13 Years Of Brutally Honest Business Advice in 90 Mins
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- เผยแพร่เมื่อ 10 พ.ค. 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
You're absolutely right that working for poor people does not bring enough income to sustain oneself.
I would love to setup some template for poor and stupid people to become prosperous, not neccessarily wealthy. Starting from the absolute bottom, with some idiot like myself.
But how many people are going to buy million dollar cars? Not very many. You going to bet your business on that? I know more wealthy people who sell large quantities of products to large amounts of customers not the other way around hoping a very specific niche of a few very wealthy people might buy 1 or 2 products from them someday. That's freaking ridiculous nonsense, and who is to say or promise that it will ever even sell ever? Your on drugs man. Even idiots now a days can become wealthy.
Come on Alex, don't ignore me. I am really skilled, work hard an I will charge only 1% of your net worth.
but this is not a secret, the competition is insanely high when it comes to sell to the rich people, plus most of us don't have access to these people, and usually they got influenced by their managers not by random sales men!
Below is a quick summary of the key points from this insightful video:
1. Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed.
2. You lack priorities, not information. Problems are easy to solve if you know what you are after.
3. Things are hard because your team isn’t as good as you think they are. Your standards are too low.
4. Lots of rules mean you have dumb people.
5. If you want to get bigger, get better. Better leads to growth; bigger leads to bloat.
6. You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn.
7. A brand takes a long time to build but is the most valuable thing you can own.
8. You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action, so that you can crank the hell out of it.
9. Stop looking for hacks.
10. The best people cost more but make way more than they cost.
11. The big, obvious thing is the problem, not the hundred other things.
NICE!
Thanks, wish there were timestamps of this
Thanks man!
Thanks!
Thank you
I'm sick of this mundane conventional knowledge, guys. Head to Borlest and read the forbidden books, only then will you truly gain knowledge about money
Spam, ignored this guys
The video was interesting enough. How did a comment like yours, quite obviously throwing elbows at your competitor, get so many likes? Hmm? That's suspicious....
@@Sedr1s bots
You’re not gonna sell someone who’s wealthy in how much money you’ll save them, you’ll sell them on how much TIME you will save them
This is not slavery days anymore you dont sell people
@@tiermacgirlexcept rich ppl dont care if it s expensive since you do it faster. It s what that means.
@@tiermacgirl yes instead they now expect you to sell yourselves to them
Has anyone set up a mastermind group based on this video?
@@tiermacgirlyou don’t sound very creative
"What they want is value per second, not seconds of value" - wow. This one phrase just solved lots of different issues for me. Thank you.
I’ve watched nearly all of Alex’s videos, read both of his books multiple times, and attended his in-person workshop in Vegas - this is hands down one of the most exceptional pieces of content Hormozi has made to date. Loved the short bit on the ad creation process about a third of the way through. To the person on his team analyzing the comments, please encourage him to make more of this stuff. Love the shift that has been made away from the ADHD content. Thanks, Alex. Appreciate all that you share.
I was thinking the exact same thing. He’s done tons of amazing high value/quality videos before, espousing many of these same concepts, but this has been the best one by a Mile. I think hes just going deeper and using more real world examples.
We are 2
Same, I've watched hundreds of his videos and I think this is the best piece of content yet.
Agree
Same here. I've been watching Alex content for years and this is by far the video with the most value that I've ever seen. Alex's team, please do encourage him to keep making this long form content with little edits.
For the production department, I would just brighten up the voice a but more, but that's just me being picky.
Keep up the good work 💪🏻
Bro's been on so many podcasts that he literally ran out and just started talking to himself.
😂😂😂
LOL
😅😂😂
Most podcasts unless they are interviewing someone us people talking to themselves. 🤣 The guy on the radio isn't talking to anyone specifically.
Nah, he's talking to you user-nv6uo4zk9y. Snappy name bro.
He is absolutely correct. My sales ranges from $175 to $5,000. This strategy has proven to be highly effective. With 12 years of experience, I have found that this approach allows me to prioritize customer service. Since I do not require a high volume of sales to be successful and profitable, I can concentrate on meeting the needs and preferences of high-end customers.
Depends on what you do
🫡
You said “I had to make enough money to be able to afford to sell to people who don’t have much” my dads voice rang in my ear and I remembered him telling me something similar and it started my journey. I had gotten lost and felt guilty for wanting to be wealthy but the truth is the wealth will help me achieve big goals to help people
But why sell to the masses?
Stick to wealthy clients.
