When To Use The Facebook REACH Objective
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- เผยแพร่เมื่อ 18 ม.ค. 2025
- Wondering when you should use the reach objective on Facebook?
Facebook reach ads are used by a lot of Facebook advertisers...
But not many of them use Facebook reach campaigns in the right scenarios.
In this video, I explain when you should use the reach objective with your Facebook ad campaigns and when you shouldn't.
I also explain how Facebook reach ads work...
And how you can get the most out of your reach ads on Facebook.
#facebookreachads #facebookreachobjective #facebookads
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Thanks for the videos. Can you please make a video on how to setup campaign for expensive products. Because there will be very less people who will buy it and how the campaign will come out from learning phase in that case. Even if we will try to generate leads so that people can try that product and buy it but again there will be very less people who will be interested on this.
Thanks
👌
That's a good idea :)
@@BenHeath I think a lot of advertisers will appreciate that!
I'm using reach to RTG to existing customers. *Actually using your Omnipresent content strategy. I ran a similar campaign with the same audience but used Landing Page Views as the objective. I've got more bookings from using Landing Page Views. That would make sense but the Reach objective campaign actually delivers more clicks... So if it's the same audience shouldn't they convert the same?
I get LPV targets higher intent users, but it's already a narrow audience + I'm reaching more so it should balance out.
How does Reach attribution work for on-site conversions?
I love this experiment. I'm following this.. Please can I ask you a quick question. Were you using conversion objective with landing page views optimization goal???
Do you recommend the conversion objective for the cold and warm audiences? Some say you should use the videoview objective first to warmup and then use conversions at the end.
Yep :)
Hey Ben, your words on 6:20 make me think over to use of conversion objective for remarketing too. Basically all other FB Ads guru advice use reach objective on remarketing, but noone talks about this oppotrunity to get conversion on certain time of a day.
Awesome video ben! Thank you!!
Happy to help :)
Do you recommend retargeting and use reach as an option instead of conversion purchase.. I tried retargeting but fb didn't spend any money.. retargeting audience I am using is landing page url size of audience is 500.
Increase your bid or increase somehow audience size
No I wouldn't switch from conversions to reach for that reason - I do actually cover why in this video.
@@BenHeath it doesn't spend any money
Excellent point about reach ads not being served at the right time for your audience to purchase because they are designed not to go head to head with conversion ads in the auctions.
Thanks Ben, this really useful to understand the concept.
Glad it was helpful!
What about people that see the ad and then want to purchase later on? I’m sure a lot of mine see the ad and then later that night go and then purchase?
To the point Ben thank you so much
Hi Ben, In conversion campaign how to see the leads details i heard FB will not give the results from conversion campaign then how we can get the details. I am talking about lead event. Thanks !!!
Is Reach the best if you're selling fiction books (direct link to Amazon so conversion isn't an option)? I generally use cold audience with targeting for traffic but testing Reach. Wondering which you would recommend?
Thanks! great sharing
Thanks for watching!
Hi Ben, if I'm reselling luxury brands on my ecommerce store (and offering discounts), should I utilise an omnipresent campaign as the products are still quite expensive. Or should I just run a sales and retargeting campaign?
Hi Ben, I currently have a small budget of £500 per month but manage to consistently get good metrics such as CPC and CTR however I struggle to get many purchases. Do you have any ideas as to why this could be? Hope to hear from you, thanks
Your offer
A good way to tell would be to create more events earlier in your sales funnel to see when people opt out. As you said you get decent traffic, so you wanna see if the people who click at least get full pageviews or add items to cart. In this case it would be indeed your offer. Otherwise you just get trash traffic based on wrong targeting/objective ect.
Yes Robin is right - offer is most likely the issue. Are you using conversions - I would strongly recommend it.
Hi ben , Nice vedio , Is reach good for local business ? Like to targeting 1 city or 2 cites ?
I have footwear store .
Hey thanks so much for your videos,
What do you mean by big budget ???
Thank you so much for this video!
Would you recommend combining a conversion campaign alongside a reach campaign?
(I’m order to get more touch points. Especially for premium priced products.)
You are very welcome. We don't often do that because we are usually using a specific strategy that requires one or the other.
Oh, thanks
Do you know where I can find a good information about strategies for premium price products?
(I would have been scheduled a session with you but my budget is less than 3k at the moment)
Hey Ben! Thanks for your videos!
what type of campaign should i use for a new business
Sir i am want to run.fb ad for.mobile reparing shop and i have no.website which objective i should select and intrest???
Hey Ben, I have quick question regarding Facebook A/B Tests: When I start an A/B test, e.g. to test different attribution models against each other, I'm forced to create a new campaign of course. But then my question is: Does Facebook still optimize both of my campaigns with the aggregated data it gets? Because when I run both campaigns with 50% budget, I'm getting about 50% less Conversions too per campaign which is (in theory) bad for the optimization process, isn't it? Or does running an A/B test not affect your learning phase that much?
A/B tests are usually more expensive/ less optimised than a single campaign. The point is that you still create equal circumstances and keep all non tested factors steady. So even if you might get worse performance overall, you can still figure out a winner if you test long enough/with a proper budget.
Thats why the company I work for always reserveres some budget exclusively for testing so marketers are free thinking and not forced to get perfect results in that campaigns.
