really surprised Chameleon Coat was so low! It was on my list of polishes to buy since it was launched, and I ended up loving it even more after seeing it in person.

    • @n0racharles
      @n0racharles 2 ปีที่แล้ว +16

      @@baileyt640 it’s really when I wore it for the first time that I realized how the shifts from deep forest green to muted grey create such a subtle and beautiful dynamic. I would go as far to say it’s even more powerful than the rainbow shifts 😱

    • @alona270
      @alona270 2 ปีที่แล้ว +4

      I agree about the chameleon! It’s stunning with all unicorn skins and amazing with holo on top!!!

    • @meikusje
      @meikusje 2 ปีที่แล้ว +12

      I think that's the 'problem' with the frosted metals; people use them more as accents, so they don't need to buy them as much.

    • @spidersnsupercells7626
      @spidersnsupercells7626 2 ปีที่แล้ว +2

      I'm so glad Chameleon Coat was in this video because I've been looking for a green to bronze-ish polish to replace Emerald Blaze from Covergirl for mooonths

  • @justkibby5959
    @justkibby5959 2 ปีที่แล้ว +187

    I honestly love behind the scenes type business content. It's fun. Purple isn't a favorite color, it's a lifestyle. People who love purple LOVE purple. 💜

  • @lisaalbert1983
    @lisaalbert1983 2 ปีที่แล้ว +21

    My daughter did her Science Fair project on the quality of low-high end nail polish. Happy to say that Holo Taco WON hands down across multiple “test subject” using both with/without topcoats and different jobs. The research for this project was super fun and excited to see that your polish held up the best!!! 💖

  • @sleepyjean47
    @sleepyjean47 2 ปีที่แล้ว +36

    You should totally have an archive page of all the shades you are not currently selling! It’s so hard to find info on past limited edition shades for someone newer to the brand

  • @LillyianPuppy
    @LillyianPuppy 2 ปีที่แล้ว +319

    The top 3 kinda shows that the brand is exactly what it started with, a great base and a spectacular holo on top. 💅

  • @karynedemers
    @karynedemers 2 ปีที่แล้ว +383

    Lemon spritzer is not yellow, it is an absolute beautiful soft holo gold that you NEED in your sunset/sunrise gradient AND New Years mani! The photos are so much more yellow than the gold it actually is.

    • @radayar
      @radayar 2 ปีที่แล้ว +11

      I wear it like nude base color, it is super nice and officable

    • @meikusje
      @meikusje 2 ปีที่แล้ว +8

      Yeah, I was surprised by lemon spritzer! It's such a lovely shade. But I saw a few people say it didn't work with their skin tone, so that could have been the issue.

    • @M3GPie
      @M3GPie 2 ปีที่แล้ว +3

      That’s good to know. I painted my nails yellow once and it didn’t flatter my skin so I stay away from obvious yellows.

    • @sprigganpanda
      @sprigganpanda 19 ชั่วโมงที่ผ่านมา

      Really? It leans more green for me! Either our eyes work different or our skintones pull it more one way.

  • @Qu0nk
    @Qu0nk 2 ปีที่แล้ว +55

    I absolutely love the nail color graveyard idea, you could probably add a vote to revive option bc colors go in and out of fashion all the time

  • @bandhuli
    @bandhuli 2 ปีที่แล้ว +37

    I really appreciate how transparent you are with your brand. These statistics are not just super fun for us to watch but also makes us feel a lot closer to you and the brand! :)

  • @paulaflanagan4871
    @paulaflanagan4871 2 ปีที่แล้ว +216

    Lemon Spritzer is beautiful but the pictures don’t do it justice AT ALL! When I first ordered the pastel collection I wasn’t too excited for it but now it’s one of my favourites. It looks golden and is just so pretty

  • @goodnplenty1873
    @goodnplenty1873 2 ปีที่แล้ว +322

    Wow! Several of the low sellers are giving, prom, homecoming and/or hot girl summer vibes. With the pandemic, none of that is happening, I really feel if the world was regular, the colors would be on. 🧡💚💜

  • @jerbear3930
    @jerbear3930 2 ปีที่แล้ว +23

    This is literally a whole Business Major presentation and I am living for it❤️❤️❤️

  • @Crystalfalls100
    @Crystalfalls100 2 ปีที่แล้ว +62

    My mom loved my Green Taffy so much that she instantly bought it after seeing me wear it on a video call! So there's plenty of green lovers out there!