@@momentumstocks3493 because it brings you more wealth and influence if u can sell something that is mass produced like groceries and food . while the rich would buy luxurious goods from u. u see u can sell a jade for a million to rich. for acquiring that jade you had to spent at least 0.5 million . but if u spent that for opening a chain of stores u would have earned 3 times more while also having manpower and influence within the local government . hope it helps. u sell to rich ppl just for gathering the capital. however u can be satisfied with that if u only want to be wealthy. for me i have much bigger ambitions. that's why i need a lot of money . not for indulgence and luxury
Don't let guilt stop you from your journey towards wealth!!
Work on your limiting beliefs.
Getting richer is a journey of self development.
You don't help anyone being poor, this is BS and brainwash. But beware of greed during the journey, take care of your spirit and never forget gratitude and integrity. Bulid on solid pilars.
Study as much as you can, not from scammers, but from the best (like Hormozi, Brian Tracy, Dan Koe and so on)
@@sertaoexpedicoesI really appreciate this comment. Inner growth is so important
@@sertaoexpedicoes Yes! "Never forget gratitude and integrity" Gratitude is the grease that sooths and smooths the gears and integrity is the ingredient that strengthens the structure of work and life.
I can’t fathom the fact that we are able to receive this level of information for free. Alex the service you’re doing is unprecedented. Thank you
It really is unprecedented, especially at this level. Truly incredible.
I totally understand what you're saying. But we are paying for it, with our attention/ time. Your time IS VALUABLE. Also, he's getting paid for it because the channel is monetized. So he's not getting nothing from this. The power of TH-cam. $$$
@@avowedgamerstill, your attention is not merely valuable as his teachings
@@bartekbiakowski7098That depends on person you're talking about. Thats not true for a lot of people who are watching this. He's a grifter.
Hard to apply tho
“Solve rich people problems, they pay better” 💯
Outstanding information,with world crisis,rising inflation and economic instability due to poor governance, consider digital assets as a means to attain financial freedom.
Building wealth involves good habits and risks like putting money into solid investments like digital currencies,having a good financial manager is what people tend to shy away from,and it keeps hunting them in the near future after many losses, be disciplined and get certified advisor pray that anyone reading this will be successful!!!
Thank so much for the advice been seeking means of being successful in the digital market,do you recommend any professional ?
I don’t really do but luckily Anna Dorris Arthur is the best I can recommend so far..
Please how do I reach out to her? I’m in need of her assistance.
Retired...have side gig...no product to sell...and making more $$$ now than when i worked full time...finally got this $$ thing figured out at 62yrs old...incredible and blessed
Nice job. Help a youngster out, what industry?
Details?
Haha... Guys the answer you seek is - literally - spelled out here.
@@briancarroll6803 having no product to sell?
Make sure u buy things that give u $ back - T bills/ bonds/ dividend stocks/ royalties,etc. .@@WoodVideos
Business owner here. Team of 10 people. Just in the process of hiring more people and thank God I've seen this video.
I'd say this is the best video of its kind I have ever seen. Specific advice. Nothing vague.
Also, that reminder to really question your main product was awesome. I think my product is great, but maybe that's the reason I did not think to make it better for quite some time. I did just now and there are definitely some ideas!
Thank you!
hi are you looking to hire?
That's cool man, what type of business are you running?
You could pay thousands for a business course and not get anywhere near the amount of useful wisdom contained in this 90 minute video. Incredible. Exemplifying business truth No. 5. Alex is preaching what he is practising.
What a time to live in, this guy is a fucking legend. I can tell you this is the sort of stuff you won’t get to learn even from MBAs where you are spending thousands of dollars on outdated concepts and learn from professors who have only studied marketing but never run business in their lives. I am stunned that he is sharing this material for free.
Fucks legends😅
Usually I speed people up. This guys you have to listen at .75x speed.
i was thinking the same thing 😂
I just done the same because after 30 Minutes my brain just died
It’s been spead up for sure. His sentence cadence is super quick
Me too 😅. I started speeding up then kept reducing speed because you can't hear him at fast speed.
Mmk it's not just me then
This is an absolute powerhouse of value, literally showing what he‘s preaching in the video. If there was ever a video to recommend to everyone to watch, its this one. Honestly unreal to see content of this magnitude for free for everyone to watch and alex being able to operate and grow his personal business at the rate he‘s growing whilst creating content at such a high level simultaneously.
