So CEOs of American car companies have not been successful with EVs, so what as CEO do you do? Easy you decide not to compete in the EV sector, you speak to your oil CEO buddies and you indulge in a lot of expensive political lobbying. First you get environmental laws weakened and indulge in a disinformation campaign about EVs . You lobby for tariffs on imported EVs, you promote any alternative to EVs eg muddy the waters by promoting hydrogen, then hybrid vehicles. You get other CEOs and unions on side, eg the steel industry, component manufacturers, raise the spectre of job losses in a core American business, wrap yourself in the flag , whilst at the same time opening plants in Mexico. All of which of course only buys you time, but hey as CEO I only will be at the company for say 10 years max. Make sure I have a huge reward contract, ok so,it includes stock options which will go underwater if the company goes bust so I indulge in financial engineering, stock buy backs, reprice options ( because as CEO I need to be incentivised). You are following what countless companies have done before , for example the tobacco companies. It doesn’t stop the eventual demise but by then you have made enough money to have a very comfortable retirement. The other employees well they are just hung out to dry, and you tell the press none of this was your fault it was the Chinese, the greedy auto workers who got paid too much, it was the lack of political support from Congress/the President, lack,of,proper tariffs etc. It may sound overly cynical but consider the internal reports done by the oil industry in the 1970s who knew about climate change, but buried the reports. Or the tobacco companies in the 1950s who were well aware of the harm to health of smoking but lobbied hard against legislation. And closer to home if you want to see greed and lobbying in action just consider the U.K. water companies and Thames Water in particular.
If these CEO's spent their time making the best product for their customers instead of dirty tricks their businesses would be successful in the long run. The climate crisis is not going to go away. You have to adapt to the new reality and respond positively to it. The bonus culture encourages short term thinking and a strategy which treats customers like fools. RIP Ford.
Absolutely Dave Ford and GM seems to have forgotten about their core customer base. A bit like Stellantis they all decided to target the premium market, completely ignoring that the premium market excludes the majority of their existing customer base.
@@steveabbott8638Not really, the big boom in pickups came after they were exempted from safety and emission standards applied to cars making them very cheap to build and very profitable so heavily promoted by their manufactures.
@@jasonmugridgeseen lots of Pick ups on driveways and parked up next to EV, seems quite a few use EV for around town then weekends use pick up to get away, just spent 5 months in Orange county California
Me too. Most of the pickups I see around here have rear hard-top canopies fitted. Due to our weather, no doubt. Wouldn't a van do the same job, but cheaper?
So what is Mary Barra's excuse? She has only taken GM's output in a downward direction, since she started with GM.... Whilst helping herself to more and more money.
If Toyota had a legit EV in that form factor with a competitive price they would likely dominate the EV market here. Unfortunately it would kill their ICE offerings (and service model), something they desperately are trying to avoid.
Also if Ford released a Maverick EV with decent range, features, and price it too would likely be very popular but again kill their ICE profits. The classic innovator's dilemma...
RAV4 was available as an EV in California, it ran on Tesla running gear. Still a few around over there I believe and Teslabjorn has seen them in for repairs at the EV repairers that he regularly features in some of his videos
Great video Dave. Legacy seem to still think they have complete brand loyalty from customers, but as better cheaper options arrive customers now are willing to swap brand. I am also visiting Walt Disney World and saw my first Tesla Cyber Truck drive past as we were walking. It had a dark wrap. Within 30 minutes now on a Disney bus I saw another Cyber Truck. Much bigger than I expected but I thought it looked great!
I'm not a complete idiot regarding cars but I actually don't know what Ford are selling at the minute, so i checked: Highest selling Ford in Sweden at position 32 is Kuga. Ford only have 3 models in top 100... Kia has 4 in top 12 😂😂😂
Now it all seems to be German cars. That's the lease market talking though, when everyone had a ford they bought them on HP. Now they lease a succession of German cars because they don't plan on keeping them behind 3 years, so the used market it saturated with 3 year old German cars for the more budget focussed too...
