Thanks for sharing and your input. I know you're a big fan of Conversions but not all of us can afford and or @ that level yet. Engagement is one of few objectives if not the only that works without a website. There are some of us that advertise and sell directly from our Facebook pages. Varies by the ad but very time I run Engagement objective I get photo/video views, likes, shares, comments and sales.
What if am a comedian and I want to run ads on my comedy video to get views,engagement, followers and fans. So I can generate real fans or followers. So any time I post they will get notified.
I use engagement for most my clients and it works great with tons of likes/shares. This objective helps me to engage back with comments and get new new follows easily after engagement. Rarely see negative comments, one of my faith based brands might randomly get a negative comment but I just delete or hide. I love this objective and it's pretty cheap per engagement. Still a awesome video as always. Thnx Ben
Thanks for sharing Dezmond. Engagement certainly can get lots of likes and shares but is that what your clients really want? That's certainly not what our clients want - they want conversions. Negative interactions can really hurt that.
@@nathanhill2893 @Ben Heath I have the same question. I also get mainly positive comments/reactions. So if not engagement, what do you suggest for TOF campaign objective?
Positive or negative reactions give us an opportunity to respond which furthers the transparency and engagement. We also rarely see negative reactions or comments on our person to person RV rental brand.
@@izakniemann5734 My target audience is really hard to reach in brazil because of their behavior. So when i tried engagement objective, it performed really bad. Now i try to use video view and traffic to reach those ppl and then put in the conversion campaign.
@@luizarodrigues274 Hi, the main secret to successful FB ads is who you target - your target audience. I understand your problem. May I ask what your product/service is?
@@izakniemann5734 My client sells a software for managing clinics and hospitals. The problem is that sometimes who buys the service is a doctor and sometimes is someone from management. They still trying to figure out who the persona is, so is hard to target effectively.
For me we heavily use post engagement ,we get its post i.d then run paste it on other campaign it still working for 2 years now ,but thanks for explaining ben its very informative as always
Well, I think that it depends on the targeting. If you are doing interest-based targeting or not showing the right product/services to the right people, people will obsessively give negative responses. If people are saying, "this is worst, don't buy from this store." That's because of previous experience from the store. That's what I think. Maybe I'd be wrong.
There's certainly some truth in what you've said there. But we've seen the balance shift a lot over the past 12 months - there seems to be a lot more negate reactions than there used to be.
I think you are right. The problem is not engagement ads, it's WHO you target. If you target the wrong audience, of course they will react negatively. They key is to find the rigth audience.
One of my clients paid for post engagements and ended up getting likes and comments from a bunch of trolls. Check your engagements and make sure they are from legitimate Facebook accounts
engagement objective is the key to remarketing and it also boost your other campaigns if you run them next to eachother with the same ads in it... I think it has to be part of your strategy. I always run a campaign with an engagement variant and use the engagement as a part of my remarketing since the pixel traffic dropped hugely...
This video is really helpful! I was apprehensive to run an engagement ad to a cold audience running with my conversion campaign for this very reason. I am wondering if running the engagement campaign to your warm audience only might work. Ideally, the people in your warm audience already like you and your product and would leave positive reactions/comments. I will not be running TOF engagement ads after this video. Thank you Ben!
Hi Ben, Why does my FB page feed show fewer numbers compared to Ad Manager? For example, I uploaded the post-ABC on my FB page and ran the ad for the same post through Ad Manager (an existing post). My current post, ABC, has 368 views, but the ad manager shows a reach of 20,852 and impressions of 23,266. I chose objective engagement and then the message destination (page-like). Am I making a mistake somewhere? Thanks in advance
We run weekly events, young audience, hardly ever negative reactions/comments and engagement ads (post & event) are a key part of our strategy. In some of our locations people don't tend to buy advance tickets, so this is an important way of building that hype and awareness around each event each week (in addition to other ad types of course). Do you feel there can be exceptions, such as this?
Hi Lara, that's a great point because there are certainly exceptions - it sounds like you might be one of them. We do have a couple of clients that we do use engagement objective for - but not by default.
If I want to run a campaign for a finance firm to generate leads and make sales, choosing a traffic campaign would be incorrect. What is the best option?
I use my strongest LLas on my engagement campaigns. I restrict it to my target audience by age and gender and western countries only. The results have been outstanding. The people engaging are my target audience. The secret is to only send engagement campaigns to your target audience do not go broad, narrow it down and use LLAs.