    • @BrokenDarkFire
      @BrokenDarkFire 2 ปีที่แล้ว +1

      Yes! When Holo Taco got on my radar, that was the first polish I wanted!

  • @catsandcrafts171
    @catsandcrafts171 2 ปีที่แล้ว +392

    You'd sell even more if we could get a reasonable shipping rate to UK!!! There are so many times I've logged on and had a basket-full of polishes and bundles I would love, and then I just can't face paying so much extra on top for shipping :( I know that's not your fault! I'm just sad that I'm not a customer for you. x

    • @wronglayerbutok
      @wronglayerbutok 2 ปีที่แล้ว +92

      Yeah, as a european i just never buy merch from america/canada etc. it’s just too expensive with the shipping, and often comes very late! I do want to though and would if it was sold at a store
      . I checked and my order was 30 dollars in shipping and taxes + my order of what i wanted (trying to limit myself too) was 108 or 60, So that’s.. a lot haha

    • @andreil1313
      @andreil1313 2 ปีที่แล้ว +17

      @@wronglayerbutok I bought two things from the US over a month ago and they’ve not arrived yet… I paid a lot for nothing basically.
      It’s so frustrating. Never again 🙄
      Also sometimes there is also customs to pay and I’m tired of it 😅 For a lot of time Holo Taco didn’t even ship to my country.
      I’ll buy something in the future for sure.. for now is just not worth it.

    • @megasauruss
      @megasauruss 2 ปีที่แล้ว +12

      I was gonna buy but the Australian prices and shipping are abysmal

    • @alexvirusel
      @alexvirusel 2 ปีที่แล้ว +10

      omg same, the amount of times I put stuff in my basket and when I go to checkout I'm like nah...this is silly

    • @yumeniai
      @yumeniai 2 ปีที่แล้ว +13

      Idk about UK but I get free shipping to NZ if my total is 99usd? Feel like I'd be further away + harder to get to than UK ... I just wait until there's enough I want then buy heaps to get to that minimum

  • @snappylobster3118
    @snappylobster3118 2 ปีที่แล้ว +1282

    Yellow is really hard for pale people; I can imagine someone with really dark skin wearing the fuck out of the lemon shades.
    I do love green and orange polish; I remember having a metallic olive green as a kid and I painted my toes with it and my grandma (lovingly) told me it looked like I had some sort of fungus, lol

    • @susie90210
      @susie90210 2 ปีที่แล้ว +7

      I sort of disagree? Yellows look good on warm tones than cool tones but I think I get what you mean lol

    • @mar8408
      @mar8408 2 ปีที่แล้ว +13

      as a medium tone person (very pale on inside but can get very tan) i cant wear yellow, its just a no for me.

    • @snappylobster3118
      @snappylobster3118 2 ปีที่แล้ว +17

      @@susie90210 yeah I am very fair with a neutral tone, and the only yellows I can pull off are very warm sunflower yellow that is almost orange/brown or very green/yellows like a new spring leaf. Anything in between kinda makes me look sick.

    • @susie90210
      @susie90210 2 ปีที่แล้ว +7

      @@snappylobster3118 I myself like mustard yellows! I think they're pretty flattering on most. I love putting my daughter in mustard yellow clothes she looks so cute!