Having just driven 5645 miles from LA basically due east and down to New Orleans and back through Texas, Arizona , New Mexico etc one thing we noticed. Was that in the large metropolitan areas like Orange County Cali Tesla both cars and Cyber trucks along with Rivian and other makes of EV were in abundance, however in-between large built up areas travelling we didn’t see many at all, we also hired a F150 4x4 on one occasion as cheaper to rent than car🤷 loved it
I used to buy fords they were cheap reliable simple transport. Then they because expensive cheap reliable transport, then they ended up as expensive unreliable transport.
Whenever I post this everyone has something to say: As of today, there are 59 electric vehicle models for sale at US dealerships and two of them are Fords. VW, Ford, Toyota and their fellows have done everything they can to slow EV adoption and focus their investment on gas cars. The problem with this strategy? The combustion vehicle market has been contracting since 2018. These execs went to business schools, they've written books on business, they appear in the media daily and they have convinced their stakeholders, wherever they may be, to "invest in the future" a future of combustion vehicles. In the US in 2018 about 17.2M gas vehicles were sold. In 2023 about 14.2M gas vehicles were sold. The trend remains in place for 2024. VW's strategy is to get the government to bail them out with the labor unions. In the old days they'd just build and market compelling cars that people wanted to buy.
Great video as always. I have bought Ford cars for 40 years, but now they are just too expensive, I wanted an electric car but the cheapest they offered was around 50K. For a FORD !!!! Old Henry will be turning in his grave with what they are doing to his company
I see the Ford Transit as part of an escape route in Europe. Easy to convert to many different sub-models (leisure, etc) BEV or ICE. I used a pickup for 2 years in the building trade and it was horrible - eventually trading them in for old Mercedes jeeps - very thirsty but comfortable.
Tesla lost money on EVs for over a decade. The idea that the big automakers like Ford are going to give up on EVs because they aren't making money from EVs straight out the door is ridiculous. Sales of the F-150 Lightning and Mustang Mach-E are picking up. The Mach-E outsold the ICE Mustang in July and August. Ford has a $5.6 billion EV complex coming online next year. Ford isn't bailing out of the EV market.
You're not getting it. They're saddled with debt. They don't have a decade to transition. Sales are falling, EV buyers are not going back to ICE. Competition for remaining ICE sales is increasing. The EVs they are making are making not just a small loss per unit but a huge one. They're not building battery factories, that's not going to change if they don't.
@@TheAegisClaw I get it. The algorithm loves it when people sing the Doom Song. Ford is still selling plenty of cars, their EV and hybrid sales are increasing. They are building a battery factory (and recycling facility). Ford has made huge investments in EVs, For some reason the TH-cam doom crew never mention this.
I wouldn't classify the Cybertruck as an unqualified success, but it has chipped away potential sales of at least the top trim F150 trucks. All $60K+ pick-ups are at risk of sitting unsold for a year or longer.
I think Ford combines F150 sales with the Heavy Duties putting them at the top of the sales figures. Again, I think I’m right in saying the Silverado/GMC are actually the biggest sellers in the half tonne category.
The uk ford pick up market is far from dead... and i'm an EV driver! Tax incentives as commercial vehicles keep them competitive. That's why there are still so many on uk roads. Is this the future trend? highly unlikely. The autumn budget will be key to what people buy in the coming years.
5:04 - I'm sorry, but you are wrong here. Nokia fell because of one and only reason, they made a deal with Microsoft- Windows Phone instead of making a deal with Google- Android. Nokia had a very advanced camera for the time and was ahead of the rest. Nokia N95 - Carl Zeiss optics, LED flash. If they made a deal with Google - Android, Nokia would now be at least right behind Samsung/Apple. When Nokia made a deal with Google - Android it was already too late....... Otherwise, Apple had nothing to do with Nokia.
