13 Years of No BS Business Advice in 79 Mins
ฝัง
- เผยแพร่เมื่อ 11 ก.ย. 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
![[[OFFICIAL MV]] เอิ้นขวัญให้อ้าย- อ๊ะอาย สกุณาพร | ค่ายเพลงเป็นหนึ่ง](http://i.ytimg.com/vi/83x6L3X3qh0/mqdefault.jpg)
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
Thanks!
im flying out tomorrow to see you 12-13 workshop 💪🏽
P.S
I see your content for 2 years and this is the best video you did in my opinion.
In general those long x years in y minutes video have been overall the ones i feel i learned the most from and i know the best way i can provide you value is letting you know what works being exactly your target audience!
Hi Alex I need to know I atleast wrote this.
Im a subscr8ber for some time now and i always know im gonna start a bussiness. Never know what but i felt your value.
Now I have an idea and just waited for my mom's vacation to finiah, Cuz she believed that it was for me.
Now im back and already started on the first day.
Your videos hit different now.
When you talk I can think ot my own example with my idea.
I want to open a pawn shop at first.
Just yestsrday i was thinkin that i WILL buy some VERY cool and VERY expensive stuff and put a price on them, even tho I know its gonna stay forever.
And thats okay.
Now I play your video and YOU say the same idea to me.
That bulds confidents. I jailbreak kinda knew something that you said.
You are awesome - Thank you.
Love your content, bro.
Huge fan.
There's just one thing.
The steroid use of you and your wife.
It's your prerogative.
But, bro, it's cheating.
And, it chips away at your character and credibility.
Why is it that everyone that successful is always done some filthy stuff like this guy is telling me to lie and manipulate ,that’s why it’s called filthy rich 😂😂😂😂
A buddy of mine was in the funeral business. I said to him, hey did you ever think about expanding your market to not dead people? Just like that overnight he 10x his market. He's murdering doing $250 mil a year right now. He just had never though about live people before.
Hey man exactly did he offer to that market
@@sagormehedi life insurance
I have a similar friend. Guy was breathing. I asked him if he’d ever thought about selling air instead of just sucking it all in. Lightbulb went off and now he’s the second richest person in Canada. The opportunities are literally right under your nose.
@@sagormehedi don't you get it? He was murdering.
Lol 😂 😂 😂 @@DavidRamosAuthor
Timestamps for when I come back to this video again
ADVICE 01- 00:15
ADVICE 02- 01:59
ADVICE 03- 06:35
ADVICE 04- 08:35
ADVICE 05- 11:27
ADVICE 06- 15:02
ADVICE 07- 19:16
ADVICE 08- 25:32
ADVICE 09- 31:12
ADVICE 10- 36:19
ADVICE 11- 41:41
ADVICE 12- 44:13
ADVICE 13- 50:09
ADVICE 14- 55:26
ADVICE 15- 57:14
ADVICE 16- 59:43
ADVICE 17- 1:03:15
ADVICE 18- 1:04:49
ADVICE 19- 1:08:45
ADVICE 20- 1:12:24
❤
Brilliant
Tnx❤
Thanks a Bunch man
Bless you mate for putting too much effort in this!😊
Man I'll tell you what. Absolutely no one on earth gives out more genuine business advice that is actually helpful than Alex Hormozi. No one.
No onee
@@monishmarketer He gives advice that is relavant to people who arent serious about marketing, to people who are , its very old and rehashed info.
@@monishmarketer No one.
No one?
No one
I always wonder how Alex is more generous with his business knowledge than Elon Musk or Steve Jobs ever was yet we celebrate them rather than celebrating Alex. Alex is extremely underrated.
It’s because part of Alex’s business model is creating a social media brand. He’s intentionally delivering the most valuable information possible to grow his audience and brand. Steve and Elon’s businesses don’t have that aspect to it. God bless Alex for sharing all this and making the world a better place
Steve jobs died about the same time TH-cam really took off on mobile. Steve Jobs only made it through a few iPhones. Elon on the other hand does thousands of hours of content.
@@djg4653 I've learned more about getting things done and business from Alex than I have from Elon.
@@pierreroos3233 I hope Alex ends up becoming the new generation's version of Buffett and Munger.
Alex answered this previously. It's simply because of their accomplishments.
Never got more HIGH VALUE business advice from a single person. Cant thank you enough.
