super helpful!! i'm a 15 year old dj and music producer and i've been djing since the age of 10!! your videos have really helped me when pitching to Spotify playlists and promoting myself!! i'd love to grow as a huge artist too so this video is perfect for me!! 🎉
That demographic finder content is great, as are all of the B-Roll and responding to content. I’ll definitely be revisiting this one with my notebook and pen. Any other artists that you could point towards that you’ve worked with for case studies? Will be checking out Isaac’s content for sure.
finally someone who advocates advertising for musicians in an actionable way. i have used ads to grow my channels successfully. thank you for your actionable advice. question: for selling merch to a new audience, would you run a conversions campaign, tease the music and link to the store? or is there a more effective way to sell merch?
@@Burstimo the only thing that is confusing to me is if you are retargeting an audience that knows you and seen your videos and they came from a non conversions goal campaign, then you would be advertising to people less likely to convert. curious what campaign goal optimizations work best at each stage for you?
Sorry but this whole thing looks a bit fishy... whenever I hear someone has millions of streams on Spotify I just check their TH-cam videos because a popular song on Spotify should ultimately also have a decent amount of views on TH-cam and, more importantly, have lots of real comments (cause of course TH-cam streams can also be fake but real-sounding comments are much harder to fake). So your artist has this one song with over 2 million streams on Spotify but on TH-cam it has around 2'000 views and 2 comments? Hard to believe that those Spotify streams are real but maybe you can explain this massive difference in streams
her campaign was completely targeted at Spotify and it didn't send anyone anywhere else accept Instagram Spotify and tiktok, so that means 2thosund people actually searched for him and didn't click a ad or get caught in tiktok or Instagram algorithms, which means essentially he's dependent on those 3 platforms
thats okay tho because as a small artist managing every platform is difficult, if you want to spread it more i recommend linktree or something for the ads which will result in lower stats but it'll make people spread
This is a really good point..what this post is saying..if you have 2 million authentic plays then that should translate to more than 2000 plays on TH-cam, even if the marketing is just for Spotify a lot of fans will check out the TH-cam channel if they actually like the artist..2000 is a very small number
@@anon8qwhekq idk if you have tested this and checked the statistics but they didn't just market to Spotify, they made a marketing bubble. in my experience when you market to one platform even if they like the music the usually stay unless you send them somewhere else. how many times can you really say you googled a artist realistically? then how many times did you then click the song, probably not much, people are lazy and if you make a bubble where you send them to all the same places they tend to stay
@@anon8qwhekq also 2 million views is acceptional but it doesn't make you famous, my friend made a nerf gun war video when he was a kid and its sitting in the millions, it doesn't really translate to fame
@@Otchengazoom demographic finders for sure to start, from there you need to experiment. You may find showing the creation of music is working for you or it’s easier for you to use royalty free content with text on screen which will hook people in. Create first, analyse after
I think it really helps if you're just generic pop and you don't have to worry about your image. We could never get away with just gathering up random followers on tiktok.
thank you for this, had to make a song about what its like to keep going through this music industry, you captured my lyrics in video form thats crazy, if you're curious it's called "keep going" on my channel :)
Basically if you saw the video by Jesse another marketing guy he said the girls and the gays rule social becusse strsight men don’t use it as much and not into commenting about their emotions so isn’t this really always ads to them not men for any pop song? Hard rock maybe men or metal more? What about Edm love songs or dun songs house?
If you look at data, it’s pretty split with users - around 50% men, 50% women. The content you create has to be for the audience you want, so if you’re posting super emotional content, yes you’re more likely to have women following and engaging. You have to think of the audience you want and what they’d engage with. Saying social media is just ruled by girls and the gays is mad. Scroll through these comments, it’s mainly men, our audience is mainly men. It completely depends on the artist/creator. It’s easier to come up with reasons for why something is difficult or excuses for why you can’t succeed, than put in the work…
Dear man, As mentioned, you don't need a huge budget if you're strategic though as you can increase algorithmic reach after a while and from then on, no ad budget is even needed. Glad the video was useful!