    • @Alex-fc8xn
      @Alex-fc8xn 2 ปีที่แล้ว +11

      I've definitely noticed that dark skinned people look great in bright colours I could never wear as a very pale very cool toned redhead. Pretty much only look good in jewel tones and black. But I'm fine with it tbh I'm autistic and find bright colours overwhelming, and I'm alternative so my fave colours to wear are already black and red

  • @nicolelavigne1700
    @nicolelavigne1700 2 ปีที่แล้ว +16

    I definitely would appreciate a retired polishes page on the website. I have a database of my collection and realized I had forgotten to add some Holo Taco polishes and had to go digging through the wayback machine to find descriptions. It's nice to have a reference available, especially if there's a chance of some coming back out of retirement.
    I'm glad you won't discontinue any individual shades out of the rainbow sets. I love orange and green polishes. PS. Orange Drink and Purple Slushie make a gorgeous gradient together!

  • @emily_toots
    @emily_toots 2 ปีที่แล้ว +64

    Simply, it would be great if you added darker skinned models on your website! I'm sure you do a lot of the nail modelling yourself, and I can tell there are other models as well. But colours can look very different on darker skin, and I find it super helpful to see what the colour looks like on different skin tones!

    • @anpdgbe
      @anpdgbe ปีที่แล้ว

      Someone replied above to say she does

  • @DuchessKitty
    @DuchessKitty 2 ปีที่แล้ว +280

    I’ve just got to say that Lemon Spritzer and Lemon Sucker look AMAZING on dark skin tones.

    • @emmadickinson3276
      @emmadickinson3276 2 ปีที่แล้ว +23

      So true! Maybe Simply could get a guest model for the website- I’m sure the pictures would look amazing.

    • @Ju-gw6uq
      @Ju-gw6uq 2 ปีที่แล้ว +31

      yes! that's what i thought when i saw the bright greens and yellows doing poorly, on white people it can kind of look like you're sick.. but with darker skintones there's way more contrast and really makes me appreciate the color more.

    • @pookpook3891
      @pookpook3891 2 ปีที่แล้ว +4

      I was thinking that ! Like it looks sickly on paler skin tone but I kept thinking while looking at those "it would look so great on my moms though 😭". Nailogical needs pictures with darker skin tone, sometimes you don't buy something because it's hard to picture yourself wearing it 🤷‍♀️

    • @pikselolan2091
      @pikselolan2091 2 ปีที่แล้ว

      YES.

    • @maplelump
      @maplelump 2 ปีที่แล้ว +5

      ​@@emmadickinson3276 If you go on the website and click on the different photos for the polishes, a lot have multiple models of different ethnicities. I don't know if every single polish has multiple models though.

  • @cutepiku
    @cutepiku 2 ปีที่แล้ว +166

    I'm with whoever said we need more green. I've bought every green shade you've put out. Such an underrated colour in the market in general.
    I've also bought every red, so maybe I secretly love Christmas.

  • @FlyyScience
    @FlyyScience 2 ปีที่แล้ว +81

    "Lemon Sucker" was actually one of my favorite nail polishes of 2021!! I hope it is not discontinued. I really love that you offer really saturated holographic nail polishes. I don't wear red nail polish that much, but I would wear a red holo lol. I'm also really sad to see that "Could Shoulder" is sold out 😢 Also please don't discontinue "Blue Freezie"!

    • @sprigganpanda
      @sprigganpanda 2 ปีที่แล้ว +13

      They probably won't discontinue any of the polishes in the rainbow linear holos so Lemon Sucker and Blue Freezie are likely gonna be fine

  • @Home-body
    @Home-body 2 ปีที่แล้ว +18

    Mad respect for leaking your 2021 data, your data analyst is showing and I live for it.

  • @clareseib9000
    @clareseib9000 2 ปีที่แล้ว +83

    I love the idea for a "retired polishes" page on the website! and I was also so surprised the metals were at the bottom! Given, I was gifted the set and probably wouldn't have bought them on my own, but I really love them. I put cold shoulder on my toes in the summer and they BLIND people!!