There's an old expression in sales: "How do you sell a $5,000 watch?" Answer: "Put it next to a $10,000 watch."
That's gold
@@goose-tl9cs it doesn't necessarily need to be a gold watch
@@jelybrd I meant gold as in it's amazing like "comedy gold"
The 'Hormozi' Effect : How We Grown from Zero to 250+ Paying Customers in 5 Steps.
1. Built two products as low-ticket and high-ticket
2. Built a team of 5 Sales Peoples
3. Started Advertising on Meta Ads with Small Daily Budget
4. Improved Product-Fit and Marketing-Fit with Customers Feedback
5. Doubled the Ad Budget
Kudos to this man. Start from where you're now.
Meta Ads doesnt work for all products
Digital products?
@@blackpiller3777 It'll work with right strategy if your target audience is there.
@@WallaceGDG Yes. Online courses. Easy biz to scale than physical.
@@futureskoolHQ That’s crazy. Are they recurring customers ?
Alex is delivering so much VALUE 🤩 But guys, actually TAKE AN ACTIONABLE STEP from what he just shared. Don't just watch and go to the next video.
Exactly, must take the steps or else you’re wasting your time
@@watchmethriving 💯💯 Alex would want you to do JUST ONE THING vs listening endlessly
@@Marking_The_Way exactly
Alex taught me more about business than any college program would. Thanks a lot man.💯
For sure!🎉
I agree!
It's funny, because it's true.
In fact, this one 1.5 hr equivalent to 2-3 modules combined at a business degree
5 Reasons Someone DOESNT Do Something
1. Communicate Clearly - They Didn’t know WHAT needed to be done.
2. Training - Didn’t know HOW to do it. or how it needed to be done.
3. Timeline - Didn’t know WHEN it needed to be done
4. Motivation - knew the top 3. But didn’t WANT to do it. (Non-monetary rewards - praise, kudos, freedom, reinvesting into them attention.
5. Blocks - Something is blocking progress, lacks resource to get the job done. (Net, eggs, item, program)
ATTACK THE REASON, NOT THE PERSON.
Thank you so much for saving up our time!
💎
Nice AI-generated gar bage, bozo
Great insights and solid advice. Here' a few of my takeaways.
- Testimonials sell better than you. Increase sales conversion.
- Grind it out and sell before you pay to acquire customers. Control your CAC.
- Retention is key. Fix the leaky bucket.
- Scale Growth in one channel, ideal customer profile
- Talking to customers fixes everything
- Price increase to keep pace with inflation and reduce risk in your business
There's more...
CAC is out of hand now
There is nothing I love more than a really long video like this where the speaker is just as clear at 2x speed as he is at 1x. It is just gold.
He's literally only one of a very few that I will listen to at normal speed because I don't want to miss a nugget 😅
Literally the best TH-cam video I’ve ever watched
Better than Bohemian Rhapsody?
Forreal!
ADVICE 01- 00:15
ADVICE 02- 01:59
ADVICE 03- 06:35
ADVICE 04- 08:35
ADVICE 05- 11:27
ADVICE 06- 15:02
ADVICE 07- 19:16
ADVICE 08- 25:32
ADVICE 09- 31:12
ADVICE 10- 36:19
ADVICE 11- 41:41
ADVICE 12- 44:13
ADVICE 13- 50:09
ADVICE 14- 55:26
ADVICE 15- 57:14
ADVICE 16- 59:43
ADVICE 17- 1:03:15
ADVICE 18- 1:04:49
ADVICE 19- 1:08:45
ADVICE 20- 1:12:24
Alex is providing such a high-quality business education, it is actually insane. He is changing the game for business education.
Thanks, Hormozi. This video is so invaluable. I’m a program director and salesman at a martial arts school. Been at it for 4 years. So many points you hit are confirmation. Our business is about to soar.
My favorite business professor is jacked and wears flannel 😅
Talk about being genuine and authentic 😅
@@Marking_The_Way 💯
And has a beard like Santa 🎅
@@PaulQuelet He sometimes gives gifts too.... You're onto something Paul 🤔
@@Marking_The_Way 🤣
I love how everything he says has value. He is deliberate with every word. No fluff. And he says a lot of the same stuff in more of his content but I need to hear it often and multiple times. We all appreciate everything you do
I love when Alex reminds me that I need to be reminded
The amazing thing about this video is Alex has structured each point to progress with the different challenges business owners face as their business progresses.