I just looked at the video with dad on IG & TikTok and neither have 1M views…. Also in the beginning you said you helped him get a song with over 2M streams but the song with 2M streams came out in 2018, whereas you said you recently worked with him so just a bit confused. Genuinely not trying to nitpick; I’m trying to apply some of these tips but then the stuff you’re showing/saying is a bit fishy so its hard to get a grasp
Seriously, if I could add something that REALLY has dawned upon me, is that the key to gaining more streams and followers is: COLLAB, COLLAB and COLLAB. That's how you get going.
@@AlterRizz That's where your networking skills comes into play :) Find likeminded artists and connect with them, compliment them, and befriend them, and in time, share your music for feedback and grow from there..
Legends 💫💫💫
super helpful!! i'm a 15 year old dj and music producer and i've been djing since the age of 10!! your videos have really helped me when pitching to Spotify playlists and promoting myself!! i'd love to grow as a huge artist too so this video is perfect for me!! 🎉
Legend, keep it up!
@Burstimo thank you!! 🔥❤️
You're going straight to the top
As always pure gold in these videos. Thank you!!
Y'all are doing the Lords work 🙏🏻Thank you for the advice (especially about the finding your target audience and playlist ads)
Super helpful! One of the clearest, most useful videos I've watched about this - and thanks for including a real-world example! 💙
good to see you back!🤟
Super interesting video. Straight to the point, no bs. Subbed!
Legends! Thank you so much for this! This is truly helpful!
Excellent advice. Great video as always! 👍
That demographic finder content is great, as are all of the B-Roll and responding to content. I’ll definitely be revisiting this one with my notebook and pen.
Any other artists that you could point towards that you’ve worked with for case studies? Will be checking out Isaac’s content for sure.
@@richiejackson9321 paradoks is another of our artists and he’s a good example of an artist that’s focused more on aesthetic
Good stuff!
Pls post more videos! Ur doing Lords work!
outstanding! sharing this with a friend.
Another batch of great ideas Maddie
I'd like to know more in these videos the budget. And how much money is allocated towards each ad per month per each socials
Really good advice - legendary...
Can't believe its been over 6 years Maddy you still look good I pray you find success i would like to link up sometime
I’m only 26, so I should bloody hope so
@@BurstimoLMFAO
Massively helpful video....as always!!!
I would love to work with you one day if I had the budget
finally someone who advocates advertising for musicians in an actionable way. i have used ads to grow my channels successfully. thank you for your actionable advice.
question:
for selling merch to a new audience, would you run a conversions campaign, tease the music and link to the store? or is there a more effective way to sell merch?
I wouldn't suggest attempting to sell merch to a new audience as they need to be invested in you to want to buy anything. Sell to existing audience
@@Burstimo the only thing that is confusing to me is if you are retargeting an audience that knows you and seen your videos and they came from a non conversions goal campaign, then you would be advertising to people less likely to convert. curious what campaign goal optimizations work best at each stage for you?
Sorry but this whole thing looks a bit fishy... whenever I hear someone has millions of streams on Spotify I just check their TH-cam videos because a popular song on Spotify should ultimately also have a decent amount of views on TH-cam and, more importantly, have lots of real comments (cause of course TH-cam streams can also be fake but real-sounding comments are much harder to fake). So your artist has this one song with over 2 million streams on Spotify but on TH-cam it has around 2'000 views and 2 comments? Hard to believe that those Spotify streams are real but maybe you can explain this massive difference in streams
her campaign was completely targeted at Spotify and it didn't send anyone anywhere else accept Instagram Spotify and tiktok, so that means 2thosund people actually searched for him and didn't click a ad or get caught in tiktok or Instagram algorithms, which means essentially he's dependent on those 3 platforms
thats okay tho because as a small artist managing every platform is difficult, if you want to spread it more i recommend linktree or something for the ads which will result in lower stats but it'll make people spread
This is a really good point..what this post is saying..if you have 2 million authentic plays then that should translate to more than 2000 plays on TH-cam, even if the marketing is just for Spotify a lot of fans will check out the TH-cam channel if they actually like the artist..2000 is a very small number
@@anon8qwhekq idk if you have tested this and checked the statistics but they didn't just market to Spotify, they made a marketing bubble. in my experience when you market to one platform even if they like the music the usually stay unless you send them somewhere else. how many times can you really say you googled a artist realistically? then how many times did you then click the song, probably not much, people are lazy and if you make a bubble where you send them to all the same places they tend to stay
@@anon8qwhekq also 2 million views is acceptional but it doesn't make you famous, my friend made a nerf gun war video when he was a kid and its sitting in the millions, it doesn't really translate to fame
just based on the visuals Isaac is giving Robbie WIlliams vibes
What if I am completely studio based electronic music producer and I am not performing live at all? Do you have strategy for me? I'm serious...