26 in Los Angeles building my business. Every Sunday morning I make the commute to San Diego and back for this business and this video drop could not be at a better time as I start another drive. If you’re in the lonely chapter of business building, you’re not alone
Sounds like you need to be living in San Diego or the business needs to be in LA
@@gatleystone2480 you are very correct
first guy who waste no time and share true business wisdom.
First time I heard about you. I’m an entrepreneur doing about 2M a year with 3 employees.
Your words are gold. Thank you. My life is changed today
This really is one of the best videos Hormozi has made. I have a Bachelors of Commerce, more actionable advice here than I got out of 90% of my classes
5 seconds in and I already love this style of video Alex! I haven't watched a single video on your channel for like 6 months or more. Simple is always more, and this style enables the real busines advice to come through clealry without being lost in the fancy edits and over-the-top graphics and music. Thanks for this shift Alex!
One of Alex's best content pieces yet! I'm loving this raw, value-packed format without the TikTok-style editing.
I agree. This is why I am in the middle of this content already. His content are awesome it's just that they have too many distractions. Good job on pointing this out, pal. I mean, you can't concentrate and learn deeply if there's a constant barrage of b -rolls and font changes. Especially so that Alex, if you are reading this, your content is mostly consumed by people who care less about the fan fair. I think you really shine here and we can see the true depth of your knowledge and experience. I want it this way
Hey Alex, that TH-cam video you shared yesterday, discussing 13 years of experience, completely blew me away. It's the kind of content that should be integrated into school curriculums. The 90 minutes were packed with so much wisdom; I found myself pausing frequently just to absorb and reflect. Truly a masterclass in every sense.
Love the content for those that want a time stamp and summary of each lesson here you go. Thanks for all the advice Alex. Bless you
#1 (0:15):
Sell to rich people until you have the money to sell all the poor people. The middle is where you get killed
* Rich people pay for the time YOU save them
#2 (8:59):
You lack priorities, not information. Problems are easy to solve if you know what you’re after.
#3 (22:59):
Things are hard because your team isn’t as good as you think they are. Your standards are too low.
#4 (26:59):
Lots of rules means you have dumb people
* The more competent your people are the less rules you need because they are good at using their own logic and experience
#5 (36:29):
If you wanna get bigger get better. Better leads to growth bigger leads to bloat.
#6 (43:55):
You work all day but you can’t get anything done. You allow too many things that don’t matter distract you. Sometimes you have to let fires burn.
#7 (52:20):
Brand takes a long time to build but is the most valuable thing you can own. It gives you the ability to get insane returned on advertising, price far above the market, and keep people buying from you. It’s very hard to imagine something better than that. It just takes time.
#8 (1:02:34):
You need to know the inputs and outputs of your money making system. Broken down to the absolute smallest action. That way you can crank the crap out of it.
thank you sooooooo much.
really really helpful
Thanks
Thank you for this sir🎉❤
thank you so much
You’re a legend, God bless you man
It takes me days to watch one of his videos because if I haven’t done something foundational or don’t know an answer, I pause it and come back once it’s done. Been super helpful for my business.
Super intelligent individual. I can't believe this information is free! Great speech!
I’m 49, small family jewelry business… I found this so insightful. Thank you sir!
Thank you for helping me to pay down my ignorance debt a lot sooner
💯
Amen
real.
For me what is interesting here is that Alex is not only giving the usual excellent business advice, but the format and style of this clip makes it very inspirational, motivational and empowering at the same time. PLUS! All while he is still promoting his own services, which is the point and the lesson, and it's just masterfully done. And the line... "the outsize return on intelligence is so high" is pure GOLD. We are almost back in the cupboard. Good times.
DUDE!!! I am making this video a required viewing for all the managers and executives in my company. This is amazing information.
As a millennial lifelong student of Business, Life, and Technology over about 20 years, this has been one of the best summaries on Marketing, Branding, and above all Talent solutions. Thanks Alex your work is next level!
Free Consultation Of The Year 🏆✨
These are so much better than crazily edited ones, at least for me. Priceless advice
Facts
You are right
I've been watching all of your videos for the past 3 years, and as you described the value per second, I get a massive amount from these videos. But this video in particular was INCREDIBLY helpful. Thanks for all that you do Alex!
Are you rich?
One of the best business videos on TH-cam right now! No fluff all straight golden nuggets. More please! 🙏🏼
I’m a business owner, entrepreneur. I don’t think I have ever commented on a TH-cam video, but I feel compelled!. This was so good, so well put together. Thank you sir, keep up the good work.
THIS is the content I love. No crazily edited "Top 7 ways to 10K/mo" or "25 ideas to skyrocket your biz"
I think we can all agree this calmer format of video is way better than the high adrenaline ADD hyper jump cut style. Thank you Alex.
