Facebook Ad Attribution Explained And Which Should You Chose in 2024

In this week's video, we're tackling a topic that's been a bit of a headache for many of us: Facebook Ad Attribution in 2024.
Confused about which attribution model to pick for your ads? Wondering why it even matters? I've been there too, and that's exactly what we're diving into today.
🔗 Links & Resources:
About attribution windows in Meta Ads Manager: www.facebook.c...
➡️ Our Website: vertexmarketin...

[@HimanshuSingh088]

Hi, Your videos are always very informative and helpful. Can you please make a video on "How to all client's assets and pages to your business manager, before running ads"

[@VertexMarketingAgency]

We have a video on our channel :)

[@LennyYT]

Great🎉 how you like to track further and make sense on the increase of direct traffic sales as a result of paid traffic?

[@gsfitnessnyc]

I learned this recently; leads coming from website that didn't begin with click-through from a FB or IG ad. E.g., a person sees an ad on FB and then shares with a friend the Landing Page link. If the receiving person navigates to the Landing Page without having clicked through from FB, it appears that will only show up as event on FB but not in Ads Manager.
Does such a scenario (recorded as an event but not a result in Ads Manager) have any impact on the cost of results that are seen in Ads Manager?

[@davidveragutierrez1753]

Hi, first of all thanks for your great content. I have a question, If you need more days of attribution? I have a 7-day trial, if I want to optimize for sales, I can't because it occurs a little later than 7 days after registration

[@414goal]

Hi guys, looking at it a campaign with over $20k spent in the female fashion niche, CPA by attribution is a bit wild:
- 1-day view $1474.00 CPA
- 1-day engaged view $3834.00
- 1-day Click $96.34
- 7-day click $90.43
That's wild right? should we switch the setting to Click only attribution? thank you