40:24 “I must not know enough about this [approach] because everything is hard.” Gold. Thanks Alex, as you say we need to be reminded more than we need to be taught 😅
It's Definitely an Amen moment worth repeating
About your sawdust analogy, I would love to share this one: A Turkish business man has been exporting chicken legs for many years from Turkiye to China. It is not something Turkish people eat but it is something consumed in China. Well done!
This man ,has helped me sleep better at night, I thought something was wrong with me , All i get from him is that its okay not to know , which means you can cover that gap.
I still don't understand how this is free... but I am getting my pen and paper and writing everything down!
"The hard work of entrepreneurship is the failure that you're inevitably going to encounter, by not knowing what you're doing and then taking action-steps despite that, with the idea that you will eventually succeed, if you don't stop. ... The whole journey of entrepreneurship is turning the unknown into the known, through trial and error."
-- Alexander Hormozi
THANK YOU SO MUCH for all these priceless insights all along the video.
Lol. That’s the same advice you get if you read pretty much anything about entrepreneurship.
Insane value , not a business owner yet , but watched that in a dark room without watching the screen I have absorb so much value , thank you!
Nice, someone who I don’t have to play on 2x speed or skip any parts. Thank you!
I also find myself 5 second skipping and 10 second skipping.
Purely Gold business content. I am lost for so long until I found out about your content. Thank you Alex from my heart!
Alex, I love you and Leila for the value you've brought to my life.
You have no idea how much you've helped me.
I attended the scale workshop in May, and the growth I've seen in the last two months is incredible.
The content you continue to create, which brings so much value, is helping me keep growing even after the workshop.
Thanks a lot!
17:10 I did something similar when I was in car sales. Put screenshots of about 20 reviews on one of those digital picture frames that would cycle through them and kept it on my desk. The positive response was overwhelming and you don’t have to say a word.
This is THE MOST VALUABLE ADVICE you will Ever Listen To
on Business Development!!!
EXCELLENT!!!
You are the best man, the impact you are having in this generation, and the following ones will continue to be huge, thanks a lot 🙏
This is absolutely correct, he replied to me here as well.
this video is free and feels like it should be illegal. thank you for sharing! 🙏🏼
I really enjoy this podcast style; it's calm, focused, and full of valuable information without the chaos. 👏🏽👏🏽👏🏽
"The hard work of entrepreneurship is the failure that you're inevitably going to encounter by not knowing what you're doing and then taking action steps despite that, with the idea that you will eventually succeed if you don't stop"
31:18 closer
Clarify why they’re there
Label the problem
Overview their past experiences
Sell the vacation (not the plane flight)
Explain away their concerns
1. Program
2. Time
3. Money
4. Decision making power
5. Avoiding a decision
Reinforce the decision within first 24 hours - give three items of value (intros, actions etc
Alex literally makes me rethink what money looks like, what financial growth looks like, how money is accrued, etc.
Agree
Oh my! This could be the greatest business video ever. Hands down. Thank you so much for what you do/share.
No bs, no hype. Just legit advice. Thanks man.
Alex, I loved the part where you said, "Things are stressful in general. Welcome to life." Found it funny and true. And Thanks for the value in every video.
There's so much information that it was hard to keep up, so I watched this video over several sittings. Thanks, Alex! That was an incredible knowledge drop.
Concentration of practical advises in this video is mind-blowing. I compare it with 1000 pages of business books I read and number of classes I did take. Outstanding work!
absolute GOLD!! Really grateful for this man
I love how Alex is just spiting facts and tips as fast as he can!
I watched it in 10x speed so my sells improved by 10x. Thanks Alex
Lul😂
The math is mathing 😂
That made me laugh out loud at my desk 😂
Dude frames business advice on picking up women who are in relationships. That is a perfect way to illustrate the bereft compassion/emotion of capitalism.
Not picking up, but dating if and when the relationship she's in doesn't work out. There's a difference. Mind outta the gutter.
@@jonathanblack5597 did you just assume I meant getting laid by “picking up”. I meant that it’s morally bereft to treat women in committed relationships like potential catches. Respect the relationship, whether you want to go to the movies or, whatever…it’s wrong to plant seeds for potential failed relationships.
the price increase part is very true. But it gets complicated for people in the self-development and healing scene because we genuinely want to sell our packages to people from all walks of live regardless of their income net worth. being able to reach the poor and the unfortunate in need of a solution but really want it, is far more important then being able to reach the rich, although their pain is equally the same, one has resources and options, the other doesn't.