  • @castelicc
    @castelicc 2 ปีที่แล้ว +511

    I wish there was an announcement about cold shoulder being discontinued. I understand why there wasn’t an announcement, but I really love that one and I’m running out of it pretty quickly. Hopefully in the future when more polished get discontinued, there can be a limited edition run that lasts a day or two where all the discontinued nail polish come back from the dead, but I understand if that’s not a thing that can be done

    • @isabellaearnhardt6380
      @isabellaearnhardt6380 2 ปีที่แล้ว +37

      She stated that if she brings something back she doesn't want people to think she lies because it might change

    • @frickinfrick8488
      @frickinfrick8488 2 ปีที่แล้ว +84

      It’s a difficult balance between making sure everyone who loves the polish has time to get it and trying not to cause panic buying and scalping from people who just want something because it’s gonna sell out. I’m not really sure what the best option is

    • @peachedpocky
      @peachedpocky 2 ปีที่แล้ว +1

      I'm pretty sure it's still available on the website, she just isn't producing more

    • @Awesomefulrific
      @Awesomefulrific 2 ปีที่แล้ว +44

      @@peachedpocky Not correct, it sold out at the time of this live stream. The point is that nobody who wasnt watching the stream really knew what was happening.

    • @castelicc
      @castelicc 2 ปีที่แล้ว +3

      @@peachedpocky it’s been sold out since the live stream

  • @seraph511
    @seraph511 2 ปีที่แล้ว +23

    lemon spritzer looks so pretty for spring! and the green multichrome chameleon one looks so good! i didn't know y'all had that lol
    Yeah the retired polishes page on the website is a great idea!!! Maybe it could be called like the peelie bag :o

  • @rosegold3472
    @rosegold3472 2 ปีที่แล้ว +9

    Matcha this past year was why I bought holo taco !! I don’t ever go out of my way to order nail polish and don’t regret. Such high quality. Lemon spritzer makes me want to put in another order!

  • @Tyallie
    @Tyallie 2 ปีที่แล้ว +232

    I love the frosted metals! I do think Holo Taco releases too many blues in general, though. There must be more blues than any other colour. That might be why two of the individual blues don't sell as well, the brand is a bit saturated with them. Meanwhile there's very few reds/pinks.

    • @passing_by8546
      @passing_by8546 2 ปีที่แล้ว +27

      You are so right, i was thinking the same while looking for a red only to realize they only have like 2. In a way it makes sense for an indie brand to go for more unusual colors. But on the other hand they can do more wearable colors like red and pink but give them their twist with a unique finish like holo or magnetic or anything.

    • @daisydropper
      @daisydropper 2 ปีที่แล้ว +8

      I agree, I was personally put off those shades because I already had two blues that I was no where near finished with!

    • @heyshaydee
      @heyshaydee 2 ปีที่แล้ว +4

      I know! I was praying for that red glitter!

    • @glowinthedarkpompoms
      @glowinthedarkpompoms 2 ปีที่แล้ว +9

      We need a holo baby pink

    • @atriyakoller136
      @atriyakoller136 2 ปีที่แล้ว +2

      Idk, I can't really afford these polishes and I'm not sure about shipping to my country, but I'd definitely buy some blues, since blue is one of the colours I like on my nails and rhe the traditional reds and pinks are ones I kinda avoid, but now I definitely want a colour similar to (I think ir was called so) fruit punch.

  • @emmalarson07
    @emmalarson07 2 ปีที่แล้ว +11

    The Frosted Metals collection was something so unique that I'd never seen before in nail polish, and so while I don't buy every collection (can't afford it, lol), that was one I did spring for right away. That and the Rainbow one.

  • @Outlawsrevenge1020
    @Outlawsrevenge1020 2 ปีที่แล้ว +8

    I just want to say thank you for being so transparent with the data for your Holo Taco. Holo Taco is the only nail polish brand I buy from because it's amazing and because I trust you! Essie simply can't relate.

  • @emilychickadee
    @emilychickadee 2 ปีที่แล้ว +207

    Surprised cold shoulder sold so poorly, it's my most used from the metals collection but overall I don't use the metals very often because they're so messy to get off (unless you use peely but I reserve peely for glitter).
    I hope you do make a polish graveyard haha, death valley nails retires polishes and has a memorial type page on their website.

