Living, Breathing Brand Identities with Paula Scher | Adobe Creative Cloud
ฝัง
- เผยแพร่เมื่อ 2 ม.ค. 2025
- Check out more Adobe MAX Sessions: adobe.ly/38oiIJG
Brand identities are supposed to be built to last. The reality is that most identity programs - no matter how well strategized, crafted, and tested - are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram Partner Paula Scher as she debunks the myths about identity design through a series of case studies.
You’ll learn:
How and why logos are crafted in specific ways
How audiences can shape the way an identity is perceived
How an identity program can change with the times
Why brand manuals are mostly useless in the long run
#AdobeMAX
To watch with Subtitles/closed captions, click the CC icon in the lower-right corner.
Subscribe to Adobe Creative Cloud: www.youtube.co...
Download Adobe Express: adobe.ly/3rDM7M8
Learn More: www.adobe.com/...
About Adobe Creative Cloud:
Adobe Creative Cloud gives you the world's best creative apps so you can turn your brightest ideas into your greatest work across your desktop and mobile devices.
Connect with Adobe Creative Cloud:
Twitter: / creativecloud
LinkedIn: / adobe-creative-cloud
Facebook: / adobecreativecloud
Instagram: / adobecreativecloud
Living, Breathing Brand Identities with Paula Scher | Adobe Creative Cloud
• 10X Your Excel Skills ... HUx-bmZQsS8
![10 Life Lessons from the Field of Design // Paula Scher, Pentagram [FirstMark's Design Driven]](http://i.ytimg.com/vi/gqOsQRrs_cI/mqdefault.jpg)
![10 Life Lessons from the Field of Design // Paula Scher, Pentagram [FirstMark's Design Driven]](/img/tr.png)
i'm not a designer and i watch these for simple personal curiosity. this taught me how to think. Paula, you're a genius
I think this is so important. It was something Steve Jobs did too, so you're in quite good company :)
can you give an example whatyou have learned?
Paula is a national treasure and being able to get an insight into her processes and ideation is priceless
THE Wonder Woman of typography! Great example of how true designers are timeless talents (my Mom is 73 and designs gorgeous home interiors still) Thanks Adobe for this
Amazing! I love that we live in an age where we can just watch masters of the craft talk about their process, on-demand and for free. So grateful to Paula for being willing to share her knowledge and experience. My goal is to go to Adobe Max in the next few years and soak up all those creative vibes.
Plum
I am a Graphic Designer, and watch this conference
helped me out to understand in a better way the
process of creating a logo; sometimes it's complex
to understand clients, but it's important to listen up
every word they speak because it's from a
conversation where an idea can be born
This video is creative gold. I’ve learned quite a lot from Paula’s case studies, her presentation approach, her design approach, etc. Please do more sessions with such groundbreaking and legendary designers!
Really I didn’t know brand identity design can be this EXCITING! Thank you Paula and Adobe Max for bringing her here!
This speech is priceless. Thank you Paula and bless you Adobe.
yh
My sentiments exactly, Andrew!
I’ve watching and listened to this dozens of times, and find a new Perspective about Branding every time. Technology is a Godsend.
Wow, this video is pure gold! So informative and well presented! 👏
Greetings from Brazil.
I'm a big fan of Paula's work.
Thank you Paula. Thank you Adobe.
This is phenomenal I didn’t want it to
End
So much to learn from Paula Scher a true designer. Thank you for sharing
Very inspiring! I hope we all make it in life!
Thank you Adobe!!! This is your best video ever. It is a great video to watch fro the upcoming visual identity designer.
Wow, so inspiring! Thank you for sharing Paula! ❤️💪🏻
I hope I could attend class with her as the lecturer. This video appears at the right time when I am stuck with my motivation letter for postgrad application.
That quad one was so epic!!
it's great to see scher doing interesting stuff to this day. i noticed that agencies are all copying the New School and Philadephia Museum of the Art gimmicks that she came up with. she's ahead of the curve
What a talent and generous insight
✨
Love Paula personality and thinking, just wow 😱 What a goldmine of information!
There’s a presentation where I believe Paula gives such a better insight into the Windows logo and how each of the following logos were derived from that perspective chart, giving a dynamic look at how you can formulate different shapes and forms from different perspectives and with “square window panels”. It made me really appreciate a logo that I always thought lacked any sense of creativity.
It’s a reminder that context matters!
She's not a Graphics Designer but the Graphics Design itself 🤗
Love Paula’s work 🤩
This was a masterclass 🙌
Absolutely loved this! Thanks Paula and Adobe!
She is so nice and talented!. I loved the talk
This was really fantastic, learnt a ton!
This speech is like a Gordon Lightfoot song. I didn't want it to end.
What an amazing conference. Thanks
amazing thinking and execution, Paula
Thank you Adobe !
does anyone know which presentation-programm she's using? because the "beep-tone" by changing the sheet...
That's a master class right there. Thank you.
This is GOLD!
Exceptional talent.
Now this is graphic design that I am use to. The thought, the process, and result. These IG designers are good but not like this. I will much rather follow this and take from this kind of examples, then what I see in IG.
Great session!
Educational and very informative, love her work.
Thank you Paula
I madly want something like that from you Paula
Essa mulher é sensacional. Inspiração total!
Damn, what an inspiring presentation, Looking at the video views, now I just wonder what the heck are those people that call themselves designers are watching on TH-cam?
Outstanding
Paula Scher is so dope
Terima Kasih Bu Paula...
Thank you so much Paula
WoOow, so inspiring!
لماذا لايوجد ترجمة إلى اللغة العربية .
هناك 24 دولة تتحدث اللغة العربية ولايوجد ترجمة !!!!💔
Why there isn't subtitle in video?
Sorry Adobe...BUT PAULA SCHER IS ANNOYED WITH THAT MOUSE!!! Luv u guys anyway
👏🏾 tawk to 'em! hah she's awesome
THE MASTER
13:38
God what a beast
Paula 'I want to replace illustrators with AI' Scher?
Hell no.
Please, international sub 😭
She is a great but why so angry 😂
i feel like she has bad vibes
Same here
The new school logo sucks tbh