Hi Ben Thanks for helping us with your daily videos. I have a question. Suppose I want to run a sales campaign with 3 different video Ad creatives. Should I run these 3 videos in separate adsets targeting different demographics? Or should I run these 3 ads in 3 separate adsets but with the same demographics? I think the videos will overlap if I run these 3 ads in 3 adsets but with the same demographics. Am I wrong? What is your correct method to do that.
Hi Ben, I'm a complete novice at this and I've been binge watching your videos since the last couple of days. Learnt so so much! You are doing God's work really! :) I also attended your webinar this morning but had my question unanswered bec I couldn't send it to the group chat window. It only went to admin. My quick question is, I have developed an AR Insta filter to help people try on my luxury jewellery. So If I run a campaign for this, should the objective be engagement (try on filter on Insta app, bec I cant track further) or should I do a conversion objective with the filter link embedded in a button on my product page and lead them there to first try, then buy ? Of course, I can't track button clicks. My pieces are on the expensive side, so not that easy to just buy without a think/try. What is the best wat to track if people are using the filter ? Would really appreciate your answer, as I am struggling!
Hi Ben, question for you eventhough its out of topic a bit. From your experience, which one performs better (both of which are traffic conversion lookalike ads) - (V1) A carousel or (V2) a single image on an existing post with a lot of engagement more than 2k likes? Which one do you think would perform more? I am at a crossroad currently as I think putting a single image that has a lot of engagement shows desire for the product but having more images in a carousel adds that extra edge but doesnt display the engagement performance to the audience as I would need to create a new post instead of using an existing one. Would be great to get your expert opinion on this matter! Thanks!
Hi Ben, I am using the Double Your Results Ad strategy as a mini Omnipresence campaign. My aim is to warm up people to buying Wall Art which is a bigger ticket item. If I don't have conversions, how do I determine what ads to keep going and or stop - ie you say repeatedly the only thing to optimize with is cost of conversion? Also to only optimize for conversions and not engagement (except in the Omnipresent - which I am working on.) I do have website ad to carts - and I notice that there are more when the ad is a video than when it is a single image. It seems to me that if one ad has had 6 add to carts with 27 clicks and another ad has had 25 clicks but no add to carts that ad #1 is the one keep going and ad #2 should be stopped. Then I can try new ad creative to see if I get better results. Does this make sense?
Hi Ben, i got a question that i'm struggling with lately. I basically spend the last two months testing several campaigns to find consistent audiences/creatives, and i recently started a consolidated campaign (control, if you will.) where i got my best stuff in there. As far as i understand, the less campaigns i run, the better Facebook will be over time (meaning, one control campaign and one test campaign should do it) But i'm reluctant to shut down every campaign i got as they matured and now bring big numbers on good days (but the downside, it weighs extra heavy on bad days) Should i just go ahead and shut down all those extra campaigns, and throw that budget gradually on the consolidated proven campaign and a test campaign? Most afraid of ruining the entire performance.
Here in South Africa, using the engagement objective will often get engagement from low-quality audiences even when there are loads of exclusions in place.
Hey ben great video, I have a question. I have set my adset to target limited cities in my country however now I want to change that and target the whole country, how would I go about doing that? I have tried duplicating and running it side by side the old one but the old one still out performs the one targetting the whole country and I dont want to lose performance by turning that one-off. Thanks 😀
Thanks Asad :) I would pause the original ad set and create a new one targeting the whole country. That may result in a temporary drop but I think it will be best over the long run.
Hi Ben - regarding video ads have you found an engagement spend only gets video views and no reactions/shares/comments? A client has engagements as a KPI (including negative ones) but any engagement spend only gets us views. Is there a way around this? I am assuming not but thought I'd double check. thanks!
I've taken over an account which is running a brand awareness campaign alongside conversion campaigns. Is this actually worth doing or likely a waste of money? we are generating car finance leads
Thats a great why but is there a solution to generete engagement to your post, or likes? Any other type of campaign will require a link to a website. And if you add this to a post, it will or modify the post, that will look ugly on the page, or create another post where the likes will no be attached to the IG or FB post.
Ok, thanks for such video, awesome. So What do you recomend instead of engagement mto collect "warm audience" to future retargeting to those people with commercial offer already. Shall we use traffic with a link to our instagram page?
You are very welcome - I would usually recommend running conversion campaigns. You can still generate all sorts of warm audiences from them and you generate better results in the meantime.