Tesla was right to get a pickup in their range, personally I don't like the cybertruck sharp edges, seems dangerous to other road users, the stereotypical American I'm fine screw you attitude, if it was a bit more rounded I'd like it more
Ford hybrid sales in f-150 is 10 times better then lightning ⚡️ and the hybrid is only offered in premium trim only, it was offer in almost based truck but because of pandemic 😷 and supplies they shortages it was only available in premium trim only he said hybrid sale in f-150 could be double and for is building a superduty plant to make hybrids heavy duty trucks 🛻. He stoped the launch of new electric trucks and are designing new electric ⚡️ vehicles that are cheap and is working on a plug in hybrid superduty that makes sense for American 🇺🇸 gas ⛽️ is cheap here again and electric ⚡️ sell less when prices fall
Interest rates are high right now so expensive vehicles are not sell any more but if interest rate get cut in half then trucks 🛻 will sell ford still sell maverick truck, ranger pickup, f-150, f-250, f350, f450, f550, f650, f750, and other chassis cabs yup ford is 80% trucks 🛻 . A 100k truck 🛻 get a business taxes credit for And only cost 65k for a business owner a person that works a job that same truck cost 135k because he has to work a job and pay taxes on income so for you it’s a 135k truck but for a farmer it’s a 65k truck in America 🇺🇸 taxes a 100% incentives if you own a business
Ford maverick sales are up double each year and the ford ranger is on track to have a good sales year and be up as well but most growth from cheaper trucks. Next year maverick gets a hybrid AWD option it only had front wheel drive only
The issue with all these mega car makers is, their shares are controlled by bean counters, who dont have a fucking clue about actually making anything, or maintaining market share; but can pressure the boards into hiring/firing based on the short term dividends and share price. A few days ago, I was watching a daily economics report on the Chinese markets - they suddenly jumped 30% in a few hours - instead of questioning why, western investment companies just started screaming that it was time to reinvest in China. The actual economic news coming out of China - the REAL numbers, as opposed to what the government put out, continue to look dire; so where has all this sudden money come from? Well; it was reported a few weeks ago, that the CCP had lifted restrictions on printing money - so who wants to bet this sudden surge is down to all this "fake" money being pumped in; and that as soon as it runs out - the prices will collapse again - leaving those stupid, western bankers holding the bag. Bean counters were the first against the wall when the revolution came - according to a copy of THHGTTG; that fell through time from the distant future.
Legacy auto simply can’t compete, they tried they are not good enough at every level required. They all got cosy with inefficient, cancer causing crap & had no need to be better. Ripe for a genuine predator/disrupter to take them down. But it still took exceptional talent/balls to do it.
If you buy a new Ford and Fords goes bust what happens. No service and spare parts warranty out of the. window. Ford needs a cheap EV car to stay in business.
So CEOs of American car companies have not been successful with EVs, so what as CEO do you do? Easy you decide not to compete in the EV sector, you speak to your oil CEO buddies and you indulge in a lot of expensive political lobbying. First you get environmental laws weakened and indulge in a disinformation campaign about EVs . You lobby for tariffs on imported EVs, you promote any alternative to EVs eg muddy the waters by promoting hydrogen, then hybrid vehicles. You get other CEOs and unions on side, eg the steel industry, component manufacturers, raise the spectre of job losses in a core American business, wrap yourself in the flag , whilst at the same time opening plants in Mexico. All of which of course only buys you time, but hey as CEO I only will be at the company for say 10 years max. Make sure I have a huge reward contract, ok so,it includes stock options which will go underwater if the company goes bust so I indulge in financial engineering, stock buy backs, reprice options ( because as CEO I need to be incentivised). You are following what countless companies have done before , for example the tobacco companies. It doesn’t stop the eventual demise but by then you have made enough money to have a very comfortable retirement. The other employees well they are just hung out to dry, and you tell the press none of this was your fault it was the Chinese, the greedy auto workers who got paid too much, it was the lack of political support from Congress/the President, lack,of,proper tariffs etc.