  • @StevenSchulman1
    @StevenSchulman1 2 ปีที่แล้ว +96

    I love orange polish, especially in the summer. It just looks so great on my nails. very summery. I also wanted to comment on the bottom group. I believe that most of these polishes were released prior to 2021, so I don't think you can automatically say they are the worst sellers, just they didn't match those released in 2021. I would think the new releases always get an initial bump in sales in their release year since they are new.

  • @DrCoxHugeNews
    @DrCoxHugeNews 2 ปีที่แล้ว +32

    The reason the frosted metals are in the bottom sellers is because they are the kind of shades that are readily available at the drugstore and therefore people already own. I have multiple cheap silver foil polishes and they all work really well. I'd rather pay a premium for one coat black as the drugstore just can't compete

  • @abc-Bees108
    @abc-Bees108 2 ปีที่แล้ว +7

    I really love the orange linear polish! I use that, the green linear, and one coat black every Halloween! My fav combo!!

  • @carysjones1925
    @carysjones1925 2 ปีที่แล้ว +69

    It would have been cool to see the stats on bundle sales - as in which bundles were the most popular

  • @JBums1028
    @JBums1028 2 ปีที่แล้ว +127

    I love the frosted metals! I definitely feel like people are sleeping on them. If you have trouble with true glitters, they are a good alternative!

    • @giddy7079
      @giddy7079 2 ปีที่แล้ว +9

      Gift receipt is literally gorgeous, I'm surprised it did worse than mint money at least.

    • @MissPoplarLeaf
      @MissPoplarLeaf 2 ปีที่แล้ว +5

      As someone who works in advertising, I would guess that something that contributed to the frosted metals not performing well was competition from other advertising during the holidays. The polishes were released during November so they had to compete with Black Friday and then holiday advertising. Also during Black Friday, I assume that a follower of Christine would have been waiting for discounts on the polishes that they already liked rather than looking to buy something totally new.
      And as a fan of SimplyNailogical, I think the frosted metals are less similar to the styles that Cristine usually wears on the channel. I am kind of surprised about Cheap Champagne though, I would have figured that would be a great holiday/New Year's look

    • @eps3154
      @eps3154 2 ปีที่แล้ว +2

      I bet when the youth fully embrace millenial/late 90s-early 2000s fashion they will fly off the shelves. The poorly selling hand is peak-Britney Spears color pallette 😂👌

    • @TianXiaoMao
      @TianXiaoMao 2 ปีที่แล้ว

      Frosted metals are my favorite too. 😍

  • @thatsrealroughbud...2394
    @thatsrealroughbud...2394 2 ปีที่แล้ว +15

    I will say, I didn't think that I would like Lemon Spritzer until I actually decided to try it from my bundle. I put the solar unicorn skin on it, and WOW. It's the perfect gold, I got nonstop compliments on it everywhere. I used it for my ring and thumb accent nails for the holidays, and it was sparkly AF. It was a three coater though.

  • @isrielyoung4826
    @isrielyoung4826 2 ปีที่แล้ว +6

    I love all your polishes! And if you made "Cheap Champagne" a "rosier" rose gold color I'm sure you would get the results you expect 💜💜

  • @MeganHP13
    @MeganHP13 2 ปีที่แล้ว +36

    As a fellow data analyst I love this kind of content. Funny enough I own more of the bottom 10 than the top 10. I wonder how much price could play a role? Most of the prices are pretty similar, but the linear formulas are the most expensive and there are more of them in the bottom 10.

  • @ImmortalBroken
    @ImmortalBroken 2 ปีที่แล้ว +79

    The Frosted Metals are my absolute favorites!! (Yes, even more than the holos, I admit it! lol) I literally can't stop staring at my nails when I have them on. I can live without Cold Shoulder if I must (sniffle), but if Cheap Champagne, Fake Date, or Mint Money ever go away I am going to be CRUSHED!

  • @idcanymoreitsalldullandgrey
    @idcanymoreitsalldullandgrey 2 ปีที่แล้ว +8

    I'm literally watching it and having I'm Over Brew and Gold Flakie Taco on my desk because this combo is so beautiful it made me order Tea Collection and make my first ever Holo Taco order!