After paying this man $50,000 for his courses. He tells me, sell to the rich. I feel like a piece of shit.
Oh no $50,000 and I'm listening to this for free whilst laying in bed. Are you super rich?
@@ygmistique8155 no, what I learned is that they put you into a sales funnel. So they make you go up a ladder of sales programs. The moral of the story is, "you'll never be good enough, unless you sign up for my masterclass"
That's a weird way to flex
There are no courses he sells? What are you talking about?
Love this type of content. Listen to it on the way to work, at lunch, then the commute home. Perfect.
I think I've probably consumed every single piece of content Alex has put out. And flat out, this is by far the most informative and valuable piece of content I think I've ever consumed. Holy wow. This is decades of experience packed into a single video. Thank you sir! More than you know.
The quality and value of the content has increased exponentially ever since the switch to long-form. Glad you made the change this is a massive improvement
Interesting world we live in. The poor try to look rich and the rich try to look poor.
this youtube is distracting me from my business😂
im going to listen to this video as many times as it takes to get every word into my bones.
best hormozi video since “best sales training on the internet”
thank you so much for returning to creating valuable videos for business owners.
the value/second ratio on this is insane.
Share that here!
Me too!!
YES!!! Totally agree
That camera full of knowledge
This was Exceptional, hands down the best piece of content I have ever watched - and ive watched Alex's videos for 3 straight years now. Please do more of these. I will definitetly be re-watching this again and again.
Is there a better resource for entrepreneurs at this point in time? Every word he says is GOLDEN. My word Mr Hormozi, take a bow! Hats off to you man and all the effort you are putting in for us out here. Can't thank you enough! Love that you stopped making those 'commercialised' videos. I was afraid you might be taking the route of most TH-camrs, but you have turned it around and I can't get enough. THANK YOU!!!
A good father provides resources for his family, you’ve done this. Find your children and bless them. Love them, and teach them.
I couldn't watch the whole video in one go. The way you approach the first idea "selling to the rich" from the perspective of the amount of expected value from your service is real gold for me. I had to pause and rewrite a business strategy I'm working on.
Thank you, you are an entrepreneur hero by sharing those videos.
Thank you so much for all of the value. You have inspired me to start my business, my skool community and reframe my life outside of salaried employment. I will always be grateful for your work.
this is awesome. from an editing perspective - a simple 20-second intro, and then raw footage. This is what we cheered to! Good Work Hormozi!
Craziest value ever. I truly believe if you sit down 20 hours and truly implement ever single rule/ statement here -- you are doing 10M/ year next year.
Crazy how I have to pause and reflect and watch a 1 hour 30 minute video in 1 full day.
I feek exactly the same way- its wild
Agreed
Those are literally the problems we were facing haha, thank you for so much value Alex!
I’m glad this guy is doing big things. There are lots of people who have rich parents that don’t do anything at all, or they just waste all their money and ruin their retirement. Well done, Alex.
This is my favorite single video / pep talk / education. There's so much clarity here. Thank you.
As an owner/operator, content like this is literally oxygen.
This is one of those videos that you have to watch multiple times to internalize the info. Thank you, Alex.
True
couldn't tell you how many business videos I've watched in my life. tons. the first 5 minutes of this is already gold. great job
Values per seconds not seconds of value. Alex you got me with that line.
THIS IS THE BEST VIDEO EVER ALEX!!! Wow 😮
I'm taking notes and giving my team some very tactical instructions to implement on Monday.
Wow. Just freaking wow. After watching this is know exactly what I need to do with my existing business to 3x it. Thank you. Best piece you've ever made, and that says a lot cause you make gold.
I think it's really unique information that Alex gave us for free, now i know how can i turn me a gym rat, inot a millionaire, and monetize my workouts, by providing value to people that want to look shredded, of course now i have to do ab workout because most people are inspired by ripped 4% body fat guys 😂😂 but I'll handle it, it's really so useful info, just sell something unique to rich, or something cheap but very easy begginer friendly to use for middle class to make their life easier
I’m a public servant in sensible shoes but I STILL find this advice extremely valuable. A lot of these principles help regardless of your profession or your role. This has helped me to be a better employee and a better manager. I’m in! 🎉
This video is something I will be listening to every day when I get up in the AM. No bullshit.
I believe there is only ONE reason each one of us watches Alex's Content. A reason built-in to the core of human nature ---- "The Desire to be GREAT".