Thank you Ben. I am running engagement campaign because now a days I am not running conversion campaign thats why I need people to remember my brand. I am only getting hearts wow and likes, no hate in my sponsored post. Is it good to go ? 2ndly what I am seeing is the people who are engaging with my sponsored post are low level audience, uneducated etc, hence I don't think retargeting can help me getting purchases. Although I have checked my interest are of clothing line. Which audience would be best to target for engagement. Can you pls tell.
Hi Naqash, in that scenario my question would be: Is engagement what you really want? or do you want purchases? If you really want purchases you'd be much better off with conversions.
@@BenHeath Thank you for your quick response. I can't run conversion campaigns because I sold out my stock. I am running engagement campaign so that my target people knows I am still alive. And then I will create custom audience ( engagement data) for lookalike audience and will run conversion campaign for my winter stock. Basic purpose of engagement campaign was that people shouldn't forget me.
I usually boost posts directly from the page if I want more engagement, but if I want to run a Page-Like campaign, I have to use the Engagement Objective, right? And while I'm still at it, do I have to exclude my current page-like custom audience with Like campaigns, or does Facebook do that automatically? Thank you🙂
Used to run ads for Facebook engagement but stopped, because most of the times the budget is usually doubled in such a trikish way. After reaching a few audience and the ad have come to a completion, they then say I have an uncleared debt to pay which is the exactly the amount i used in running the ad. See? Is that supposed to happen or is there something I'm not doing well?
@@mystical504 Well, every account has a treshold. That is the amount of money you can spend on ads before FB charges your card. You have to check what your treshold is. If you did not have any other campaigns in that time period, FB charged you for that campaign.
This is an insightful information. Thanks for this! But what would you suggest as a work-around for this if I still want to generate some social proofs with my ads?
You can do that and I would recommend it. But if you are operating with very large budgets it becomes incredibly time consuming. You also run into the ad account optimization issue. The people who engaged negatively are still registered as having engaged - Facebook will often think that's a great prospect.
Is it safe to use post engagement objective if the brand aims to reach their facebook followers and existing member database and their main objective is to create engagement & social shareability and not conversion. what other objective would you recommend?
So, if engagement campaigns may negatively impact our work, what's the best way to start building audience for a business, using ad campaigns? I mean, as far as i know, if i run a conversion campaign without previous experience/engagement i'll get a high CPC, but if i run it with a previous engagement/Facebook learning, it might be more effective with less cost
I'm a big fan of starting with conversion campaigns. They won't perform as well as they will when you have more data. But they usually perform better than anything else.
What if am a comedian and I want to run ads on my comedy video to get views,engagement, followers and fans. So I can generate real fans or followers. So any time I post they will get notified.
Thanks for the video. I cannot agree with you. As a writer, my plan is to get some Engagement, to create a buzz. I can't have a Conversion objective, that would not be a good idea. I need new people to get to know me. Isn't it better to then do Brand Awareness with a landing page to capture subscribers? The problem is not the engagement objective but the target audience.
Hi Izak, there are always exceptions to every best practice and you may be an exception by the sounds of things. I would certainly stand by the opinion that running engagement campaigns for most advertisers looking to generate leads or sales is not the best use of their budget.
You are wrong man. Engagment is the best way to define (in ADVANCE) the target. Post a video with engagement objective, and then save all the persons who have watched at least 75% of this video and make on THEM a retargeting campaign with conversion objective and results will be great. I just gave a tip with 2k usd of value...
I don't think what you described there can work very well at scale - particularly not when selling lower value items. The extra step would inevitably increase overall CPP.
@@BenHeath you dont have to look at the CPP and also at the CPL costs. The most important methric is the conversion event (purchase ). If i sell a product (or service) who cost 2k i dont mind if my CCP or CPL is high. I can spend 500 Usd or even 1000 for every "client" conversion. I will have 2x or....4x ROI..
Hey max, I was just told about this type of strategy recently and it sounds really interesting. Would it run better with a Video Views Campaign or a Video Post Engagement Campaign? If it's the latter, should the video post have pre-existing engagement with likes & comments for it to work best? I've never run a video Campaign before, can I check the % of the video watched by different people in the Ads Manager for either of those campaigns or just one? Thanks in advance.