@@Otchengazoom demographic finders for sure to start, from there you need to experiment. You may find showing the creation of music is working for you or it’s easier for you to use royalty free content with text on screen which will hook people in.
Create first, analyse after
Thank you for the tips! Do you recommend boosting posts or using Facebook ads or Google ads or can you give more tips on that please?
Really interesting, thanks
I think it really helps if you're just generic pop and you don't have to worry about your image. We could never get away with just gathering up random followers on tiktok.
question how do you retarget the playlist listener?? like were you
Can you keep telling us about growing spotify🔥
Are you guys willing to do it again?
we do it every day with artists across the globe, this was just one example
@@Burstimo how can i contact you guys, I have a good image and good music wanting to boost my Spotify plays
@@Isayuh2003 you can submit via the form on our site to have your music considered
Does it mean that I would have to change my tik tok profile to a business profiule?
Helpful
Would you mind sharing what was the cost of Burstimo for these 8 months?
But how much does that actually equate to in his bank account?
with Spotify being their main service of choice, probably not a full-time job
plus hes probably paying her for this campaign and it costs her alot
@@ricerice245 exactly!
1M streams on Spotify is around $4,000 dollars so you can calculate from there
@@denzel1x822 Realistically $2,000. But you can make $6,500 in Apple Music
Welcome to the machine 😂🔊🖤 If you are talking ROI it would be helpful if you discuss some numbers to show the ROI 😅
it was good and engaging is there a way to dm people about getting guidance or help in my career
Glad! We offer 1-1 consultancy on our membership but really, you can just watch our content and learn
thank you
You can even video a good open mic night if you don't yet have paid gigs
Exactly
Neeeed the tiktok and instagram ads tutorial
I need to grow
Me nextttt
thank you for this, had to make a song about what its like to keep going through this music industry, you captured my lyrics in video form thats crazy, if you're curious it's called "keep going" on my channel :)
Basically if you saw the video by Jesse another marketing guy he said the girls and the gays rule social becusse strsight men don’t use it as much and not into commenting about their emotions so isn’t this really always ads to them not men for any pop song? Hard rock maybe men or metal more? What about Edm love songs or dun songs house?
If you look at data, it’s pretty split with users - around 50% men, 50% women.
The content you create has to be for the audience you want, so if you’re posting super emotional content, yes you’re more likely to have women following and engaging.
You have to think of the audience you want and what they’d engage with.
Saying social media is just ruled by girls and the gays is mad. Scroll through these comments, it’s mainly men, our audience is mainly men. It completely depends on the artist/creator.
It’s easier to come up with reasons for why something is difficult or excuses for why you can’t succeed, than put in the work…
Man hands
Only 40k more Spotify listeners and I reach his level 😅
tru
I think color correcting your videos would bring in more views
Dear lady,
It is a very useful video. You just did not mention 1 critical thing in your video:
How much money you spend…
Dear man,
As mentioned, you don't need a huge budget if you're strategic though as you can increase algorithmic reach after a while and from then on, no ad budget is even needed.
Glad the video was useful!
I just looked at the video with dad on IG & TikTok and neither have 1M views…. Also in the beginning you said you helped him get a song with over 2M streams but the song with 2M streams came out in 2018, whereas you said you recently worked with him so just a bit confused.
Genuinely not trying to nitpick; I’m trying to apply some of these tips but then the stuff you’re showing/saying is a bit fishy so its hard to get a grasp
Seriously, if I could add something that REALLY has dawned upon me, is that the key to gaining more streams and followers is: COLLAB, COLLAB and COLLAB. That's how you get going.
How do you know if you're ready to Collab if you don't get any feedback on your music?
@@AlterRizz That's where your networking skills comes into play :) Find likeminded artists and connect with them, compliment them, and befriend them, and in time, share your music for feedback and grow from there..