Hello Ben, i'm using reach objective for a local service( a barbershop that has several location in one city). I'm using this objective in the remarketing audience. Unfortunately this business does not have conversions set up (appointments are made by phone). Do you thing is a good strategy? Thanks
How about Brand Awareness please!!
this is so valuble
What about small local businesses like pizza restaurant without website for example. What objective would be better to use for a limited time coupon to get more customers? Like 20%off after 17:00 o clock.
It depends how they get the coupon. If they sign up for it via your website then we would usually use conversions. Otherwise you could do a similar thing with lead gen
@@BenHeath hmm. If there is no website wouldn't that make conversion and lead gen campaign not available?
I was thinking that customers could just say the coupon code shown in the ad
Have you done a video on Store traffic?
Go first with video views, or engagement campaign then check the metrics find the winning ad and scale it up for conversation campaign
Not yet - but on the to-do list.
What about if you're just going to open your online store and you want people to know about you before you open your store? Is reach much better or brand awareness?
Wow very informative. Can u plz also make similar video on brand awareness
Can you tell me whats the difference between reach and unique impressions and how first time impressions are calculated ? Thanks :)
Recently stumbled across your channel and have gotten a ton of great value. Thank you! (I've launched a channel about marketing myself and love to see other people doing great things in the space.)
Thanks a lot David.
Hello, if I am a new business and I am trying to create a funny video ad, for business owners in a small city (approximately 30,000-50,000 users), do you think creating a reach campaign and then retargeting the users who engaged with me with a traffic campaign and then retarget the users who entered the website with a conversion campaign is a good strategy?
Note: I am working on a video production company.
Hi Ben, thanks a lot for the valuable insight!
What can I do if the remarketing audience is so small that Facebook doesn't even want to start to show the ads to them within a conversion campaign?
I have this issue right now and even Facebook support couldn't really help. I wanted to change the objective to Reach but it seems that it's not a good option either. Any tips would be welcome, thank you!
Thanks for watching :)
There’s no way around that I’m afraid. You just need to wait until you have large enough retargeting audience for Facebook to be willing to put ads in front of them.
Hi Ben, great video. I'm from a remote island nation with a population of less than 100k. I want to run ads for several very small businesses and promote their services. Should I choose Lead generation over reach if they are not well known and want to reach more customers? Thanks
Good Morning Ben,
I appreciate all of these videos you make, they are making the process of building my business on instagram much more smooth.
I had a question, I will not have my product until Summer 2022, and in the meantime I want to build hype, a following, and ultimately a culture around my brand so I can sell all 500 items of my rings on solely preorders. Would using reach be an efficient way to gather a following like this?
So a reach campaign is good for someone selling bespoke shoes? Or would you ho with a traffic campaign?
Can you make a video on how to run ads on fb for small restaurants?
how much money on average did you spend for a sale through facebook ads?
That completely depends what you are selling. A £10 product or a £10,000 product.
@@BenHeath let's take £20
Hey Ben, i want you to mentor me.
Can this be done?
Hey Ben, A few months ago I followed your step by step video on how to gain followers (the video was like 4 months ago). I’ve recently tried to do that again and now I’m getting an audience/location error (I’m in the housing category)…. It won’t even give me “worldwide” as in option to run my ads. Please advise?!?!?!?! 🙏🙏
Hi Jeremy - you may need to select specific countries or if it will let you - continents instead. Shouldn't take too long.
I use Conversion Campaign to generate sales, but besides that campaign, I would like to create Reach Campaign for TESTIMONIALS ADS only (my objective is to build up TRUST with potential customers). What do you think?
If you have a high average customer value then I could see that helping :)
Hey Ben! Thanks for your videos 🙏
I’m planning to set a giveaway, and i think I will promote it with fb ads..
Which objective should I use? Normally I obviously select conversion, but for this would you choose engagement, reach..?
Customer will need to enter their email on a subscription form.
Thank you in advance
Lead generation will be the best
Yep I' go with conversions :)
Hey Ben, I was one of the people asking for this video, so thanks a lot!
Do you feel like Reach is a good objective for Influencer-like business models that use it to "boost" their organic content in order to reach as much of their warm audience as possible? Or would you rather go for Engagement or Video Views?
Awesome :)
It can be. I would usually go for engagement in that scenario though.
Please make a practical video on creation of multichannel marketing on Facebook, Instagram and Google ads. Hope you would consider my request. I'm keeping my fingers crossed on getting positive response from you.
I'll give it some thought :)
@@BenHeath Thank you 🙏 so much for replying to my comment. I've been searching for practical video on the omnipresent marketing
Conversion objective is very expensive. I think conversion objectives should better be used for promoting expensive items, u can't be selling a $10 product and u are paying Facebook extra to help u find the people most likely to buy from u.
It's the cheapest option if you are measuring cost per conversion, which is the only metric that really matters. Yes you can get lower CPMs with other objectives but that doesn't matter if you pay more for conversions.
@@BenHeath for me, I think the conversion objective should be used when u are selling something of $200 or $1000 or more because it will harder for u to find people that will pay such amount on Facebook for buying from someone they just met but it easier for someone to pay $10 so a digital marketer can decide to take the stress himself or herself to acquire a customer instead of paying Facebook extra to find the customer for him or her.
reach is a waste