Hi Ben, love your videos :) Was just wondering about using the engagement objective simply to boost content that is appearing on the feed rather than an ad. Currently I am using engagement boosting to get more attention on my client's posts/newfeed to therefore get more followers and a larger audience. Would you recommend this? I'v never used it on an 'ad campaign' as such, just for boosting posts. If not, how should I boost my content that are not ads? Thanks legend. Caly
Hi Caly, thanks a lot :) I think that is a better use case for engagement. But it's not something I would do often. I'd prefer to use that budget generating customers. Nothing builds a company's audience like generating tons of happy customers.
Hey Ben. What about messages for campaign objective? Instead of lead ads? Is that a virable way to get leads and talk to your audience? I have bad results from conversion -leads. Better results from lead ads. But was wondering about messages for campaign objective? ☺️
if you are working with fb ads for the first time, and you choose conversion objective for the first time, facebook will bann the ad account,,,,that's why we do engagement objective to warm the page first.
Thanks for sharing and your input. I know you're a big fan of Conversions but not all of us can afford and or @ that level yet. Engagement is one of few objectives if not the only that works without a website. There are some of us that advertise and sell directly from our Facebook pages. Varies by the ad but very time I run Engagement objective I get photo/video views, likes, shares, comments and sales.
You appear NOT to understand the entire "Page Post Engagement" process. People choose to promote their posts.. Those are not NOT ads, could be a testimonial, an interesting post etc. Has nothing to do with what you're discussing etc. Like you said, FB could not be more clearer about that.. so what's your counter argument?
@@BenHeath It all depends on your target market. If you target the wrong people, of course it will not work. The problem is not engagement but who you target.
HARD disagree. Engagement campaigns are great for building your retargeting audience and should be used in conjunction with conversions campaigns to push them further. Clients can also invite users that engaged with the ad/promoted post to like their page to build their organic audience. The trick is to use the right creative in your engagement campaign. Typical ad creative doesn't perform as well, but if you boost a post that already has good organic engagement, it's going to do well. And in my experience, there is very little negative engagement on these ads, if any. Certainly not enough to not use this type of campaign.
If most of the engagements you get are negatively, you probably shouldn't even run ads. The product is shit. Most of the comments i see are from interested curious people. I'd say its not a good excuse to say lets quit engagement all together becos we have a few bad comments
Yes i did engagement ads and got 1000 likes. What a waste. Not good for a small business just starting. You can use it to retarget if yiu have grown bit not to get started. No. I guess ill go back to paying $20 per lead who provides wrong phone numbers and emails. 😞
Thanks for watching guys! Let me know what you think in the comments :)
Thanks for sharing and your input. I know you're a big fan of Conversions but not all of us can afford and or @ that level yet. Engagement is one of few objectives if not the only that works without a website. There are some of us that advertise and sell directly from our Facebook pages. Varies by the ad but very time I run Engagement objective I get photo/video views, likes, shares, comments and sales.
What if am a comedian and I want to run ads on my comedy video to get views,engagement, followers and fans. So I can generate real fans or followers. So any time I post they will get notified.
I use engagement for most my clients and it works great with tons of likes/shares. This objective helps me to engage back with comments and get new new follows easily after engagement. Rarely see negative comments, one of my faith based brands might randomly get a negative comment but I just delete or hide. I love this objective and it's pretty cheap per engagement. Still a awesome video as always. Thnx Ben
Thanks for sharing Dezmond. Engagement certainly can get lots of likes and shares but is that what your clients really want? That's certainly not what our clients want - they want conversions. Negative interactions can really hurt that.
Hey bro how much should spend daily for lot of likes targer usa market
@@BenHeath so what you mean, positive engagement isn't worth a risk to spoil that conversation campaign?
what's the best TOF type of campaign then?
This is my first time trying the post engagements. But im not finding the ad so i can respond back
@@nathanhill2893 @Ben Heath I have the same question. I also get mainly positive comments/reactions. So if not engagement, what do you suggest for TOF campaign objective?
Positive or negative reactions give us an opportunity to respond which furthers the transparency and engagement. We also rarely see negative reactions or comments on our person to person RV rental brand.
This makes so much sense! I chose engagment a few months ago and realized a LOT of ppl that liked the post were not my target audience.
Yep a lot of people have had that experience.
Well, then you target audience was not right. You can run Engagement ads to the right audience, that is key.
@@izakniemann5734 My target audience is really hard to reach in brazil because of their behavior. So when i tried engagement objective, it performed really bad. Now i try to use video view and traffic to reach those ppl and then put in the conversion campaign.