A breakdown of Alex.
-Push out an insane amount of content (valid or nonsense ... doesn't matter).
-Sell the money dream and him as the guru.
-Lead funnel into "Access with Alex" which is...
-...$100K speaking fees and discounted equity in businesses.
-Keep doing gear, juice, and TRT until your body looks like it will pop.
-Bathe in the praise of 21-year-olds calling you a genius.
-Repeat.
Thank you for NOT wearing the nose strip - it was really nice just to see your face without the distraction! And thank you for the tips - I am going to use the first one about selling expensive $hit and icluding a 6x offer!
Do you know why he wears the nose strip or do you think it's fashion statement?
Despite all the financial struggles i and my family faced, everything is finally falling into place! $47,000 weekly profit and riches I'll always praise the Lord.
Yeah where's the reply about those scamer lady
Yeah and I’m the richest man in England
Yes I am a Nigerian prince that God has blessed
the fact that this high quality video has less than a 100k views is INSANE TO ME....I've never had so many of my doubts solved and potential realised regarding my business in one single video in my entire life!
Thank you Alex! Great content and great example of “Tell for Free, Charge to Implement!”
39:30 - one of the best explanations of Dunning Kruger effect. Relating lack of understanding to not achieving new levels. There’s also an aspect of energy exhaustion, motivation and memory retainment that comes with challenge of getting out of ‘Valley of Despair’ because we come strong out the gates through stages 1 & 2 easily.. burn out, and look for that dopamine hit again for something new and exciting. I’d posit that’s why finding a ‘Why’ in business as a framework can work because helps you through that valley because you’re identified with the goal more..or you just do the work everyday regardless ;)
I also think one of Alex's best videos is his one on how to make your first $100K. It's so relatable! Maybe I'm the only kid who doesn't make six figures a month yet. I'm trying to figure this out.
3 mins in and it's value, value, value
First 3 mins? Ya, I got enough to do for a week, thanks 😂
@@Marking_The_Way same
DUDE 😂😂😂 WTF is Alex on.
For posterity 44:25 (and next many minutes after) charging upfront for longer duration per “look back window” - pure gold and wonderful concise explanation. This part of video alone is worth 💰💰💰 Literally was just revisiting pricing strategy on this concept 🙏💯
Elite video. Took notes and look forward to implementing this into my landscaping business. Thanks for great free content
I can’t believe he can talk his talk for over an hour without “notes”… he knows his stuff inside out
He DOES make notes. He uses them while making videos too. He says so in his older videos.
The fact that this is easy to find and free blows my mind. Literally, I have sought content like this for a very long time. This level of quality and volume has never been done.
I would confidently say that Alex is the first True Goat in this space.
It's absolutely life changing content... For free...and there's hundreds of hours of it. There has never been anything like this, and I am beyond grateful.
I mean, since you were looking for it for a long time and barely found someone who does it, I guess u struck gold didn't you? As in there is demand for such content and YOU can be the next Alex :]
More power to you Alex. These practical advices far exceeds an Ivy League MBA
6:45 39:10 42:08 45:46 49:40 57:25 1:01:30 1:04:06 1:05:34 1:08:00 1:11:03 1:14:19 1:15:57 1:18:30
Watched this with a blind fold on. No free lunches. It will only make me a better business person
That part!
Man your content is worth far more than a Bachelor's Degree
YES!!! Thank you for the unlock - offering a guarantee for “prepayment”.
I’ve been breaking my head for months about how we can offer the guarantee of results in the marketing agency environment.
This is great, Alex! So much up front, detailed truth. Much appreciated!
I rewatched Closer Frame 30times until I get everything dialed in word to word. Incredible/priceless value every time!!!
Are u noting everything he have shared?
Please add time stamps in future videos (unless I’m late), extremely informative and inspiring. You’re goated
Every millionnaire I know don’t spend any time talking about how to make money online. You’re sussy. However, I appreciate you reminding us all about obvious business tactics. It’s a good reminder I’ll give you that.