It may sound overly cynical but consider the internal reports done by the oil industry in the 1970s who knew about climate change, but buried the reports. Or the tobacco companies in the 1950s who were well aware of the harm to health of smoking but lobbied hard against legislation. And closer to home if you want to see greed and lobbying in action just consider the U.K. water companies and Thames Water in particular.
Not overly cynical at all. You’ve described reality.
I was about to say UK water companies! 👍
If these CEO's spent their time making the best product for their customers instead of dirty tricks their businesses would be successful in the long run. The climate crisis is not going to go away. You have to adapt to the new reality and respond positively to it. The bonus culture encourages short term thinking and a strategy which treats customers like fools. RIP Ford.
Absolutely Dave Ford and GM seems to have forgotten about their core customer base. A bit like Stellantis they all decided to target the premium market, completely ignoring that the premium market excludes the majority of their existing customer base.
OEMs got too greedy and now they are on their way out. They have no one to blame but themselves.
Never understood the American obsession with pick ups.
Me neither, I can understand someone might want a big vehicle, so you'd buy an SUV not a pickup. Different if your talking about a tradesman.
Spend some time in 🇺🇸 and you will understand. Vehicles are an expression of freedom
@@steveabbott8638Not really, the big boom in pickups came after they were exempted from safety and emission standards applied to cars making them very cheap to build and very profitable so heavily promoted by their manufactures.
@@jasonmugridgeseen lots of Pick ups on driveways and parked up next to EV, seems quite a few use EV for around town then weekends use pick up to get away, just spent 5 months in Orange county California
Me too.
Most of the pickups I see around here have rear hard-top canopies fitted.
Due to our weather, no doubt.
Wouldn't a van do the same job, but cheaper?
Ford have done the same with the Transit. £60k+ for a stupid transit with go faster stripes! Its a work van not a second re-mortgage.
So what is Mary Barra's excuse? She has only taken GM's output in a downward direction, since she started with GM.... Whilst helping herself to more and more money.
Gross incompetence....obviously in bed with the right people in order to retain her job having such a dire "form"
Your assessment is spot on. Ford (and so is VW, BMW & Merc)is on the way out. Ford is stuck in the past, just like Nokia and Blackberry
Stellantis
RAV4 is a small SUV/Crossover (even in the USA ), not a pick up like you stated
If Toyota had a legit EV in that form factor with a competitive price they would likely dominate the EV market here. Unfortunately it would kill their ICE offerings (and service model), something they desperately are trying to avoid.
Also if Ford released a Maverick EV with decent range, features, and price it too would likely be very popular but again kill their ICE profits. The classic innovator's dilemma...
Correct. Model Y is in the same segment, taken over from RAV4 in China😢
RAV4 was available as an EV in California, it ran on Tesla running gear. Still a few around over there I believe and Teslabjorn has seen them in for repairs at the EV repairers that he regularly features in some of his videos
Great video Dave. Legacy seem to still think they have complete brand loyalty from customers, but as better cheaper options arrive customers now are willing to swap brand.
I am also visiting Walt Disney World and saw my first Tesla Cyber Truck drive past as we were walking. It had a dark wrap. Within 30 minutes now on a Disney bus I saw another Cyber Truck. Much bigger than I expected but I thought it looked great!
I'm not a complete idiot regarding cars but I actually don't know what Ford are selling at the minute, so i checked:
Highest selling Ford in Sweden at position 32 is Kuga.
Ford only have 3 models in top 100...
Kia has 4 in top 12 😂😂😂
No, the complete idiots are Ford with their complaincy in believing that they were safe in their ivory tower.
I remember a time in the UK when every other car was a Ford
Now it all seems to be German cars. That's the lease market talking though, when everyone had a ford they bought them on HP. Now they lease a succession of German cars because they don't plan on keeping them behind 3 years, so the used market it saturated with 3 year old German cars for the more budget focussed too...