@@luizarodrigues274 Hi, the main secret to successful FB ads is who you target - your target audience. I understand your problem. May I ask what your product/service is?
@@izakniemann5734 My client sells a software for managing clinics and hospitals. The problem is that sometimes who buys the service is a doctor and sometimes is someone from management. They still trying to figure out who the persona is, so is hard to target effectively.
For me we heavily use post engagement ,we get its post i.d then run paste it on other campaign it still working for 2 years now ,but thanks for explaining ben its very informative as always
I'm not necessarily sayin you have to change that - but it's important to be careful for the reasons mentioned.
Well, I think that it depends on the targeting. If you are doing interest-based targeting or not showing the right product/services to the right people, people will obsessively give negative responses. If people are saying, "this is worst, don't buy from this store." That's because of previous experience from the store. That's what I think. Maybe I'd be wrong.
There's certainly some truth in what you've said there. But we've seen the balance shift a lot over the past 12 months - there seems to be a lot more negate reactions than there used to be.
@@BenHeath Thank you for sharing insightful informaction.
I think you are right. The problem is not engagement ads, it's WHO you target. If you target the wrong audience, of course they will react negatively. They key is to find the rigth audience.
One of my clients paid for post engagements and ended up getting likes and comments from a bunch of trolls. Check your engagements and make sure they are from legitimate Facebook accounts
engagement objective is the key to remarketing and it also boost your other campaigns if you run them next to eachother with the same ads in it... I think it has to be part of your strategy. I always run a campaign with an engagement variant and use the engagement as a part of my remarketing since the pixel traffic dropped hugely...
Thank you for sharing Cas. I disagree as you can see from the video. But there are often different ways to achieve the same objective.
This video is really helpful! I was apprehensive to run an engagement ad to a cold audience running with my conversion campaign for this very reason. I am wondering if running the engagement campaign to your warm audience only might work. Ideally, the people in your warm audience already like you and your product and would leave positive reactions/comments. I will not be running TOF engagement ads after this video. Thank you Ben!
Hi Ben, Why does my FB page feed show fewer numbers compared to Ad Manager? For example, I uploaded the post-ABC on my FB page and ran the ad for the same post through Ad Manager (an existing post). My current post, ABC, has 368 views, but the ad manager shows a reach of 20,852 and impressions of 23,266. I chose objective engagement and then the message destination (page-like). Am I making a mistake somewhere? Thanks in advance
We run weekly events, young audience, hardly ever negative reactions/comments and engagement ads (post & event) are a key part of our strategy. In some of our locations people don't tend to buy advance tickets, so this is an important way of building that hype and awareness around each event each week (in addition to other ad types of course). Do you feel there can be exceptions, such as this?
Hi Lara, that's a great point because there are certainly exceptions - it sounds like you might be one of them. We do have a couple of clients that we do use engagement objective for - but not by default.
If I want to run a campaign for a finance firm to generate leads and make sales, choosing a traffic campaign would be incorrect. What is the best option?
I use my strongest LLas on my engagement campaigns. I restrict it to my target audience by age and gender and western countries only. The results have been outstanding. The people engaging are my target audience. The secret is to only send engagement campaigns to your target audience do not go broad, narrow it down and use LLAs.
Are people regularly engage with your content after you bring them in via engagement campaigns?
Hi Ben Thanks for helping us with your daily videos. I have a question. Suppose I want to run a sales campaign with 3 different video Ad creatives. Should I run these 3 videos in separate adsets targeting different demographics? Or should I run these 3 ads in 3 separate adsets but with the same demographics? I think the videos will overlap if I run these 3 ads in 3 adsets but with the same demographics. Am I wrong? What is your correct method to do that.
can i run sales objective even we dont have a website? Btw im in a used car dealership
Hi Ben, I'm a complete novice at this and I've been binge watching your videos since the last couple of days. Learnt so so much! You are doing God's work really! :) I also attended your webinar this morning but had my question unanswered bec I couldn't send it to the group chat window. It only went to admin. My quick question is, I have developed an AR Insta filter to help people try on my luxury jewellery. So If I run a campaign for this, should the objective be engagement (try on filter on Insta app, bec I cant track further) or should I do a conversion objective with the filter link embedded in a button on my product page and lead them there to first try, then buy ? Of course, I can't track button clicks.
