How to Become an SEO Freelancer with Nick LeRoy

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In this episode, Nathan Gotch sits down with Nick Leroy, an accomplished freelance SEO consultant boasting over a decade of expertise. The conversation navigates Nick's transition from agency roles to the freelance realm, delving into the dynamic evolution of SEO and the critical role of interpersonal skills in client management.
Nick offers a deep dive into his methodologies for client acquisition, revenue diversification, and tactics for increasing his rates while successfully navigating the complexities of imposter syndrome. They further dissect the intricacies of SEO consulting, including effective client qualification, the advantages of transparent pricing, and the rationale behind not making result guarantees.
The interview also illuminates Nick LeRoy's unique sales techniques and consulting approach. Key topics include conducting effective discovery calls, crafting compelling proposals, establishing oneself as a high-value consultant, and strategic methods for scaling a consultancy business.
Takeaways
◆ Building a connection with potential clients during discovery calls is important to establish trust and rapport.
◆ Sending informal scopes of work via email before providing an extensive scope can help save time and increase acceptance rates.
◆ Positioning oneself as a high-value consultant may require making it difficult for clients to work with you.
◆ Scaling as a consultant and making significant income often requires exceptional skills or scaling beyond oneself.
Chapters
00:00 Introduction and Scaling as a Freelancer
03:00 The Evolution of SEO and Early Experiences
08:07 Transitioning from Agency to Freelance
14:43 Developing Soft Skills as a Manager
19:35 Finding Clients and Diversifying Revenue Streams
26:39 Raising Rates and Overcoming Imposter Syndrome
37:20 Challenges of Consulting and Client Qualification
43:36 Upfront Pricing and Guaranteeing Results
47:40 Sales Process and Discovery Calls
50:27 Sending Proposals and Scopes of Work
51:57 Positioning and Perceived Value
52:58 Scaling and Making Money as a Consultant
Work with Nick
Website: nickleroy.com/
LinkedIn: / nickleroyseo
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[@nathangotch]

Thanks for watching! Go here for more SEO help: www.gotchseo.com/help

[@angeloluizfutolan2394]

starting SEO here in the philippines I was grateful accepting 4-5usd per hour for 40 hours a week. I had encountered multiple challenges and I agree, it is when I charge 10-13usd an hour that I now have a better pool of clients. Stress level decreased dramatically, this topic oppened new doors for me and realy gave me an outside perspective of what is really going. I know my stuff and I do have my methods and sometimes it is hard to really implement that when you are paid under your value and the fact that they are willing to hire someone just to overlook your progress means you are in a wrong client. I have been ranking 300+ keywords now on top 3 and i'm confident after hearing this I will reach yet another level of clients.

[@tomislavhorvatseo]

Actually one of the most interesting SEO podcasts I've seen in a long time.

[@ejalvin8286]

Very informative! I really appreciate both of you sharing this

[@ErwinSalasErwin]

Here from Peru, this is very informative

[@nathangotch]

Glad you think so!

[@stefanjohansson2373]

I would appreciate a video on the easiest and preferably free way to automate traffic and CTR on a brand new website. It is of course my curious friend who is wondering!

[@zeeshanb88]

valuable

[@GBOBIST]

❤

[@Arzoo318]

I am from Pakistan.. this more informative

[@NicholasLeRoy-jh2lp]

Tell Nick LeRoy I said hi!