Having just driven 5645 miles from LA basically due east and down to New Orleans and back through Texas, Arizona , New Mexico etc one thing we noticed. Was that in the large metropolitan areas like Orange County Cali Tesla both cars and Cyber trucks along with Rivian and other makes of EV were in abundance, however in-between large built up areas travelling we didn’t see many at all, we also hired a F150 4x4 on one occasion as cheaper to rent than car🤷 loved it
We have Nissan Ariya EV here in U.K.
I used to buy fords they were cheap reliable simple transport. Then they because expensive cheap reliable transport, then they ended up as expensive unreliable transport.
They should have left the cutting of corners to the stunt drivers
. They did....except that Jim Farleys stunts just aren't exciting enough to retain their once loyal customers.
Whenever I post this everyone has something to say:
As of today, there are 59 electric vehicle models for sale at US dealerships and two of them are Fords.
VW, Ford, Toyota and their fellows have done everything they can to slow EV adoption and focus their investment on gas cars.
The problem with this strategy? The combustion vehicle market has been contracting since 2018. These execs went to business schools, they've written books on business, they appear in the media daily and they have convinced their stakeholders, wherever they may be, to "invest in the future" a future of combustion vehicles.
In the US in 2018 about 17.2M gas vehicles were sold.
In 2023 about 14.2M gas vehicles were sold.
The trend remains in place for 2024.
VW's strategy is to get the government to bail them out with the labor unions. In the old days they'd just build and market compelling cars that people wanted to buy.
Great video as always. I have bought Ford cars for 40 years, but now they are just too expensive, I wanted an electric car but the cheapest they offered was around 50K. For a FORD !!!! Old Henry will be turning in his grave with what they are doing to his company
I see the Ford Transit as part of an escape route in Europe. Easy to convert to many different sub-models (leisure, etc) BEV or ICE. I used a pickup for 2 years in the building trade and it was horrible - eventually trading them in for old Mercedes jeeps - very thirsty but comfortable.
Tesla lost money on EVs for over a decade. The idea that the big automakers like Ford are going to give up on EVs because they aren't making money from EVs straight out the door is ridiculous. Sales of the F-150 Lightning and Mustang Mach-E are picking up. The Mach-E outsold the ICE Mustang in July and August. Ford has a $5.6 billion EV complex coming online next year. Ford isn't bailing out of the EV market.
You're not getting it. They're saddled with debt. They don't have a decade to transition. Sales are falling, EV buyers are not going back to ICE. Competition for remaining ICE sales is increasing. The EVs they are making are making not just a small loss per unit but a huge one. They're not building battery factories, that's not going to change if they don't.
@@TheAegisClaw I get it. The algorithm loves it when people sing the Doom Song. Ford is still selling plenty of cars, their EV and hybrid sales are increasing. They are building a battery factory (and recycling facility). Ford has made huge investments in EVs, For some reason the TH-cam doom crew never mention this.
I wouldn't classify the Cybertruck as an unqualified success, but it has chipped away potential sales of at least the top trim F150 trucks. All $60K+ pick-ups are at risk of sitting unsold for a year or longer.
I think PHEV pickup trucks could be a very good idea. 300km range plus a range extender for long trips or towing, similar to the BMW i3 REX.
If it is a REX then yes they make some sense.
PHEV is added complexity for not much really benefit. They're never going to be a major success.
I think Ford combines F150 sales with the Heavy Duties putting them at the top of the sales figures. Again, I think I’m right in saying the Silverado/GMC are actually the biggest sellers in the half tonne category.
And since when is a RAV4 a “pick up type” vehicle. Have to strongly disagree here Dave. I’ll also be very surprised if the base Cyber Truck is 40K.
The uk ford pick up market is far from dead... and i'm an EV driver! Tax incentives as commercial vehicles keep them competitive. That's why there are still so many on uk roads. Is this the future trend? highly unlikely. The autumn budget will be key to what people buy in the coming years.
5:04 - I'm sorry, but you are wrong here. Nokia fell because of one and only reason, they made a deal with Microsoft- Windows Phone instead of making a deal with Google- Android.