My pieces are on the expensive side, so not that easy to just buy without a think/try. What is the best wat to track if people are using the filter ? Would really appreciate your answer, as I am struggling!
I want a video on how to create and build a Facebook Page
Hi Ben, question for you eventhough its out of topic a bit. From your experience, which one performs better (both of which are traffic conversion lookalike ads) - (V1) A carousel or (V2) a single image on an existing post with a lot of engagement more than 2k likes? Which one do you think would perform more? I am at a crossroad currently as I think putting a single image that has a lot of engagement shows desire for the product but having more images in a carousel adds that extra edge but doesnt display the engagement performance to the audience as I would need to create a new post instead of using an existing one. Would be great to get your expert opinion on this matter! Thanks!
Hi Dilon, I'd test both - it will really depend on how your market reacts.
Carousel post cannot be used in engagement campaign objective
@@leavesproduction1043 I mentioned (traffic conversion lookalike ads) not engagement
@@BenHeath cheers will do
Hi Ben, I am using the Double Your Results Ad strategy as a mini Omnipresence campaign. My aim is to warm up people to buying Wall Art which is a bigger ticket item. If I don't have conversions, how do I determine what ads to keep going and or stop - ie you say repeatedly the only thing to optimize with is cost of conversion? Also to only optimize for conversions and not engagement (except in the Omnipresent - which I am working on.) I do have website ad to carts - and I notice that there are more when the ad is a video than when it is a single image. It seems to me that if one ad has had 6 add to carts with 27 clicks and another ad has had 25 clicks but no add to carts that ad #1 is the one keep going and ad #2 should be stopped. Then I can try new ad creative to see if I get better results. Does this make sense?
Hi Ben, i got a question that i'm struggling with lately.
I basically spend the last two months testing several campaigns to find consistent audiences/creatives, and i recently started a consolidated campaign (control, if you will.) where i got my best stuff in there. As far as i understand, the less campaigns i run, the better Facebook will be over time (meaning, one control campaign and one test campaign should do it)
But i'm reluctant to shut down every campaign i got as they matured and now bring big numbers on good days (but the downside, it weighs extra heavy on bad days)
Should i just go ahead and shut down all those extra campaigns, and throw that budget gradually on the consolidated proven campaign and a test campaign? Most afraid of ruining the entire performance.
Here in South Africa, using the engagement objective will often get engagement from low-quality audiences even when there are loads of exclusions in place.
That's often our experience.
How do I respond to comments on post engagement?
what if i disconnect my pixel when running engagment objective
I dont have any website, which is the best for me?
Hey ben great video, I have a question. I have set my adset to target limited cities in my country however now I want to change that and target the whole country, how would I go about doing that? I have tried duplicating and running it side by side the old one but the old one still out performs the one targetting the whole country and I dont want to lose performance by turning that one-off. Thanks 😀
Thanks Asad :)
I would pause the original ad set and create a new one targeting the whole country. That may result in a temporary drop but I think it will be best over the long run.
Hi Ben - regarding video ads have you found an engagement spend only gets video views and no reactions/shares/comments? A client has engagements as a KPI (including negative ones) but any engagement spend only gets us views. Is there a way around this? I am assuming not but thought I'd double check. thanks!
Interesting - that's not something I've typically found. Might be this specific case given the topic or the creative?
I've taken over an account which is running a brand awareness campaign alongside conversion campaigns. Is this actually worth doing or likely a waste of money? we are generating car finance leads
It's most likely not the best use of the budget - unless the budget is really large.
@@BenHeath Budget is around £25k - £30k a month so decent size
Thats a great why but is there a solution to generete engagement to your post, or likes? Any other type of campaign will require a link to a website. And if you add this to a post, it will or modify the post, that will look ugly on the page, or create another post where the likes will no be attached to the IG or FB post.
Hi Steph, you'll generate engagement with conversion campaigns - it just takes a bit longer :)
Ok, thanks for such video, awesome. So What do you recomend instead of engagement mto collect "warm audience" to future retargeting to those people with commercial offer already. Shall we use traffic with a link to our instagram page?
You are very welcome - I would usually recommend running conversion campaigns. You can still generate all sorts of warm audiences from them and you generate better results in the meantime.
Thank you Ben.
I am running engagement campaign because now a days I am not running conversion campaign thats why I need people to remember my brand.
I am only getting hearts wow and likes, no hate in my sponsored post.
