LinkedIn Company Pages: How to Create a High-Converting Page
ฝัง
- เผยแพร่เมื่อ 19 มิ.ย. 2024
- Is your business on LinkedIn? Wondering how to optimize your LinkedIn Company Page for success?
Follow this step-by-step tutorial featuring Judi Fox to create, customize, and optimize LinkedIn Company Pages and LinkedIn Product Pages for your business.
Get tips for using your tagline and description to generate leads, discover how to make the most of your LinkedIn cover image, and learn which custom button options work best.
You’ll also find out how to leverage hashtags on LinkedIn and groups to get your LinkedIn Company Page seen by more people on LinkedIn.
Finally, you’ll learn how to create LinkedIn Product pages to showcase any products, services, or resources your business offers to customers.
🔔 Subscribe for More Social Media Marketing Tactics
-- www.socialmediaexaminer.com/sub
🚀 Visit Judi’s Website for More Tips About LinkedIn
-- www.judifox.com/
🎧 Subscribe to The Social Media Marketing Podcast
-- www.socialmediaexaminer.com/s...
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: www.socialmediaexaminer.com/zsyx
00:00 Intro
00:28 LinkedIn Personal Profile vs. Company Page
00:53 How to Create a New Company Page
01:34 Company Page Identity
02:03 Company Details
02:26 Profile Details
03:28 Optimizing Your LinkedIn Company Page
03:39 Header Section
05:27 About Section
05:39 Community Section
06:37 Optimizing Above the Fold
08:22 How to Create LinkedIn a Product Page for Your Company
#SocialMediaMarketing #LinkedInMarketing #LinkedIn
Discover How to Leverage LinkedIn Ads to Grow Your Business [Playlist] ➡️ th-cam.com/video/j2FS5-Kh1xY/w-d-xo.html
This video is so aptly designed, that a compliment cant be held back. Very well structured, cleanly produced and easy one eye. Congratulations!
Very helpful! To-the-point video without any nonsense. Thank you Judi.
Amazing video, Judi! So excited to improve my company LI page with your tips.
I love love the insights shared here! LinkedIn is really the social media platform to watch!!!!
Hi Judi, Thank you for the tips and videos you create! I just wanted to check if this video was made before LinkedIn had Company Showcase Pages...since I cannot see where the *Products section is on the Company Page itself 💭🙂🙏
Thank you, great tips!
Thank you so much for the work you're doing. I have been binging your videos all morning and taking notes. 😃
Thanks, Cynthia! Appreciate your kind words. -Jason
This is exactly what I was recently looking for. Thank you Judi
OMG Thank you so much Filip 😊🦊
THANK YOU FROM SOUTH AMERICA !!!
Thank you for this informative video! We love it! Big Love!!!
Thanks for these tips! I've optimized my tagline to include the CTA of my freebie since I don't have the product page option yet.
That is GREAT! Having that CTA up at the top will be great for creating a clear path for more traffic to convert! 😊🦊
great video Judy, thx a lot.
I just edited my page based on your tips!!!
Great information about LinkedIn pages
LinkedIn is full of potential, don't sleep on it! 😉 Useful video.👌
Agreed, Harry. Are you primarily leveraging Company Pages or your personal profile?
Thank you thank you and completely agree! We are on the same page! 😊🦊
Very helpful, thanks
awesome content shared
This is great information. Do you have any examples of company LinkedIn pages that have developed business profile banners that convert to personal profile banners? I am currently working on a campaign to officially announce our new company and wanted to do that via a LinkedIn announcement and profiling of each of our new employees (1-2 a week). Changing the banner image and making it so that each new employee could use it as their personal profile image when they are featured would be a great way to generate some organic awareness.
This was really helpful. Thanks. The products tab isn't visible on my company page. I'm in the UK - is the products tab for USA only atm?
Very helpful vid. Thx.
Thanks Judy for this guide !. I have a question about LinkedIn engagement rate, ¿which is the most precise formula to determine if content works or not?. Also, I download data each month and I sum up metrics like impressions, clicks, and others to see my content performance. ¿Do you recommend to sum up unique visitors per month ?.
I checked my LinkedIn visitors statistics, and it seems that the platform sums up all the unique visitors monthly.
This is awesome! Thank you!
Thank you sooo much Myrna 😊🦊
tysm!
Loooove you and your content !!!
Thank you!!! This was so helpful!
Glad it was helpful! Thanks for stopping by. -Jason
Thank you Judi for the awesome news! Will try this!!