  • @winniebee7561
    @winniebee7561 2 ปีที่แล้ว +2

    ive been following for so long and went through an amazing journey w my nails over the years thanks to you, and never had enough money to order from holo taco, but recently i saved up enough to reach the free international shipping, and knew i wanted the white creme for sure! its so opaque and white is such a hard color to use from drugstore. i also got my fav unicorn skins, and menchie!! unfortunately i couldnt get the flakie taco, but i got the linear and scattered

  • @TheIinLiyzz
    @TheIinLiyzz 2 ปีที่แล้ว +53

    Im so sad to hear that the greens dont do very well over all, I finally bought some polish from Holo Taco this year because I absolutly fell in love with Matcha Maker and Everything is Pine 😭😭

  • @UnlimitedApathy
    @UnlimitedApathy 2 ปีที่แล้ว +43

    Maybe the metallic would sell better if you showed them as accent nails in the nail art, I feel like I only use metallic nails to accent plain cremes (i.e. burgundy nails with a few gold nails/nail art)

  • @TRAGICTIDES
    @TRAGICTIDES 11 หลายเดือนก่อน

    The green and purple flakes are so stunning it’s LITERALLY crushed synth opal!!! I’m obsessed

  • @Windxchild
    @Windxchild 2 ปีที่แล้ว +4

    Omg, I remember when you launched your first collection. There is so much now! So proud

  • @thecatlimitdoesnotexist
    @thecatlimitdoesnotexist 2 ปีที่แล้ว +51

    For me, I buy the polishes when the collections are released and I’ve purchased them all so I have so many to choose from that I’ve barely been able to use them all. I do have some staples that I buy more often like tacos and maybe one coat black though. I absolutely LOVE the frosted metals formula. It’s stunning. I don’t think pictures do it justice.

  • @marafiles6414
    @marafiles6414 2 ปีที่แล้ว +43

    Cold shoulder was the first holo taco I ever bought!!!! It was the first nail polish I had purchased and used in over 5 years!!!!

  • @katiekat1660
    @katiekat1660 2 ปีที่แล้ว +1

    I have been following all of your channels for six or seven years now and have been wanting to support your line. Well I made it five minutes into the video before I left and ordered $250 dollars of holotaco. I'm so happy and excited to finally be apart of the holo fam!

  • @mariaduperon9121
    @mariaduperon9121 2 ปีที่แล้ว +11

    I would love to see holo taco do a glow in the dark holo line. I love glow in the dark so much even if it’s only for the Halloween season

  • @JMSayler
    @JMSayler 2 ปีที่แล้ว +122

    I'm sitting here shoveling taco tacos into my mouth while watching a holo taco breakdown and realizing almost every best seller polish that comes up I'm just muttering to myself with my mouth full "mmm..thassagoodone"

  • @magilicious14
    @magilicious14 2 ปีที่แล้ว +5

    I literally have only bought one nail polish from Holo Taco (wish I could buy more, but it's not in the budget) and its Chameleon Coat! Green is my favorite color and I just couldn't pass this one by, it's so cool.

  • @kstadlerova
    @kstadlerova 2 ปีที่แล้ว

    i absolutely love to see your analytic side show. i mean, you can never separated, but as someone who really likes numbers, tier lists, etc., i love this! i rarely have the time to watch the whole stream, yet alone be there for it, so i really appreciate these highlights, which i can play back. also, i must admit that though i love the frosted metals, i do gravitate more towards holo shades/vibrat cremes. i love the fact that you coe out with colors like bright blue, green, yellow, as you don´t see these often (and i love wearing them). i think that still, the majority of your customers will gravitate towards cremes, especially the basics colors, as those are aquirrable in the drug stores, but in shit quality and most people don´t wear sfx polish on the daily (i for example don´t like it when my outfit doesn´t match my nails, but sometimes i go all out annd have sfx polish on for days and just match my clothes) can´t wai t for my next order!