Is it good to go ?
2ndly what I am seeing is the people who are engaging with my sponsored post are low level audience, uneducated etc, hence I don't think retargeting can help me getting purchases.
Although I have checked my interest are of clothing line. Which audience would be best to target for engagement.
Can you pls tell.
Hi Naqash, in that scenario my question would be: Is engagement what you really want? or do you want purchases? If you really want purchases you'd be much better off with conversions.
@@BenHeath Thank you for your quick response.
I can't run conversion campaigns because I sold out my stock.
I am running engagement campaign so that my target people knows I am still alive. And then I will create custom audience ( engagement data) for lookalike audience and will run conversion campaign for my winter stock.
Basic purpose of engagement campaign was that people shouldn't forget me.
I usually boost posts directly from the page if I want more engagement, but if I want to run a Page-Like campaign, I have to use the Engagement Objective, right? And while I'm still at it, do I have to exclude my current page-like custom audience with Like campaigns, or does Facebook do that automatically? Thank you🙂
Used to run ads for Facebook engagement but stopped, because most of the times the budget is usually doubled in such a trikish way. After reaching a few audience and the ad have come to a completion, they then say I have an uncleared debt to pay which is the exactly the amount i used in running the ad. See? Is that supposed to happen or is there something I'm not doing well?
@@mystical504 Well, every account has a treshold. That is the amount of money you can spend on ads before FB charges your card. You have to check what your treshold is. If you did not have any other campaigns in that time period, FB charged you for that campaign.
@@vildanasekavic209 so I'm supposed to be charged after running an ad that cost money before reaching the target audience?
Hi Vildana, yes Page Likes is located under Engagement - Facebook takes care of the exclusion for you :)
@@BenHeath Thank you very much🙂🙏
So helpful. Thank you!
This is an insightful information. Thanks for this! But what would you suggest as a work-around for this if I still want to generate some social proofs with my ads?
Thanks a lot. I would run regular conversion campaigns and you will generate social proof. It just takes a bit longer.
@@BenHeath Conversion could be set as a "click" top visit the profile? In the case you mean
This is mind-blowing 😄
Thanks Ben, but why not simply delete negative comments or hide by default with the profanity filter (by adding negative keywords)?
You can do that and I would recommend it. But if you are operating with very large budgets it becomes incredibly time consuming. You also run into the ad account optimization issue. The people who engaged negatively are still registered as having engaged - Facebook will often think that's a great prospect.
@@BenHeath Thanks Ben
Is it safe to use post engagement objective if the brand aims to reach their facebook followers and existing member database and their main objective is to create engagement & social shareability and not conversion. what other objective would you recommend?
In that scenario I probably would use Engagement :)
So, if engagement campaigns may negatively impact our work, what's the best way to start building audience for a business, using ad campaigns? I mean, as far as i know, if i run a conversion campaign without previous experience/engagement i'll get a high CPC, but if i run it with a previous engagement/Facebook learning, it might be more effective with less cost
I'm a big fan of starting with conversion campaigns. They won't perform as well as they will when you have more data. But they usually perform better than anything else.
You could build auidiences from Video Views too.
Landing page views perhaps, But I tend to think its low quality
Super interesting
Glad you think so Theo
What if am a comedian and I want to run ads on my comedy video to get views,engagement, followers and fans. So I can generate real fans or followers. So any time I post they will get notified.
What happens when you use PPE with a custom or lookalike audience?
You are less likely to run into issues in that scenario - but why not run conversions instead? That will nearly always generate better results.
@@BenHeath I just like to know things :) I have seen very little results from PPE. Even seem to get decent engagement from conversion ads.
watching from Perth Australia
Thanks for the video. I cannot agree with you. As a writer, my plan is to get some Engagement, to create a buzz. I can't have a Conversion objective, that would not be a good idea. I need new people to get to know me. Isn't it better to then do Brand Awareness with a landing page to capture subscribers? The problem is not the engagement objective but the target audience.
Hi Izak, there are always exceptions to every best practice and you may be an exception by the sounds of things. I would certainly stand by the opinion that running engagement campaigns for most advertisers looking to generate leads or sales is not the best use of their budget.
You are wrong man. Engagment is the best way to define (in ADVANCE) the target. Post a video with engagement objective, and then save all the persons who have watched at least 75% of this video and make on THEM a retargeting campaign with conversion objective and results will be great. I just gave a tip with 2k usd of value...
