NAPA Presents - Dashboard Hero

Liquid 9 was engaged by agency partners to produce a series of parody videos as part of an ambitious digital campaign. L9 had worked with the creative team to great success on similar pieces in the past and they trusted the team's sensibilities with the genre. Along with the creative alignment, they were looking to maximize their budget.
L9 offered a studio solution, and gave them a pathway to produce all three spots under one production umbrella. The team scheduled the shoot like a feature film with separate units concentrating on specific scenes. L9 also utilized two directors who worked in concert between tabletop and live action. #Liquid9 #NAPA #Digital