  • @ayyXmomo
    @ayyXmomo 2 ปีที่แล้ว +21

    as someone who likes "plain" nails, I was really happy to see i'm not alone in loving the cremes!

    • @jackiehenry5799
      @jackiehenry5799 2 ปีที่แล้ว

      Agreed! I know Christine finds them boring, but I love the classic colors. Reds, beige, dark green, etc.

  • @maggiefelisberto5281
    @maggiefelisberto5281 2 ปีที่แล้ว +29

    I love the frosted metals; it's one of my favorite finishes, but tbh cold shoulder was my least favorite of them and I sacrificed a third of the bottle to make my bonus track. I mixed it with fake date to make a steely lavender which I like so much

  • @x3kiwiix3
    @x3kiwiix3 2 ปีที่แล้ว +3

    I don't wear yellow and orange on their own but I LOVE the rainbow mani and wear them regularly in rainbow gradients and rainbow ?skittle? manis. After the unicorn skin rainbow the regular (and pastel) rainbow mani is my absolute favourite!

  • @pizzaguythetabbyandfriends4906
    @pizzaguythetabbyandfriends4906 2 ปีที่แล้ว +3

    I've been away for a bit and seeing Menchie doing well made my whole year tbh

  • @marieweebish4007
    @marieweebish4007 2 ปีที่แล้ว +34

    Here I am, studying Sociology and demography in stats and I can’t say how thrill I am each time she does this 😭❤️

  • @andread2737
    @andread2737 2 ปีที่แล้ว +50

    I love seeing all the stats, excited for all the new polishes we’ll be getting this year. My wallet is not ready but my nails are! 💅🏻❤️💿

  • @ofgraham
    @ofgraham 2 ปีที่แล้ว +4

    Yellow is my absolute favorite colour for my nail! Thanks for making them and I hope you continue to produce them.
    (Green polish is a close second)

  • @deesnaillooks5041
    @deesnaillooks5041 2 ปีที่แล้ว +2

    Yellows, greens an oranges are the colours which catch my eye the most in polishes! They're also harder to find, which is why it's so cool that Indies have that option available

  • @daniblum647
    @daniblum647 2 ปีที่แล้ว +5

    Okay so I LOVE the frosted metals collection. I bought the box when it came out and I wear them all. Gift receipt mostly as a topper or accent, I’m not shocked it’s at the bottom tbh. But CHAMELEON COAT is something I wear CONSTANTLY! It’s so pretty and shifts to such a beige and all the greens ❤️ it’s so SHIMMERY ❤️ thanks for sharing Cristine! Don’t give up on all the metals yet! They’re wonderful!

  • @radayar
    @radayar 2 ปีที่แล้ว +67

    At least mint money and fake date are there. Please please tell in advance when they will be discontinued, I can buy a bunch and will be happy for year or even longer more!

  • @StardustandMadness
    @StardustandMadness 2 ปีที่แล้ว +5

    I’ve been putting off buying the two greens I love (because they’re expensive when converted to AUD, and adding postage to that makes it pretty pricey polish) but this made me want to buy them even more.

  • @kaitmarie6505
    @kaitmarie6505 2 ปีที่แล้ว +17

    I'm made unreasonably angry by how often the chat was guessing polishes that had been in the top 10 when Christine was asking for bottom 10 guesses

  • @luvtinamc
    @luvtinamc 2 ปีที่แล้ว +17

    Honestly, I painted my nails with Cold Shoulder again 2 weeks ago and noticed my bottle is low...and I was late to the game buying it too. I bought it this past summer because I needed more blue polish in my life (always). I always catch myself staring at my nails when I wear it.
    I wish I had caught this stream live, maybe there was some left at that time.
    Happy New Year, Cristine and Holo Taco Team!!