Amen! I would add ...the desire to serve others "great"
I love this format of you just sitting and talking, providing so much structured value per second. It's simple, effective and engaging
Take notes folks. This is by far the best video I’ve seen of Alex’s and I’ve seen A LOT. Thank you for this exceptional life changing content!
This is by far the most valuable talk I’ve heard on such specific yet hard to pin point topics!!! Super concise and practical information!!! Amazing👍
I’ve been stuck going round and round in my head on pricing strategy for my business for YEARS and Alex pretty much gave me my answer in 5 minutes. It’s crystal clear now what I want to do. Thank you so much for all you do!
🍀🍀🍀🍀 the timeline journey he illustrates in the show notes is beyond impressive! Alex is one the brightest minds on SM today 🤯🙏
Will Alex ever get bored of posting content? I hope not. He's a source of constant fire and applied (/applicable) wisdom.
One of the highest quality pieces of material I’ve ever heard. Well done. As a business owner of combined 10M plus in 2 businesses this is exactly what I’m looking for. I have internal meetings set up with both companies to talk implementation.
🌹The problem today is most people always think that, you only need a good job to get rich... These millionaires are operating on a whole other playbook that many don't know exists
So happy you are posting more often now. Hope this pace continues
I have had businesses since I was 17. I’m 60 now. Everything in this video is true and all great advice.
This is by far the absolute best piece on content imo Alex knocked it out of the park you can go so far with this information absolutely game changing
Done, now you just need to write that book... another best seller for sure. Then I can highlight and bang in my head till I bloody learn the lessons. Thank you
Pure GOLD…on multiple levels…but only if WE apply it! 👏
I'm still amazed that this level of information is free!!!! Thank you so much ❤
Alex! On my wife’s YT channel here.
Never comment on YT vids.. been watching your stuff for years. This was a very good vid.
I only started pursuing business again a year ago after previously giving up. Your videos contributed to the hunger I had to try again. I’ve finally started to break through this year after securing my first big client. Now that I’ve had a taste. I want more. I’m enjoying the journey of creating something that people love. Very satisfying. I wish there was 10 of me to pursue all my business ideas/desires. But, going to be good and stay focused haha. Maybe one day I’ll have the privilege to work directly with you.
Keep inspiring.
The stuffed animals he is talking to, are about to pop off in the business world.
That’s both hilarious and a great idea.
@@deklynjasper8797 I missed it somehow. What minute is he talking about this
@@vincentolivieri4468 it’s not a part of the video. Some people use things like stuffed animals 🧸 to talk to like people to help them be more natural I front of the camera.
Great. Now I can't unsee the animals and I'm laughing instead of learning.
🧸😂
This got me realizing my bottle neck is fear around selling high ticket. I've been telling myself that I have to create something that can scale for low cost but I just don't have the ability to build that infrastructure right now. I can provide immense value to much fewer people. THANK YOU!
I've listen to this 3 times already. Trying to take notes and apply them into my current business terms. This info is huge. Thank you
If you allow everything to be urgent… Then nothing is… That was the biggest thing I needed to hear… Thank you so much Alex for sharing
Alex, you are awesome! I wish you growth and prosperety! Thank you for your work and content!
This is so true literally my best customers are the ones who have a lot of money, they always super happy and greatful and the poor ones complain over everything 😢
Shout out to channel manager, media team, and Alex. They cranked so much content lately its changed my life. Thanks team. We love the content.
As an employee, Alex preaching to business owners to understand the value of employees and giving fair wages makes me so happy.
This raised the bar for me.
just realized i have that exact flannel.
Thank you so much for this video. I have 3 restaurants & only focused on growth without doing the necessary work to make my product the best possible out there while enhancing my team
I say it all the time, Alex’s ability to clearly articulate such complex concepts is astounding.
One of the bests podcasts I ever watched!!
Thanks for sharing Alex
Yes Alex i want you to make this content for me, i will always listen and will always be listening ...
Just your key points & values of business, is what i believe in. Thank you
Shared this halfway through before even finishing it! Going to have on repeat for the next little while. And I never heard of Alex until this video!
Alex,
Well done mate, you nailed this 90 minutes,
I’ve subscribed, look forward to listening to more of your experiences.
Thank you
Might wanna get on the Abel Dorsey train, the proprietary nature of it deters me as a crypto enthusiast but also interests me as an investor
This is invaluable content. Very few people could deliver this credibly. Even fewer will.
Thanks, Alex.
Already shared the video before it ended. Just watched the whole thing. Life changed within an hour and a half. Insane.