The reason is this, if you tell someone something 6 times they will only retain 30% of your story. Hence repeat
Really great info. Almost all applied to me & my team. We started in 2015, and hit 1m pretty quick but the last several years have been difficult. I need to regroup and get back to a place of growth. I hope I can implement some of these ideas and get it going.
Business Jesus
We are a local computer store. We sell computer hardware, fix computers and been in business for 26 years, expanded to 2 stores 3 years ago. We sell 100's of different items but we promote one thing "Complete business tech solutions" But we just can't seem to scale, and recently we are just breaking even due to expanded overhead. Reading your books and watching your stuff to try to make it even better. Being local seems to make things so much harder than having a national audience.
All my advice comes from Alex’s content:
Find what your current average LTGP per customer. Find what your CAC for each channel of advertising you use.
If theres a channel where your LTGP:CAC is over 3, double the inputs of that channel.
That means doubling the sales team if door to door sales is that channel, doubling the ad spend if that if ada are the channel, etc..
If there is no reliable acquisition channel, I’d start with google ads and optimizing your webpage to make it SUPER easy to contact you for pc repairs.
Well, you're obviously going to have to separate yourselves from your national competitors in your branding.
this is probably the most valuable video I've ever listened to
Nothing better than getting hit with an ad every 3 minutes. Jesus this channel is overloaded with ads!
This is amazing content. Please can the editors make timestamps on these videos please.
That focus on one channel at a time was good advice. Definitely going to remember that.
I've watched everything Alex has put out for years which is always such a higher and business should be on track to be at £500k/mo by end of the year but this video was just insane. Need to clip so many parts and send it to different members of my team!! Thank you!
Alex. Love your videos. Tons of value you dish out . Hers a video title for you : "How to solve loneliness and isolation as a entrepreneur". Do you hang out with your team? When you're remote working how is that possible? Coworking spaces in the beginning? This part makes me wanna go back to working for someone cos I dont need to be intentional about it its a byproduct but probably not the solution.
Please make a video on this!
I understand he say's that all business' looks the same at the extreme end, so don't focus on passion, but I think that's difficult to do when you're starting out. He also says that in the beginning you have to learn everything yourself because you don't have the money to hire others, and that's kind of difficult to do when you have no interest in the subject.
Alex hasn’t uploaded in 10 days and idk what to do
I’m a hyper successfully e-commerce business owner and his knowledge is absolutely priceless. Trust me!
I work for one of your companies, I really need to speak with you!!! Your ideas and principles are so good, but our captain does not have the fire he had before. I really wish we could help him.
28 seconds in and I know this video has value. He is getting better at presenting.
Meanwhile, I'm over here feeling accomplished if I manage to hit the gym twice in a week. Alex Hormozi is like the guy who goes to the grocery store for milk and comes back with $200 million in revenue.
Great video, the only thing I took from this so far is to make your product FREE in the beginning and get as many testimonials as possible, I started my “business” two weeks ago.
The longer you watch the video, the more high level the information gets, I’m just a beginner so only the first 10 minutes applied to me
Great work 👏🏾
Although I like a lot of the advice and delivery of Alex and it's accurate, there's a real inauthentic aspect to how he presents himself as well.
Inauthentic? Alex?!😮
I like how the word stoicism never came out of his mouth once
Im so sick of people saying stoicism is a way to go to be rich, and this guy literally said " i never did all of that, and you dont need it to be rich"
2 minutes in and already gold 🔥
Haha, same dude 😂
This was super helpful, thank you so much!!! I am going to watch this a few more times with a notebook and list out all the things I can implement right away! Many thanks!!
I'm a simple man, I see a new Alex video ... I download it. ❤🤴🏾✊🏾
does anybody realize the gems he just dropped ? Insane
Absolutely top advice. No fluff. Straight to the meat. I’m tempted to visit a workshop.
Great episode! Felt the sentiments and also glad to learn that everyone is really aware of the importance of financial management .
Thank you 🙏 the top of the top-tier value creators 🙌🔥
Alex your content is always a pleasure to watch, your story telling is so engaging that its bwtter then most top movies with milions of budgets 😂 just more plelase to listen to your examples ❤
Very Deep and actionable insights. Makes me visualise on how to run a business.
Actually, if I’m hungry and then eating a steak, I’m probably most satisfied after the first mouthful, not at the end of the meal…
This might be your best video yet.
I wanna pay for this man. This is quality