Great video! Would you be able to find a logic behind having 80 purchases on 25 link clicks, all conversions attributed to the 1-day view, while sales aren't really affected? We set the conversion tracking server-side and this occured suddenly meaning we had been running the campaign for months and this spike occured on a specifc day and kept on going. Also this is only on 1 active campaign while we run multiple campaigns. We checked the server-side setup and nothing there's nothing out of the ordinary
Thanks for your videos. Can you say please how to measure this? Today we got 20 sales but ads manager shows only 4. Let’s suppose also the other 16 come from Meta, should I check the previous days and see if they were attributed in the previous days? How to manage this?
What platform is your site built on? Is your tracking set up correctly? What are the sources of the other purchases... usually you can see the channel they came from in your contact's orders (if on shopify) I also wouldnt ONLY look at today's data. it can be delayed in ads manager by 3-5 days in some cases.
Hi, nicely explained. Can you explain a bit more how Google analytics can be used to know the user journey and get information? I am assuming that you are saying to facebook pixel in either website directly for GA4 or through GTM to get the data. But I am actually not sure what you meant, its my assumption. So can you explain a bit more please?
Facebook correctly guessing an attribution should still be against Apple’s policies in my opinion. A correct guess is still based on an individuals privacy being violated.
Thanks for the video brother
No problem 👍
Great video!
Would you be able to find a logic behind having 80 purchases on 25 link clicks, all conversions attributed to the 1-day view, while sales aren't really affected?
We set the conversion tracking server-side and this occured suddenly meaning we had been running the campaign for months and this spike occured on a specifc day and kept on going. Also this is only on 1 active campaign while we run multiple campaigns.
We checked the server-side setup and nothing there's nothing out of the ordinary
🙂Thank you so much 🙂
Thanks for your videos. Can you say please how to measure this? Today we got 20 sales but ads manager shows only 4. Let’s suppose also the other 16 come from Meta, should I check the previous days and see if they were attributed in the previous days? How to manage this?
What platform is your site built on? Is your tracking set up correctly?
What are the sources of the other purchases... usually you can see the channel they came from in your contact's orders (if on shopify)
I also wouldnt ONLY look at today's data. it can be delayed in ads manager by 3-5 days in some cases.
Great Video, Thanks!
Hi, nicely explained. Can you explain a bit more how Google analytics can be used to know the user journey and get information?
I am assuming that you are saying to facebook pixel in either website directly for GA4 or through GTM to get the data. But I am actually not sure what you meant, its my assumption. So can you explain a bit more please?
Analyzing the user journey is something you can do in GA4. You can create your own report in the explore section or connect it to BigQuery.
Facebook correctly guessing an attribution should still be against Apple’s policies in my opinion. A correct guess is still based on an individuals privacy being violated.
🤍