I don't think what you described there can work very well at scale - particularly not when selling lower value items. The extra step would inevitably increase overall CPP.
@@BenHeath you dont have to look at the CPP and also at the CPL costs. The most important methric is the conversion event (purchase ). If i sell a product (or service) who cost 2k i dont mind if my CCP or CPL is high. I can spend 500 Usd or even 1000 for every "client" conversion. I will have 2x or....4x ROI..
Hey max, I was just told about this type of strategy recently and it sounds really interesting. Would it run better with a Video Views Campaign or a Video Post Engagement Campaign? If it's the latter, should the video post have pre-existing engagement with likes & comments for it to work best? I've never run a video Campaign before, can I check the % of the video watched by different people in the Ads Manager for either of those campaigns or just one? Thanks in advance.
Hi Ben, love your videos :) Was just wondering about using the engagement objective simply to boost content that is appearing on the feed rather than an ad. Currently I am using engagement boosting to get more attention on my client's posts/newfeed to therefore get more followers and a larger audience. Would you recommend this? I'v never used it on an 'ad campaign' as such, just for boosting posts. If not, how should I boost my content that are not ads? Thanks legend. Caly
Hi Caly, thanks a lot :)
I think that is a better use case for engagement. But it's not something I would do often. I'd prefer to use that budget generating customers. Nothing builds a company's audience like generating tons of happy customers.
@@BenHeath Great, thanks Ben, really appreciate your help once again :)
I run these untill 10,000 video view, run 95% pur LLA's after. Dont sleep on these ;)
Hey Ben. What about messages for campaign objective? Instead of lead ads?
Is that a virable way to get leads and talk to your audience?
I have bad results from conversion -leads.
Better results from lead ads.
But was wondering about messages for campaign objective? ☺️
Sure you can use that - well worth a test at least.
@@BenHeath ye thats my thoughts aswell. I Will give it a go and see whats Up 😊 thanks for the response Ben 👍😊
if you are working with fb ads for the first time, and you choose conversion objective for the first time, facebook will bann the ad account,,,,that's why we do engagement objective to warm the page first.
Everytime I run engagement objective I get photo/video views and not likes, shares and comments 🙃
That's strange - don't see that very often.
Thanks for sharing and your input. I know you're a big fan of Conversions but not all of us can afford and or @ that level yet. Engagement is one of few objectives if not the only that works without a website. There are some of us that advertise and sell directly from our Facebook pages. Varies by the ad but very time I run Engagement objective I get photo/video views, likes, shares, comments and sales.
Bro you are show Facebook for develop
I love how you delete negative comments.
No point wasting time on them :)
@@BenHeath so you great my other comment and chose to ignore it
I learned this the hard way 😭
You appear NOT to understand the entire "Page Post Engagement" process. People choose to promote their posts.. Those are not NOT ads, could be a testimonial, an interesting post etc. Has nothing to do with what you're discussing etc. Like you said, FB could not be more clearer about that.. so what's your counter argument?
Engagement can help you to gain Custom Audience
Yes but what is the quality of that custom audience... that's one of the issues.
@@BenHeath It all depends on your target market. If you target the wrong people, of course it will not work. The problem is not engagement but who you target.
HARD disagree. Engagement campaigns are great for building your retargeting audience and should be used in conjunction with conversions campaigns to push them further. Clients can also invite users that engaged with the ad/promoted post to like their page to build their organic audience. The trick is to use the right creative in your engagement campaign. Typical ad creative doesn't perform as well, but if you boost a post that already has good organic engagement, it's going to do well. And in my experience, there is very little negative engagement on these ads, if any. Certainly not enough to not use this type of campaign.
If most of the engagements you get are negatively, you probably shouldn't even run ads. The product is shit. Most of the comments i see are from interested curious people. I'd say its not a good excuse to say lets quit engagement all together becos we have a few bad comments
That's unfortunate, but it makes sense.
It sure is.
i ran engagement campaign on facebook but i got 3 likes on a post.
but got 20 likes on facebook page
Ia there any sense in this video
Yes i did engagement ads and got 1000 likes. What a waste. Not good for a small business just starting. You can use it to retarget if yiu have grown bit not to get started. No.
I guess ill go back to paying $20 per lead who provides wrong phone numbers and emails. 😞
You can always require more info within the instant forms to help improve quality.
🤔🤔🤔
Wow u have to have thick skins
Yep :)