Nokia had a very advanced camera for the time and was ahead of the rest. Nokia N95 - Carl Zeiss optics, LED flash.
If they made a deal with Google - Android, Nokia would now be at least right behind Samsung/Apple.
When Nokia made a deal with Google - Android it was already too late....... Otherwise, Apple had nothing to do with Nokia.
Tesla was right to get a pickup in their range, personally I don't like the cybertruck sharp edges, seems dangerous to other road users, the stereotypical American I'm fine screw you attitude, if it was a bit more rounded I'd like it more
If you were a little bit more rounded…❤
Yes, double whammy, it makes a profit and it destroys the old core pick-up business model.
Can't see the Cybertruck ever being as cheap as $40,000
Wood and trees spring to mi nd, complacency comes back to bite you.
Fail to prepare...then prepare to fail.
In a few days Q3 2024 will be finished and we will see if Model Y passes Rav
yes, interesting to see
Ford hybrid sales in f-150 is 10 times better then lightning ⚡️ and the hybrid is only offered in premium trim only, it was offer in almost based truck but because of pandemic 😷 and supplies they shortages it was only available in premium trim only he said hybrid sale in f-150 could be double and for is building a superduty plant to make hybrids heavy duty trucks 🛻. He stoped the launch of new electric trucks and are designing new electric ⚡️ vehicles that are cheap and is working on a plug in hybrid superduty that makes sense for American 🇺🇸 gas ⛽️ is cheap here again and electric ⚡️ sell less when prices fall
Interest rates are high right now so expensive vehicles are not sell any more but if interest rate get cut in half then trucks 🛻 will sell ford still sell maverick truck, ranger pickup, f-150, f-250, f350, f450, f550, f650, f750, and other chassis cabs yup ford is 80% trucks 🛻 . A 100k truck 🛻 get a business taxes credit for And only cost 65k for a business owner a person that works a job that same truck cost 135k because he has to work a job and pay taxes on income so for you it’s a 135k truck but for a farmer it’s a 65k truck in America 🇺🇸 taxes a 100% incentives if you own a business
Ford maverick sales are up double each year and the ford ranger is on track to have a good sales year and be up as well but most growth from cheaper trucks. Next year maverick gets a hybrid AWD option it only had front wheel drive only
The issue with all these mega car makers is, their shares are controlled by bean counters, who dont have a fucking clue about actually making anything, or maintaining market share; but can pressure the boards into hiring/firing based on the short term dividends and share price.
A few days ago, I was watching a daily economics report on the Chinese markets - they suddenly jumped 30% in a few hours - instead of questioning why, western investment companies just started screaming that it was time to reinvest in China.
The actual economic news coming out of China - the REAL numbers, as opposed to what the government put out, continue to look dire; so where has all this sudden money come from?
Well; it was reported a few weeks ago, that the CCP had lifted restrictions on printing money - so who wants to bet this sudden surge is down to all this "fake" money being pumped in; and that as soon as it runs out - the prices will collapse again - leaving those stupid, western bankers holding the bag.
Bean counters were the first against the wall when the revolution came - according to a copy of THHGTTG; that fell through time from the distant future.
Legacy auto simply can’t compete, they tried they are not good enough at every level required. They all got cosy with inefficient, cancer causing crap & had no need to be better. Ripe for a genuine predator/disrupter to take them down. But it still took exceptional talent/balls to do it.
Do you mean blackberry phones?
If you buy a new Ford and Fords goes bust what happens. No service and spare parts warranty out of the. window. Ford needs a cheap EV car to stay in business.
They could start with the Ford Explorer from the EU Ford.
The one not actually made by Ford, you mean?
A better option than the Capri no doubt😂
@@davetakesiton the maker doesn;t matter really. Surely they could just take it in house in the USA and build it there
It’s so they can store loads of guns in the back
Takes three trucks to be properly prepared. I drive the guntruck, both of my sons haul the ammunition.
Hari Kari?