ฝัง
- เผยแพร่เมื่อ 28 ก.ค. 2024
- In this AMA, we have onboard Kevin Indig, an esteemed Growth Advisor. Together with George Chasiotis, they’ll uncover building a sustainable organic strategy that drives growth in 2024 and beyond.
Key Points:
- Learn what changes in how companies approach content marketing and SEO.
- Gain insights on upcoming trends and characteristics of the new content marketing playbook.
- Discover predictions for 2024 and what to expect from Google.
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Timestamps:
00:00 Intro
01:26 Who’s Kevin Indig?
02:16 Kevin’s thoughts on SGE.
07:22 Perspectives on zero-click search.
12:29 Is SEO still a growth channel companies should invest in?
16:31 How will Google protect against inaccuracies?
20:57 Will Reddit continue to have the same level of cultural significance?
25:35 What can established companies do to future-proof their organic strategy?
31:58 Is it important to optimize your site for feature snippets?
32:57 Kevin’s thoughts on trending queries.
35:44 How can companies that don’t have an established organic growth motion future-proof their organic strategy?
38:50 George’s thoughts on finding differentiation points for content.
44:41 How to discuss content value with executives.
46:49 Is it worth to chase informational queries?
48:51 Is there a point in adjusting a content strategy based on AI Overviews?
52:08 How will AI Overviews affect programmatic SEO?
55:02 Is the current technology stack able to keep up with search changes?
58:25 Kevin’s message to people relying on SEO.
1:01:29 Learn more about Kevin and get in touch.
1:02:10 Outro
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Useful Links:
Website: www.kevin-indig.com/
Kevin on LinkedIn: / kevinindig
Kevin on Twitter: x.com/Kevin_Indig
Kevin’s Newsletter: www.growth-memo.com/
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Previous Episodes:
► AMA: The Future of Content Marketing • AMA: The Future of Con...
► Data-Driven or Data-Deceived with Alexander Rehnborg, Head of SEO at GetResponse • Webinar: Data-Driven o...
► Win More Customers By Speaking On Podcasts with Jakub Zajicek, Co-Founder & CMO of Speak On Podcasts • Win More Customers By ...
► The SaaS Case Study Playbook with Joel Klettke, Founder of Case Study Buddy • Webinar: The SaaS Case...
► HARO Link Building for SaaS Companies • Webinar: HARO Link Bui...
► Roundtable Discussion: Search Generative Experience and the Future of Search with MarketMuse • Roundtable Discussion:...
► How to Budget for Content Marketing in 2023 • Webinar: How to Budget...
► The Future of SEO Content with Bernard Huang, Co-founder at Clearscope • Webinar: The Future of...
► Mastering AI Content for Optimal Growth with Andrea Volpini, Co-founder and CEO of WordLift • Webinar: Mastering AI ...
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Stay Tuned:
► Website: minuttia.com/
► LinkedIn: bit.ly/2DHaJNr
► TH-cam: bit.ly/2BZJmhb