  • @MinYoongi-en8tv
    @MinYoongi-en8tv 2 ปีที่แล้ว +91

    what I'm so proud of Christine she's a whole entrepreneur now

  • @summergleason8989
    @summergleason8989 2 ปีที่แล้ว +4

    The frosted metals are my FAVORITE formula, and I never got to pick up cold sholder. I'm so upset I'll never get the chance now 😭

  • @ajreeves4075
    @ajreeves4075 2 ปีที่แล้ว +2

    As someone that works in mortgage/lending industry, I cannot express how much I love these data & analytics videos ❤️

  • @bethanyperkins9578
    @bethanyperkins9578 2 ปีที่แล้ว +13

    I’m shocked about the frosted metals! I love them so much. I have 4 of them and I display them on my vanity, whereas the rest of my nail polish is in my closet. They’re so shiny and beautiful!!

  • @oliviaaa3400
    @oliviaaa3400 2 ปีที่แล้ว +15

    noooo chameleon coat is a multichrome necessity! it is really hard to find good greens, I think the base green and the grey (?) shift are both so cool, rip
    also glad I could help save Zyler this holiday season (paired with Menchie of course

  • @Mesozoical
    @Mesozoical 2 ปีที่แล้ว +3

    The foil collection is my absolute favorite. I wear them the most out of all of my polishes. They are classy in all occasions and seasons and always get so many compliments! Grabbed 2 Frozen Bananas since yellow is my favorite color!!! I don't understand people.

  • @daniellebowdler1321
    @daniellebowdler1321 2 ปีที่แล้ว

    I love your polishes - your videos helped get me into painting my nails, I had really poor nails and with your help I started painting them more and it helped! And I love the colours and holo inspiration!!! Unfortunately I can’t justify the shipping costs to the UK but thanks to you I found a small business that is UK based that does stunning polishes, holo, multi chrome, creme, iridescent and everything in between! So thank you so much for your inspiration!!

  • @EVEspinosa79
    @EVEspinosa79 2 ปีที่แล้ว +35

    I think brushed rose gold looks pretty, but glittery rose gold gives me "quinceañera" vibes, so I do get why...

  • @catg.a9225
    @catg.a9225 2 ปีที่แล้ว +45

    Yellow just doesn’t look good on me. Also I’m surprised that missed shift wasn’t on the top ten. It’s an absolutely beautiful color.

  • @erinodonnell386
    @erinodonnell386 8 หลายเดือนก่อน

    Frosted metals, mint money specifically, is my all time favorite nail polish I’ve ever owned. It is beautiful.

  • @Bea_Esser
    @Bea_Esser 2 ปีที่แล้ว +2

    15:27
    Chat: I need more green!
    Crist: but will you buy them?
    Monstera: you rang?

  • @aznchic01
    @aznchic01 2 ปีที่แล้ว +12

    I really love the Frosted Metals, they were my first purchases from Holo Taco! If I didn't like experimenting with different colors and formulas, I'd wear Fake Date all year. I was seriously hoping you'd come out with a gold version in 2021, I ended up layering on the Gold Flakie Taco a bajilion times to try to recreate the effect 😅 As someone who works in marketing, I really love seeing all the analytics!

  • @alona270
    @alona270 2 ปีที่แล้ว +9

    A graveyard nail polish website can be very fun and nostalgic hahaha
    I’m surprised by the high hibiscus tea place, I thought it’d sell more as it’s a classic too like over brewed

  • @egg9822
    @egg9822 2 ปีที่แล้ว +2

    I really appreciate the "unconventional" colours of holo taco and I hope you keep doing them even if they are the 'worst' sellers!! In a list like this something is always on the bottom, it doesn't mean any of them are bad!

  • @leylapicou4500
    @leylapicou4500 ปีที่แล้ว

    I love u!!! I kinda fell off when you started streaming but I still pop in and I was SO HAPPY I got the notif about the Halloween/sister collab and was able to get the ORANGE AND GLOW IN THE DARK. so I'm still out here supporting and I'm sure there's a lot of others 🥰

  • @87alsjth
    @87alsjth 2 ปีที่แล้ว +41

    Girl, you’re dominating the 2020s!

  • @BunnyVampireGirl
    @BunnyVampireGirl 2 ปีที่แล้ว +5

    I wore lemon spritzer on my wedding. My colors were also sunflower yellow and Burgundy, it was fall theme.