Thank you Johnny! You Rock! 😊🦊
@@JudiFox Thank You Judi! I already made my page! Thanks again! 😎🎸👍
thank u so much your video amzing dear
Thank you Judi. By the way, how can I change private LinkedIn Profile to Company Page? Would you please share it? Thnks
If your company has divisions would it be okay to create a Company page for each division or will that just cause confusion for your leads?
Wow..! What a nice presentation...! I liked it. A very interesting and well organised and executing and easy way and friendly and wow... wow... Video. Thank you very much. ❤️
Thank you, Mahbubul! That was the goal! Have Product Pages rolled out in Bangladesh yet? -Mitch
Appreciate your feedback so much and all the kind words! Loved working Social Media Examiner on this video 😊🦊
Thanks for the updates! Our company page doesn’t have access to product page yet.
Excellent presentation! Thanks
Thank you, Bobbie! -Mitch
Thank you so much Bobbie 😊🦊
Brilliant
Thank you for the very interesting video. I am wondering if this works also for a shoe store, to sell shoes. As you are an expert of LinkedIn, I would like your opinion :-)
Great guide for Business, my question, I have my own consultation company and I need to know how to write a catchy tag and in which language it should be Arabic or English??
Good question about language and I would recommend that you use the language of the clients you want to work with and attract and also the language they are primarily using on LinkedIn. I have a couple international clients and we always test out a few posts that are the same and upload them over the course of a month to see which of the two same posts in different languages perform and bring in clients or leads.
I have a question, Loved your video, just finished my 2nd after 4 hours. my question is, I already had a LinkedIn account that I am NOW learning was a personal account. After I set up a business account, can they link - or do I have a problem, I hope somebody sees;s this..
hello. I am from India. Your videos are really awesome. I am unable to find the "Add Product" option in mine Linked Company Page. Please help
I don't see "products" on my company page. Did they remove Products (like they did for the stories)?
We still don't have a company product feature. Weird how long it will take for them to roll it out.
Product tab is only available for B2B software companies now.
Can I know what camera you are using?
Are users able to identify if your personal profile owns the company page? Is that public information?
Great question... I think because company pages can have multiple admins and we are directed to see who is listing themselves as the owner by their Title on LinkedIn. When we put the LinkedIn Company page in the personal profile experience section you can either disclose or not if you are the owner.
I have just setup my new company page ( Essential Communications Services ) I have followed your video BUT there is NO Product page available
Our company profile doesn't offer the option of PRODUCT page yet - is this possibly because LI is still rolling it out to the various geographical territories?
Yes, it is brand new (we just got it on the day of filming). Hopefully, all users will get access soon. -Mitch
Hello, I wish you could help me, I just crate Linkedin Page, but my page company dont appear in the my experience (It only appear with everyone expect me) how to fix it?
I don't see a video tab on my business page?
Sorry, I forgot to ask , this is a basic question, but how do you create connections from your personal account.
No product page option here in Australia yet.
I hope it gets rolled out to you soon. We in the US are still waiting for them to roll out more categories.
@@JudiFox We hope so too!
I still don't have PRODUCTS as an option for my business page...why??
Product page is Only available to B2B software, computer hardware, financial services, insurance, education, healthcare, and pharmaceuticals
Your page shows "home - products - content- analytics - activity" Mine only shows "home - content - analytics - activity" whats wrong?
Hi! I'm still not seeing the Product option on my company's page...is anyone else still not seeing it?
yeah, she answers this in the comments of someone else, scroll up :)
Is the product option not available on LinkedIn anymore?
Hi Aia, Looks like it's not available on some types of profiles. More info: www.linkedin.com/help/linkedin/answer/a548627/create-and-publish-a-linkedin-product-page?lang=en -Jason
Please create a video about how to create life page please
Hi Hassan, Thanks for commenting. What kind of page are you interested in? -Jason
@@SocialMediaExaminer wow, thank you for replying back...Linkedin life page - how to create LinkedIn life page Apple or Neom.
Hmm. Important: Product Pages are currently only available to Pages in the following types of industries: business-to-business (B2B) software, computer hardware, financial services, insurance, education, healthcare, and pharmaceutical.
I realize this video is about a year old. I'm not seeing where Products can be added? Did LI do away with this?
Only available to B2B software, computer hardware, financial services, insurance, education, healthcare, and pharmaceuticals
hello your videos are always helpful. do you work on helping individual business owners to optimize and strategize on linkedIn? how can i contact you?
I just edited my page based on your tips!!!!